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Principles Of Design 1

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Robert Brandstetter
Robert Brandstetter

The document discusses the principles of design including balance, rhythm, proportion, contrast, unity, and variety. It defines each principle and provides examples. Balance can be formal, with symmetrical halves, or informal with asymmetric but visually balanced elements. Rhythm guides the eye across the page through repeated elements. Proportion concerns the size relationship between elements based on their importance. Contrast creates interest through differences in elements. Unity deals with the harmonious relationship of all elements to effectively communicate the message. Variety adds interest but too much can be chaotic. Good planning and following guidelines for the audience ensures a quality design.

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Principles of Design Communications Technology
Principles of Design ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Balance ,[object Object],[object Object],Design Principle 1
Balance - Formal ,[object Object],[object Object],Design Principle 1
[object Object],[object Object],Balance - Informal Design Principle 1
[object Object],[object Object],Balance - Informal Design Principle 1
[object Object],[object Object],Rhythm Design Principle 2
[object Object],[object Object],Rhythm Design Principle 2
[object Object],[object Object],[object Object],Proportion Design Principle 3
[object Object],[object Object],Proportion Design Principle 3
[object Object],[object Object],[object Object],Contrast Design Principle 4
[object Object],[object Object],Contrast Design Principle 4
[object Object],[object Object],Contrast Design Principle 4
[object Object],[object Object],[object Object],Unity Design Principle 5
[object Object],[object Object],[object Object],Unity Design Principle 5
[object Object],[object Object],[object Object],[object Object],Variety Design Principle 6
[object Object],[object Object],Variety Design Principle 6
[object Object],[object Object],[object Object],Conclusion Conclusion
[object Object],[object Object],Conclusion Conclusion
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Guidelines Guidelines for Good Design The basic guidelines for GOOD DESIGN are:
Samples Samples
Samples Samples
Samples Samples
Samples Samples
Samples Samples
Samples Samples
Samples Samples
Samples Samples
Samples Samples
Samples Samples
Samples Samples
Samples Samples
Samples Samples
Samples Samples
Samples Samples
END END THANK YOU!

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