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Internal presentation for Delphic Sage employees on ways to participate in Social Networking online and resources for Social Media. Helpful for anyone looking to get involved in social media as a great resource tool.

BusinessTechnology
1 of 17
Tools / Tips/ Resources Social Networking
Agenda ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Definition ,[object Object],[object Object]
Social Media is…
Social Networking Tools ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
The Social Evolution ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],SOCIAL MEDIA Contextual Twitter, Digg, RSS feeds, Alerts Blogs SEO User Generated Content Webcasts, Podcasts, Wikis, Groups
Statistics ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Who does Social Media Matter to? ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Source: Universal McCann’s Comparative Study on Social Media Trends, April 2008 , .
Measuring Social Media ROI ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
How do you specifically measure Qualitative? Success Metrics Goal -Amount of blogs that link you -PageRank to relevant competition -Organic Traffic % -Traffic that converts to action -N PageRank by X Date -Nth position in Page Rank compared to competitor -Nth% of traffic is organic -N number of new links
Competitors ,[object Object],[object Object],[object Object],[object Object],[object Object]
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Why should I participate?
Approach – What can I do? ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Approach ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Local Networking ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Helpful Blogs ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
More Tips ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

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Social Networking Tools/Tips/Resources

  • 1. Tools / Tips/ Resources Social Networking
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  • 10. How do you specifically measure Qualitative? Success Metrics Goal -Amount of blogs that link you -PageRank to relevant competition -Organic Traffic % -Traffic that converts to action -N PageRank by X Date -Nth position in Page Rank compared to competitor -Nth% of traffic is organic -N number of new links
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