This is a tutorial on how to create a poster, design or simple infographics for your website and social media posts.

1. HOW TO USE CANVA TO
EFFECTIVELY PROMOTE
YOUR BRAND?

2. Go to this website

3. then log in using Facebook or Google
account or create your own account

4. Enter Email or phone, password
and click log in

5. This page appears

6. Click the + sign button for more
different designs

7. Popular design types

8. Designs for social media posts

9. Designs for documents,
presentation and resume

10. Designs for blogging and eBooks

11. Designs for marketing materials

12. Designs for social media and
email headers

13. Designs for different events

14. Designs for Ads

15. Become a design pro in
minutes
Beginner’s Challenge

16. This is your blank Canva

17. choose color palette or design for
your background

19. Click on Elements to see more
options

20. When you click on shapes, various
shapes will appear

21. Click on the circle to change it to
your favorite color.

22. change the color by choosing on the
palette or click the + sign for more options

23. Next, Search for a 'hat' and put it
on this monkey.

24. adjust the size and position of the ‘hat’

25. Then add a background

26. Search for a fruit and drug it on the frame

27. From Layouts click Uploads

28. locate the file you want to upload
and click open

29. the file has been uploaded

30. Essential canvas tools

31. On dark backgrounds, make your text white.
On light backgrounds, make your text black.

32. When placing text over an image,

33. consider using a 'Text Holder’

34. Always use grids for your images

35. Grids are a great way to layout
your images.

36. Grids can be use for Instructional steps

38. 1 2
3 4

39. Marrying Text and Images
Combine text and images to
create a powerful composition

40. Adding text to the picture

41. choose a text style and edit

42. click the square button to change
font color

44. Use transparency to lighten your
photo and make text pop

45. adjust the transparency

47. Use a slightly transparent shape
to make your text stand out.

48. adjust transparency to
desired outcome

49. Layer two photos of different
transparencies for an interesting texture.
1st photo

50. 2nd photo

51. Adjust transparency of the first photo

52. then line it up with the bottom
image to create a new image

53. Placing a margin or design

54. Type in the text you want using the
text options located on the left side

55. Select background designs

56. from elements click on the shapes

57. choose the margin you want to place

58. adjust the size of the margin by
moving the dots on either sides

59. change color of the margin
if you want

60. finished design

61. Create your own textures by
cropping photos

62. crop the size of the design

63. click the check sign

64. a square texture that could be used
as a background.

65. rotate background

66. then adjust the size of the
background

67. Creative
background tools

68. Use the ‘Saturation’ filter to remove
an image's color: Create 2 Pages
1st Page

69. choose a shape and color

70. 2nd page
Second choose a picture with black
and white picture

71. drag the first picture on top of the
second picture

72. then adjust the transparency
of the picture

73. finally adjust the shape by
moving the dots

74. Blurring your background image
pairs well with a white icon.

75. first choose an image background

76. select an icon

77. adjust icon color to white

79. adjust saturation or transparency

80. Use neon colored text with a
desaturated background.
First choose a layout or design

81. Add text to the background

82. change color of the text

83. click Filter to adjust background

84. adjust saturation to 0

85. Adjust text color and size

86. A colored block in front of your
background can be used for text.

87. place and adjust the block in front of
the background

88. Add text to the block

89. change color of the block if you want

90. Finally, adjust transparency
of the block

91. Branding

92. Designing a presentation

93. Use the same 'banner'
throughout your design.

94. Add and adjust text

95. Use the same 'frames' in your design
to create a consistent layout.

97. Have a strong cover design and
match it with a simpler content slide.

98. simple content slide with title of the
presentation

99. Building a brand kit

100. Choose a color palette of 4 colors or
less that reflects the personality of
your brand

102. Click the + sign to get the hex code

103. copy and save the hex code
for future use

104. choose a suitable title font
for your brand

106. Choose a readable subtitle
and body font to suit your brand.

107. To ensure that your logo can be
recognized when small, decide its
minimum size.

108. adjust size of the logo

109. Leave enough room around your
logo and tagline.

110. Make sure it is readable and
has plenty of white space

111. Keep the placement of your
logo & elements consistent

112. Color Relationship

113. A ‘complementary’ scheme is made
using colors that are opposite each
other on the color wheel.

114. Example opposite color of yellow is blue

115. A ‘monochromatic’ scheme is made
using various tones of one color.

116. An ‘analogous’ scheme is a group of
colors close to each other on the color
wheel.

117. A tint is a lighter version of a color.

118. A shade is a darker version of a color

119. Choosing the right font

120. The key to choosing fonts is CONTRAST.

121. Size Matters

122. Readability
Ensure your Body Font is simple and
easy to read.

123. Resize text so it fill up a shape. Then
delete the shape

124. Always choose a font that emphasizes
your message

125. this text looks informal and fun

126. Font Pairing Basics

127. Try pairing a regular and a bold font
together

128. Pair a bold font with a script font

129. Pair a tall font with a short font

130. Try pairing a thin and thick font

131. Try pairing regular and italics together

132. Tips for titles

133. Bring order and impact to your titles by
aligning them

134. Titles can be left aligned

135. Titles can be right aligned. This is useful
when an image is on the left

136. Letter spacing can be used to match the
width of other words.

137. This is found in the drop down menu
under ‘Text spacing’

138. You can increase the size of each word to
have a uniform width.

139. Introduction
to
Infographics

140. Using a number inside a shape will make
your information stand out.

141. In the Canva library there are many
graphics which can be used to visualize
information.

142. Represent your data with large
graphics. This makes your
information easily understood.

143. Color can be used make your statistics
and data clearer.

144. Use lines to connect column graphs to a
set of numbers.

145. Design for Social Media

146. Create a consistent template for your
social posts.

147. This includes colors, fonts and imagery.

148. Social
Ensure your designs are consistent
across all social media sizes.

149. Pinterest

150. facebook

151. Make your cover image compliment your
profile photo.

152. You may need to create multiple
templates for different types of content.

154. A consistent, eye catching layout will
help your viewers recognize and
remember you.

155. Perfect Presentations

156. Your title sets the mood for the rest of
your presentation.

157. Use the same fonts, colors and imagery
throughout.

158. Change the title into content pages…

159. by moving the background and title
to make space for your text.

160. Ensure your text doesn't crowd the page
and is away from the edges of the slide.

161. Limit the amount of text on your page.
Aim to have a minimum font size of 30.

162. Rather than load too much information
into one slide. Split the information into
two slides as shown below