Copywriting tips and techniques from Mark Shaw, founder of Jupiter Design and best selling author of "Copywriting: Successful coypwriting for design, advertising and marketing"
SPICE 'EM! A recipe for planning well-seasoned copywriting projectsFrederik Sisa, PCM
SPICE 'EM is a fun and easy tool you can use to plan your copywriting project with ease and depth, whether you're working with a copywriter or tackling that scary blank page on your own.
copy writing skills and its impact and day to day improvement and practices play a critical role.As day by day practices and assessment occurs, skills improves with variety of writing and challenges of routine will improve writing. vocabulary and format and practices are the keys.
I run copywriting masterclasses in all sorts of places. To find out more, email me:
alanbarker830@btinternet.com
These are a slide version of a session I ran at 'Words that Work', a conference in Bournemouth on 18 May 2014, organised by Brian Jenner of the UK Speechwriters' Guild, and Richard Spencer of A Thousand Monkeys - both of whom did a great job. One of the interesting insights of a very insightful day was that the word 'copywriting' seems to be becoming rather old-fashioned. We're all writers now, as Sarah McCartney noticed. (She's decided to call herself a scribe - good idea.)
Copywriting - Art of Advertising WritingAkram Badr
Want to write your first selling copy? Go through this guide to understand what's copywriting and how to enhance your skills writing for advertising.
Connect with me via Linkedin: eg.linkedin.com/in/AkramBadrCreative
Thanks for supporting. Share for the maximum benefit!
SPICE 'EM! A recipe for planning well-seasoned copywriting projectsFrederik Sisa, PCM
SPICE 'EM is a fun and easy tool you can use to plan your copywriting project with ease and depth, whether you're working with a copywriter or tackling that scary blank page on your own.
copy writing skills and its impact and day to day improvement and practices play a critical role.As day by day practices and assessment occurs, skills improves with variety of writing and challenges of routine will improve writing. vocabulary and format and practices are the keys.
I run copywriting masterclasses in all sorts of places. To find out more, email me:
alanbarker830@btinternet.com
These are a slide version of a session I ran at 'Words that Work', a conference in Bournemouth on 18 May 2014, organised by Brian Jenner of the UK Speechwriters' Guild, and Richard Spencer of A Thousand Monkeys - both of whom did a great job. One of the interesting insights of a very insightful day was that the word 'copywriting' seems to be becoming rather old-fashioned. We're all writers now, as Sarah McCartney noticed. (She's decided to call herself a scribe - good idea.)
Copywriting - Art of Advertising WritingAkram Badr
Want to write your first selling copy? Go through this guide to understand what's copywriting and how to enhance your skills writing for advertising.
Connect with me via Linkedin: eg.linkedin.com/in/AkramBadrCreative
Thanks for supporting. Share for the maximum benefit!
Do you want to learn the “vital few” copywriting techniques that we use to achieve the greatest impact on profits?
Our advice comes from years of experience increasing conversion rates for highly successful companies such as Apple, Google, Facebook and Sony.
What you’ll get:
1. Case studies: Three real-world A/B tests, and the lessons they teach us.
2. The “vital few” most effective copywriting techniques – with which you can beat most professional copywriters. (If this sounds impossible, remember that most professional copywriters don’t split-test their work.)
3. A winning copywriting template you can use to sell almost any product.
This talk was given by Paras Chopra (CEO and founder of Visual Website Optimizer) and Dr Karl Blanks (Chairman and co-founder of Conversion Rate Experts). For more great resources, see www.visualwebsiteoptimizer.com and www.conversion-rate-experts.com.
Basic Copywriting Skills by Sarah Hitchings.
In this presentation, we explain what the goal of copywriting is and how you can perfect the art of copy to improve your business communication and sales copy.
We help you write a fantastic headline, understand what persuasive copy is and how to write it, as well as explaining the difference between benefits and features and their importance.
Let’s be honest: for most content strategists and other people working with online content, SEO is The Worst Part Of The Job.
It’s hugely technical, it’s shrouded in mystery, it seems to be focused on robots instead of people, there are unspoken rules, everything can turn on a dime, and it never, ever seems to end.
But SEO doesn't have to be this way. It’s time to begin a conversation between these two disciplines – they’re far more alike than you might think. And when they work together on behalf of users and customers, amazing things can happen that will drive your organisation forward.
I can’t promise to change your mind about SEO, but you’ll leave this session understanding how to build the essentials into your work in ways that are simple, make sense, and are pain-free. You’ll see what business impacts and wins for the customer SEO and Content Strategy have had at REI, a major retailer in the US. And you’ll have the vocabulary, understanding and tools that you need to talk with your SEO... or to take it for yourself.
Drive traffic, amaze your visitors, and Win the Internet -- with SEO and Content Strategy working together.
Originally presented at the 2012 Content Strategy Forum in Cape Town, South Africa.
You can learn more about Jonathon Colman at http://www.jonathoncolman.org/
Also see 200+ free Content Strategy resources at http://www.jonathoncolman.org/2013/02/04/content-strategy-resources/
17 Copywriting Do's and Don'ts: How To Write Persuasive ContentHenneke Duistermaat
You studied several copywriting books.
And read blog post after blog post about writing.
But writing your own web copy?
It’s a struggle.
You know the grammar is fine.
But the copy sounds bland. Perhaps even a little too salesy.
You read, and re-read your copy. You can’t quite put your finger on it. What’s wrong? How can you improve it? And persuade more people to buy?
Today I’ve assembled 17 examples of yucky copy. And I tell you exactly what’s wrong, and how to improve it.
Enjoy
Everything You Need to Know for a Better Website in 2014 | Crystal Olig | Oxi...Lessing-Flynn
Learn what makes a website great for 2014 and beyond. See common causes of website failure for corporate and organizational websites. Move ahead with strategies like website redesigns, reskins or revisions, managing stakeholder expectations, and steps to build a successful website RFP and Statement of Work.
It is hard for many small business owners to take a step away from working AT their business to work ON their business. This streamlined strategic planning process was presented by Ellen Didier of Red Sage Communications, the SBA's 2013 Small Business Person of the Year for Alabama. From SWOT analysis, market analysis, listening to your customers and employees, and naming your top strategies to take your business to the next level, this process can take as little as an afternoon but give your business the fuel it needs to grow.
Finding Jobs in a Digital Age: How to Apply Smart & Land Your Dream JobRed Bamboo Marketing
Job search today is fundamentally different than it was 10, 20 or 30 years ago. The rules have changed, but not all the players are aware of this - especially those in transition and older generations of workers.
In this new presentation, Steve Murphy from Bamboo Interactive will show you a game plan for finding a job in the digital age, including using tools like LinkedIn, Twitter, Wordpress and others to help you secure your dream job.
I’m Ahmed Abdel Rahman, aka Ahmed Barkhia, and my personal aim is to help people understanding how to be confident with their virtual identity. In this workshop I’ll show you why is important to have and setup correctly your LinkedIn account.
Most customers decide within the first 5 seconds if they are going to buy from your website. Therefore understanding what makes a good website is essential to converting visitors into customers.
This workshop will show you the difference between online & offline shops and the different building blocks for a good website. You should leave the session with the knowledge & tools to development & define a website specification for your business.
Follow-up materials from a lunch and learn presentation I did during my internship at Kaleidoscope, a strategic design firm.In it a outline tips for generating blog post ideas and blog writing techniques.
Do you want to learn the “vital few” copywriting techniques that we use to achieve the greatest impact on profits?
Our advice comes from years of experience increasing conversion rates for highly successful companies such as Apple, Google, Facebook and Sony.
What you’ll get:
1. Case studies: Three real-world A/B tests, and the lessons they teach us.
2. The “vital few” most effective copywriting techniques – with which you can beat most professional copywriters. (If this sounds impossible, remember that most professional copywriters don’t split-test their work.)
3. A winning copywriting template you can use to sell almost any product.
This talk was given by Paras Chopra (CEO and founder of Visual Website Optimizer) and Dr Karl Blanks (Chairman and co-founder of Conversion Rate Experts). For more great resources, see www.visualwebsiteoptimizer.com and www.conversion-rate-experts.com.
Basic Copywriting Skills by Sarah Hitchings.
In this presentation, we explain what the goal of copywriting is and how you can perfect the art of copy to improve your business communication and sales copy.
We help you write a fantastic headline, understand what persuasive copy is and how to write it, as well as explaining the difference between benefits and features and their importance.
Let’s be honest: for most content strategists and other people working with online content, SEO is The Worst Part Of The Job.
It’s hugely technical, it’s shrouded in mystery, it seems to be focused on robots instead of people, there are unspoken rules, everything can turn on a dime, and it never, ever seems to end.
But SEO doesn't have to be this way. It’s time to begin a conversation between these two disciplines – they’re far more alike than you might think. And when they work together on behalf of users and customers, amazing things can happen that will drive your organisation forward.
I can’t promise to change your mind about SEO, but you’ll leave this session understanding how to build the essentials into your work in ways that are simple, make sense, and are pain-free. You’ll see what business impacts and wins for the customer SEO and Content Strategy have had at REI, a major retailer in the US. And you’ll have the vocabulary, understanding and tools that you need to talk with your SEO... or to take it for yourself.
Drive traffic, amaze your visitors, and Win the Internet -- with SEO and Content Strategy working together.
Originally presented at the 2012 Content Strategy Forum in Cape Town, South Africa.
You can learn more about Jonathon Colman at http://www.jonathoncolman.org/
Also see 200+ free Content Strategy resources at http://www.jonathoncolman.org/2013/02/04/content-strategy-resources/
17 Copywriting Do's and Don'ts: How To Write Persuasive ContentHenneke Duistermaat
You studied several copywriting books.
And read blog post after blog post about writing.
But writing your own web copy?
It’s a struggle.
You know the grammar is fine.
But the copy sounds bland. Perhaps even a little too salesy.
You read, and re-read your copy. You can’t quite put your finger on it. What’s wrong? How can you improve it? And persuade more people to buy?
Today I’ve assembled 17 examples of yucky copy. And I tell you exactly what’s wrong, and how to improve it.
Enjoy
Everything You Need to Know for a Better Website in 2014 | Crystal Olig | Oxi...Lessing-Flynn
Learn what makes a website great for 2014 and beyond. See common causes of website failure for corporate and organizational websites. Move ahead with strategies like website redesigns, reskins or revisions, managing stakeholder expectations, and steps to build a successful website RFP and Statement of Work.
It is hard for many small business owners to take a step away from working AT their business to work ON their business. This streamlined strategic planning process was presented by Ellen Didier of Red Sage Communications, the SBA's 2013 Small Business Person of the Year for Alabama. From SWOT analysis, market analysis, listening to your customers and employees, and naming your top strategies to take your business to the next level, this process can take as little as an afternoon but give your business the fuel it needs to grow.
Finding Jobs in a Digital Age: How to Apply Smart & Land Your Dream JobRed Bamboo Marketing
Job search today is fundamentally different than it was 10, 20 or 30 years ago. The rules have changed, but not all the players are aware of this - especially those in transition and older generations of workers.
In this new presentation, Steve Murphy from Bamboo Interactive will show you a game plan for finding a job in the digital age, including using tools like LinkedIn, Twitter, Wordpress and others to help you secure your dream job.
I’m Ahmed Abdel Rahman, aka Ahmed Barkhia, and my personal aim is to help people understanding how to be confident with their virtual identity. In this workshop I’ll show you why is important to have and setup correctly your LinkedIn account.
Most customers decide within the first 5 seconds if they are going to buy from your website. Therefore understanding what makes a good website is essential to converting visitors into customers.
This workshop will show you the difference between online & offline shops and the different building blocks for a good website. You should leave the session with the knowledge & tools to development & define a website specification for your business.
Follow-up materials from a lunch and learn presentation I did during my internship at Kaleidoscope, a strategic design firm.In it a outline tips for generating blog post ideas and blog writing techniques.
Alan Brown Science Writers in New York Career Night talk focused on the difference between goals and plans, how to set and achieve financial goals, and how to develop some of the skills –- networking, negotiating, pitching, and simply dealing with anxiety –- that help writers succeed in freelance writing.
Alan Brown Science Writers in New York Career Night talk focused on the difference between goals and plans, how to set and achieve financial goals, and how to develop some of the skills –- networking, negotiating, pitching, and simply dealing with anxiety –- that help writers succeed in freelance writing.
Alan Brown Science Writers in New York Career Night talk focused on the difference between goals and plans, how to set and achieve financial goals, and how to develop some of the skills –- networking, negotiating, pitching, and simply dealing with anxiety –- that help writers succeed in freelance writing.
5 SEO Mistakes Costing You Revenue - SlidesDemandWave
When it comes to search marketing, are you still focusing on clicks and traffic? Learn how to avoid critical search marketing pitfalls with a copy of our latest webinar, "5 SEO Mistakes Costing You Revenue."
LA HUG - Video Testimonials with Chynna Morgan - June 2024Lital Barkan
Have you ever heard that user-generated content or video testimonials can take your brand to the next level? We will explore how you can effectively use video testimonials to leverage and boost your sales, content strategy, and increase your CRM data.🤯
We will dig deeper into:
1. How to capture video testimonials that convert from your audience 🎥
2. How to leverage your testimonials to boost your sales 💲
3. How you can capture more CRM data to understand your audience better through video testimonials. 📊
VAT Registration Outlined In UAE: Benefits and Requirementsuae taxgpt
Vat Registration is a legal obligation for businesses meeting the threshold requirement, helping companies avoid fines and ramifications. Contact now!
https://viralsocialtrends.com/vat-registration-outlined-in-uae/
Top mailing list providers in the USA.pptxJeremyPeirce1
Discover the top mailing list providers in the USA, offering targeted lists, segmentation, and analytics to optimize your marketing campaigns and drive engagement.
In the Adani-Hindenburg case, what is SEBI investigating.pptxAdani case
Adani SEBI investigation revealed that the latter had sought information from five foreign jurisdictions concerning the holdings of the firm’s foreign portfolio investors (FPIs) in relation to the alleged violations of the MPS Regulations. Nevertheless, the economic interest of the twelve FPIs based in tax haven jurisdictions still needs to be determined. The Adani Group firms classed these FPIs as public shareholders. According to Hindenburg, FPIs were used to get around regulatory standards.
Understanding User Needs and Satisfying ThemAggregage
https://www.productmanagementtoday.com/frs/26903918/understanding-user-needs-and-satisfying-them
We know we want to create products which our customers find to be valuable. Whether we label it as customer-centric or product-led depends on how long we've been doing product management. There are three challenges we face when doing this. The obvious challenge is figuring out what our users need; the non-obvious challenges are in creating a shared understanding of those needs and in sensing if what we're doing is meeting those needs.
In this webinar, we won't focus on the research methods for discovering user-needs. We will focus on synthesis of the needs we discover, communication and alignment tools, and how we operationalize addressing those needs.
Industry expert Scott Sehlhorst will:
• Introduce a taxonomy for user goals with real world examples
• Present the Onion Diagram, a tool for contextualizing task-level goals
• Illustrate how customer journey maps capture activity-level and task-level goals
• Demonstrate the best approach to selection and prioritization of user-goals to address
• Highlight the crucial benchmarks, observable changes, in ensuring fulfillment of customer needs
3. But this is not a boring lecture (well, let’s see how it goes)
4. This is about writing content all you need to know - in one hour
5. Who am I? Writer, creative director Design Associate Business owner Journalist Lecturer
6. What is this talk about? It’s not about SEO listing It’s not about google ranking It’s about engaging with visitors It’s about communicating
7. 12 wonderful 5 minute chunks Or possibly less, as it’s Friday pm
8.
9. The next six chunks 7. Brand essentials 8. Writing a great brief 9. Case study - Broadstripe 10. Profiling your audience 11. Quality control 12. Case study - Challenge
56. The next six chunks 7. Brand essentials 8. Writing a great brief 9. Case study - Broadstripe 10. Profiling your audience 11. Quality control 12. Case study - Challenge
57. Copy is a key part of your brand and your brand is your future
69. The next six chunks 7. Brand essentials 8. Writing a great brief 9. Case study - Broadstripe 10. Profiling your audience 11. Quality control 12. Case study - Challenge
74. The next six chunks 7. Brand essentials 8. Writing a great brief 9. Case study - Broadstripe 10. Profiling your audience 11. Quality control 12. Case study - Challenge
79. The next six chunks 7. Brand essentials 8. Writing a great brief 9. Case study - Broadstripe 10. Profiling your audience 11. Quality control 12. Case study - Challenge
84. The next six chunks 7. Brand essentials 8. Writing a great brief 9. Case study - Broadstripe 10. Profiling your audience 11. Quality control 12. Case study - Challenge
89. The next six chunks 7. Brand essentials 8. Writing a great brief 9. Case study - Broadstripe 10. Profiling your audience 11. Quality control 12. Case study - Challenge