Performance coaching is a communication process that helps employees reach their potential and meet organizational expectations. It can be used to improve employee performance that does not meet expectations or to enhance capabilities of those already meeting expectations. Both internal coaches like direct managers and external coaches can provide performance coaching. The benefits of performance coaching include unleashing employee potential, increased confidence and accountability, problem-solving skills, independence, initiative, self-actualization, and happiness and success at work. Organizations that implement performance coaching see benefits such as achieving goals, improved employee morale and engagement, sustainability, innovation, increased revenue and overcoming challenges. Coaches should be trained and certified, and coaching can be provided individually in areas like performance, leadership, communication and coaching skills