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Top 10 Social Media Tactics for Schools

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Learn how to implement a social media strategy at your K-12 / Independent school The top social media for schools

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Top 10 Social Media Tactics for Schools

  1. 1. TOP 10 SOCIAL MEDIA TACTICS EVERY SCHOOL SHOULD IMPLEMENT10/11/2012 1
  2. 2. YOUR HOST FOR TODAY Frank Barry Rachel Welsh Director, Digital Marketing Director, Data Opps& Web Blackbaud Shipley School10/11/2012 2
  3. 3. SATE OF THE INDUSTRY: NONPROFIT SOCIAL MEDIA10/11/2012 3
  4. 4. FACEBOOK UP 30% DOWNLOAD THE REPORT TODAY TWITTER UP 81% www.NonprofitSocialNetworkSurvey.com 9 OUT OF 10 NONPROFITS ARE ON FACEBOOK Get the INFOGRAPHIC also … http://bit.ly/npsocial10/11/2012 4
  5. 5. STAFFING? STAFFING ON THE RISE 75% of nonprofit organizations have ¼ or less of an FTE. 75% OF NONPROFITS ALLOCATE ½ FTE10/11/2012 5
  6. 6. FUNDING GROWS BUT 43% OF NONPROFITS ALLOCATE $0 TO SOCIAL10/11/2012 6
  7. 7. FUNDRAISING STILL LACKINGNOT MANY HAVE RAISED OVER $10K THROUGH SOCIAL10/11/2012 7
  8. 8. TOP 3 FACTORS FOR SUCCESS Strategy. Priority. Staffing. Strategy Prioritization Staffing10/11/2012 8
  9. 9. TOP 10 SOCIAL MEDIA TACTICS EVERY SCHOOL SHOULD IMPLEMENT!10/11/2012 9
  10. 10. # 1 0 : C R E AT E P R O F E S S I O N A L A C C O U N T S#10: CREATE PROFESSIONAL ACCOUNTS 10/11/2012 10
  11. 11. 10/11/2012 11
  12. 12. 10/11/2012 12
  13. 13. 10/11/2012 13
  14. 14. #9: LEARN FROM THE BEST10/11/2012 14
  15. 15. RESOURCES • Hubspot: www.hubspot.com • Social Media Examiner: www.socialmediaexaminer.com • Inbound Zombie: www.johnhaydon.com • Mashsble: www.mashable.com • Social media today: www.socialmediatoday.com • npENGAGE: www.npENGAGE.com10/11/2012 15
  16. 16. #8: PAY ATTENTION TO YOUR COMPETITION 10/11/2012 16
  17. 17. 10/11/2012 17
  18. 18. #7: MONITOR THE SOCIAL WEB 10/11/2012 18
  19. 19. WHAT YOU SHOULD BE LISTENING FOR? • Organization Name • Events • Names of Key Staff • Keywords • Program Names • Local Content • Campaigns Names THE TOOLS YOU SHOULD BE USING • Search.twitter.com • BackTweets.com • SocialMention.com • Google Alerts • IceRocket.com • Social News Sites • BoardReader.com10/11/2012 19
  20. 20. PULLING IT ALL TOGETHER IN IGOOGLE10/11/2012 20
  21. 21. WORKSHOP: SOCIAL MEDIA LISTENING VIEW& DOWNLOAD Slideshare.net/ChadNorman10/11/2012 21
  22. 22. #7B: LEVERAGE LOCAL SITES 10/11/2012 22
  23. 23. 10/11/2012 23
  24. 24. #6: STICK TO 3 PLATFORMS 10/11/2012 24
  25. 25. WHICH SOCIAL NETWORKS? Focus time on Facebook and Twitter. Use Others to support efforts.10/11/2012 25
  26. 26. #5: NARROW IT DOWN TO 2 10/11/2012 26
  27. 27. BIT.LY http://bit.ly10/11/2012 27
  28. 28. BIT.LY :: SHORTEN10/11/2012 28
  29. 29. BIT.LY :: TRACK10/11/2012 29
  30. 30. SEESMIC http://seesmic.com10/11/2012 30
  31. 31. SEESMIC :: MOBILE, DESKTOP, WEB10/11/2012 31
  32. 32. SEESMIC :: BIT.LY INTEGRATION10/11/2012 32
  33. 33. SEESMIC :: MANAGE EVERYTHING10/11/2012 33
  34. 34. SEESMIC :: MANAGE FACEBOOK10/11/2012 34
  35. 35. SEESMIC :: MANAGE TWITTER10/11/2012 35
  36. 36. SEESMIC10/11/2012 36
  37. 37. SEESMIC :: EASILY ADD A LINK10/11/2012 37
  38. 38. SEESMIC :: EASILY ADD A PICTURE10/11/2012 38
  39. 39. SEESMIC :: EASILY SCHEDULE UPDATES10/11/2012 39
  40. 40. #4: FOLLOW A 3 STEP PROCESS 10/11/2012 40
  41. 41. FOLLOW A 3 STEP PROCESS Create Shorten Share10/11/2012 41
  42. 42. #3: MEASURE AND ANALYZE10/11/2012 42
  43. 43. SETUP http://gaconfig.com/google-analytics-url-builder/ • Campaign Landing Page >http://www.yourdomain.com/campaign • Email https://www.blackbaud.com/k-12/schools-out-for- summer?utm_source=BlackbaudList&utm_medium=email&utm_campaign=k12- schoolsout&utm_content=Fundraising • Facebook https://www.blackbaud.com/k-12/schools-out-for- summer?utm_source=Facebook&utm_medium=social&utm_campaign=k12- schoolsout&utm_content=Fundraising • Twitter https://www.blackbaud.com/k-12/schools-out-for- summer?utm_source=Twitter&utm_medium=social&utm_campaign=k12- schoolsout&utm_content=Fundraising • Blog https://www.blackbaud.com/k-12/schools-out-for- summer?utm_source=Netwits&utm_medium=blog&utm_campaign=k12-schoolsout&utm_content=Fundraising • Website Home Page https://www.blackbaud.com/k-12/schools-out-for- summer?utm_source=Blackbaud&utm_medium=website&utm_campaign=k12- schoolsout&utm_content=Fundraising • Print Piece https://www.blackbaud.com/k-12/schools-out-for- summer?utm_source=ConfBrochure&utm_medium=print&utm_campaign=k12- schoolsout&utm_content=Fundraising10/11/2012 43
  44. 44. RESULTS10/11/2012 44
  45. 45. RESULTS10/11/2012 45
  46. 46. #2: CREATE GREAT CONTENT 10/11/2012 46
  47. 47. PHOTOS10/11/2012 47
  48. 48. VIDEOS10/11/2012 48
  49. 49. QUESTIONS10/11/2012 49
  50. 50. MISSION10/11/2012 50
  51. 51. TIMELY10/11/2012 51
  52. 52. 10 BEST PRACTICE TIPS FOR FACEBOOK PUBLISHING 1. Keep Your Posts Short 2. Post Photos, Videos and Quotes 3. Post Consistently 4. Ask for your Fans Opinions 5. Ask Questions (true/false, fill in the blank, yes/no, 6. Try Posting “Fill in the Blank” Posts 7. Give Fans Access to Exclusive Information 8. Reward your Fans with Deals and Perks 9. Be Timely 10.Localize your Posts if they are Relevant to a Specific Audience http://www.npengage.com/social-media/6-step-facebook-plan/10/11/2012 52
  53. 53. #2B: INVOLVE OTHERS. IT’S “SOCIAL”. 10/11/2012 53
  54. 54. INVOLVE OTHERS… IT’S “SOCIAL” • Parents • Teachers • Kids • Events team • etc10/11/2012 54
  55. 55. 10/11/2012 55
  56. 56. 10/11/2012 56
  57. 57. #1: LIVE BY YOUR EDITORIAL CALENDAR 10/11/2012 57
  58. 58. 10/11/2012 58
  59. 59. 10/11/2012 59
  60. 60. JUST DO IT!10/11/2012 60
  61. 61. Questions? www.npENGAGE.com10/11/2012 61
  62. 62. www.blackbaud.com/TechSavvySchools10/11/2012 62
  63. 63. Thank you! Let’s keep the conversation going… www.npENGAGE.com Social Influencers Whitepaper Social Network Benchmark bit.ly/npoSocialArchetype Report bit.ly/npsocial10/11/2012 63

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