This document discusses using videos for social reporting purposes. It covers key functions videos can support like awareness raising, stakeholder engagement, and capacity building. Examples of video tools that can be used include cameras, movie makers, YouTube, and Blip.tv for recording, editing, uploading, and sharing videos. Guidance is provided on the video process, including converting formats, adding titles and credits, and analytics for monitoring views. Hands-on exercises are suggested to have participants interview each other and upload videos.

1. Working with videos
WBI Social Reporting Apprenticeship
Program
October 2012

2. Intro /definition
 Creating videos is increasingly easy - many mobile
phones and cameras allow short video's to be
made. Once saved and edited, these can be
uploaded to the Internet. From there they can be
tagged, promoted, embedded in most web sites
and included in feeds and podcasts.
Source: https://compartnetwork-
web2share.pbworks.com/

3. Key functions it supports
 Awareness raising and advocacy
 Stakeholder engagement and action
 Capacity building (includes videos for rural
learning and for exchange of experiences and
reflection)
 Reporting and data collection
Source: Rico, L. and Mandler, A., "Video in
development: Filming for Rural Change"

4. Examples

6. Your toolkit
Sony cybershot Windows Movie Mak
Mac iMovie
YouTube
Blip.tv

7. How to use it
 Record  Edit
 Upload  Share

9. (If needed..,convert your file before
editing..)
 Any Video Converter
– Desktop based, free to download
 Online Video Converter
– Online, free

10. 2 – Edit movie in YouTube video editor
• Crop file (when
needed)
• Fade in/fade out
effects
• Combine multiple
videos
• Credits and links

11. Upload privately on hosting service –
YouTube

12. Drag from collection…

13. …drop into video box

14. Fade in – fade out

15. Titles and credits

16. Titles and credits

17. End credits

18. Save movie

19. • Add title, description, tags, select
thumbnail…
Publish!
Make public
and save

20. 2 – Edit movie: Windows Movie Maker
• Crop file (when
needed)
• Fade in/fade out
effects
• Credits and links

21. Import video

22. Drag from collection…

23. …drop into video box

24. Fade in – fade out

25. Titles and credits

26. Titles and credits

27. Thumbnail

28. Import credits

29. Drag and drop credits in video
box

30. Save movie

31. 3 - Upload on hosting service –
YouTube, Blip TV, Vimeo
• Title, description, tags…

32. 4 – Share your content
• On blogs and other http://paper.li/ILRI/1321686750#!
channels
media
http://blog.cifor.org

33. M&E
 YouTube offers great Analytics
 Blip TV has own stats that allow to track content
distributed to multiple websites
 Look for trends: total views, comments and
shares, country, etc..

34. Hands on exercise
 In pairs, find a nice corner and interview
each other
– What’s the 1 Social Media tool that you
will use after the workshop?
 Upload video on YouTube
 Edit videos with YouTube Editor
 Embed the video on your blog post on Pro-
Act

35. Sources
 KSToolkit - http://www.kstoolkit.org/Video
 iMark – Web 2.0 and Social Media for
Development
 CIARD Pathways - http://www.ciard.net/

36. Working with videos
WBI Social Reporting Apprenticeship
Program
October 2012