The document discusses the principles of design based on the Gestalt Theory of Visual Perception. It describes key principles such as unity, variety, hierarchy and focal point, balance, proximity, rhythm and repetition, and scale. These principles refer to how visual elements are arranged and relate to each other to form a cohesive design. The document provides examples to illustrate concepts like symmetrical and asymmetrical balance, radial balance, and repetition versus rhythm. It encourages applying these principles to create visually unified and interesting designs that guide the viewer's eye.

1. Kuliah 3 Teknik PresentasiOleh Coky Fauzi Alficokyfauzialfi.wordpress.comPrinciples of Design

2. Design is a visual language built on fundamental principles and elements

3. The elements of design refer to “what” are used.The principles ofdesign refer to “how” they are used.

4. The Gestalt Theory of Visual Perception

5. The principles of design are based on the Gestalt Theory of VisualPerception

6. The Gestalt Theory of VisualPerceptionThe whole is different from the sum of its parts.

7. The Gestalt Theory of VisualPerception

8. The Gestalt Theory of VisualPerception

9. Which of those two pictures is easier to remember?

10. The Gestalt Theory of Visual PerceptionA greater image may be verydifferent from thecomponents

11. The Principles of Design

13. Unity or Harmony

14. To group similar elementsvisually and try to find the relationships that exist between them.

15. A design that is void of unity isusually chaotic and uncomfortable to view.

16. Left: Unity. Right: Lack of unity.

18. Variety

19. Too much unity is boring. The great design needs adding different elements for visual interest or variety.But too much variety can cause confusion.

20. Left: Too much variety. Right: Too much unity.

21. Typography in the same style andsize, and a pastel color palettehelped to unify.But the central image on each isunique, helping to create varietyanddifferentiate one title from thenext.

23. Hierarchy and Focal Point

24. Hierarchy is achieved bydetermining dominance oremphasizing one design element overanother

25. It is important that one element be dominant to give the viewer’s eye a focal point

26. The most dominantelement is the typography

27. The photograph is the most dominant element

28. The Indian and horse represent the largest group of shapes

30. Lack of clear visual hierarchy is the reason many designs fail to attract and hold a viewer’sattention

31. All have equal emphasis

32. Balance

33. Balance in a design refers to the equal distribution of visual weight in a layout

34. Left: Balance, Right: Imbalance

36. When one side of a design is exactly the same as the other side, it is calledsymmetrical balance or classical balance or formal balance.

39. In an asymmetrical layout, balance is achieved with an unequal arrangement of elements

41. symmetrical (left) and asymmetrical(right)

42. Interior DesignSymmetrical

43. Radial balance can be described as balance thatradiates out from a central focal point. This type of balance is commonly used when a dynamic focal point is required.

44. Radial balance can be either symmetrical or asymmetrical depending on the location of its focal point.

45. Left: Asymmetrical radial balance. Right: Symmetrical balance.

46. Proximity

47. Proximity is a spatial relationship between items.The closer things are to one another, the more they must be related.

49. Rhythm and Repetition

50. Rhythm is created by repeating exact or slightly different elements in a predictable manner. Itdiffers from repetition in the degree of duplication of elements and a feeling ofpacing.

51. Repetition (left) and Rhythm (right)

52. Rhythm Examples

55. Interior Design

57. Scale

58. Scale is the size relationships between thevarious elements in a layout and can be used to control emphasis and hierarchy. A sense of perspective, or the illusion of depth, is an aspect ofscale.

61. Pertanyaan?

62. Tugas 3: EsaiBuatlah sebuah esai yang menjelaskan tentang proses desain.Deadline: 5 April 2011Send to: coky.fauzi.alfi@gmail.com

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