The document provides guidance on effective techniques for creating TV commercials. It recommends starting with an attention-grabbing opening, using characters that are appealing and relevant to naturally advance the sales story, and keeping elements simple and easy to follow. It also suggests using a variety of scene lengths, natural demonstrations, conversational language, and keeping the visual style fresh. Basic film techniques like shots, angles, and transitions are also outlined.

1. TVC Production Techniques in Print and Broadcast Advertising

2. TVC Production Process

11. Extreme Long Shot (ELS)

13. Long Shot (LS)

15. Medium Shot (MS or MED)

17. Close Up (CU)

19. Extreme Close Up (ECU)

21. Objective Viewpoint

23. Subjective Viewpoint

41. Cartoon Network

44. The End Thank you!