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Introduction to Social Media
The document discusses social media strategies and tools. It defines social media as online platforms that allow for two-way communication, user contributions, and sharing of multimedia content. Some key social media tools mentioned include blogs, Twitter, photo sharing sites, and wikis. The document explores how nonprofits can use social media for purposes like listening, participating in conversations, storytelling, community building, and fundraising. Proper use of social media involves listening first before participating and following basic rules.
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Introduction to Social Media
- 1. Presented by MicheleMartin, Independent Workforce & Learning Consultant Wachovia Regional Foundation Grantee Conference May 11, 2010 Social Media Strategies
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- 3. Define social mediaDiscuss why social media tools are critical for your tool box Explore some examples The Plan
- 4. Is this howyou feel about social media?
- 5. What’s the bigdeal?
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- 8. Find and sharequality information Connect to others who share their interests Have conversations Work collaboratively With social media you can. . .
- 9. Listen Participatein online conversations Tell their stories Create awareness Build community Raise money Learn Social media helps organizations. . .
- 10. What is social media?
- 11. Web 1.0 Oneway communication Static home pages Organizational control Minimal multimedia Site as destination “ Push”
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- 13. Web 2.0 ConversationDynamic content User contributions Multimedia-rich Outposts on the web “ Pull”
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- 15. Social media is not . . .
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- 21. Powered by .. .
- 22. How is socialmedia being used?
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- 29. This is me!“ Google Juice!”
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- 37. WHAT ARE THETOOLS?
- 38. Key Features Requireminimal technical skills—no programming Facilitate connections, sharing, collaboration—2-way communication! Privacy and control settings Different platforms support different online goals/tasks Support/facilitate multimedia sharing Varying levels of accessibility FREE or very low-cost
- 39. You must listenfirst. . .
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- 44. Feed Reader http://www.netvibes.comhttp://www.google.com/reader/
- 45. Social Networks Platformfor connecting to people who share interests, etc. Users can create profiles, communicate with other members, share links, info & media Users can create “sub-groups” Each network has a unique “personality” and features
- 46. Blogs Easy publishingplatform “ Posts”—more timely information “ Link Love” Commenting to create community Easily incorporate/share media
- 47. Twitter 140 character“tweets” “ Followers” & “Following” Great for sharing links/tips and making connections #Hashtags for events, topics Can access via web, mobile, IM.
- 48. Photo/Video Sharing Platformfor sharing/finding media Can create community around media Can access via web, on smart phones. Embed/linking/download features
- 49. Wikis Easy-to-use publishingplatform More flexible than a blog Good for collaborative projects Can embed media, documents
- 50. Social Bookmarking Onlinebookmarks Access from anywhere Use “tags” to organize and find new info Use “network” to find best resources 1000 character notes to highlight key info/comment on link
- 51. Podcasts Pre-recorded audio/videothat people can download Sign up for automatic updates when new content added.
- 52. Screencasts Record computerscreen with narration Embed in blogs, wikis Good for tutorials, demos Integrate with other tools, such as Google documents for quizzes.
- 53. What are therules?
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- 64. How could YOUbe using social media?
- 65. Find me at:www.michelemmartin.com [email_address] Twitter: @michelemmartin
- 66. Resources WeAreMedia.org: TheSocial Media Starter Kit for Nonprofits http://www.wearemedia.org / Social Media for Nonprofits by Primal Media http://www.slideshare.net/PrimalMedia/social-media-non-profits
Editor's Notes
- #11 Social media allows people with basic computer skills to tell their stories using publishing tools such as blogs , video logs , pho to sharing , podcasting (a udio stories br oadcast fr om the web or downloaded to a computer) and wikis (collaboratively edited web page s). T hey can also help us filter and organize the overwhelming amount of information on the web. Social media tools make it easier to create and distribute content and discuss the things we care about.