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1. 6/4/2013 Footer 1
NONPROFITS +
INTERNET = PEOPLE
INSPIRING PEOPLE!
Practical ways to connect with supporters, activate
donors, and raise money online.
www.bit.ly/npEXPERTS
Tweeting? Use #npEXPERTS …

2. 6/4/2013 Ted Hart | www.TedHart.com 2
Ted is considered one of the foremost
experts in both online and traditional
fundraising around the world. He is sought
after internationally as an inspirational and
practical speaker and consultant.
• CEO at Charities Aid Foundation of America
• P2PFundraising.org & tedhart.com
• Founder and CEO at GreenNonProfits.org
• Radio Host- Nonprofit Coach
@tedhart | @cafamerica
http://twtbizcard.com/tedhart
TED HART, ACFRE

3. ©2013 Ted Hart @tedhart
Your Seven Year Plan?
• By 2020 -- 40% of current industrialized
populations will come of age not
knowing a time without social networks
or mobile/text communications/ giving.
 Intuit 2020 Report
 www.intuit.com/2020

4. …not
technology
Concentrating on
the needs, wants,
and satisfaction of
your donors.
It’s All About Relationships
©2013 Ted Hart @tedhart

5. ePhilanthropy – The use of the Internet and digital
technology in support of philanthropic efforts.
Social Networking/ Web 2.0 Sites –
Interactive sites where both the site owner and the site visitors
create the content.
People to People (P2P) Fundraising
– Fundraising that is inspired by charities but is initiated or
untaken by people connecting with their family, friends and
colleagues to raise money for the causes they support.
©2013 Ted Hart @tedhart

6. Fundraising
©2013 Ted Hart @tedhart

7. Start
Inspiring
Action
©2013 Ted Hart @tedhart

8. The greater universe of
potential lies in the
vast number of
supporters who can be
inspired and referred
by current donors. – Ted Hart
©2013 Ted Hart @tedhart

9. ©2013 Ted Hart @tedhart
1. Well Designed Website
2. Guidestar Strategy
3. LinkedIn Strategy
4. Twitter Strategy
5. Facebook Strategy
6. YouTube/Google/ Mobile
================
INTEGRATION 9
Six Pillars For Online Success

10. Direct
Influencing
+ + +
=
+
10
©2013 Ted Hart @tedhart

11. Cygnus Donor Survey
finds a definitive shift to online
giving and electronic
communication, even among
donors over the age of 65
All Ages Giving Online
"Online giving has surpassed
the tipping point”
Penelope Burk www.cygresearch.com
Listen to Free Podcasts at :
http://tiny.cc/hart1272010
http://tiny.cc/hart04042011
http://tinyurl.com/hart06262012
All Ages Give Online
©2013 Ted Hart @tedhart

12. •Integration
•Balance
•Success
•10-15% of budget
•10-15% of time
Investing Time and Money
©2013 Ted Hart @tedhart

13. •Social Media’s Share of Online
Budget
(sample)
See Google
Grants as
Alternative
Your Charity
May Qualify
Allocating Your Budget
©2013 Ted Hart @tedhart

14. Nonprofit
World
of Google
Nonprofit programs & benefits
Exclusive nonprofit products, which include:
Google Grants: Free AdWords advertising to promote your
website on Google through keyword targeting.
YouTube for Nonprofits: Premium branding capabilities on
YouTube channels, increased uploading capacity, the ability
to select custom thumbnail images, and Call-to-action
overlay on your videos.
Google Earth Outreach Grants: Free licensing for Google
Earth Pro, Google SketchUp Pro and Maps API Premier.
Google Apps for Nonprofits: Free version of Google Apps
for Nonprofits with fewer than 3,000 users, or a 40%
discount ($30/user/year) on Google Apps for Business for
organizations which have over 3,000 users.
Nonprofits Also Receive :
Monthly Google for Nonprofits newsletter
Access to Google for Nonprofits online
resources
Special offers and events
Access to online training material targeted
towards nonprofits
http://www.google.com/nonprofits
©2013 Ted Hart @tedhart

15. ©2013 Ted Hart @tedhart
A Guidestar
Strategy Is More
Important today
than is a Facebook
Strategy to the
fundraising success
of your organization.
What is Guidestar?

16. ©2013 Ted Hart @tedhart
Provide required information required you will receive
GuideStar Premium free for one year (a $1,500 value). You will
continue to receive this benefit at free as long as you update
annually. In addition, the GuideStar Exchange seal (seen to the
left) is displayed on all Exchange members' report pages.
Requirements below: http://www2.guidestar.org/rxg/update-
nonprofit-report/nonprofit-report-checklist.aspx

17. Summary
Missions &
Programs
Goals &
Results
Financials
Leaders
Needs &
Opportunities
Newsletter
Releases
Full Report
Complete The Templates
©2013 Ted Hart @tedhart

18. Less than 10% of
nonprofits have completed
the full report
Guidestar Powers:
•Fidelity Charitable Gift Fund
•Philotic, Inc. (Facebook)
•Schwab Charitable Gift Fund
•T. Rowe Price Fund for Giving
•NetworkforGood
•JustGive
•Dozens of giving
sites
Your Guidestar Report
©2013 Ted Hart @tedhart

19. 1. Create Your Own Profile
2. “Claim” Your Company Page
http://learn.linkedin.com/nonprofits
3. Get All Your Colleagues to Link to Your Company Page
4. Make recommendations
5. Post Updates often
6. Monitor Links trending via http://linkedin.com/today
7. Be Active In Groups
8. Use LinkedIn to Enhance Major Gift Research
©2013 Ted Hart @tedhart

20. ©2013 Ted Hart @tedhart
organization
Existing
Supporters
Peers
Peers
Peers
Peers
Peers
Peers
Where Fundraising
and
Social Networking
Meet
Its All About People to People

21. The Aunt Mable
Effect
©2013 Ted Hart @tedhart

22. Merci à Bryan Miller
15-16% of online
nonprofit social
media contacts are
“mass influencers”,
they leverage 80%
of nonprofit
contacts in social
media
-cygnus donor research
Mass Influencers = Aunt Mables
©2013 Ted Hart @tedhart

23. Offer special promotions, thank her for her
influence, and reward her for loyalty, she will be
motivated to share early and share often.
1. Help her be an “inside source” for information
2. Mine the blogs and forums: To find and activate
the people who are truly passionate about your
organization, related services, or sector,
you’ve got to carefully monitor the blogosphere,
message boards, and forums.
3. Interact Face to Face with “Aunt Mabels”
Get Your Aunt Mable Cooking
©2013 Ted Hart @tedhart

24. •Executives Guide To Twitter:
http://mashable.com/2009/06/12/twitter-executives
•5 Essential Tips for Promoting Your Charity Using Social Media
http://mashable.com/2009/08/21/charity-social-media
•Social Media Marketing Free e-Book
http://www.cvent.com/en/pdf/social-media-event-marketing-
ebook.pdf
Helpful and Free Guides
©2013 Ted Hart @tedhart

25. 25
THANK YOU!
Ted Hart, ACFRE
CEO
Charities Aid Foundation of America
v 703-549-8931
Facebook: facebook.com/tedhart
LinkedIn: linkedin.com/in/tedhart
http://tedhart.com
Skype: tedhartusa
Email: tedhart@cafamerica.org
Twitter: @tedhart

26. 6/4/2013 Ted Hart | www.TedHart.com 26
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27. 6/4/2013 Ted Hart | www.TedHart.com 27
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