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Guide to print ad visuals

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Largest Catholic University
Largest Catholic University

The document provides guidance on composing effective visuals and photographs. It discusses various factors to consider such as the chief focus of visuals, composing great pictures by establishing a center of interest and background, using techniques like the rule of thirds to arrange subjects, and tips for photographing people.

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1 of 32
Visuals ,[object Object],[object Object],[object Object]
Determining the Chief Focus for Visuals ,[object Object],[object Object],[object Object],[object Object],[object Object]
Determining the Chief Focus for Visuals… Cont’d ,[object Object],[object Object],[object Object],[object Object],[object Object]
Package containing the product
Product Alone
Product in Use
How to Use the Product
Product Features
Comparison of Products
User Benefit
Humor
Testimonial
Negative Appeal
Composing Great Pictures ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Composing Great Pictures… Cont’d ,[object Object],[object Object]
Decide on a Center of Interest ,[object Object],[object Object],[object Object],[object Object]
Pick the Picture Orientation ,[object Object],[object Object],[object Object]
Some orientation examples
Arranging your subjects ,[object Object],[object Object],[object Object],[object Object],[object Object]
Optimizing Backgrounds ,[object Object],[object Object],[object Object],[object Object],[object Object]
The Rule of Thirds ,[object Object],[object Object],[object Object]
When to break The Rule ,[object Object],[object Object],[object Object]
Rule-breaking example
Some Corollaries ,[object Object],[object Object]
Some Corollaries… Cont’d ,[object Object],
Using Straight Lines and Curves ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Using lines (example)
Balancing an Image ,[object Object],[object Object]
Framing an Image ,[object Object],[object Object],[object Object],[object Object]
Avoiding Mergers ,[object Object],[object Object],[object Object],[object Object]
Photographing People ,[object Object],[object Object],[object Object],[object Object]
Taking Your First Portraits ,[object Object]

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