P&G partnered with Communities in Schools for their "Let's School the Nation" campaign in 2011. The campaign aimed to raise awareness of the 1.2 million students who drop out each year and raise funds for CIS. P&G distributed coupon booklets and offered rebates when products were purchased, donating funds to CIS. They partnered with celebrity John Legend and saw success with 911 million impressions and donations exceeding goals. However, the campaign focused only on big cities and had no social media presence, so recommendations included expanding markets and maintaining social aspects.