The basic of DIY design for online marketing, when you don't have a design degree.

1. Design Basics
for Non-Designers
Jess Warren
@itsheyjess | heyjess.com

2. Why does good
design matter?

3. Line
Curved, straight, thick, thin – a line’s
properties can evoke specific
emotions while also guiding the eye.

6. Color
Color is made of hue (the color),
value (how light/dark it is) and
intensity (how bright/dull it is).

9. Typography
Typography is the art of choosing and
arranging fonts, which can project
specific emotions and feelings.

10. I AM STRONG AND LOUD.
I am childish.
I am hip and funky.
I am elegant yet approachable.

14. Hierarchy
Hierarchy is how the elements are
organized so that the eye flows in a
particular pattern across the design.

17. Alignment
Alignment helps to visually connect
pieces in a clean, organized way.

20. Repetition
Repitition ties together individual
elements to strengthen the design
or create rhythm or pattern.

22. Proximity
Proximity is the relationship
between design elements.

25. Balance
Balance is how the weight is
distributed throughout the design
and provides stability and structure.

27. Contrast
The juxtaposition of opposing
elements. It helps to emphasize or
highlight key elements of the design.

30. Negative Space
The empty space that
surrounds an image.

35. Design Tools
Canva: Create images and infographics
Easel.ly: Create images and infographics
Visual.ly: Create charts and infographics
Infogram: Create charts and infographics
Pixlr: Edit photos
Prezi: Create dynamic presentations

36. Design Resources
CreativeBloq
Design Envy
Pinterest
FFFound.com
Dribbble
Behance
Pexels
Vintage Printable
Creative Market
DaFont
Google Fonts
Articles
Inspiration
Images, Illustrations
and Resources
Free Fonts

37. Let’s Get Started!
1. Sign up for Canva at canva.com
2. Create a Facebook header or other
social media image for your company
3. Design your image using three basic
design principles of your choice

38. Glossary and Ideas
Line: use lines to guide the viewer’s eye or ground type
Color: use colors that reflect your brand
Typography: use fonts that reflect your brand
Hierarchy: choose what the viewer sees first
Alignment: align the elements of your design
Repetition: experiment with patterns
Proximity: experiment with placement
Balance: keep the design feeling balanced
Contrast: experiment with dark vs. light or hard vs. soft
Negative Space: leave some breathing room