Prompt slides for a discussion session about the uses of social media. Prepared for a meeting of the urban transformations portfolio #utevent. Urban Transformations is an ESRC network, coordinated from the University of Oxford, showcasing research on cities.

1. Social Media Breakout Session
Tips, Techniques & Tactics
for impactful research
Urban Transformations
Oxford Workshop
23rd. November 2015

2. introduction
1. Intro : How I use social media (@networknicola)
2. Useage of this “layer”
How channels/identities = work in progress
Nature survey on usage
3. Toolkits/further reading &c.
A-Z of social media for academia
networked academic
LSE impact blogs
4. How urban transformations use social media
(@utconnect) Discussion

3. Social Media Breakout Session
1. Introduction
Tips, Techniques & Tactics
for impactful research

4. Introduction
-research fields, scanning academic
disciplines and the state of the art
-developing research agenda on the future
of the city
- networking links and knowledge
mobilisation
- influencing emergent networks

5. Social media profiles

6. introduction
- Eventbrite
- Usually tweet/ geo-locate
- Link to references within presentation
- Hashtag #ttt #socmed #utevent
- Sometimes facebook…
- Slides on slideshare and then tweet link
- Short blogpiece
- Logos/clearances “brand identity”

9. Social Media Breakout Session
2. Useage
Tips, Techniques & Tactics
for impactful research

10. 2. Channels/identities online
- Clearer demarcations : “research” / “friends”
- Combined logins leads to blurring…
- Work/life;
- Social media – broadcast media
- Getting fingers burnt (!) find the edges of
what is acceptable personally and
institutionally “cease and desist letters”

11. Nature survey

12. Social media profiles

14. introduction

15. introduction

16. Social Media Breakout Session
3. Toolkits/Advice
Tips, Techniques & Tactics
for impactful research

17. LSE policy impact blog advice
Twitter – Don’t just follow people, curate your own thematic
lists and follow hashtags to get the most out of this, start with
#loveHE
LinkedIn – if you don’t have a website, this social CV space is
also quickly replacing discussion groups.
Google Scholar – Set up an author profile to track your
citations and receive alerts whenever your work is cited.
Slideshare – Upload your presentations and start building your
followers around the content you’ve already created.
YouTube – no top 5 would be complete without some video
platform. There are many others now – and micro video-
blogging on such platforms

18. A-Z of social media for academia

19. Social Media Breakout Session
4. @utconnect and #socialmedia
Tips, Techniques & Tactics
for impactful research

21. @utconnect #cities

22. @utconnect
- “conservative” use of twitter
- Curate and circulate salient
- Add value / “Boost”
- UT project list
- Blogs/jobs
- Hashtags for projects
- Events listing
- Event live tweeting

23. “Disruptive” role of social media
Don’t be fooled – even if you view all this as
froth and as a waste of time for “serious
academics” social media is part of a shift away
from hierarchical/transmission modes towards
co-creation and knowledge mobilisation… which
affects production, circulation and curation
functions … which will have consequences
- for the presentation of the self in academic life
- for the institutions in which we work

24. Discussion
thanks!
Continue the conversation online
@networknicola @utconnect