Presentation delivered to a group of Hunter College faculty describing how professors can exploit social media (NYC, Feb. 15, 2012)

1. Everything you always wanted to know about social
media and blogging …but were afraid to ask
Christopher Bishop
Roosevelt House – Hunter College
February 15, 2012

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4. 21st century communication has evolved from a tops-down, one
way interaction…to a conversation
2002 2012
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5. The people formerly known as *the audience* are participating
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6. Sources we trust have changed
Trusted sources of information according to US Consumers, 1997 and 2007
Source: eMarketer Bridge Ratings and University of Massachusetts 2007 Rated 1 (lowest) to 10 (highest)
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7. Why social media?
•Share expertise
•Find expertise
•Make connections
•Collaborate
•Recommend
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8. Tools
 Primary
• Blogs – personal/professional commentary
• Twitter – microblogging
• LinkedIn – professional networking, discussion groups
 Secondary
 Flickr – pictures, images
 Facebook – recreational, personal-friends+family
 YouTube, Vimeo – video pieces
 Up and coming
 Google+ - technorati, digerati
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10. What is a blog?
• A blog (a portmanteau of the term web log) is a
personal journal published on the World Wide Web
• Discrete entries ("posts") typically displayed in reverse
chronological order - most recent post appears first
• Usually the work of a single individual, occasionally of
a small group, often are themed on a single subject
• Can also be a verb - to maintain, add content to a blog
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11. One professor’s opinion…
“I believe blogging is a central part of what academics have to offer
the world. It’s about taking all our hard-earned knowledge and
sharing it with broader circles than journal readers and conference
attendees. What could be more important than that?”
Amy Bruckman, Associate Professor of Interactive Computing in the
College of Computing at Georgia Tech.
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12. Benefits of blogging
• Blogging facilitates interaction with peers, colleagues
• Allows public posting of works in progress for discussion, different
perspectives, to get others thinking
• Journalists follow academic bloggers/Twitter users, and quote blog
posts in news articles - raise media profile/social eminence
• Many authoritative agencies/authors maintain subject-specific blogs
providing valuable content and insights for classroom discussion
• Provides another way to connect with students-provide inspirational
notes, words of encouragement, advice
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19. Twitter
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20. Twitter
• Free micro-blogging
• Send/receive short text messages called tweets
• Tweets are limited to 140 characters
• Include links to blogs, web pages, images, videos, material
• Can tweet from computer, smart phone, tablet
• Follow people and organizations with specific interests
• Build up a personalized Twitter feed
• Thousands of academics and researchers already use Twitter
daily, along with more than 200 million other users
• Mix between personal and professional
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21. Twitterverse math is simple
•You tweet…
•Your followers see it and they each retweet…
•Their followers then retweet…
•And so on…
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24. LinkedIn
 Pleated pants of social networks
 Digital CV
 Always current contact info
 Share your expertise
 Connect with colleagues
 Participate in groups
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28. Key points
• Value prop: allows you to expand your impact
• All communications should consider a social media component
• Determine tools based on objectives
• New skills will need to be acquired – it’s an apprentice business
• Be aware that this is a changing landscape
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29. Next Steps
Blog
• Track down interesting blogs
• Write a couple paragraphs
• Pick a tool: Wordpress, Blogger, TypePad
• Publish something!
Twitter
•Establish a Twitter ID - make it easy to remember
•Search for people with similar interests
•Follow them!
•Write your own tweets
•Look for ones to retweet
LinkedIn
•Set up a LinkedIn page and keep it updated
•Look for friends/colleagues and connect
•Find a group(s) to join, weigh in
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30. THANKS!
christopherbishop123@gmail.com
http://groovemastersblog.blogspot.com/
http://twitter.com/chrisbishop
http://www.linkedin.com/in/christopherbishop123
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