The document discusses how nonprofits can connect with donors by speaking to donors' "inner angels" and making their messaging more relevant to donors' lives. It provides tips on creating rewarding, realistic, real-time, responsive, revealing and refreshing messages to engage donors and become their favorite cause. Specific strategies include acknowledging what donors care about and are experiencing, sharing new information and perspectives, and having an authentic tone. The goal is for nonprofits to understand donors and better connect on an emotional level.
25 Tips: Email Lead Generation from Social MediaWishpond
Facebook, Twitter, Google+, Pinterest, Instagram...
Each one of these major social networking sites gives you an amazing opportunity to begin the sales cycle through nurturing relationships, and amplifying your brand.
But how do you get the lucrative email from your Fans and Followers? How do you take your social relations further along in your sales conversion?
In this presentation, I give you tried and tested methods to reach your markets - and get email leads - from the top 5 social networking sites.
Websites social media and email, do they really work by J.R Atkins MBAJ.R. Atkins, MBA, MDiv
Social Media is becoming an accepted way for businesses to communicate with both existing and prospective customers. When combined with a good website and email marketing, these three tool sets can produce dynamic results. Yet, there is also much confusion about how to make the most of these tools.
In “Websites Social Media and Email - Do they Really Work”, J.R. Atkins explains how Social Media such as LinkedIn, Facebook, Twitter, Blogging, Video and Google Plus can work in concert with your website and email marketing campaigns to generate results for your business. The audience is invited to discusses the “why” and the “how” to put these tools to use.
Your speaker, J.R. Atkins has been working with individuals, executives and small businesses since 1993 and on Social Media since 2008. He has a BA from Texas A&M University and an MBA from The University of Phoenix, Dallas Campus. He has published 3 books Success Simplified, Social Media 2.0 and Road Map to Success.
A3R Digital is a Gurgaon, India based digital marketing agency. The core digital marketer behind this agency is Ajay Chhabra, who has worked for OgilvyOne, MRM Worldwide & General Electric Company in the past. We are a Ideas and strategy lead new age digital agency. We believe in partnering with client and also promote "Strategy First"
25 Tips: Email Lead Generation from Social MediaWishpond
Facebook, Twitter, Google+, Pinterest, Instagram...
Each one of these major social networking sites gives you an amazing opportunity to begin the sales cycle through nurturing relationships, and amplifying your brand.
But how do you get the lucrative email from your Fans and Followers? How do you take your social relations further along in your sales conversion?
In this presentation, I give you tried and tested methods to reach your markets - and get email leads - from the top 5 social networking sites.
Websites social media and email, do they really work by J.R Atkins MBAJ.R. Atkins, MBA, MDiv
Social Media is becoming an accepted way for businesses to communicate with both existing and prospective customers. When combined with a good website and email marketing, these three tool sets can produce dynamic results. Yet, there is also much confusion about how to make the most of these tools.
In “Websites Social Media and Email - Do they Really Work”, J.R. Atkins explains how Social Media such as LinkedIn, Facebook, Twitter, Blogging, Video and Google Plus can work in concert with your website and email marketing campaigns to generate results for your business. The audience is invited to discusses the “why” and the “how” to put these tools to use.
Your speaker, J.R. Atkins has been working with individuals, executives and small businesses since 1993 and on Social Media since 2008. He has a BA from Texas A&M University and an MBA from The University of Phoenix, Dallas Campus. He has published 3 books Success Simplified, Social Media 2.0 and Road Map to Success.
A3R Digital is a Gurgaon, India based digital marketing agency. The core digital marketer behind this agency is Ajay Chhabra, who has worked for OgilvyOne, MRM Worldwide & General Electric Company in the past. We are a Ideas and strategy lead new age digital agency. We believe in partnering with client and also promote "Strategy First"
SXSW 2017: Why Conducting Great Design Research Is So HardAllison Abbott
Rigorous qualitative research is key to the pursuit of innovation, but how do you know if your research is “good,” or “good enough?” Let's get nerdy and talk about the science-y reasons behind why conducting good research is so hard; flag some sure-fire signs that a team’s research is rigorous enough to inspire pivotal product strategy (or, not); and outline tactics a team can use to be confident in moving from research to action.
How to Create an Awesome Infographic for your School frank barry
Creating infographics can be tricky. In this presentation you'll learn 7 things to help you create an awesome infographic. From following the data to crafting your story, it's all covered.
by @franswaa | Blackbaud
The State of Online Engagement - Online Fundraising and Marketing for Nonprofitsfrank barry
The State of Online Engagement explores media and giving habits of four different generations while also shedding light on how technology and communications are evolving. Gain valuable insights into connecting with your nonprofit supporters and engaging with them in meaningful ways that drive action.
by franswaa | Blackbaud
6 Steps to a Well-Measured Social Fundraising Campaign by @Kanterfrank barry
npEXPERTS from around the nonprofit sector have joined forces to bring you battle proven fundraising ideas and marketing tips. For the next few weeks you'll have the opportunity to listen to each of the nonprofit experts live.
by Beth Kanter | @kanter
Surefire Ways Social Media Can Create Social Changefrank barry
npEXPERTS from around the nonprofit sector have joined forces to bring you battle proven fundraising ideas and marketing tips. For the next few weeks you'll have the opportunity to listen to each of the nonprofit experts live.
Nonprofits + Internet = People Inspiring Peoplefrank barry
npEXPERTS from around the nonprofit sector have joined forces to bring you battle proven fundraising ideas and marketing tips. For the next few weeks you'll have the opportunity to listen to each of the nonprofit experts live. Join us for as many live webinars as you have time to attend. We promise that you will not be disappointed!
Fundraising in 2012. Half of the American population is active on Facebook, but is that the right channel to promote your nonprofit? Twitter has over 145 million users, but what type of content should you be posting? With so many new fundraising channels, how do you combine the old with the new? Join industry Internet thought leader, Frank Barry, to find out what is REALLY HOT and REALLY NOT when it comes to fundraising.
Facebook for Schools: 5 Strategies for Successfrank barry
Facebook for Schools - Learn tips and strategies to make your Facebook page one of the most effective tools for engaging families, students, alumni and faculty. From Setting up your page for success, to promoting posts, to measuring your success this presentation has what you need.
Social Media for Schools: 22+ Ways to Stay Connected with Your Alumni on Face...frank barry
Social Media for Schools: 22+ Ways to Stay Connected with Your Alumni on Facebook. If you're looking to connect with your Schools Alumni on Facebook then you've found the right resources. Learn tactics that will help youget more likes, increase Facebook EdgeRank and create posts that go "viral".
Top 5 Social Media Tactics Every School Should Implementfrank barry
Top 5 Social Media Tactics Every School Should Implement. If you're looking to start or improve your social media efforts at your schools then these 5 Social Media Tactics are for you. You'll walk away with great tips and tactics for effective social media use.
2012 Nonprofit Social Networking Benchmark Reportfrank barry
Blackbaud, NTEN and Common Knowledge just released the fourth annual 2012 Nonprofit Social Networking Benchmark Report. We learned a lot of things, but one prevailing theme stood out - despite limited budgets and staffing, nonprofits continue to find great value in their fast-growing social networks.
Social Media Strategies and Tactics for Fundraisingfrank barry
Learn the key to raising money online using social media, the tools and techniques you need to successfully execute social fundraising campaigns, and how to focus on long term donor cultivation - Social CRM.
Build your digital presence by focusing on the big 3frank barry
Search Engine Optimization (SEO), Email Communication and Social media each play a pivotal role in building and maintaining a a well rounded and significant digital presence for your non-profit. This presentation looks at the key building blocks and equips you with actionable insights that you can put into practice today.
Donor Engagement Through Social Media !frank barry
Does your organization’s current fundraising plan include cultivating supporter relationships, building cause awareness, boosting online fundraising, or connecting with new supporters? Social media can help support all of those objectives.
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Rigorous qualitative research is key to the pursuit of innovation, but how do you know if your research is “good,” or “good enough?” Let's get nerdy and talk about the science-y reasons behind why conducting good research is so hard; flag some sure-fire signs that a team’s research is rigorous enough to inspire pivotal product strategy (or, not); and outline tactics a team can use to be confident in moving from research to action.
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Creating infographics can be tricky. In this presentation you'll learn 7 things to help you create an awesome infographic. From following the data to crafting your story, it's all covered.
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The State of Online Engagement - Online Fundraising and Marketing for Nonprofitsfrank barry
The State of Online Engagement explores media and giving habits of four different generations while also shedding light on how technology and communications are evolving. Gain valuable insights into connecting with your nonprofit supporters and engaging with them in meaningful ways that drive action.
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6 Steps to a Well-Measured Social Fundraising Campaign by @Kanterfrank barry
npEXPERTS from around the nonprofit sector have joined forces to bring you battle proven fundraising ideas and marketing tips. For the next few weeks you'll have the opportunity to listen to each of the nonprofit experts live.
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npEXPERTS from around the nonprofit sector have joined forces to bring you battle proven fundraising ideas and marketing tips. For the next few weeks you'll have the opportunity to listen to each of the nonprofit experts live.
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npEXPERTS from around the nonprofit sector have joined forces to bring you battle proven fundraising ideas and marketing tips. For the next few weeks you'll have the opportunity to listen to each of the nonprofit experts live. Join us for as many live webinars as you have time to attend. We promise that you will not be disappointed!
Fundraising in 2012. Half of the American population is active on Facebook, but is that the right channel to promote your nonprofit? Twitter has over 145 million users, but what type of content should you be posting? With so many new fundraising channels, how do you combine the old with the new? Join industry Internet thought leader, Frank Barry, to find out what is REALLY HOT and REALLY NOT when it comes to fundraising.
Facebook for Schools: 5 Strategies for Successfrank barry
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Top 5 Social Media Tactics Every School Should Implement. If you're looking to start or improve your social media efforts at your schools then these 5 Social Media Tactics are for you. You'll walk away with great tips and tactics for effective social media use.
2012 Nonprofit Social Networking Benchmark Reportfrank barry
Blackbaud, NTEN and Common Knowledge just released the fourth annual 2012 Nonprofit Social Networking Benchmark Report. We learned a lot of things, but one prevailing theme stood out - despite limited budgets and staffing, nonprofits continue to find great value in their fast-growing social networks.
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How to be More Relevant in Donors Lives
1. 8/30/2013 Footer 1
TALK TO THE ANGEL,
NOT THE BOOKKEEPER
HOW TO BE MORE RELEVANT
IN YOUR DONORS’ LIVES
Practical ways to connect with supporters,
activate donors, and raise money online.
www.bit.ly/npEXPERTS
#npEXPERTS | @franswaa
2. 8/30/2013 Kivi Leroux Miller | #npEXPERTS 2
NPEXPERTS > DOWNLOAD THE FREE EBOOK
Connect with supporters, activate donors,
and raise money online.
Nonprofit experts share their extensive
knowledge and expertise in:
- Online marketing and fundraising
- Email communication
- Social media
- Mobile engagement
Download the npEXPERTS eBook and
register for free webinars at
www.blackbaud.com/npEXPERTS
4. 8/30/2013 Kivi Leroux Miller | #npEXPERTS 4
TODAY’S NPEXPERT
Kivi Leroux Miller
NonprofitMarketingGuide.com
@kivilm
5. 8/30/2013 Kivi Leroux Miller | #npEXPERTS 5
HOW WOULD YOU DESCRIBE YOUR MESSAGING
RIGHT NOW?
6. 8/30/2013 Kivi Leroux Miller | #npEXPERTS 6
We get media messages a day.
We pay attention to about
We positively remember about
The rest?
So WHAT?
WHO Cares?
3,000
52.
4.
7. 8/30/2013 Kivi Leroux Miller | #npEXPERTS 7
57% support nonprofits because the cause is “important to me or someone I
know.”
Source: Georgetown University and Ogilvy PR
8. 8/30/2013 Kivi Leroux Miller | #npEXPERTS 8
50% get involved because “it is something that has impacted me or
someone I know.”
WHY GET INVOLVED
Source: Georgetown University and Ogilvy PR
9. 8/30/2013 Kivi Leroux Miller | #npEXPERTS 9
38% get
involved
because “I feel
like I can make
a difference.”
http://www.flickr.com/photos/edenpictures/5134959531 Source: Georgetown University and Ogilvy PR
11. 8/30/2013 Kivi Leroux Miller | #npEXPERTS 11
•Kind
•Caring
•Compassionate
•Helpful
•Friendly
•Fair
•Hard-working
•Generous
•Honest
HOW AMERICAN DONORS DEFINE A MORAL PERSON
Based on research by
philanthropic psychologist
Jen Shang
12. 8/30/2013 Kivi Leroux Miller | #npEXPERTS 12
• I am a committed
• I feel a sense of loyalty
• ____ is my favorite charitable
organization.
HOW THEY FEEL
PREDICTS BEHAVIOR
Based on research by
13. 8/30/2013 Kivi Leroux Miller | #npEXPERTS 13
Half of donors give 2/3rds of their annual donations to a
single favorite charity.
THE FAVORITE CHARITIES GET MORE
14. 8/30/2013 Kivi Leroux Miller | #npEXPERTS 14
http://www.flickr.com/photos/stevendepolo/4137096855
The real
question:
How can
you
become
their
favorite
cause?
15. 8/30/2013 Kivi Leroux Miller | #npEXPERTS 15
The Inner
Bookkeeper
and the
Inner Angel
21. 8/30/2013 Kivi Leroux Miller | #npEXPERTS 21
http://www.flickr.com/photos/shimelle/478989869/
Show your love for your donors’ inner
angels by being relevant in their lives.
22. 8/30/2013 Kivi Leroux Miller | #npEXPERTS 22
Follow the Six Rs of
Relevant Messaging
Download as a PDF:
npmg.us/6R
23. 8/30/2013 Kivi Leroux Miller | #npEXPERTS 23
It’s Rewarding
The benefits of following
through on the calls to
action are clear.
24. 8/30/2013 Kivi Leroux Miller | #npEXPERTS 24
Thank you, Tom Ahern, for the example.
Ten fold increase from one
edition of the newsletter to the
next, simply by switching from
corporate storytelling to donor-
centered storytelling. “Spine
care” raised $5,000.
“Zawadi” raised $50,000.
REWARDING
MESSAGES:
Make donors feel
awesome!
25. 8/30/2013 Kivi Leroux Miller | #npEXPERTS 25
REWARDING
MESSAGES:
Make donors feel like
they are part of it.
26. 8/30/2013 Kivi Leroux Miller | #npEXPERTS 26
REWARDING
MESSAGES:
Let donors express
themselves.
27. 8/30/2013 Kivi Leroux Miller | #npEXPERTS 27
It’s Realistic
The barriers to following
through on the call to
action are addressed.
28. 8/30/2013 Kivi Leroux Miller | #npEXPERTS 28
REALISTIC MESSAGES:
Acknowledge and address
their fears head on.
29. 8/30/2013 Kivi Leroux Miller | #npEXPERTS 29
REALISTIC
MESSAGES:
Make it super easy to
follow through.
30. 8/30/2013 Kivi Leroux Miller | #npEXPERTS 30
It’s Real Time
It makes sense given the
context and what else is
happening right now.
31. 8/30/2013 Kivi Leroux Miller | #npEXPERTS 31
REAL-TIME
MESSAGES:
Connect to
what they are
already hearing
about.
32. 8/30/2013 Kivi Leroux Miller | #npEXPERTS 32
REAL-TIME
MESSAGES:
Acknowledge
what else is
happening in
their lives.
33. 8/30/2013 Kivi Leroux Miller | #npEXPERTS 33
REAL-TIME MESSAGES:
Don’t wait for an
annual report to show
progress.
34. 8/30/2013 Kivi Leroux Miller | #npEXPERTS 34
It’s Responsive
They can tell we are
listening and taking what
we hear into account.
35. 8/30/2013 Kivi Leroux Miller | #npEXPERTS 35
RESPONSIVE MESSAGES:
Show that your org is full
of helpful humans.
36. 8/30/2013 Kivi Leroux Miller | #npEXPERTS 36
HSUS Goal for Responsiveness:
2 hours on Facebook; 30 minutes on Twitter
37. 8/30/2013 Kivi Leroux Miller | #npEXPERTS 37
It’s Revealing
We are sharing or
showing something new
and interesting.
38. 8/30/2013 Kivi Leroux Miller | #npEXPERTS 38Read the story of this post here: http://www.bethkanter.org/pigs-hsus/
REVEALING MESSAGES:
Bring new info or
perspectives to light.
39. 8/30/2013 Kivi Leroux Miller | #npEXPERTS 39
REVEALING MESSAGES:
Share the back stage
story.
40. 8/30/2013 Kivi Leroux Miller | #npEXPERTS 40
REVEALING MESSAGES:
Share what happened AFTER
the fundraiser.
41. 8/30/2013 Kivi Leroux Miller | #npEXPERTS 41
It’s Refreshing
The style and tone are
authentic and maybe a
little surprising.
43. 8/30/2013 Kivi Leroux Miller | #npEXPERTS 43
REFRESHING MESSAGES:
Can make you look twice.
44. 8/30/2013 Kivi Leroux Miller | #npEXPERTS 44
REFRESHING MESSAGES:
Express an opinion!
flickr.com/photos/randysonofrobert/393165345
45. 8/30/2013 Kivi Leroux Miller | #npEXPERTS 45
Favorite nonprofits win.
To become their favorite,
speak to the inner angel
and be more relevant.
46. 8/30/2013 Kivi Leroux Miller | #npEXPERTS 46
What Have You
Learned Today?
What Questions
Do You Have?
47. 8/30/2013 Kivi Leroux Miller | #npEXPERTS 47
Download
the First
Chapter Free
Right Now
ContentMarketingforNonprofits.com
Fb.com/contentmarketingfornonprofits
#cm4np
48. 8/30/2013 Kivi Leroux Miller | #npEXPERTS 48
Kivi Leroux Miller
@kivilm
Fb.com/nonprofitmarketingguide
Fb.com/contentmarketingfornonprofits
kivi@ecoscribe.com
49. 8/30/2013 Kivi Leroux Miller | #npEXPERTS 49
NPEXPERTS > DOWNLOAD THE FREE EBOOK
Connect with supporters, activate donors,
and raise money online.
Nonprofit experts share their extensive
knowledge and expertise in:
- Online marketing and fundraising
- Email communication
- Social media
- Mobile engagement
Download the npEXPERTS eBook and
register for free webinars at
www.blackbaud.com/npEXPERTS
50. 8/30/2013 Kivi Leroux Miller | #npEXPERTS 50
Luminate™ Online helps you understand your online supporters and improve
online fundraising performance. You'll have everything you need to acquire more
constituents, build online fundraising campaigns and nurture sustainable donor
relationships.
http://bit.ly/LuminateOnline
Editor's Notes
Georgetown University and Ogilvey PR
You don’t start the conversation in the same way with each person.
Bookkeeper cares about facts and number and theory and logistics.
Angel is all heart (or gut). Angels are in control, and decide. Bookkeepers justify the decisions that angels make. We act irrationally all the time based on how we feel.
Donor Voice Research: Specifically, timeliness of thanks, feeling involvement is appreciated.
Donor Voice Research: being a part of an important cause, given opportunities to make views known, know what to expect
Donor Voice Research: They see nonprofit is trying to achieve mission, and send info on who is being helped
The Benefit Exchange answers the question, “What’s in it for them?” What’s the payoff for following through on your call to action? In the nonprofit world, it’s often an emotional payoff, such as feeling effective, appreciated, powerful, included, heard, validated, relieved, or some other highly valued emotion.
Connection to the artists and the artistic process – feeling like they are part of this tight knit community of ceramics arts lovers
Reward is getting to express themselves. Over 12,000 shares. More than 40K likes.
Barriers to your call to action may prevent your target audience from following through, even when the Benefit Exchange is well understood. This is often when our emotions overrule our heads. I know I shouldn’t eat that pound of fudge because I want to lose weight, but I’m going to anyway because I’ve had a hard week and I deserve it! Take a hard look at your call to action. Is it (honestly) inconvenient, difficult, and expensive to perform? Is it just too hard or confusing? Is there any social stigma attached to what you are asking people to do (What will my husband, neighbor, boss think?)Most women know they need Pap smears. So why don’t they get them regularly? How can we address the barrier in our messaging?
Lots of talk about comfortable chairs, snacks, beverages, music, games, etc. Lots of emphasis on comfort.
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Republican candidates talking about legitimate rape, or stopping pregnancy during rape, gave WEAVE, in Sacramento Ca, domestic violence and sexual assault group was able to reframe the conversation, be the expert without being political.
This had some of their best reach in last month or so.
Think of communicating as gift giving. Be a helpful human – story isn’t about you.
Take us back stage. Bringing New Info or Perspectives to Light
Show some personality! Facts are fine, but emotions drive action. Show us the personal side of your work – think You and I/We. Express an opinion!
Crisis Center in Johnson County, Iowa, Beth Ruback, communications and development director