The document discusses blogging, including its history and evolution. It began as personal online diaries in the 1990s and became known as "blogs" or "weblogs" by the late 1990s. Today, blogs serve many purposes across society such as personal expression, business promotion, connecting with others, and publishing news. In education, blogs can be used professionally by researchers and educators to build profiles, share ideas, reflect on work, and connect with others. Blogs can also support student learning by enabling reflection. Popular blogging platforms include Blogger, WordPress, and a new University of Leeds platform. Regular posting, storytelling, interacting with readers, and emulating other blogs are tips for getting started.