Presentation given on Feb 24/2011 at CSI in Toronto to Charities and Non-Profits on the topics of Social Media and Crowdfunding. Attention was paid to Fundchange as a new crowdfunding initiative in Canada sponsored by TELUS.
Presentation given in Vancouver on April 18th, 2012 on Social Media with Elijah van der Giessen, Koodonation and Microvolunteering with Jennifer Robertson, and Fundchange and Crowdfunding with Paul Dombowsky.
Ideavibes and Urban Resilience - Crowdsourcing for Citizen Engagement and Ope...Ideavibes | Paul Dombowsky
Ideavibes and Urban Resilience ran a workshop in Calgary to participants from the City, Public Institutions, environmental groups, etc. with a focus on helping them utilize crowdsourcing in their citizen engagement and open innovation initiatives.
Presentation given on Feb 24/2011 at CSI in Toronto to Charities and Non-Profits on the topics of Social Media and Crowdfunding. Attention was paid to Fundchange as a new crowdfunding initiative in Canada sponsored by TELUS.
Presentation given in Vancouver on April 18th, 2012 on Social Media with Elijah van der Giessen, Koodonation and Microvolunteering with Jennifer Robertson, and Fundchange and Crowdfunding with Paul Dombowsky.
Ideavibes and Urban Resilience - Crowdsourcing for Citizen Engagement and Ope...Ideavibes | Paul Dombowsky
Ideavibes and Urban Resilience ran a workshop in Calgary to participants from the City, Public Institutions, environmental groups, etc. with a focus on helping them utilize crowdsourcing in their citizen engagement and open innovation initiatives.
When you combine the concept of outsourcing with the power of Internet-connected individuals, you have Crowd Sourcing. Companies are using crowd sourcing to raise funds for a start-ups, get product ideas for the next line of merchandise, and to solve problems that seem too big for the organization.
How can your company utilize crowd sourcing? In this workshop we will explore the following “crowd” topics and discuss how you can take advantage of this new technology-enabled workforce:
• Crowd Funding and Capital Raising
• Crowd Creativity and Idea/Content Generation
• Crowd Wisdom, Problem-solving and Decision-making
• Crowd Work
We’ll also discuss how to get your organization “crowd sourcing ready” so that when you find the right problem for this solution, you can jump right in with confidence.
Learning Objectives
What is CrowdSourcing and how can it apply to your business
How to use the “crowd” to get new ideas and designs for your organization
How CrowdFunding can be used to raise capital for research and development
MARCOM 2011 SOCIAL MEDIA FOR SOCIAL CHANGELiveWorkPlay
Keenan Wellar
Co-Founder & CEO, LiveWorkPlay.ca
Stacey Diffin-Lafleur
Senior Director, Marketing and Communications, United Way Ottawa
Despite ongoing financial distress, challenges with leadership and staff succession, and an aging volunteer base, many non-profit organizations remain reluctant to engage social media as a means for effectively pursuing their missions. For those who are using social media, in many cases this is limited to push communications, ignoring its real marketing potential as a means of developing relationships with members, funders, media, decision-makers, and others in key target communities. Frequently cited barriers to utilizing social media in the non-profit sector will be explored, with an eye to realistic best practices, and with special attention to the unique challenges of smaller organizations.
1 Understand benefits of social media for non-profits
2 Incorporate social media as an integrated strategy
3 Overcome barriers to social media engagement
Updated workshop presentation as presented in Ottawa, ON on April 19th. This presentation is a guide to crowdsourcing and citizen engagement for organizations from a variety of types. Also presented was the Ideavibes Crowd Engagement Platform.
"Crowdfunding" How to Crowdfund. Failure in crowdfunding can be avoided when you apply just a few simple principles. Every project is unique when it comes to entrepreneurs and inventors raising money but I've developed a process that can be used over and over again to raise money, validate ideas, and get MONSTER PR!
Let me know if you all have any questions.
Eli Regalado
Mad Hatter Agency
Chief of Madness
720-253-3340
eli@madhatteragency.com
What Is Crowdfunding:
Crowdfunding is quickly becoming the Internet’s #1 newest, most exciting phenomenon and social trend for raising funds by providing a convenient website platform that allows people to support any project you create by sharing. Register here today: http://tinyurl.com/pv5svh5
"Benefits of WeShare Crowdfunding"
Our we$hare CrowdFunding platform is a global community which allows you to share your dream project with the world. By leveraging the incredible power of a unique community-sharing model, we help you reach your goals faster and easier than any other platform. When you join we$hare CrowdFunding now, you could literally fulfill your dreams while helping others do the same, creating a win-win experience for all.
Register here today: http://tinyurl.com/pv5svh5
You’ve dipped your toes into social media: you’ve got a Facebook page, Twitter feed, YouTube channel, and CEO blog set up.
But now what?
Back up.
Social media is about free and open conversations online but your organization still needs to have a plan of action. Take a hold of your communications plan and start afresh.
This workshop is for organizations that dipped (or maybe dove headfirst) into social media, but are now wondering what the next steps are and how they can make their social media investment more focused and worthwhile.
Attendees Will Walk Away With:
- Knowledge of how social media is changing the way nonprofits operate and what it means to be a networked nonprofit
- Tips on how to determine which social networks your organization's key audiences are using and how to create a social media strategy
- Information on receiving buy-in from staff, management, and boards
You’ve dipped your toes into social media: you’ve got a Facebook page, Twitter feed, YouTube channel, and CEO blog set up.
But now what?
Back up.
Social media is about free and open conversations online but your organization still needs to have a plan of action. Take a hold of your communications plan and start afresh.
This workshop is for organizations that dipped (or maybe dove headfirst) into social media, but are now wondering what the next steps are and how they can make their social media investment more focused and worthwhile.
Attendees Will Walk Away With:
- Knowledge of how social media is changing the way nonprofits operate and what it means to be a networked nonprofit
- Tips on how to determine which social networks your organization’s key audiences are using and how to create a social media strategy
- Information on receiving buy-in from staff, management, and boards
Learn about some of the Web 2.0 tools that everyone is talking about and the fundamentals of a great website. We’ll tell you the good, the bad and the ugly. We’ll tell you what’s easy, what’s challenging, what you can try for free, and what might not be worth your time.
Consists of 2 workshops to help you get acquainted with online philanthropy:
* Philanthropy 2.0 – Web 2.0? What's Web 1.0? Learn about the difference as well as the basics on some of the more common social media tools being used including, Facebook, blogs, YouTube, Twitter and CanadaHelps Giving Pages. Find out how other charities are taking advantage of these tools and how yours can too!
* Websites 101 – Your website is one of the most important communication vehicles you have - is it working for your organization the way it should? Take your website from good to great by learning the fundamentals of what makes for a really good website, one that is user-friendly, attractive and drives up online donations.
Understand what is crowdfunding, what are the best practices, what to take under consideration when developing a crowdfunding campaign and why is this important!
The ultimate guide to crowdfunding for creative ideasDream Wallets
This ultimate beginner’s guide of crowdfunding by DreamWallets.com covers the things you need to know about the fundraising for your ideas and the benefits of crowdfunding.
This guide is helpful for aspiring inventors, startups, artists and creative folks to convey their vision and aspiration to the crowd.
When you combine the concept of outsourcing with the power of Internet-connected individuals, you have Crowd Sourcing. Companies are using crowd sourcing to raise funds for a start-ups, get product ideas for the next line of merchandise, and to solve problems that seem too big for the organization.
How can your company utilize crowd sourcing? In this workshop we will explore the following “crowd” topics and discuss how you can take advantage of this new technology-enabled workforce:
• Crowd Funding and Capital Raising
• Crowd Creativity and Idea/Content Generation
• Crowd Wisdom, Problem-solving and Decision-making
• Crowd Work
We’ll also discuss how to get your organization “crowd sourcing ready” so that when you find the right problem for this solution, you can jump right in with confidence.
Learning Objectives
What is CrowdSourcing and how can it apply to your business
How to use the “crowd” to get new ideas and designs for your organization
How CrowdFunding can be used to raise capital for research and development
MARCOM 2011 SOCIAL MEDIA FOR SOCIAL CHANGELiveWorkPlay
Keenan Wellar
Co-Founder & CEO, LiveWorkPlay.ca
Stacey Diffin-Lafleur
Senior Director, Marketing and Communications, United Way Ottawa
Despite ongoing financial distress, challenges with leadership and staff succession, and an aging volunteer base, many non-profit organizations remain reluctant to engage social media as a means for effectively pursuing their missions. For those who are using social media, in many cases this is limited to push communications, ignoring its real marketing potential as a means of developing relationships with members, funders, media, decision-makers, and others in key target communities. Frequently cited barriers to utilizing social media in the non-profit sector will be explored, with an eye to realistic best practices, and with special attention to the unique challenges of smaller organizations.
1 Understand benefits of social media for non-profits
2 Incorporate social media as an integrated strategy
3 Overcome barriers to social media engagement
Updated workshop presentation as presented in Ottawa, ON on April 19th. This presentation is a guide to crowdsourcing and citizen engagement for organizations from a variety of types. Also presented was the Ideavibes Crowd Engagement Platform.
"Crowdfunding" How to Crowdfund. Failure in crowdfunding can be avoided when you apply just a few simple principles. Every project is unique when it comes to entrepreneurs and inventors raising money but I've developed a process that can be used over and over again to raise money, validate ideas, and get MONSTER PR!
Let me know if you all have any questions.
Eli Regalado
Mad Hatter Agency
Chief of Madness
720-253-3340
eli@madhatteragency.com
What Is Crowdfunding:
Crowdfunding is quickly becoming the Internet’s #1 newest, most exciting phenomenon and social trend for raising funds by providing a convenient website platform that allows people to support any project you create by sharing. Register here today: http://tinyurl.com/pv5svh5
"Benefits of WeShare Crowdfunding"
Our we$hare CrowdFunding platform is a global community which allows you to share your dream project with the world. By leveraging the incredible power of a unique community-sharing model, we help you reach your goals faster and easier than any other platform. When you join we$hare CrowdFunding now, you could literally fulfill your dreams while helping others do the same, creating a win-win experience for all.
Register here today: http://tinyurl.com/pv5svh5
You’ve dipped your toes into social media: you’ve got a Facebook page, Twitter feed, YouTube channel, and CEO blog set up.
But now what?
Back up.
Social media is about free and open conversations online but your organization still needs to have a plan of action. Take a hold of your communications plan and start afresh.
This workshop is for organizations that dipped (or maybe dove headfirst) into social media, but are now wondering what the next steps are and how they can make their social media investment more focused and worthwhile.
Attendees Will Walk Away With:
- Knowledge of how social media is changing the way nonprofits operate and what it means to be a networked nonprofit
- Tips on how to determine which social networks your organization's key audiences are using and how to create a social media strategy
- Information on receiving buy-in from staff, management, and boards
You’ve dipped your toes into social media: you’ve got a Facebook page, Twitter feed, YouTube channel, and CEO blog set up.
But now what?
Back up.
Social media is about free and open conversations online but your organization still needs to have a plan of action. Take a hold of your communications plan and start afresh.
This workshop is for organizations that dipped (or maybe dove headfirst) into social media, but are now wondering what the next steps are and how they can make their social media investment more focused and worthwhile.
Attendees Will Walk Away With:
- Knowledge of how social media is changing the way nonprofits operate and what it means to be a networked nonprofit
- Tips on how to determine which social networks your organization’s key audiences are using and how to create a social media strategy
- Information on receiving buy-in from staff, management, and boards
Learn about some of the Web 2.0 tools that everyone is talking about and the fundamentals of a great website. We’ll tell you the good, the bad and the ugly. We’ll tell you what’s easy, what’s challenging, what you can try for free, and what might not be worth your time.
Consists of 2 workshops to help you get acquainted with online philanthropy:
* Philanthropy 2.0 – Web 2.0? What's Web 1.0? Learn about the difference as well as the basics on some of the more common social media tools being used including, Facebook, blogs, YouTube, Twitter and CanadaHelps Giving Pages. Find out how other charities are taking advantage of these tools and how yours can too!
* Websites 101 – Your website is one of the most important communication vehicles you have - is it working for your organization the way it should? Take your website from good to great by learning the fundamentals of what makes for a really good website, one that is user-friendly, attractive and drives up online donations.
Understand what is crowdfunding, what are the best practices, what to take under consideration when developing a crowdfunding campaign and why is this important!
The ultimate guide to crowdfunding for creative ideasDream Wallets
This ultimate beginner’s guide of crowdfunding by DreamWallets.com covers the things you need to know about the fundraising for your ideas and the benefits of crowdfunding.
This guide is helpful for aspiring inventors, startups, artists and creative folks to convey their vision and aspiration to the crowd.
I hosted a workshop at the Walnut Street Apple Store where we talked about building the social ecosystem. With a seemingly limitless set of tools, application, methodologies, we made sense of it all and organized it in a way that made sense to everyone.
The crux of the analogy? Imagine if your social media ecosystem was a city? How would you build and manage it?
In this third session of Sage\'s Web Wise series, Dan Gonzalez, Web Manager at Sage Nonprofit Solutions, provides information on the explosion of social media and its application to nonprofit organizations.
Leveraging Social Media To Raise Funds for Nonprofit OrganizationsAbila
The third session in the Web-wise series, you will learn to understand the recent explosion of social media and its application to nonprofit organizations, presented by Dan Gonzalez, Web Manager, Sage Nonprofit Solutions.
Social Media Presentation as Seen at 2012 ConventionEAG
Facilitating Sertoma's Second Century of Service with the use of social media, as presented by Paul Weber and Laura Lake at the 2012 Convention. videos in the presentation are embedded after the actual video slide.
http://www.smallbusinessmiracles.com
How retirement homes can use social media to aid in marketing and communicationsOur Kids Media
Not many retirement homes, nursing homes or senior care providers are using social media and communities to interact with and build their reputation online. There is a HUGE opportunity out there. This presentation outlines the value of online networks, how to build an online communications strategy and features two important case studies from top retirement homes using social media.
Originally presented by Eden Spodek for the Comfort Life Marketing Academy Lunch & Learn in Toronto, April 8, 2014.
This social media strategy presentation will:
- Review the fundamental areas of social media
- Help you find out about the core areas of social media strategy - considering audiences, channels and tactics
- Help you learn how to prepare a social media strategy
- Discuss the most common issues and barriers to successful social media adoption
This presentation was given at the 2012 Online Research Methods Conference in London, UK. The content focuses on an overview of crowdsourcing as a possible research methodology when appropriate.
This presentation was from the webinar "Crowdsourcing for Product Managers" held on May 31/11. It looks at crowdsourcing as an option for product managers to help build better products, stay in tune with the market, and create stickiness with prospects and customers.
This presentation focused on the the basics of crowdsourcing as a civic engagement platform to give citizens an opportunity to be part of the change they want to see and open government.
Updated workshop presentation as presented in Ottawa, ON on April 19th. This presentation presents crowdfunding and Fundchange as an alternative for raising funds - focused on projects or doable asks.
Attending a job Interview for B1 and B2 Englsih learnersErika906060
It is a sample of an interview for a business english class for pre-intermediate and intermediate english students with emphasis on the speking ability.
Premium MEAN Stack Development Solutions for Modern BusinessesSynapseIndia
Stay ahead of the curve with our premium MEAN Stack Development Solutions. Our expert developers utilize MongoDB, Express.js, AngularJS, and Node.js to create modern and responsive web applications. Trust us for cutting-edge solutions that drive your business growth and success.
Know more: https://www.synapseindia.com/technology/mean-stack-development-company.html
Business Valuation Principles for EntrepreneursBen Wann
This insightful presentation is designed to equip entrepreneurs with the essential knowledge and tools needed to accurately value their businesses. Understanding business valuation is crucial for making informed decisions, whether you're seeking investment, planning to sell, or simply want to gauge your company's worth.
Explore our most comprehensive guide on lookback analysis at SafePaaS, covering access governance and how it can transform modern ERP audits. Browse now!
Buy Verified PayPal Account | Buy Google 5 Star Reviewsusawebmarket
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3.0 Project 2_ Developing My Brand Identity Kit.pptxtanyjahb
A personal brand exploration presentation summarizes an individual's unique qualities and goals, covering strengths, values, passions, and target audience. It helps individuals understand what makes them stand out, their desired image, and how they aim to achieve it.
India Orthopedic Devices Market: Unlocking Growth Secrets, Trends and Develop...Kumar Satyam
According to TechSci Research report, “India Orthopedic Devices Market -Industry Size, Share, Trends, Competition Forecast & Opportunities, 2030”, the India Orthopedic Devices Market stood at USD 1,280.54 Million in 2024 and is anticipated to grow with a CAGR of 7.84% in the forecast period, 2026-2030F. The India Orthopedic Devices Market is being driven by several factors. The most prominent ones include an increase in the elderly population, who are more prone to orthopedic conditions such as osteoporosis and arthritis. Moreover, the rise in sports injuries and road accidents are also contributing to the demand for orthopedic devices. Advances in technology and the introduction of innovative implants and prosthetics have further propelled the market growth. Additionally, government initiatives aimed at improving healthcare infrastructure and the increasing prevalence of lifestyle diseases have led to an upward trend in orthopedic surgeries, thereby fueling the market demand for these devices.
Accpac to QuickBooks Conversion Navigating the Transition with Online Account...PaulBryant58
This article provides a comprehensive guide on how to
effectively manage the convert Accpac to QuickBooks , with a particular focus on utilizing online accounting services to streamline the process.
RMD24 | Debunking the non-endemic revenue myth Marvin Vacquier Droop | First ...BBPMedia1
Marvin neemt je in deze presentatie mee in de voordelen van non-endemic advertising op retail media netwerken. Hij brengt ook de uitdagingen in beeld die de markt op dit moment heeft op het gebied van retail media voor niet-leveranciers.
Retail media wordt gezien als het nieuwe advertising-medium en ook mediabureaus richten massaal retail media-afdelingen op. Merken die niet in de betreffende winkel liggen staan ook nog niet in de rij om op de retail media netwerken te adverteren. Marvin belicht de uitdagingen die er zijn om echt aansluiting te vinden op die markt van non-endemic advertising.
[Note: This is a partial preview. To download this presentation, visit:
https://www.oeconsulting.com.sg/training-presentations]
Sustainability has become an increasingly critical topic as the world recognizes the need to protect our planet and its resources for future generations. Sustainability means meeting our current needs without compromising the ability of future generations to meet theirs. It involves long-term planning and consideration of the consequences of our actions. The goal is to create strategies that ensure the long-term viability of People, Planet, and Profit.
Leading companies such as Nike, Toyota, and Siemens are prioritizing sustainable innovation in their business models, setting an example for others to follow. In this Sustainability training presentation, you will learn key concepts, principles, and practices of sustainability applicable across industries. This training aims to create awareness and educate employees, senior executives, consultants, and other key stakeholders, including investors, policymakers, and supply chain partners, on the importance and implementation of sustainability.
LEARNING OBJECTIVES
1. Develop a comprehensive understanding of the fundamental principles and concepts that form the foundation of sustainability within corporate environments.
2. Explore the sustainability implementation model, focusing on effective measures and reporting strategies to track and communicate sustainability efforts.
3. Identify and define best practices and critical success factors essential for achieving sustainability goals within organizations.
CONTENTS
1. Introduction and Key Concepts of Sustainability
2. Principles and Practices of Sustainability
3. Measures and Reporting in Sustainability
4. Sustainability Implementation & Best Practices
To download the complete presentation, visit: https://www.oeconsulting.com.sg/training-presentations
Calgary Workshop - Social Media, Fundchange and Koodonation
1. Social Media, Crowdfunding and
Microvolunteering for Charities and Non-Profits
Presented by Paul Dombowsky
April 25, 2012
2. Social Media, Crowdfunding and Microvolunteering for Charities & Non-Profits | 2
April 25, 2012
Today’s Hashtag
#CalgaryFCwkshop
3. Social Media, Crowdfunding and Microvolunteering for Charities & Non-Profits | 3
April 25, 2012
TODAY’S AGENDA
• Introduction to Workshop
• Social Media for Charities and Non-Profits
• Crowdfunding for Charities and Non-Profits
• Microvolunteering
• Closing Remarks
• Door Prize Draw
4. Social Media, Crowdfunding and Microvolunteering for Charities & Non-Profits | 4
April 25, 2012
Welcome
Why you’re here…
Today’s workshop will look at:
• Social media and its impact on fundraising and volunteer recruitment efforts
• Crowdsourcing and Crowdfunding - what are they and how can you use them
• Fundchange.com - what is it, how can you participate, and lessons from our first year
• Koodonation.com - what is it and how can you take advantage of its community of microvolunteers
• Crowdfunding / project based fundraising – opportunities and things to watch for
• Options for engaging a new generation of donors
• AND – provide an opportunity to hear from you
5. Social Media, Crowdfunding and Microvolunteering for Charities & Non-Profits | 5
April 25, 2012
Welcome
Koodonation is the first ever Canadian online microvolunteering community.
Koodonation has been launched and operates as a charitable, not-for-profit
initiative by Koodo Mobile
Fundchange is one of Canada’s first crowdfunding sites for charities, non-profits and
arts groups to fund change in our communities - one project at a time.
Ideavibes has developed a hosted crowd engagement platform that allows
organizations to run crowdsourcing or crowdfunding initiatives or campaigns on
their own website.
6. Social Media
Social Media, Crowdfunding and Microvolunteering for Charities & Non-Profits | 6
April 25, 2012
7. Why engage in social media?
• Your donors & supporters are there.
• Your sponsors & media contacts use this tool.
• An additional channel for brand extension.
• Competing organizations may acquire market share in your
space.
April 25, 2012
8. Digital communications tools to leverage the “real time” web.
• Facebook: The most popular social network
• Twitter: “Micro-blogging” tool
• Blogging: Platforms like Wordpress, Tumblr, Blogger
• LinkedIN: Groups & pages for professionals
Foursquare: Geo-location tool
• YouTube: Canada is online video's largest market!
• Pinterest: Virtual Pinboard that lets you organize and share
the things of interest to you on the web.
• Google+: Social networking tool (#2?)
April 25, 2012
9. April 25, 2012
Over 50% of Canadians maintain
at least one social networking
profile.
62% of online Canadians aged
35 to 54 have a social profile.
Canadians & Social Media
10. Networks showing rapid growth in Canada ….
Twitter – 19%
LinkedIN – 14%
Canadians & Social Media
April 25, 2012
11. Canadians & Social Media
April 25, 2012
Women over 55 fastest
growing Facebook group –
quarterly increase of 175%
Women are more likely than
men to visit social networking
sites more than once a day.
12. 86% of Canadian social networkers are on Facebook!
Canadians & Social Media
April 25, 2012
Did You Know…
Of the over 500 million people on
Facebook, more than 250 million
access it through a mobile device!
Did You Know…
The introduction of the Like Button
increased referred traffic to blogs
by 50%
13. April 25, 2012
Facebook Timeline
• Introduced in 03/12
• Engaging cover image
• Pin posts to keep them at
the top for up to 7 days
• Highlighting stretches
your posts to the width
of your timeline
• Draw attention to
content
• See snapshots of activity
in Admin Panel
• Add historical content –
when your organization
was created, major
milestones so your
timeline reflects actual
history and not Facebook
history
14. April 25, 2012
How are charities using social media?
92% of the “Top 50” nonprofits in the US
have at least one social media presence on
their homepage.
15. Most surveyed believe social media is an effective channel.
April 25, 2012
How are charities using social media?
18. April 25, 2012
Social Media & Fundraising Reality ...
70% of charities raising over $100k have
budgets of $5 million or more. Only 0.4% of
organizations raised over $100k through
Facebook.
19. April 25, 2012
Be Mindful of Where Funds Come From
Only 2.4% of non-profits were able to
raise over $10k on Facebook
(2010 Forrester)
80% raised $0 from YouTube, LinkedIn,
Flickr.
Online is currently 10-14%
of all fundraising
20. April 25, 2012
Online activists are
seven times more
likely to donate,
compared with
supporters who did
not previously take
an online action for a
cause.
Positive News
Online donation is the
fastest growing giving
channel and is least
expensive.
Direct Mail - cost to
raise $1.00 from NEW
donor $1.25
Online – cost is $0.07
29. Create consistent calls of action
Prioritization of programs & objectives
Avoid getting distracted by shiny objects
Follow a planned editorial calendar as with DM
April 25, 2012
Best Practices
40. 1. Build a Social Media Policy
www.SocialMediaGovernance.com
2. Create a Social Media Calendar to organize activity
3. Remember your Brand
4. Decide how you speak through social media
One Common Voice
Individual Voices
5. Building Community with compelling content leads to
donations
6. Tap into the power of the crowd – make it easy for
sharing and peer-to-peer activity to happen
April 25, 2012
Social Media Top 6 Tips
43. What is Koodonation?
An Online Hub
Canada’s first, entirely online
microvolunteering
community.
Supports the work of not-for-profit
organizations.
Encourages community engagement.
Provides an alternative way to volunteer,
perfect for the online generation.
44. What is Microvolunteering?
Network-managed
A non-profit staffer posts tasks (online challenges) to the site. And as microvolunteers post
all of their ideas and responses, the community provides added value in rating the responses
and helping non-profits decide which solutions are best.
Bite-sized
Tasks from the non-profits are broken into small-ish pieces, so
they’re quick and easy to solve for the microvolunteer, yet helpful
for the non-profit.
Convenient
It’s online volunteerism that fits into the individual’s schedule. And it’s all
done online so individuals can also volunteer from anywhere – even
their couch!
Crowdsourced
Anyone and everyone across the country can help.
46. The Launch of Microvolunteering.
Microvolunteering was pioneered by The Extraordinaries.
They launched Sparked.com in July of 2008.
TedxNASA – Ben Rigby – Microvolunteering – Giving Back for Busy People
(Crowdsourcing + Volunteering) * Online
Innovative combination allowing busy people to give back.
=
47. How it works.
Individuals join
Koodonation as
microvolunteers.
Not-for-profit org.
register to Koodonation
as non-profits .
The non-profits post challenges.
Microvolunteers then contribute to the challenges that
correspond to their skills and interests.
49. … not-for-profit organizations?
- A low-maintenance way to get work
done by a huge pool of talented
volunteers;
- A unique opportunity to save money
by getting work done for free.
- A way to raise awareness of your
cause with many new supporters.
- Convenient and simple to use.
What’s in it for…
… for volunteers?
- Makes it easy for busy people to fit
volunteerism into their schedule.
- Is an entirely online form of
volunteering that allows volunteers to
lend their skills whenever and
wherever they have time.
- Makes volunteering simple with no
requirements for travel.
- Offers volunteers a way to contribute
in areas that are of most interest to
them.
53. Once a challenge is up, the
community takes over and
posts answers to help
solve the challenge.
54. Microvolunteers are free
to respond to any
challenge that interests
them and matches their
skills.
And they can do it any
time, anywhere.
55. The responses are posted on
the wall of each challenge for
all to see and collaborate on.
Anyone who feels a microvolunteer
gave a really good answer can give
that person a ‘Thumbs up’!
56. It’s a two-way conversation.
BTW, microvolunteers love getting
feedback from the non-profits who
post the challenges.
57. And once a challenge
closes, don’t forget to thank
your microvolunteers!
59. Our Launch, with the
Koodonation Challenge.
Koodonation was officially launched on October 13th, with the Koodonation
Challenge.
Celebrities acted as judges and Koodonation Ambassadors
MTV Live Co-host Sheena Snively, Jeremy Taggert from Our Lady Peace, Daniel Johnson
from Stereos, Toronto Argonaut Mike Bradwell, and leading Canadian Blogger Casie Stewart.
60. Winners of the
Koodonation Challenge
Durham students were awarded a $20,000 contribution for the charity of their
choice, The Grandview Children's Centre.
61. Great interest from the
community.
- 94 online stories!
- 16 print stories!
- 9 radio segments!
- 2 TV segments!
62. Over 3,206 microvolunteers have
already registered on the site, and
the number grows everyday!
172 challenges have been
completed to date by the
microvolunteers.
Ushering in
a new way of volunteering.
Over 220 non-profits are
members of the community.
65. Social Media, Crowdfunding and Microvolunteering for Charities & Non-Profits | 65
April 25, 2012
What is Crowdfunding?
So many definitions …
According to Wikipedia – crowdfunding describes the collective cooperation,
attention and trust by people who network and pool their money and other
resources together, usually via the Internet, to support efforts initiated by other
people or organizations. Crowd funding occurs for any variety of purposes,[1] from
disaster relief to citizen journalism to artists seeking support from fans, to political
campaigns, to funding a startup company, movie [2] or small business[3] or creating
free software.
Crowdfunding is Crowdsourcing for $
66. Social Media, Crowdfunding and Microvolunteering for Charities & Non-Profits | 66
April 25, 2012
What is Fundchange?
Fundchange is a crowdfunding initiative brought to you by Ideavibes and sponsored
by TELUS. The site is powered by a socially innovative web application by Ideavibes
designed to tap into the wisdom and generosity of the crowd to raise funds for
Canadian charities to make change happen one project at a time.
Fundchange is crowdfunding for CDN Charities & NFPs
67. Social Media, Crowdfunding and Microvolunteering for Charities & Non-Profits | 67
April 25, 2012
Crowdfunding - What do you need?
• A crowd
• Business challenge / problem / question you want answered – ideas
• A process and tool for engagement
• Trust and commitment in your crowd to take action
• Key performance indicators – what does success look like?
• Proof of action – your crowd wants to see what happened
Fundchange is facilitating the activity of the crowd – and building a crowd
68. Social Media, Crowdfunding and Microvolunteering for Charities & Non-Profits | 68
April 25, 2012
The Year Behind
69. Social Media, Crowdfunding and Microvolunteering for Charities & Non-Profits | 69
April 25, 2012
The Year Ahead
• More workshops – these continue to be popular
• Grow corporate sponsorship for Fundchange
• Work with cities and large organizations to create their own Fundchange
initiatives
• IE. City of Chicago could have a city specific site for local charities
and non-profits
• Exploring how to help social enterprises
Fundchange is working to build its funder base and awareness
70. Social Media, Crowdfunding and Microvolunteering for Charities & Non-Profits | 70
April 25, 2012
Benefits & Challenges
• It’s social – the crowd promotes projects it likes
• It’s social – the crowd won’t promote projects that aren’t shareable
• Success comes to those that actively build a crowd
• A challenge for organizations new to social media
• It’s the free market at work
• It’s the free market at work
• Build stickiness to the project
• Need to pay attention to write-up to inspire funders & actively promote
71. Social Media, Crowdfunding and Microvolunteering for Charities & Non-Profits | 71
April 25, 2012
Integrating Crowdfunding into Your Organization
• Crowdfunding success comes quickest to organizations that are social –media-
aware and engaged. If your organization is not yet social media-enabled, it will
take time and human and financial resources to do so.
• Because your efforts are only as good as the crowd you are able to mobilize to
your cause, it makes sense that your organization strategically manages and
promotes its brand online.
• Make sure your target audience is online and will give online
• If you opt to post your projects on established crowdfunding sites, do your
homework – be careful of the company you keep.
72. Social Media, Crowdfunding and Microvolunteering for Charities & Non-Profits | 72
April 25, 2012
Donor Generations
Millennials (born ’91 and after) - ?
Gen Y (born ’81-’91) – Average Donation $325
Gen X (born ’65-’80) – Average Donation $549
Boomers (born ’46-’64) – Average Donation $725
Civics (born ’45 or earlier) – Average Donation $833
73. Social Media, Crowdfunding and Microvolunteering for Charities & Non-Profits | 73
April 25, 2012
Where Donors Are Giving
0.0% 10.0% 20.0% 30.0% 40.0% 50.0% 60.0%
Checkout Donation
Fundraising Event
Tribute Gift
Charity Gift Shop
Online via Website
Mailed Gift
Monthly Debit
In Lieu of Gift
Phone
Third Party Vendor
SMS
Social Network Site
74. Social Media, Crowdfunding and Microvolunteering for Charities & Non-Profits | 74
April 25, 2012
Online Giving
“Fundraising Trends and Challenges in the Canadian Direct Marketing Sector”- a
research paper from 2009 by Cornerstone Group of Companies shows:
Donors who make their first gift to an organization online as opposed to via direct
mail have a much higher average gift
$73 vs. $36
There are now more than 4 times the number of new donors, per organization, from
online initiatives than 5 years ago (9M to 40M).”
75. Social Media, Crowdfunding and Microvolunteering for Charities & Non-Profits | 75
April 25, 2012
Who is your Crowd?
Donors
Prospects
Event
Attendees
Mailing Lists
Donors’
Network
Prospects’
Network
Event
Attendees’
Network
Mailing List’s
Network
The crowd you know The crowd you don’t know
Social Media Makes
the Connection
76. Social Media, Crowdfunding and Microvolunteering for Charities & Non-Profits | 76
April 25, 2012
Projects or Doable Asks
• Easier for many people to wrap their head around a smaller project as opposed to
a ‘cure’ or a ‘hospital wing’
• Examples:
• Piece of medical equipment
• Stream revitalization
• Education program
• Conference attendance
• Sports equipment for a couple kids
77. Social Media, Crowdfunding and Microvolunteering for Charities & Non-Profits | 77
April 25, 2012
Example: Fundchange – Canada Only
Not ‘all or nothing’ – after 21
days a project can be removed
Costs:
$99 + hst to join
includes 2 postings
3.9% processing fee
78. Social Media, Crowdfunding and Microvolunteering for Charities & Non-Profits | 78
April 25, 2012
No restrictions on who posts
projects or the type of projects.
Funding is all or nothing
Costs:
3% Fee on money raised
Example: SPONSUME - UK
79. Social Media, Crowdfunding and Microvolunteering for Charities & Non-Profits | 79
April 25, 2012
No restrictions on who posts
projects or the type of projects.
Funding is all or nothing
Costs:
3% Fee on money raised
Example: Please Fund Us (UK)
80. Social Media, Crowdfunding and Microvolunteering for Charities & Non-Profits | 80
April 25, 2012
Example: CrowdRise (US)
No restrictions on who posts
projects or the type of projects.
Funding is all or nothing
Costs:
3% Fee on money raised
81. Social Media, Crowdfunding and Microvolunteering for Charities & Non-Profits | 81
April 25, 2012
Resources
• Donor stats, etc. came from “The Next Generation of Canadian Giving” – Nov.
2010 – by Vinay Bhagat, et al
• “The Wisdom of Crowds” – book by James Surowiecki
• “Crowdsourcing” – book by Jeff Howe
• “Fundraising Trends and Challenges in the Canadian Direct Marketing Sector”, a
research paper released in 2009 by Cornerstone Group of Companies
• Crowdfunding Whitepapers at www.ideavibes.com
82. Social Media, Crowdfunding and Microvolunteering for Charities & Non-Profits | 82
April 25, 2012
Announcement #1!
Fundchange TELUS Matching Campaign - April 2012
Fundchange and TELUS are celebrating the one year anniversary of Fundchange with a Spring
Matching Campaign targeted at new members – especially from the west.
• First two new projects to get fully funded on Fundchange in the month of
May, will receive up to $5000 in matching funds from TELUS
• Total funding by TELUS: $10,000
• Organizations that have received matching funds from TELUS before are
not eligible.
83. Social Media, Crowdfunding and Microvolunteering for Charities & Non-Profits | 83
April 25, 2012
Announcement #2!
Receive New E-book on Social Media for you and your crowd
• Fundchange and Social Media Educator,
Rebecca Coleman have teamed up to provide
all workshop attendees and new organizations
that join Fundchange the new eBook
"Social Media for Charities and Non-Profits”
• Purchase for $11.95 here:
http://www.rebeccacoleman.ca/nfp_e-book/
84. THANK YOU!
SLIDES WILL BE ON SLIDESHARE SHORTLY
Paul Dombowsky
Fundchange | Ideavibes
+1.613.878.1681
paul@fundchange.com
@fundchange
Jennifer Robertson
Koodo
jennifer.robertson@koodo.com
@koodo
Not a listing of opportunities.A list of what you can actually do, right there and now.
Founded in July of 2008 as a for-profit social enterprise (and a certified B Corporation).Time spent online is humongous… thisinspired The Extraordinaries into finding a way to fit volunteerism into the kind of time we spend on FacebookSparked.com, launched a mobile app in 2009 and currently has 350,000 users, the web platform is being used by companies such as Google, Kraft, SAP, U.S. State Department for internal CSR initiatives.And it now powers Koodonation.com
Post online challenges = type in what your need is.That requests makes its way to the network of microvolunteers, who then post ideas and answers to help you out.
WebsitereviewsWays to improveyour newsletterCopy youneedtranslated
SIMPLE!!Step 1 – create an accountBlue button for non-profits!what cause best representsyourorganizationWhatskillsyou are looking forChoose to sign up usingyourFacebookcredentials or your email address**Make sure to fill out your profile and upload a photo for your non-profit and yourself. People are more likely to givetheir time for freeStep 2 – click post a challengeGettaken to a page to help yougetworkinto the systemPrewrittentemplates or createyourownSmall summary, skillsyourequire, how manydaysyouwant the challenge to be up.Then POSTSimple, easy and quick.
Show visual of the non-profitMissing non-profit descriptionBrief description of the workthey are seeking to getdoneWhere the microvolunteerscanstarthelping.
When volunteers register, they too selected their skills and interest.So Koodonation matches the challenges that best fit them.Please note thatthisis a reallyeasyprocess and typicallytakeslessthan five minutes
Twoways to thank the microvolunteers:A simple thankyou note thatgetsposted. Makes the microvolunteersfeelgreat to seeyouappreciated the time theyspent on your challenge.Select up to 2 microvolunteerswhowere instrumental in helpingyou in your challenge and givethem an award of excellence.
While an online community, having the Koodonation Challenge helped spread the word and get people aware of what microvolunteering is and how easy it is.The Koodonation Launch generated amazing results: Over 26 million audience impressions!
The great thing about microvolunteering is the connection between the real world and online world.It’s all done online and in your own time but microvolunteers are helping the real world experience and efforts of non-profits all across the country.
Embracing the online generation by using crowdsourcing and microvolunteering is for sure a great way to get people to volunteer.It does not replace traditional volunteering, but it sure complements it and encourages our community to get involved.And at the end of the day, that’s what’s so great about it.