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Crap graphic design
- 1. CRAP contrast, repetition, alignment, proximity Slide deck by Saul Greenberg. Permission is granted to use this for non-commercial purposes as long as general credit to Saul Greenberg is clearly maintained. Warning: some material in this deck is used from other sources without permission. Credit to the original source is given if it is known. Major sources: Designing Visual Interfaces, Mullet & Sano, Prentice Hall / Robin Williams Non-Designers Design Book, Peachpit Press
- 5. Saul Greenberg CRAP Contrast Repetition Alignment Proximity Robin Williams Non-Designers Design Book, Peachpit Press
- 6. Saul Greenberg CRAP Contrast – make different things different – brings out dominant elements – mutes lesser elements – creates dynamism Repetition Alignment Proximity Robin Williams Non-Designers Design Book, Peachpit Press 1 2 3 4 5
- 7. Saul Greenberg CRAP Contrast − better contrast, focal point gained - head - logo - phone Repetition Alignment Proximity Robin Williams Non-Designers Design Book, Peachpit Press
- 8. Saul Greenberg CRAP Contrast Repetition – repeat design throughout the interface – consistency – creates unity Alignment Proximity Robin Williams Non-Designers Design Book, Peachpit Press 1 2 3 4
- 9. Saul Greenberg CRAP Contrast Repetition of Shape Alignment Proximity
- 10. Saul Greenberg CRAP Contrast Repetition of Image Alignment Proximity
- 11. Saul Greenberg CRAP Contrast Repetition of Pattern Alignment Proximity
- 12. Saul Greenberg CRAP Contrast Repetition Alignment – creates a visual flow – visually connects elements Proximity Robin Williams Non-Designers Design Book, Peachpit Press 1 2 3 4
- 13. Saul Greenberg CRAP Contrast Repetition Alignment – aligning like edges together strengthens unity – helps brain create pattern Proximity Robin Williams Non-Designers Design Book, Peachpit Press
- 14. Saul Greenberg CRAP Contrast Repetition Alignment – Items now aligned--better sense of connection/unity Proximity Robin Williams Non-Designers Design Book, Peachpit Press
- 15. Saul Greenberg CRAP Contrast Repetition Alignment Proximity – groups related elements – separates unrelated ones – proximity implies a relationship Robin Williams Non-Designers Design Book, Peachpit Press 1 2 3
- 16. Saul Greenberg CRAP Contrast Repetition Alignment Proximity – by grouping items we create a “whole” and create unity Robin Williams Non-Designers Design Book, Peachpit Press
- 17. Saul Greenberg CRAP Contrast Repetition Alignment Proximity – By grouping related items, we also create clarity Robin Williams Non-Designers Design Book, Peachpit Press
- 18. Saul Greenberg Where does your eye go? CRAP combines to give you cues of how to read the graphic Robin Williams Non-Designers Design Book, Peachpit Press title subtext three points main point sub point
- 19. Saul Greenberg Where does your eye go? Boxes do not create a strong structure – CRAP fixes it Robin Williams Non-Designers Design Book, Peachpit Press
- 20. Saul Greenberg Where does your eye go? the strength of proximity – alignment – white (negative) space – explicit structure a poor replacement Mmmm: Mmmm: Mmmm: Mmmm: Mmmm: Mmmm: Mmmm: Mmmm: Mmmm: Mmmm: Mmmm: Mmmm: Mmmm: Mmmm: Mmmm:
- 21. Original
- 22. Proximity
- 23. Alignment
- 24. Contrast
- 25. Repetition
Editor's Notes
- No contrast focal point is lost