The document discusses microblogging and how it has evolved from traditional blogging. It describes popular microblogging sites like Twitter and how people use microblogging for a variety of personal and professional purposes. Microblogging allows people to quickly share short updates and helps enhance communication, branding, and knowledge sharing among organizations, students, and individuals. The future of microblogging and its potential integration with other technologies and applications is also examined.

1. Webbers: Anshul(09BM8010) Srikanth(09BM8049) Sujeeth(09BM8053) Uday(09BM8086)

2. The World in 140 characters

3. Blogging Blogs as they have shaped into, essentially came into existence in late 1997 Blogs were basically online diaries Over the years, blogs have sprouted into Micro blogging

4. What the…??? All about you. BUT…. Keep it short! Spread the word!

5. Micro blogging

6. Social Heirarchy

7. Twitter “ A service for friends, family, and co–workers to communicate and stay connected through the exchange of quick, frequent answers to one simple question: What’s happening?” The micro blogging pioneer. Started on 21 st March 2006. Become the most used word of 2009!!!

8. What Do People Tweet About? Personal Tweets Connecting with friends & family Entertainment Professional Tweets Career development & brainstorming Networking Company Tweets Customer service, reputation management News distribution

9. Social networks feel the tweet-heat! Facebook added a status update feature Orkut followed in the recent past. LinkedIn also has a micro blogging platform that serves its purpose well.

10. Few other popular Micro blogging sites Tumblr FriendFind Jaiku Plurk Yammer Google Buzz

12. Technology Comparison Microblogging with Blogging Email Instant Messaging (IM) Short Message Service (SMS) Internet Relay Chat (IRC)

13. Why twitter when we have facebook or orkut Facebook If facebook people read you because they know you. They want to know about you.

14. Twitter In twitter it does not matter who you are, it only matter what you say. It is simple Home page does not clutter.

15. Technology Comparison (1) Text Length Synchronity μ-blogging 140 characters Asynchronous Blogging Unlimited Asynchronous Email Unlimited Asynchronous IM 300-500 characters Synchronous SMS 160 characters Asynchronous IRC 256 characters Synchronous

16. Technology Comparison (2) Methods to access (read) the service Other methods to update the service μ-blogging Browser (webpages, RSS), Stand-alone clients, mobile applications Email, IM, SMS and other mobile applications Blogging Browser (webpages, RSS) Email Email Email clients, None IM Stand-alone clients, browser, mobile applications None SMS Mobile applications None IRC Chat client None

17. How z who

18. Features

19. Technology Comparison (3) Audience/Reach Friend/ Contact list Visibility of Contact list μ-blogging World, community, group, person (1 – many) Yes Public to Private Blogging World, community, group, person (1 – many) No N.A. Email Community, group, person (1 – many) Yes Private IM Group, person (1 – 1) Yes Private SMS Group, person (1 – 1) Yes Private IRC Group, person (1 – 1) No N.A.

20. Overview of the Microsphere Mar 2006 Oct 2007 Jan 2008 Sep 2008 Jul 2008 Dec 2007 Oct 2008 Timeline

21. Categorizing the Microsphere Narrow focus Broad Focus Simple features Integrated/Additional features

22. Google in to mircoblogging

23. General Uses Means of communication

24. General Uses To see what is going on in the world in real-time

25. Applications of Microblogging Enterprise External Communication Internal Communication Education Student-Teacher Student-Student Teacher-Teacher

26. Applications: Enterprise External Communications Branding and Marketing Networking Customer Relationship Management (Social CRM) Direct Traffic and Sales Examples: Zappos (e-commerce footwear shop) Starbucks (coffee chain) Sweet Mandarin (restaurant) Starhub (telecommunications provider) G uy Kawasaki (alltop.com founder, @guykawasaki) Kevin Ong (business coach, @drdollars) Directory of businesses that use Twitter http://twibs.com/

27. Branding and Marketing

28. Social CRM

29. Direct Traffic and Sales Adapted from the book “Twitter Revolution” by Deborah Micek and Warren Whitlock

30. Applications: Enterprise Internal Communications Company-wide communication IT helpdesk track internal IT issues External stakeholder relationship management converse with partners, suppliers Knowledge management ask questions, share resources, locate expertise Presence awareness monitor employees Project management and collaboration project team updates

31. Company-wide communication

32. Project management and collaboration IBM microblogs with BlueTwit Internally created service that has its own private messaging and is integrated with Twitter

33. Applications: Education Student-Teacher Lecture backchannel Communication and broadcast channel Collaboration Grassroots Virtual Learning Environment Online course

34. Advantages businesses witness from microblogging “Twitter Revolution” by Deborah Micek and Warren Whitlock Communication Brand visibility and recognition Reputation management and improved customer service satisfaction Grow your networks Attract customers Identify and engage influencers Search engine optimization Monitor trends Access to real-time research Enhance event experiences

35. Emerging Research Areas Webmail and Microblogging Integration Type of knowledge shared in microblogging Enterprise Applications and Effects Educational Applications and Effects Microblogs and Dopamines

37. Future The end of personal privacy? The challenge of Facebook and other social networking sites? More innovative mash-ups? Business intelligence tool? Twitter Pro

38. Future contd… Part of business solutions? Part of the enterprise? “ Companies without a microblogging system will seem as silly and disadvantaged in the future as companies do today that say "we don't need Instant Messaging, we have email," or "we don't need email, we have a fax machine."” (Kirkpatrick, 2009) The email of the future? Citizen Journalism

39. Twitter to menace Google? Realtime Results Human filtered Trending Topics

40. References (Images) Slide background: http://limeshot.com/2008/twitter-backgrounds Comic: Geek & Poke (2009) Bad Weeds Grow Tall http://geekandpoke.typepad.com/geekandpoke/twitter/ Tweet bird image: http://www.hongkiat.com/blog/twitter-wallpapers-the-blue-bird/ Mumbai attack image: Minxuan Lee (2008) Failwhale image: Yiying Lu http://yiyinglu.com/sc/illustration Bluetwit interface images: http://davanum.wordpress.com/2008/12/14/bluetwit-firefox-sidebar-supports-twitter-too/ Bluetwit users image: http://manyeyes.alphaworks.ibm.com/manyeyes/visualizations/bluetwit-user-distribution-by-countr-2 OraTweet image: http://pistachioconsulting.com/oratweet-oracles-enterprise-microsharing-application/

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