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E-Marketing 4/E Judy Strauss, Adel I. El-Ansary, and Raymond Frost Chapter 9: Differentiation and Positioning Strategies
Chapter 9 Objectives ,[object Object],[object Object],[object Object],[object Object]
The J. Peterman Story ,[object Object],[object Object],[object Object]
[object Object],[object Object],Differentiation
Differentiation Dimensions ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
[object Object],[object Object],[object Object],[object Object],Product Differentiation
Service Differentiation ,[object Object],[object Object],[object Object]
[object Object],[object Object],[object Object],Channel Differentiation
Image Differentiation ,[object Object],[object Object],[object Object],[object Object]
Differentiation Strategies ,[object Object],[object Object],[object Object],[object Object],[object Object]
Differentiation Strategies, cont. ,[object Object],[object Object],[object Object],[object Object],[object Object]
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Internet-Specific Differentiation Strategies
Internet-Specific Differentiation Strategies, cont. ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Enhancing the Experience ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
[object Object],[object Object],Positioning
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Bases and Strategies for Positioning
Product or Service Attribute ,[object Object],[object Object],[object Object]
Technology Positioning ,[object Object],[object Object],[object Object]
Benefit Positioning ,[object Object],[object Object],[object Object]
User Category ,[object Object],[object Object],[object Object]
Competitor Positioning ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Integrator positioning ,[object Object],[object Object],[object Object],[object Object]
[object Object],[object Object],[object Object],[object Object],Repositioning Strategies

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E Marketing Ch9 Differentiation Positioning

  • 1. E-Marketing 4/E Judy Strauss, Adel I. El-Ansary, and Raymond Frost Chapter 9: Differentiation and Positioning Strategies
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