The document outlines a workshop on creating and using videos for social media, highlighting how easy it has become with modern technology. It details the key functions supported by videos, such as advocacy, engagement, and reporting, along with examples of tools and processes for video creation, editing, and sharing. It also includes practical exercises to apply these concepts using platforms like YouTube and Blip.tv.

1. Working with videos
FAO Social Media Workshop

2. Intro /definition
 Creating videos is increasingly easy - many mobile
phones and cameras allow short video's to be
made. Once saved and edited, these can be
uploaded to the Internet. From there they can be
tagged, promoted, embedded in most web sites
and included in feeds and podcasts.
Source: https://compartnetwork-
web2share.pbworks.com/

3. Key functions it supports
 Awareness raising and advocacy
 Stakeholder engagement and action
 Capacity building (includes videos for rural
learning and for exchange of experiences and
reflection)
 Reporting and data collection
Source: Rico, L. and Mandler, A., "Video in
development: Filming for Rural Change"

4. Examples

6. Your toolkit
Sony cybershot Windows Movie Mak
Mac iMovie
YouTube
Blip.tv

7. How to use it
 Record  Edit
 Upload  Share

9. (If needed..,convert your file before
editing..)
 Any Video Converter
– Desktop based, free to download
 Online Video Converter
– Online, free

10. 2 – Edit movie
• Crop file (when
needed)
• Fade in/fade out
effects
• Credits and links

11. Import video

12. Drag from collection…

13. …drop into video box

14. Fade in – fade out

15. Titles and credits

16. Titles and credits

17. Thumbnail

18. Import credits

19. Drag and drop credits in video
box

20. Save movie

21. 3 - Upload on hosting service –
YouTube, Blip TV, Vimeo
• Title, description, tags…

22. 4 – Share your content
• On blogs and other http://paper.li/ILRI/1321686750#!
channels
media
http://blog.cifor.org

23. M&E
 YouTube offers great Analytics
 Blip TV has own stats that allow to track content
distributed to multiple websites
 Look for trends: total views, comments and
shares, country, etc..

24. Hands on exercise
 In pairs, find a nice corner and interview
each other
 Edit videos with Movie Maker
 Upload video onto Blip training account
(or create your own)
 Blog, embed, share link to video

25. Sources
 KSToolkit - http://www.kstoolkit.org/Video
 iMark – Web 2.0 and Social Media for
Development
 CIARD Pathways - http://www.ciard.net/

26. Working with videos
FAO Social Madia Training