The document provides guidelines for print and outdoor advertisement design and layout. It discusses key elements like headlines, body copy, photos and logos. It recommends keeping designs simple with a focal point. Design strategies include using symmetry/asymmetry, contrast, emphasis and grouping related items. Color, typeface and formatting tips aim to maximize readability and legibility from a distance for outdoor ads. The goal is to clearly communicate the core message with simplicity and intrigue to engage viewers.

1. Techniques in Print & Billboard Advertising Design and Layout for Print and Outdoor Ads

6. Headline Body Content or Photo Company Logo Asymmetrical

8. Symmetrical

16. Basic Design Strategies

17. Visual Flow according to the golden rectangle Focal Point

21. Color Design Strategies

24. Color Design Strategies

26. Photo Design Strategies

27. Photo Design Strategies Visual Flow Color Groups and Selective Focus

30. Photo Design Strategies

32. Photo Design Strategies This ad has a simple composition with a black background and high contrast photograph and logo

34. Photo Design Strategies

36. Photo Design Strategies

55. Less is more 1 message, 41.1% awareness.

56. Less is more 2 messages, 36.7% Awareness, a 5% decrease in awareness.

57. Less is more 3 messages, 34.9% Awareness, a further 2% decrease.

58. Less is more 4 messages, 33.8% Awareness, another 1% drop in awareness levels.

59. Less is more 5 messages, 29.2% Awareness. A total decrease in awareness of 12% overall!

60. Obie Award Winners

61. Obie Award Winners

62. Obie Award Winners Thank You!