1.
TOP 10 SOCIAL MEDIA TACTICS EVERY SCHOOL SHOULD IMPLEMENT10/11/2012 1

2.
YOUR HOST FOR TODAY Frank Barry Rachel Welsh Director, Digital Marketing Director, Data Opps& Web Blackbaud Shipley School10/11/2012 2

3.
SATE OF THE INDUSTRY: NONPROFIT SOCIAL MEDIA10/11/2012 3

4.
FACEBOOK UP 30% DOWNLOAD THE REPORT TODAY TWITTER UP 81% www.NonprofitSocialNetworkSurvey.com 9 OUT OF 10 NONPROFITS ARE ON FACEBOOK Get the INFOGRAPHIC also … http://bit.ly/npsocial10/11/2012 4

5.
STAFFING? STAFFING ON THE RISE 75% of nonprofit organizations have ¼ or less of an FTE. 75% OF NONPROFITS ALLOCATE ½ FTE10/11/2012 5

6.
FUNDING GROWS BUT 43% OF NONPROFITS ALLOCATE $0 TO SOCIAL10/11/2012 6

7.
FUNDRAISING STILL LACKINGNOT MANY HAVE RAISED OVER $10K THROUGH SOCIAL10/11/2012 7

8.
TOP 3 FACTORS FOR SUCCESS Strategy. Priority. Staffing. Strategy Prioritization Staffing10/11/2012 8

9.
TOP 10 SOCIAL MEDIA TACTICS EVERY SCHOOL SHOULD IMPLEMENT!10/11/2012 9

10.
# 1 0 : C R E AT E P R O F E S S I O N A L A C C O U N T S#10: CREATE PROFESSIONAL ACCOUNTS 10/11/2012 10

11.
10/11/2012 11

12.
10/11/2012 12

13.
10/11/2012 13

14.
#9: LEARN FROM THE BEST10/11/2012 14

15.
RESOURCES • Hubspot: www.hubspot.com • Social Media Examiner: www.socialmediaexaminer.com • Inbound Zombie: www.johnhaydon.com • Mashsble: www.mashable.com • Social media today: www.socialmediatoday.com • npENGAGE: www.npENGAGE.com10/11/2012 15

16.
#8: PAY ATTENTION TO YOUR COMPETITION 10/11/2012 16

17.
10/11/2012 17

18.
#7: MONITOR THE SOCIAL WEB 10/11/2012 18

19.
WHAT YOU SHOULD BE LISTENING FOR? • Organization Name • Events • Names of Key Staff • Keywords • Program Names • Local Content • Campaigns Names THE TOOLS YOU SHOULD BE USING • Search.twitter.com • BackTweets.com • SocialMention.com • Google Alerts • IceRocket.com • Social News Sites • BoardReader.com10/11/2012 19

20.
PULLING IT ALL TOGETHER IN IGOOGLE10/11/2012 20

21.
WORKSHOP: SOCIAL MEDIA LISTENING VIEW& DOWNLOAD Slideshare.net/ChadNorman10/11/2012 21

22.
#7B: LEVERAGE LOCAL SITES 10/11/2012 22

23.
10/11/2012 23

24.
#6: STICK TO 3 PLATFORMS 10/11/2012 24

25.
WHICH SOCIAL NETWORKS? Focus time on Facebook and Twitter. Use Others to support efforts.10/11/2012 25

26.
#5: NARROW IT DOWN TO 2 10/11/2012 26

27.
BIT.LY http://bit.ly10/11/2012 27

28.
BIT.LY :: SHORTEN10/11/2012 28

29.
BIT.LY :: TRACK10/11/2012 29

30.
SEESMIC http://seesmic.com10/11/2012 30

31.
SEESMIC :: MOBILE, DESKTOP, WEB10/11/2012 31

32.
SEESMIC :: BIT.LY INTEGRATION10/11/2012 32

33.
SEESMIC :: MANAGE EVERYTHING10/11/2012 33

34.
SEESMIC :: MANAGE FACEBOOK10/11/2012 34

35.
SEESMIC :: MANAGE TWITTER10/11/2012 35

36.
SEESMIC10/11/2012 36

37.
SEESMIC :: EASILY ADD A LINK10/11/2012 37

38.
SEESMIC :: EASILY ADD A PICTURE10/11/2012 38

39.
SEESMIC :: EASILY SCHEDULE UPDATES10/11/2012 39

40.
#4: FOLLOW A 3 STEP PROCESS 10/11/2012 40

41.
FOLLOW A 3 STEP PROCESS Create Shorten Share10/11/2012 41

42.
#3: MEASURE AND ANALYZE10/11/2012 42

43.
SETUP http://gaconfig.com/google-analytics-url-builder/ • Campaign Landing Page >http://www.yourdomain.com/campaign • Email https://www.blackbaud.com/k-12/schools-out-for- summer?utm_source=BlackbaudList&utm_medium=email&utm_campaign=k12- schoolsout&utm_content=Fundraising • Facebook https://www.blackbaud.com/k-12/schools-out-for- summer?utm_source=Facebook&utm_medium=social&utm_campaign=k12- schoolsout&utm_content=Fundraising • Twitter https://www.blackbaud.com/k-12/schools-out-for- summer?utm_source=Twitter&utm_medium=social&utm_campaign=k12- schoolsout&utm_content=Fundraising • Blog https://www.blackbaud.com/k-12/schools-out-for- summer?utm_source=Netwits&utm_medium=blog&utm_campaign=k12-schoolsout&utm_content=Fundraising • Website Home Page https://www.blackbaud.com/k-12/schools-out-for- summer?utm_source=Blackbaud&utm_medium=website&utm_campaign=k12- schoolsout&utm_content=Fundraising • Print Piece https://www.blackbaud.com/k-12/schools-out-for- summer?utm_source=ConfBrochure&utm_medium=print&utm_campaign=k12- schoolsout&utm_content=Fundraising10/11/2012 43

44.
RESULTS10/11/2012 44

45.
RESULTS10/11/2012 45

46.
#2: CREATE GREAT CONTENT 10/11/2012 46

47.
PHOTOS10/11/2012 47

48.
VIDEOS10/11/2012 48

49.
QUESTIONS10/11/2012 49

50.
MISSION10/11/2012 50

51.
TIMELY10/11/2012 51

52.
10 BEST PRACTICE TIPS FOR FACEBOOK PUBLISHING 1. Keep Your Posts Short 2. Post Photos, Videos and Quotes 3. Post Consistently 4. Ask for your Fans Opinions 5. Ask Questions (true/false, fill in the blank, yes/no, 6. Try Posting “Fill in the Blank” Posts 7. Give Fans Access to Exclusive Information 8. Reward your Fans with Deals and Perks 9. Be Timely 10.Localize your Posts if they are Relevant to a Specific Audience http://www.npengage.com/social-media/6-step-facebook-plan/10/11/2012 52

53.
#2B: INVOLVE OTHERS. IT’S “SOCIAL”. 10/11/2012 53

54.
INVOLVE OTHERS… IT’S “SOCIAL” • Parents • Teachers • Kids • Events team • etc10/11/2012 54

55.
10/11/2012 55

56.
10/11/2012 56

57.
#1: LIVE BY YOUR EDITORIAL CALENDAR 10/11/2012 57

58.
10/11/2012 58

59.
10/11/2012 59

60.
JUST DO IT!10/11/2012 60

61.
Questions? www.npENGAGE.com10/11/2012 61

62.
www.blackbaud.com/TechSavvySchools10/11/2012 62

63.
Thank you! Let’s keep the conversation going… www.npENGAGE.com Social Influencers Whitepaper Social Network Benchmark bit.ly/npoSocialArchetype Report bit.ly/npsocial10/11/2012 63