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Print and Outdoor Layout and Design

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Largest Catholic University
Largest Catholic University

The document provides guidelines for designing effective print and outdoor advertisements, including basic design strategies like keeping layouts simple, creating unity, contrast, and emphasis. It discusses using headlines, body copy, logos and visuals. Advanced techniques include using variety, grouping related elements and color design. Photo design tips include composition and focusing attention. Headline and body copy guidelines include font styles and readability.

DesignBusiness
1 of 50
Techniques in Print & Broadcast Advertising Design and Layout for Print and Outdoor Ads
Basic Elements of a Print Ad ,[object Object],[object Object],[object Object],[object Object]
Introduction ,[object Object],[object Object]
Basic Design Strategies ,[object Object],[object Object]
 
Basic Design Strategies ,[object Object],[object Object],[object Object],[object Object]
 
Basic Design Strategies ,[object Object],[object Object]
Basic Design Strategies ,[object Object],[object Object]
Advanced Design Strategies ,[object Object],[object Object],[object Object],[object Object]
 
Advanced Design Strategies ,[object Object],[object Object],[object Object],[object Object]
 
Grouping Design Strategies ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
 
Color Design Strategies ,[object Object],[object Object],[object Object]
 
Color Design Strategies ,[object Object],[object Object],[object Object],[object Object],[object Object]
 
 
Photo Design Strategies ,[object Object],[object Object],[object Object]
Photo Design Strategies ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Photo Design Strategies ,[object Object],[object Object],[object Object],[object Object]
 
Photo Design Strategies ,[object Object],[object Object],[object Object]
Photo Design Strategies ,[object Object],[object Object],[object Object]
Photo Design Strategies ,[object Object],[object Object],[object Object]
 
Photo Design Strategies ,[object Object],[object Object],[object Object]
 
Photo Design Strategies ,[object Object],[object Object],[object Object]
 
Headlines and Body Copy Design Strategies ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Headlines and Body Copy Design Strategies ,[object Object],[object Object],[object Object],[object Object]
Headlines and Body Copy Design Strategies ,[object Object],[object Object],[object Object],[object Object],[object Object]
Headlines and Body Copy Design Strategies ,[object Object],[object Object]
Headlines and Body Copy Design Strategies ,[object Object],[object Object],[object Object],[object Object]
[object Object],[object Object],[object Object],Headlines and Body Copy Design Strategies
Reminders ,[object Object],[object Object],[object Object]
Designing for Outdoor Ads ,[object Object],[object Object],[object Object],[object Object],[object Object]
Designing for Outdoor Ads ,[object Object],[object Object],[object Object]
Guidelines for Legibility ,[object Object]
 
Guidelines for Legibility ,[object Object],[object Object]
Guidelines for Legibility ,[object Object],[object Object]
Guidelines for Legibility ,[object Object],[object Object]
Guidelines for Legibility ,[object Object],[object Object]
Less is more 1 message, 41.1% awareness. 2 messages, 36.7% Awareness, a 5% decrease in awareness. 3 messages, 34.9% Awareness, a further 2% decrease. 4 messages, 33.8% Awareness, another 1% drop in awareness levels. 5 messages, 29.2% Awareness. A total decrease in awareness of 12% overall!
Obie Award Winners
 Thank you!

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Print and Outdoor Layout and Design

  • 1. Techniques in Print & Broadcast Advertising Design and Layout for Print and Outdoor Ads
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  • 48. Less is more 1 message, 41.1% awareness. 2 messages, 36.7% Awareness, a 5% decrease in awareness. 3 messages, 34.9% Awareness, a further 2% decrease. 4 messages, 33.8% Awareness, another 1% drop in awareness levels. 5 messages, 29.2% Awareness. A total decrease in awareness of 12% overall!