This document provides an overview of new technologies including wikis, blogs, Twitter, and Facebook. It begins with administrative announcements for an upcoming class. Short videos are embedded to introduce each topic. Wikis are defined as freely editable web pages that allow users to add or modify content. Blogs are described as regularly updated web content, like online journals. Key features of Twitter and Facebook are outlined, such as how Twitter allows sharing of updates in 140 characters and how Facebook enables social networking. Usage statistics are also presented for Twitter and Facebook.

1. New Technologies
LIS 3353 – 1/17/12

2. Administrivia
 Grading
– Uploading IT survey credit, quiz #1 before Thursday
 Today’s agenda
– Questions on Assignment #1
– Wikis, Blogs, Twitter, Facebook
– Distribute Assignment #2
 Thursday’s agenda
– 10AM – Assignment #1 due via Bb
– Group Assignment #1 discussion and wikispaces.com
– Quiz (terminology, lecture from today)

3. In the news…
 SOPA & Wikipedia
– From Wikipedia
 Zappos hacked

4. SOCIAL MEDIA, WEB 2.0
 http://www.youtube.com/watch?v=MpIOC

5. 4 areas of social media
 Wikis
 Blogs
 Twitter
 Facebook

6. Wiki What?

7. Wiki What?
http://www.youtube.com/watch?v=-dnL00T

8. Wiki What?
 “A wiki is a type of website that allows
users to add, or remove, or otherwise edit
all content, very quickly and easily,
sometimes without the need for
registration.”
– Wikipedia, 6/1/06
 “A wiki is a freely-expandable collection of
interlinked Web ‘pages’, a hypertext
system for storing and modifying
information – a database, where each page
is easily editable by any user….”
– (Leuf and Cunningham, 2001, 14)

9. Blogs
http://www.youtube.com/watch?v=NN2I1pW

10. Blogs
 “A weblog (usually shortened to blog, but occasionally
spelled web log or weblog) is a web-based publication
consisting primarily of postings, most often in reverse
chronological order.” Wikipedia, 6/1/06
 Refers to Web content that is updated regularly, much like
an online journal.
 A single person can be a blogger, or a group of people
with a common interest can host a blog.
 Some blogs have a vast worldwide readership.
 Other blogs exist solely for a blogger’s family and friends,
and some …. No one reads.
State of the Blogosphere

11. Blogs
 WeB + LOG = Blog
 1997 – the first blogs appeared
 Reverse chronological order
 New blog created every 10 seconds 
 Enables “public” journaling with
comment capability
 Individual publishing

12. Blogs
 Like Web pages, except dynamic
 Scores of blogging software options
– Desktop based
– Web based
– Hosted / unhosted
 Blogger – purchased by Google in
2004
 FSU Usage

13. Twitter
http://www.youtube.com/watch?v=ddO9idm

14. Twitter
» What is Twitter?
– Combines free social networking and
micro-blogging
– Say anything to anybody in 140
characters or less
– Micro-blogging
– Great way to communicate/network with
contacts old and new (assuming someone
is reading your tweets)
– You can subscribe, share, friend or follow
as many feeds as you would like

15. Twitter
 Why use Twitter?
– Do you want to connect with others in your industry/who
share your views?
– Do you want instant access to what is being said about your
company/brand?
– Would you like a steady stream of ideas, content, links,
resources, and tips focused on your area of expertise or
interest?
– Reading other people’s thoughts
– Would you like to monitor what is being said about your
customers or target audience?
– Would you like to extend the reach of your thought
leadership?
– Are you looking to promote your products directly to a target
audience?
– Twitter is great for all of these, except the last one!

16. Twitter
 Why use Twitter?
– News is happening first on Twitter!
– Great way to get the headlines before they even hit
the newswires or news about what is happening in
your community.
– Sometimes, not accurate
 Who to follow?
– Influencers, friends, experts, brands, etc – people
important to you
– Look for people and topics: summize.com,
tweetscan.com, quotably.com
– How to get a following?

17. Twitter
 Gain a large following by:
– Being someone famous
– Proving tips and info
– Showing expertise
– Doing something … like a fundraising trip or race
– Promoting your twitter name @techclass
– http://twitter.com/ZAPPOS
– http://twitter.com/Padmasree
– http://twitter.com/KimKardashian
– http://twittercounter.com/pages/100

18. Twitter
 100M active users every month
 50M users every day
 200M registered users
 The number of Twitter users logging in every month is up by
82% since the beginning of the year
 55M users/month log in to Twitter from their phone or tablet
 Twitter.com receives 400M visitors a month
 Twitter.com visitor growth is up 60% this year
 40% of Twitter users don’t tweet every month but watch others
tweet
 Projected growth by the end of the year is an additional 26
million users
 Twitter hosts approximately one billion tweets every 5 days
 Twitter has set a new record for tweets per second of 8,900 (TPS)
link

19. Twitter
 Basic commands:
– Direct messages: dm caseyyu hello
– Retweet: RT @caseyyu great link!
– Hash tag: #fsucci
 Etc.
– Short URLs – bit.ly, is.gd, tinyurl.com

20. Facebook
 Social Networking
 http://www.youtube.com/watch?v=
6a_KF7TYKVc

21. Facebook
– 800+M daily users 50+% log on daily
– Users interact with 900+M objects a day
– 80% of users are outside of US
– 250+M photos uploaded daily
– 350+M mobile users
– 7+M apps