DigitalElders
some ICT4D trends
Pete Cranston
Agenda
1. Four current sources
ICT4Ag Kigali 2013 conference
b. INTRAC M&E workshop 2013, ICT track A & track B
c. eCampaigning Forum mailing list Dec 13 - Feb 14
d. #ICT4d
a.

2. A personal filter - to start a conversation
‘our future is mobile’, M Zuckerberg (et al)
b. open & crowd
a.

3. Options for HAI & DigitalElders
ICT4Ag 2014 - staggering range
1. Startling innovation
o

e.g. WeFarm, satellite imaging for water management
at plot level; ruggedised server broadcasting
educational content in rural areas, balloon-mounted
adapted near-infrared camera

2. Digital invention outside OECD
o

eg Multi-media Farming Instructor

3. Scale and integration - third generation
o

e.g. m4agriNEI, mFarm, Esoko, farmerconnect

4. Evolution of good practice in Development
e.g. Grameen Community Knowledge Worker (CKW)
& local content & fake ag input products & m-finance
o agTube, digitalgreen
o
ICT4Ag 2014 (cont)
1. Lessons of essential good practice in ICT4D
have been learnt, but not always:
o
o
o
o

User centred development (vs tech opportunism)
Appropriate technical support
Consider finance & business models from first ideas
Integrate issues of gender equity

2. Trust is a constant theme in development, but
ICT4D brings in different perspectives
o

trusting data, channels, people online rather than f2f,
mobile money and its agents

3. Mobile Finance
‘m-finance is to the bottom of the pyramid as the
banking sector was to the industrial revolution’
o eg mPesa, VirtualBank; YellowPepper (LAC)
o
eCampaigning
A maturing field, integrated organisationally, with a
standard set of tools & fewer ‘shiny toys’

•

Online social networks
territorial variation is important eg MxIT
o issues with FaceBook, LinkedIn - range vs
commercial, fast-moving organisations
o

•
•

Mass mail
o

Multi-media campaigning
o

•

myriad examples
videos (including PV) eg VAW, infographics, photovisuals, animations eg KingsFund integrated care

e-campaigning support tools
o

change.org vs 38degrees & controlshiftlabs.org
Mobile Digital Devices

•

•
•

Reach, growth, convergence and new-tech
still accelerating
o

WhatsApp etc - cheap text + few functions
Integration - still most powerful strategy
o
o
o

•

Information Ecosystem of Southern Policy Actors

eg Radio, SMS, Interactive Voice Response (IVR),
TV, staffed helplines eg Trac FM, infosaid,
Organisational management & efficiency eg GOAL
Ireland in Syria
Integrated services eg mapping & weather & farms,
or market matching (mobile, radio web)

Targetted m-apps
o

eg i-cow
Open & Crowd….

•

1

Data - Open Data Research Network
o

•
•
•
•

large scale data collection - for M&E, for dialogue
(eg perceptions of services), community group
management, advocacy (NB Avaaz vs bottom-up)

Sourcing ideas for a project - IDEO
Views on a project - MAVC
Mapping
o

eg PPGIS, geolive

Solutions o

e.g weFarm based on affinity groups and natural
wish to help those in similar situations
Options for HAI & DigitalElders

•

Mainstreaming ICT4D within HAI ?
Staff competency standards & capacity needs
o A core enabler rather than a strategic priority?
o

•

Digital Literacy or Digital Rights?
o

•

capacity development with and through youth, HAI,
HAI partners?

Partner
with specialist innovators (as in MAVC) or
programmes (eg Open Data Research)
o thematic development leaders using ICT4D eg
UNICEF or Oxfam or Gates
o

•

Explore Business Models

HelpAge International & ICT

  • 1.
  • 2.
    Agenda 1. Four currentsources ICT4Ag Kigali 2013 conference b. INTRAC M&E workshop 2013, ICT track A & track B c. eCampaigning Forum mailing list Dec 13 - Feb 14 d. #ICT4d a. 2. A personal filter - to start a conversation ‘our future is mobile’, M Zuckerberg (et al) b. open & crowd a. 3. Options for HAI & DigitalElders
  • 3.
    ICT4Ag 2014 -staggering range 1. Startling innovation o e.g. WeFarm, satellite imaging for water management at plot level; ruggedised server broadcasting educational content in rural areas, balloon-mounted adapted near-infrared camera 2. Digital invention outside OECD o eg Multi-media Farming Instructor 3. Scale and integration - third generation o e.g. m4agriNEI, mFarm, Esoko, farmerconnect 4. Evolution of good practice in Development e.g. Grameen Community Knowledge Worker (CKW) & local content & fake ag input products & m-finance o agTube, digitalgreen o
  • 4.
    ICT4Ag 2014 (cont) 1.Lessons of essential good practice in ICT4D have been learnt, but not always: o o o o User centred development (vs tech opportunism) Appropriate technical support Consider finance & business models from first ideas Integrate issues of gender equity 2. Trust is a constant theme in development, but ICT4D brings in different perspectives o trusting data, channels, people online rather than f2f, mobile money and its agents 3. Mobile Finance ‘m-finance is to the bottom of the pyramid as the banking sector was to the industrial revolution’ o eg mPesa, VirtualBank; YellowPepper (LAC) o
  • 5.
    eCampaigning A maturing field,integrated organisationally, with a standard set of tools & fewer ‘shiny toys’ • Online social networks territorial variation is important eg MxIT o issues with FaceBook, LinkedIn - range vs commercial, fast-moving organisations o • • Mass mail o Multi-media campaigning o • myriad examples videos (including PV) eg VAW, infographics, photovisuals, animations eg KingsFund integrated care e-campaigning support tools o change.org vs 38degrees & controlshiftlabs.org
  • 6.
    Mobile Digital Devices • • • Reach,growth, convergence and new-tech still accelerating o WhatsApp etc - cheap text + few functions Integration - still most powerful strategy o o o • Information Ecosystem of Southern Policy Actors eg Radio, SMS, Interactive Voice Response (IVR), TV, staffed helplines eg Trac FM, infosaid, Organisational management & efficiency eg GOAL Ireland in Syria Integrated services eg mapping & weather & farms, or market matching (mobile, radio web) Targetted m-apps o eg i-cow
  • 7.
    Open & Crowd…. • 1 Data- Open Data Research Network o • • • • large scale data collection - for M&E, for dialogue (eg perceptions of services), community group management, advocacy (NB Avaaz vs bottom-up) Sourcing ideas for a project - IDEO Views on a project - MAVC Mapping o eg PPGIS, geolive Solutions o e.g weFarm based on affinity groups and natural wish to help those in similar situations
  • 8.
    Options for HAI& DigitalElders • Mainstreaming ICT4D within HAI ? Staff competency standards & capacity needs o A core enabler rather than a strategic priority? o • Digital Literacy or Digital Rights? o • capacity development with and through youth, HAI, HAI partners? Partner with specialist innovators (as in MAVC) or programmes (eg Open Data Research) o thematic development leaders using ICT4D eg UNICEF or Oxfam or Gates o • Explore Business Models