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Top 10 Social Media Tactics for Schools

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Top 10 Social Media Tactics for Schools

  1. 1. TOP 10 SOCIAL MEDIA TACTICS EVERY SCHOOL SHOULD IMPLEMENT 10/11/2012 1
  2. 2. YOUR HOST FOR TODAY Frank Barry Rachel Welsh Director, Digital Marketing Director, Data Opps& Web Blackbaud Shipley School 10/11/2012 2
  3. 3. SATE OF THE INDUSTRY: NONPROFIT SOCIAL MEDIA 10/11/2012 3
  4. 4. FACEBOOK UP 30% DOWNLOAD THE REPORT TODAY TWITTER UP 81% www.NonprofitSocialNetworkSurvey.com 9 OUT OF 10 NONPROFITS ARE ON FACEBOOK Get the INFOGRAPHIC also … http://bit.ly/npsocial 10/11/2012 4
  5. 5. STAFFING? STAFFING ON THE RISE 75% of nonprofit organizations have ¼ or less of an FTE. 75% OF NONPROFITS ALLOCATE ½ FTE 10/11/2012 5
  6. 6. FUNDING GROWS BUT 43% OF NONPROFITS ALLOCATE $0 TO SOCIAL 10/11/2012 6
  7. 7. FUNDRAISING STILL LACKING NOT MANY HAVE RAISED OVER $10K THROUGH SOCIAL 10/11/2012 7
  8. 8. TOP 3 FACTORS FOR SUCCESS Strategy. Priority. Staffing. Strategy Prioritization Staffing 10/11/2012 8
  9. 9. TOP 10 SOCIAL MEDIA TACTICS EVERY SCHOOL SHOULD IMPLEMENT! 10/11/2012 9
  10. 10. # 1 0 : C R E AT E P R O F E S S I O N A L A C C O U N T S #10: CREATE PROFESSIONAL ACCOUNTS 10/11/2012 10
  11. 11. 10/11/2012 11
  12. 12. 10/11/2012 12
  13. 13. 10/11/2012 13
  14. 14. #9: LEARN FROM THE BEST 10/11/2012 14
  15. 15. RESOURCES • Hubspot: www.hubspot.com • Social Media Examiner: www.socialmediaexaminer.com • Inbound Zombie: www.johnhaydon.com • Mashsble: www.mashable.com • Social media today: www.socialmediatoday.com • npENGAGE: www.npENGAGE.com 10/11/2012 15
  16. 16. #8: PAY ATTENTION TO YOUR COMPETITION 10/11/2012 16
  17. 17. 10/11/2012 17
  18. 18. #7: MONITOR THE SOCIAL WEB 10/11/2012 18
  19. 19. WHAT YOU SHOULD BE LISTENING FOR? • Organization Name • Events • Names of Key Staff • Keywords • Program Names • Local Content • Campaigns Names THE TOOLS YOU SHOULD BE USING • Search.twitter.com • BackTweets.com • SocialMention.com • Google Alerts • IceRocket.com • Social News Sites • BoardReader.com 10/11/2012 19
  20. 20. PULLING IT ALL TOGETHER IN IGOOGLE 10/11/2012 20
  21. 21. WORKSHOP: SOCIAL MEDIA LISTENING VIEW& DOWNLOAD Slideshare.net/ChadNorman 10/11/2012 21
  22. 22. #7B: LEVERAGE LOCAL SITES 10/11/2012 22
  23. 23. 10/11/2012 23
  24. 24. #6: STICK TO 3 PLATFORMS 10/11/2012 24
  25. 25. WHICH SOCIAL NETWORKS? Focus time on Facebook and Twitter. Use Others to support efforts. 10/11/2012 25
  26. 26. #5: NARROW IT DOWN TO 2 10/11/2012 26
  27. 27. BIT.LY http://bit.ly 10/11/2012 27
  28. 28. BIT.LY :: SHORTEN 10/11/2012 28
  29. 29. BIT.LY :: TRACK 10/11/2012 29
  30. 30. SEESMIC http://seesmic.com 10/11/2012 30
  31. 31. SEESMIC :: MOBILE, DESKTOP, WEB 10/11/2012 31
  32. 32. SEESMIC :: BIT.LY INTEGRATION 10/11/2012 32
  33. 33. SEESMIC :: MANAGE EVERYTHING 10/11/2012 33
  34. 34. SEESMIC :: MANAGE FACEBOOK 10/11/2012 34
  35. 35. SEESMIC :: MANAGE TWITTER 10/11/2012 35
  36. 36. SEESMIC 10/11/2012 36
  37. 37. SEESMIC :: EASILY ADD A LINK 10/11/2012 37
  38. 38. SEESMIC :: EASILY ADD A PICTURE 10/11/2012 38
  39. 39. SEESMIC :: EASILY SCHEDULE UPDATES 10/11/2012 39
  40. 40. #4: FOLLOW A 3 STEP PROCESS 10/11/2012 40
  41. 41. FOLLOW A 3 STEP PROCESS Create Shorten Share 10/11/2012 41
  42. 42. #3: MEASURE AND ANALYZE 10/11/2012 42
  43. 43. SETUP http://gaconfig.com/google-analytics-url-builder/ • Campaign Landing Page >http://www.yourdomain.com/campaign • Email https://www.blackbaud.com/k-12/schools-out-for- summer?utm_source=BlackbaudList&utm_medium=email&utm_campaign=k12- schoolsout&utm_content=Fundraising • Facebook https://www.blackbaud.com/k-12/schools-out-for- summer?utm_source=Facebook&utm_medium=social&utm_campaign=k12- schoolsout&utm_content=Fundraising • Twitter https://www.blackbaud.com/k-12/schools-out-for- summer?utm_source=Twitter&utm_medium=social&utm_campaign=k12- schoolsout&utm_content=Fundraising • Blog https://www.blackbaud.com/k-12/schools-out-for- summer?utm_source=Netwits&utm_medium=blog&utm_campaign=k12-schoolsout&utm_content=Fundraising • Website Home Page https://www.blackbaud.com/k-12/schools-out-for- summer?utm_source=Blackbaud&utm_medium=website&utm_campaign=k12- schoolsout&utm_content=Fundraising • Print Piece https://www.blackbaud.com/k-12/schools-out-for- summer?utm_source=ConfBrochure&utm_medium=print&utm_campaign=k12- schoolsout&utm_content=Fundraising 10/11/2012 43
  44. 44. RESULTS 10/11/2012 44
  45. 45. RESULTS 10/11/2012 45
  46. 46. #2: CREATE GREAT CONTENT 10/11/2012 46
  47. 47. PHOTOS 10/11/2012 47
  48. 48. VIDEOS 10/11/2012 48
  49. 49. QUESTIONS 10/11/2012 49
  50. 50. MISSION 10/11/2012 50
  51. 51. TIMELY 10/11/2012 51
  52. 52. 10 BEST PRACTICE TIPS FOR FACEBOOK PUBLISHING 1. Keep Your Posts Short 2. Post Photos, Videos and Quotes 3. Post Consistently 4. Ask for your Fans Opinions 5. Ask Questions (true/false, fill in the blank, yes/no, 6. Try Posting “Fill in the Blank” Posts 7. Give Fans Access to Exclusive Information 8. Reward your Fans with Deals and Perks 9. Be Timely 10.Localize your Posts if they are Relevant to a Specific Audience http://www.npengage.com/social-media/6-step-facebook-plan/ 10/11/2012 52
  53. 53. #2B: INVOLVE OTHERS. IT’S “SOCIAL”. 10/11/2012 53
  54. 54. INVOLVE OTHERS… IT’S “SOCIAL” • Parents • Teachers • Kids • Events team • etc 10/11/2012 54
  55. 55. 10/11/2012 55
  56. 56. 10/11/2012 56
  57. 57. #1: LIVE BY YOUR EDITORIAL CALENDAR 10/11/2012 57
  58. 58. 10/11/2012 58
  59. 59. 10/11/2012 59
  60. 60. JUST DO IT! 10/11/2012 60
  61. 61. Questions? www.npENGAGE.com 10/11/2012 61
  62. 62. www.blackbaud.com/TechSavvySchools 10/11/2012 62
  63. 63. Thank you! Let’s keep the conversation going… www.npENGAGE.com Social Influencers Whitepaper Social Network Benchmark bit.ly/npoSocialArchetype Report bit.ly/npsocial 10/11/2012 63

Editor's Notes

  • Section header
  • No matter what you’re using social media for …You can focus in on 3 core platforms …
  • 42% of the American population is on Facebook17 Million are on TwitterThere is no one-size-fits-all approach, but … if you are looking for simplicity/efficiency … Blog/website, facebook, twitter …Your Blog is your home base. It’s where you publish all your great content. Tell your story. Guide people when making appeals.Spend time building a strong community/network of supporters on Facebook (and Twitter).Use YouTube and Flicker for publish/share media that you share on your website and via social media.
  • No matter what you’re using social media for …You can simplify it down to 2 tools …
  • Free Online ToolAccess anywhere you have internetYour one stop shot for managing your social presence ..Monitoring, publishing, engaging
  • Access from anywhere in the world at any time you’d like
  • You can publish, comment and like all from this location
  • You can publish, respond, RT and interact all from this location- Follow lists- Monitor saved searches- Follow hashtags

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