The document provides guidance on basic yearbook design principles including establishing a foundational structure with columns of equal size, ensuring consistent margins and spacing between elements, placing the dominant photo at the axis point and flowing additional elements outward, and including photo captions. It emphasizes the importance of white space and having a balanced layout with varied photos and content.

1. The Elements of YEARBOOK: DESIGN : basic

2. Basic Design [Organized arrangement] of images & words to tell a story

7. Design steps Establish the external margins… #2 The amount of white space that surrounds the spread.

8. Design steps Note the gutter and the internal spacing… #3 (The 1 pica of white space between columns.)

9. Design steps #4 Place an eyeline.

10. ( Place in upper or lower third, never in the middle) Design CAUTION Placement of the eyeline… But not here…

11. Design steps #5 Place a vertical axis that meets your eyeline at what is called the axis point .

12. Design steps #6 Select and place dominant photo at axis pt.

13. Design steps #7 Place headline/copy area near dominant photo to reinforce message.

14. Design steps #8 Place next largest photo at axis point.

15. Design steps #9 Continuing to work from the axis point, place your next photo.

16. Design CAUTION ( Avoid temptation to fill in the corners.) Pause and consider caption placement.

17. Design IMPERATIVE Vary the shape and size of rectangular photos.

18. Design steps #10 Working from the eyeline, place the remaining photos.

19. Design imperative Photos should rest on or hang down from the eyeline.

22. Design steps #12 Begin design check.

24. ■ Consistent internal spacing Is there 1 pica separation between each element?  Design CHECK

25.  Design CHECK ■ Eyeline Do the photo edges create a line of white space that spans across two facing pages?

26. Avoid placing pictures on the spread that are the exact size & shape unless the content is related. Design CAUTION X X X X X X

28.  Design CHECK ■ Captioning Do you have a caption block for every photo?

30. Aim for a variety of content & balanced coverage  Design CHECK ■ Photo Cropping and Placement

31. Numbers: 1 person, 2 people, small group, large group  Design CHECK ■ Varied Content Boys vs Girls: Do you have a balance?

32. Design FIX #13 Replace photos or redesign as needed.

35. ■ Flip Design MODIFICATIONS Original Design >

36. ■ Mirror-Flip Design MODIFICATIONS Original Design >

37. ■ Original Design MODIFICATIONS ■ Mirror ■ Mirror-Flip ■ Flip

38. ■ Design a layout using an eight-column format ■ Place your eyeline ■ Use 7-9 photos, varying size ■ Create a headline with a subhead & place over copy area ■ Make sure every picture has a caption placed logically near the photo it identifies ■ Check your layout before turning it in Your turn The Spirit of $76K

39. This PowerPoint presentation was created by Balfour-Taylor Yearbooks, for educational purposes only. It is unlawful to remove or alter the Balfour logo without the permission of Balfour-Taylor Yearbooks Marketing Department. For more information, contact Mike Taylor, Education/Marketing Director at mtaylor@taylorpub.com.