This document provides guidance on visual rhetoric and design principles for creating effective visual arguments. It discusses that visual arguments are non-linear and use colors, balance, and layout to guide the viewer. It also notes that images and design elements have specific social meanings that can be analyzed. The document then provides tips for developing the message, incorporating images, and following basic design principles such as using a single, simple message; natural language; considering the context; and employing a "less is more" approach to design. Readers are advised to focus on communicating their message clearly through understated visual design.
Basic Guideline to Create Poster about Children Rights Issueyanyulius
I use this to present to year 5 students who learn about Children rights and they would like to create poster to raise awareness of others toward this issue.
Only Few of the Copy-writing styles being included in this presentation.
1. Descriptive Copy
2. Scientific Copy
3. Colloquial copy or Conversational Copy
4. Humorous Copy
5. Narrative Copy
Graphic design includes visual concepts, using computer software or by hand, to communicate ideas that inspire, inform, and captivate consumers. It involves developing the overall layout and production design for various applications such as advertisements, brochures, magazines, and corporate reports.
This deck explores the basics of graphic designing.
Basic Guideline to Create Poster about Children Rights Issueyanyulius
I use this to present to year 5 students who learn about Children rights and they would like to create poster to raise awareness of others toward this issue.
Only Few of the Copy-writing styles being included in this presentation.
1. Descriptive Copy
2. Scientific Copy
3. Colloquial copy or Conversational Copy
4. Humorous Copy
5. Narrative Copy
Graphic design includes visual concepts, using computer software or by hand, to communicate ideas that inspire, inform, and captivate consumers. It involves developing the overall layout and production design for various applications such as advertisements, brochures, magazines, and corporate reports.
This deck explores the basics of graphic designing.
How To Be Successful on Social Media.docxSlsabeelNedal
Unlock the Power of Social Media: Elevate Your Branding Success! Discover the secrets to captivating content creation and effective branding in this high-energy presentation. Unleash your social media superpowers, skyrocket your online presence, and leave your competitors in awe. Are you ready to dominate the digital world and achieve unparalleled success?
Bus 4040-4This Assignment has 2 parts. Assignment 1 is to create.docxRAHUL126667
Bus 4040-4
This Assignment has 2 parts. Assignment 1 is to create a presentation and Assignment 2 is to write an Essay that reflects your presentation in assignment 1.
Course Textbook: Barrett, D. J. (2011). Leadership communication (3rd ed.). New York, NY: McGraw-Hill/Irwin.
Assignment 1-Project 2
Choose a topic of interest to you and create a leadership presentation. You may choose one of the following topics or select one of your own. Possible project ideas are:
· Announcement about an upcoming change in your company’s performance assessment process.
· Information regarding the economic impact of Mardi Gras 2012 on the City of Mobile.
· Issues and political/economic considerations surrounding national health care.
Create a leadership presentation communicating the message in a PowerPoint Presentation (7-10 slides).
Presentation should be readability for the audience (text color, font size of at least 24), bullet points instead of complete sentences, add slide transitions. Utilize the 6 X 6 Rule (no more than 6 lines per slide/no more than 6 words per line).
You may use various sources including your textbook. Be sure to cite any sources used in a reference slide utilizing APA formatting. (Title and Reference slides do not count toward the required length of the presentation.) You are encouraged to use the slide notes function when appropriate to clarify the purpose and intent for slides.
Make sure that you are adhering to the guidelines learned in Chapters 5-6.
Assignment 2-Essay 1
Write a reflective essay that describes the approaches you have used in presenting this material to your audience. Explain why you chose to present the information using this approach (PowerPoint)
Did you meet with challenges in preparing this presentation? Explain.
You essay should be between 200 - 300 words. Be sure to include citations for quotations and paraphrases with references in APA format and style.
BUS 4040, Communication Skills for Leaders 1
UNIT IV STUDY GUIDE
Leadership Presentations
and Graphics
Learning Objectives
Upon completion of this unit, students should be able to:
1. Develop a communication strategy for a leadership presentation.
2. Create meaningful and effective text layouts.
3. Demonstrate effective communication with increased confidence.
4. Design effective graphic content.
5. Evaluate the effectiveness of different design techniques in different
situations.
Unit Lesson
When the preparation for a presentation begins shortly before the event, the
quality and the effectiveness of the message suffers. As a primary objective for
leadership communication is to “develop a communication strategy that
facilitates accomplishing their communication objectives” (Barnett, 2011, p. 9).
Effort put into the preparation for that presentation is critical to its success.
Digital media has allowed leaders to reach larger audiences as they have the
capability to create more engaging and informative presentatio ...
Read| The latest issue of The Challenger is here! We are thrilled to announce that our school paper has qualified for the NATIONAL SCHOOLS PRESS CONFERENCE (NSPC) 2024. Thank you for your unwavering support and trust. Dive into the stories that made us stand out!
Model Attribute Check Company Auto PropertyCeline George
In Odoo, the multi-company feature allows you to manage multiple companies within a single Odoo database instance. Each company can have its own configurations while still sharing common resources such as products, customers, and suppliers.
The French Revolution, which began in 1789, was a period of radical social and political upheaval in France. It marked the decline of absolute monarchies, the rise of secular and democratic republics, and the eventual rise of Napoleon Bonaparte. This revolutionary period is crucial in understanding the transition from feudalism to modernity in Europe.
For more information, visit-www.vavaclasses.com
Synthetic Fiber Construction in lab .pptxPavel ( NSTU)
Synthetic fiber production is a fascinating and complex field that blends chemistry, engineering, and environmental science. By understanding these aspects, students can gain a comprehensive view of synthetic fiber production, its impact on society and the environment, and the potential for future innovations. Synthetic fibers play a crucial role in modern society, impacting various aspects of daily life, industry, and the environment. ynthetic fibers are integral to modern life, offering a range of benefits from cost-effectiveness and versatility to innovative applications and performance characteristics. While they pose environmental challenges, ongoing research and development aim to create more sustainable and eco-friendly alternatives. Understanding the importance of synthetic fibers helps in appreciating their role in the economy, industry, and daily life, while also emphasizing the need for sustainable practices and innovation.
This is a presentation by Dada Robert in a Your Skill Boost masterclass organised by the Excellence Foundation for South Sudan (EFSS) on Saturday, the 25th and Sunday, the 26th of May 2024.
He discussed the concept of quality improvement, emphasizing its applicability to various aspects of life, including personal, project, and program improvements. He defined quality as doing the right thing at the right time in the right way to achieve the best possible results and discussed the concept of the "gap" between what we know and what we do, and how this gap represents the areas we need to improve. He explained the scientific approach to quality improvement, which involves systematic performance analysis, testing and learning, and implementing change ideas. He also highlighted the importance of client focus and a team approach to quality improvement.
The Indian economy is classified into different sectors to simplify the analysis and understanding of economic activities. For Class 10, it's essential to grasp the sectors of the Indian economy, understand their characteristics, and recognize their importance. This guide will provide detailed notes on the Sectors of the Indian Economy Class 10, using specific long-tail keywords to enhance comprehension.
For more information, visit-www.vavaclasses.com
2024.06.01 Introducing a competency framework for languag learning materials ...Sandy Millin
http://sandymillin.wordpress.com/iateflwebinar2024
Published classroom materials form the basis of syllabuses, drive teacher professional development, and have a potentially huge influence on learners, teachers and education systems. All teachers also create their own materials, whether a few sentences on a blackboard, a highly-structured fully-realised online course, or anything in between. Despite this, the knowledge and skills needed to create effective language learning materials are rarely part of teacher training, and are mostly learnt by trial and error.
Knowledge and skills frameworks, generally called competency frameworks, for ELT teachers, trainers and managers have existed for a few years now. However, until I created one for my MA dissertation, there wasn’t one drawing together what we need to know and do to be able to effectively produce language learning materials.
This webinar will introduce you to my framework, highlighting the key competencies I identified from my research. It will also show how anybody involved in language teaching (any language, not just English!), teacher training, managing schools or developing language learning materials can benefit from using the framework.
2. Basic Principles of Visual Rhetoric
• Visual arguments aren’t linear
• Colors, balance, and layout create a natural flow to the visual argument.
• Not every member of your audience will perceive the same exact message in the
same order
• Visual arguments have a greater degree of semiotic communication
• Images, colors, and shapes have specific social meanings and contexts
• These are the social elements that you can analyze in visual rhetoric (Chapter 4 of
Becoming Rhetorical)
3. Semiotic
Communication
Consider the social elements of
this awareness poster for diabetes.
How does it utilize the socially
recognizable image of a Snickers
bar to raise awareness for diabetes?
Why is this effective?
4. Creating a Visual Argument
Before you begin designing your argument, consider these 5
questions:
1. What design will fit the theme/content of your message
2. How can you communicate your message most effectively?
3. What will catch your reader’s eye?
4. What will be aesthetically pleasing?
5. What will be easiest to follow/understand?
6. Focus on a single,
simple message.
Visual communication happens too
fast to have multiple messages and
purposes in one composition or
design. The shorter your message is
and the more relatable you make your
purpose, the more effective your
design will be.
In this image (right) both the visual and
written argument send the same
message.
7. Use natural, clear
language
Use simple, declarative sentences
and common key words and
phrases. Colloquialisms help to
enhance viewer connection and
make the message more easily
remembered.
This poster’s inclusion of word play
and subtle rhyme are utilized to
create an effect similar to an ear
worm (very catchy song/jingle).
8. Remember the
framing (context)
of where it will be.
Always consider what your audience will
be doing when they come in contact with
your design. Street posters/billboards,
should have large, bold print and short
written messages to enhance readability.
Ads posted in gathering places can afford
more text in their message.
Notice how this poster emphasizes the
main message to attract audience
attention, then more information is
available for those who are already
captured by the overall design/message.
9. Use points-first
structure and
size/style to enhance
readability.
Keep the most important key
words/information at the
beginning of the sentence.
Manipulate font size and word
placement to create a natural
flow to the entire message and
to emphasize main points.
10. (BAD) Use of font
sizes/styles to emphasize
specific words in the message.
Notice how the message is
completely skewed because the
emphasized words in the
message do not create a logical
flow for the viewer to follow.
12. Don’t
underestimate the
power of words
Sometimes simple words can create a
more impactful message than image-
heavy posters.
Why do you think this designer chose to
use only words for this design?
Consider how impactful it might be to
read this shocking statistic (logos) to
show the reality of an issue, instead of
relying on a more subjective image
(pathos) to communicate this message.
13. Think about your
purpose and
message.
Always consider: which design will
communicate this message most
effectively?
• Images should support your main
message
• Images should have a distinct purpose
• Images are an excellent medium for
communicating pathos
• What effect do you want the poster to have?
(fear, humor, sympathy, shock)
14. How does this Campaign Awareness poster effectively communicate a
message using only a single (computer manipulated) image?
16. The Golden Rule:
Never underestimate the power of
understatement!
Generally, a “less is more” tactic is
most effective when it comes to
visual rhetoric. The more images,
colors, fonts, etc. you choose in
your design, the harder it will be to
communicate a clear, simple, and
cohesive message.
17. Use of Fonts
1. Only use one ‘fancy’ font
2. Pay attention to the use of serifand
sans serif
3. Use no more than 3 typography styles
(this includes use of bold/italics)
4. Use only 1 bright color (if any)
5. Don’t use patterned words (Word Art is
a bit outdated)
6. Only choose one type of effect (i.e.
outlining, shadow, etc.)
7. Font style should correlate with your
overall theme/message
Noticehowthisposterusesfontsthat
correlatewiththeoverallvisualthemeofthe
design.Itcreatesunityandcohesion
(aesthetics)withinyourentiredesign.
18. Layout
1. Adhere to the rule of thirds (right)
when designing your poster. It lends
an organic, aesthetically pleasing
balance to the composition.
2. Create a natural flow for your viewer
to accurately and easily receive your
message.
3. Highlight and emphasize (with font
size/typography and picture focus)
main takeaways.
19. Use of Color
1. Color scheme should correlate
with/accent the theme and message
of your social awareness campaign
2. Understate color choices, especially
with font choice.
3. If your picture is colorful, use only
one of those bright colors
elsewhere.
4. Accent/complement with neutrals
and different shades of the same
color.
Note how the color scheme of the entire brochure
complements the theme of the message.