npEXPERTS from around the nonprofit sector have joined forces to bring you battle proven fundraising ideas and marketing tips. For the next few weeks you'll have the opportunity to listen to each of the nonprofit experts live.
by Beth Kanter | @kanter
Empowering Stakeholders to Become Network WeaversDebra Askanase
In this presentation, lean about value of the network weaver, how to foster and support your own network weavers online, a four-part support system for doing so, and the relationship between network weaving and fundraising.
These slides were presented by Amy Sample Ward at the DonorPro 2012 Conference by TowerCare in Pittsburgh, PA. For more information, visit: http://nten.org http://amysampleward.org
Impactful Social Media and Fundraising - The Power of the Network WeaverDebra Askanase
How can you harness social networks and social media to develop your personal network to effectively help your organization and translate your leadership vision online. Become a key part of your organization's social media strategy by helping them reach a much greater audience, and learn about the fundamentals of online fundraising and gain some valuable ideas and strategies to bring back to your communities.
This presentation is from the April 2, 2013 Philadelphia Net Tuesday event presented by Amy Sample Ward. To learn more visit http://socialchangeanytimeeverywhere.com
Empowering Stakeholders to Become Network WeaversDebra Askanase
In this presentation, lean about value of the network weaver, how to foster and support your own network weavers online, a four-part support system for doing so, and the relationship between network weaving and fundraising.
These slides were presented by Amy Sample Ward at the DonorPro 2012 Conference by TowerCare in Pittsburgh, PA. For more information, visit: http://nten.org http://amysampleward.org
Impactful Social Media and Fundraising - The Power of the Network WeaverDebra Askanase
How can you harness social networks and social media to develop your personal network to effectively help your organization and translate your leadership vision online. Become a key part of your organization's social media strategy by helping them reach a much greater audience, and learn about the fundamentals of online fundraising and gain some valuable ideas and strategies to bring back to your communities.
This presentation is from the April 2, 2013 Philadelphia Net Tuesday event presented by Amy Sample Ward. To learn more visit http://socialchangeanytimeeverywhere.com
Stories give context to data and facts. They make the abstract concrete, and create relationships where none existed. Significantly, stories create emotional connections between an organization and its audience that can last well beyond the initial contact. This presentation, given for organizations participating in Valley Gives 2014, highlights
• What makes a good story
• The organizational stories you have right now
• The types of stories that can power your fundraising/crowdfunding campaign
• Social media tools to tell your story
Matterness is a way to make people feel known, acknowledged and invited to participate in all your organizational efforts. Passive audiences become active, and passionate supporters then become your best ambassadors. Supporters enthusiastically contribute their knowledge, networks and funds to support your cause. This presentation, given at a Valley Gives 1.5 hr in-person workshop, covers the principles of Matterness to make your people feel acknowledged, empowered and activated using social media, along with examples and a deep case study. Slide deck includes discussion prompts for nonprofits around fundraising and organizational behavior.
Developed in collaboration with Allison Fine, my partner in MatternessConsulting.com
Best Practices to Build a Multichannel CampaignAmy Sample Ward
Highlights from the new book, Social Change Anytime Everywhere by Allyson Kapin and Amy Sample Ward; 8 Steps to Build a Multichannel Campaign Plan. Learn more at socialchangeanytime.com
Breaking the mould: challenging the traditional charity appeal | Content stra...CharityComms
Abigail MacDougall, digital content manager, WaterAid
Visit the CharityComms website to view slides from past events, see what events we have coming up and to check out what else we do: www.charitycomms.org.uk
Inspiring and building an online communityJustGiving
Unquestionably, your supporters and your potential supporters are using social media. Your charity should be too.
Here are some top tips to help your charity make the most of social media, and use it to build and inspire an online community.
Presentation originally presented by our Social media manager, Helen Osborne at our social media event in Dublin (04/12/14). Any questions at all, do get in touch - helen@justgiving.com
Blogging IS a Strategy. Blogging should be relevant, targeted and strategic for your organization, and should move an organization closer towards meeting its goals. This fun, lively presentation highlights how to develop a blogging strategy, with examples of strategic blog posts from several nonprofit organizations.
What's the secret to designing and executing a successful online engagement campaign? It's all detailed in this presentation, including assets needed to launch and run a successful digital engagement campaign, timelines, elements of engagement campaigns, and two case studies. Throughout, there are checklists to help you prepare and succeed: checklists of organizational readiness, campaign prep, and campaign assets. Included are two case studies of nonprofit digital engagement campaigns: the NYC Elder Abuse Center's 14 Days of Thanks Campaign, and the National Brain Tumor Society's Brain Tumor Awareness Month multifaceted awareness campaign.
This Spring, the Multnomah County Library Levy Campaign Committee and consulting firm Winning Mark created and ran a successful place-based advocacy campaign to pass a library-preservation ballot measure. Emphasizing check-ins, recommendations, and making personal connections online, the campaign strategy paid off in a 4:1 win. This presentation walks through the strategy, complete with screenshots, lessons learned, and approach.
Developing Your Social Media Voice and Online LeadershipDebra Askanase
This presentation offers an "online playbook" for how to take your leadership online, and what that might look like personally. Within the presentation are examples, theoretical frameworks, and resources for nonprofit executive directors and other high-level staff who want to use social media personally to further the mission of their organization and translate their leadership online.
Takeaways:
• What is “online leadership”
• How to translate traditional leadership into online leadership
• Create your own personal social media playbook
Designing and Measuring Return on Engagement Debra Askanase
Numbers don't convert to Return on Engagement (ROE), so what does? This presentation reviews all as your social media strategy and activities for the highest ROE, based on the latest research. The presentation also covers an approach to ROE measurement.
Creating an Effective Social Media Strategy for your NonprofitDonorPath
Social media expert Beth Kanter walks through creating an effective social strategy for your nonprofit.
It includes practical tips, case studies, and fundamental advice to creating a networked and socially active nonprofit
Stories give context to data and facts. They make the abstract concrete, and create relationships where none existed. Significantly, stories create emotional connections between an organization and its audience that can last well beyond the initial contact. This presentation, given for organizations participating in Valley Gives 2014, highlights
• What makes a good story
• The organizational stories you have right now
• The types of stories that can power your fundraising/crowdfunding campaign
• Social media tools to tell your story
Matterness is a way to make people feel known, acknowledged and invited to participate in all your organizational efforts. Passive audiences become active, and passionate supporters then become your best ambassadors. Supporters enthusiastically contribute their knowledge, networks and funds to support your cause. This presentation, given at a Valley Gives 1.5 hr in-person workshop, covers the principles of Matterness to make your people feel acknowledged, empowered and activated using social media, along with examples and a deep case study. Slide deck includes discussion prompts for nonprofits around fundraising and organizational behavior.
Developed in collaboration with Allison Fine, my partner in MatternessConsulting.com
Best Practices to Build a Multichannel CampaignAmy Sample Ward
Highlights from the new book, Social Change Anytime Everywhere by Allyson Kapin and Amy Sample Ward; 8 Steps to Build a Multichannel Campaign Plan. Learn more at socialchangeanytime.com
Breaking the mould: challenging the traditional charity appeal | Content stra...CharityComms
Abigail MacDougall, digital content manager, WaterAid
Visit the CharityComms website to view slides from past events, see what events we have coming up and to check out what else we do: www.charitycomms.org.uk
Inspiring and building an online communityJustGiving
Unquestionably, your supporters and your potential supporters are using social media. Your charity should be too.
Here are some top tips to help your charity make the most of social media, and use it to build and inspire an online community.
Presentation originally presented by our Social media manager, Helen Osborne at our social media event in Dublin (04/12/14). Any questions at all, do get in touch - helen@justgiving.com
Blogging IS a Strategy. Blogging should be relevant, targeted and strategic for your organization, and should move an organization closer towards meeting its goals. This fun, lively presentation highlights how to develop a blogging strategy, with examples of strategic blog posts from several nonprofit organizations.
What's the secret to designing and executing a successful online engagement campaign? It's all detailed in this presentation, including assets needed to launch and run a successful digital engagement campaign, timelines, elements of engagement campaigns, and two case studies. Throughout, there are checklists to help you prepare and succeed: checklists of organizational readiness, campaign prep, and campaign assets. Included are two case studies of nonprofit digital engagement campaigns: the NYC Elder Abuse Center's 14 Days of Thanks Campaign, and the National Brain Tumor Society's Brain Tumor Awareness Month multifaceted awareness campaign.
This Spring, the Multnomah County Library Levy Campaign Committee and consulting firm Winning Mark created and ran a successful place-based advocacy campaign to pass a library-preservation ballot measure. Emphasizing check-ins, recommendations, and making personal connections online, the campaign strategy paid off in a 4:1 win. This presentation walks through the strategy, complete with screenshots, lessons learned, and approach.
Developing Your Social Media Voice and Online LeadershipDebra Askanase
This presentation offers an "online playbook" for how to take your leadership online, and what that might look like personally. Within the presentation are examples, theoretical frameworks, and resources for nonprofit executive directors and other high-level staff who want to use social media personally to further the mission of their organization and translate their leadership online.
Takeaways:
• What is “online leadership”
• How to translate traditional leadership into online leadership
• Create your own personal social media playbook
Designing and Measuring Return on Engagement Debra Askanase
Numbers don't convert to Return on Engagement (ROE), so what does? This presentation reviews all as your social media strategy and activities for the highest ROE, based on the latest research. The presentation also covers an approach to ROE measurement.
Creating an Effective Social Media Strategy for your NonprofitDonorPath
Social media expert Beth Kanter walks through creating an effective social strategy for your nonprofit.
It includes practical tips, case studies, and fundamental advice to creating a networked and socially active nonprofit
With 17 weeks left until Giving Tuesday, the time to start planning your End of Year campaign is now. Our fundraising and user experience experts discuss tips, trends, and strategies to jump-start your End of Year planning.
Social Media & Creating Impactful Recruitment MessagesVolunteerMatch
Social media is a great way to recruit volunteers, but you want to make sure you're creating great opportunities, and telling the whole story of volunteer engagement in your organization.
Join Razoo for #GivingTuesday 2014! This presentation provides and introduction to Razoo's 2014 #GivingTuesday event, along with a simple strategy for campaign success.
Introduction to #GivingTuesday (10/21 Webinar)RazooGiving
Join Razoo for #GivingTuesday 2014! This presentation provides and introduction to Razoo's 2014 #GivingTuesday event, along with a simple strategy for campaign success.
Prospect Research Using Social Data - Foundation Center, July 24, 2013Annie Lynsen
Deepen your knowledge of your prospects through the use of social data.
You've got your list of major donor prospects, and now it's time to make or enrich your connections with them. In this session, we'll discuss cutting-edge methods for deepening your knowledge of your prospects through the use of social data.
Social data can help you learn what your prospects are truly passionate about, so you can better connect your organization's mission to their lives.
Social data can also help your organization:
Identify new sustainer gift givers
Increase mid-level gifts by knowing who to ask for more
Find new major gift prospects by identifying VP-level (and higher) executives
Implement a matching gift program by identifying where donors work
By referencing case studies and examples from nonprofits including the American Heart Association, CARE, Nature Conservancy, National Wildlife Federation, and others, you'll learn how to use social data to improve your fundraising.
[CauseVox] Mastering P2P for Small Nonprofits - OPT.pdfTechSoup
Peer-to-peer fundraising can be a powerful tool for small nonprofits to raise funds and increase awareness about their cause. In this webinar, Rob Wu and Jenna Notarfrancesco with CauseVoxwe share the world of peer-to-peer fundraising and provided practical tips and tools for small nonprofits to master this approach. Topics such as setting fundraising goals, recruiting engaging peer-to-peer fundraisers, creating compelling campaigns, leveraging social media, and measuring success were discussed.
How to Create an Awesome Infographic for your School frank barry
Creating infographics can be tricky. In this presentation you'll learn 7 things to help you create an awesome infographic. From following the data to crafting your story, it's all covered.
by @franswaa | Blackbaud
The State of Online Engagement - Online Fundraising and Marketing for Nonprofitsfrank barry
The State of Online Engagement explores media and giving habits of four different generations while also shedding light on how technology and communications are evolving. Gain valuable insights into connecting with your nonprofit supporters and engaging with them in meaningful ways that drive action.
by franswaa | Blackbaud
How to be More Relevant in Donors Livesfrank barry
npEXPERTS from around the nonprofit sector have joined forces to bring you battle proven fundraising ideas and marketing tips. For the next few weeks you'll have the opportunity to listen to each of the nonprofit experts live.
by Kivi Leroux Miller, NonprofitMarketingGuide.com
@franswaa
Surefire Ways Social Media Can Create Social Changefrank barry
npEXPERTS from around the nonprofit sector have joined forces to bring you battle proven fundraising ideas and marketing tips. For the next few weeks you'll have the opportunity to listen to each of the nonprofit experts live.
Nonprofits + Internet = People Inspiring Peoplefrank barry
npEXPERTS from around the nonprofit sector have joined forces to bring you battle proven fundraising ideas and marketing tips. For the next few weeks you'll have the opportunity to listen to each of the nonprofit experts live. Join us for as many live webinars as you have time to attend. We promise that you will not be disappointed!
Fundraising in 2012. Half of the American population is active on Facebook, but is that the right channel to promote your nonprofit? Twitter has over 145 million users, but what type of content should you be posting? With so many new fundraising channels, how do you combine the old with the new? Join industry Internet thought leader, Frank Barry, to find out what is REALLY HOT and REALLY NOT when it comes to fundraising.
Facebook for Schools: 5 Strategies for Successfrank barry
Facebook for Schools - Learn tips and strategies to make your Facebook page one of the most effective tools for engaging families, students, alumni and faculty. From Setting up your page for success, to promoting posts, to measuring your success this presentation has what you need.
Social Media for Schools: 22+ Ways to Stay Connected with Your Alumni on Face...frank barry
Social Media for Schools: 22+ Ways to Stay Connected with Your Alumni on Facebook. If you're looking to connect with your Schools Alumni on Facebook then you've found the right resources. Learn tactics that will help youget more likes, increase Facebook EdgeRank and create posts that go "viral".
Top 5 Social Media Tactics Every School Should Implementfrank barry
Top 5 Social Media Tactics Every School Should Implement. If you're looking to start or improve your social media efforts at your schools then these 5 Social Media Tactics are for you. You'll walk away with great tips and tactics for effective social media use.
2012 Nonprofit Social Networking Benchmark Reportfrank barry
Blackbaud, NTEN and Common Knowledge just released the fourth annual 2012 Nonprofit Social Networking Benchmark Report. We learned a lot of things, but one prevailing theme stood out - despite limited budgets and staffing, nonprofits continue to find great value in their fast-growing social networks.
Social Media Strategies and Tactics for Fundraisingfrank barry
Learn the key to raising money online using social media, the tools and techniques you need to successfully execute social fundraising campaigns, and how to focus on long term donor cultivation - Social CRM.
Build your digital presence by focusing on the big 3frank barry
Search Engine Optimization (SEO), Email Communication and Social media each play a pivotal role in building and maintaining a a well rounded and significant digital presence for your non-profit. This presentation looks at the key building blocks and equips you with actionable insights that you can put into practice today.
Donor Engagement Through Social Media !frank barry
Does your organization’s current fundraising plan include cultivating supporter relationships, building cause awareness, boosting online fundraising, or connecting with new supporters? Social media can help support all of those objectives.
Tools and Techniques to Make Your Content More Interactivefrank barry
Learn more about the emerging tools, technologies and techniques being used on the social web to increase the interactivity and sharability of your content.
Using some real world use cases we'll cover nonprofits blogging basics as well as tips, strategies and best practices to help you start blogging or improve what you're already doing.
LF Energy Webinar: Electrical Grid Modelling and Simulation Through PowSyBl -...DanBrown980551
Do you want to learn how to model and simulate an electrical network from scratch in under an hour?
Then welcome to this PowSyBl workshop, hosted by Rte, the French Transmission System Operator (TSO)!
During the webinar, you will discover the PowSyBl ecosystem as well as handle and study an electrical network through an interactive Python notebook.
PowSyBl is an open source project hosted by LF Energy, which offers a comprehensive set of features for electrical grid modelling and simulation. Among other advanced features, PowSyBl provides:
- A fully editable and extendable library for grid component modelling;
- Visualization tools to display your network;
- Grid simulation tools, such as power flows, security analyses (with or without remedial actions) and sensitivity analyses;
The framework is mostly written in Java, with a Python binding so that Python developers can access PowSyBl functionalities as well.
What you will learn during the webinar:
- For beginners: discover PowSyBl's functionalities through a quick general presentation and the notebook, without needing any expert coding skills;
- For advanced developers: master the skills to efficiently apply PowSyBl functionalities to your real-world scenarios.
Encryption in Microsoft 365 - ExpertsLive Netherlands 2024Albert Hoitingh
In this session I delve into the encryption technology used in Microsoft 365 and Microsoft Purview. Including the concepts of Customer Key and Double Key Encryption.
Slack (or Teams) Automation for Bonterra Impact Management (fka Social Soluti...Jeffrey Haguewood
Sidekick Solutions uses Bonterra Impact Management (fka Social Solutions Apricot) and automation solutions to integrate data for business workflows.
We believe integration and automation are essential to user experience and the promise of efficient work through technology. Automation is the critical ingredient to realizing that full vision. We develop integration products and services for Bonterra Case Management software to support the deployment of automations for a variety of use cases.
This video focuses on the notifications, alerts, and approval requests using Slack for Bonterra Impact Management. The solutions covered in this webinar can also be deployed for Microsoft Teams.
Interested in deploying notification automations for Bonterra Impact Management? Contact us at sales@sidekicksolutionsllc.com to discuss next steps.
Key Trends Shaping the Future of Infrastructure.pdfCheryl Hung
Keynote at DIGIT West Expo, Glasgow on 29 May 2024.
Cheryl Hung, ochery.com
Sr Director, Infrastructure Ecosystem, Arm.
The key trends across hardware, cloud and open-source; exploring how these areas are likely to mature and develop over the short and long-term, and then considering how organisations can position themselves to adapt and thrive.
The Art of the Pitch: WordPress Relationships and SalesLaura Byrne
Clients don’t know what they don’t know. What web solutions are right for them? How does WordPress come into the picture? How do you make sure you understand scope and timeline? What do you do if sometime changes?
All these questions and more will be explored as we talk about matching clients’ needs with what your agency offers without pulling teeth or pulling your hair out. Practical tips, and strategies for successful relationship building that leads to closing the deal.
Smart TV Buyer Insights Survey 2024 by 91mobiles.pdf91mobiles
91mobiles recently conducted a Smart TV Buyer Insights Survey in which we asked over 3,000 respondents about the TV they own, aspects they look at on a new TV, and their TV buying preferences.
Transcript: Selling digital books in 2024: Insights from industry leaders - T...BookNet Canada
The publishing industry has been selling digital audiobooks and ebooks for over a decade and has found its groove. What’s changed? What has stayed the same? Where do we go from here? Join a group of leading sales peers from across the industry for a conversation about the lessons learned since the popularization of digital books, best practices, digital book supply chain management, and more.
Link to video recording: https://bnctechforum.ca/sessions/selling-digital-books-in-2024-insights-from-industry-leaders/
Presented by BookNet Canada on May 28, 2024, with support from the Department of Canadian Heritage.
State of ICS and IoT Cyber Threat Landscape Report 2024 previewPrayukth K V
The IoT and OT threat landscape report has been prepared by the Threat Research Team at Sectrio using data from Sectrio, cyber threat intelligence farming facilities spread across over 85 cities around the world. In addition, Sectrio also runs AI-based advanced threat and payload engagement facilities that serve as sinks to attract and engage sophisticated threat actors, and newer malware including new variants and latent threats that are at an earlier stage of development.
The latest edition of the OT/ICS and IoT security Threat Landscape Report 2024 also covers:
State of global ICS asset and network exposure
Sectoral targets and attacks as well as the cost of ransom
Global APT activity, AI usage, actor and tactic profiles, and implications
Rise in volumes of AI-powered cyberattacks
Major cyber events in 2024
Malware and malicious payload trends
Cyberattack types and targets
Vulnerability exploit attempts on CVEs
Attacks on counties – USA
Expansion of bot farms – how, where, and why
In-depth analysis of the cyber threat landscape across North America, South America, Europe, APAC, and the Middle East
Why are attacks on smart factories rising?
Cyber risk predictions
Axis of attacks – Europe
Systemic attacks in the Middle East
Download the full report from here:
https://sectrio.com/resources/ot-threat-landscape-reports/sectrio-releases-ot-ics-and-iot-security-threat-landscape-report-2024/
Kubernetes & AI - Beauty and the Beast !?! @KCD Istanbul 2024Tobias Schneck
As AI technology is pushing into IT I was wondering myself, as an “infrastructure container kubernetes guy”, how get this fancy AI technology get managed from an infrastructure operational view? Is it possible to apply our lovely cloud native principals as well? What benefit’s both technologies could bring to each other?
Let me take this questions and provide you a short journey through existing deployment models and use cases for AI software. On practical examples, we discuss what cloud/on-premise strategy we may need for applying it to our own infrastructure to get it to work from an enterprise perspective. I want to give an overview about infrastructure requirements and technologies, what could be beneficial or limiting your AI use cases in an enterprise environment. An interactive Demo will give you some insides, what approaches I got already working for real.
JMeter webinar - integration with InfluxDB and GrafanaRTTS
Watch this recorded webinar about real-time monitoring of application performance. See how to integrate Apache JMeter, the open-source leader in performance testing, with InfluxDB, the open-source time-series database, and Grafana, the open-source analytics and visualization application.
In this webinar, we will review the benefits of leveraging InfluxDB and Grafana when executing load tests and demonstrate how these tools are used to visualize performance metrics.
Length: 30 minutes
Session Overview
-------------------------------------------
During this webinar, we will cover the following topics while demonstrating the integrations of JMeter, InfluxDB and Grafana:
- What out-of-the-box solutions are available for real-time monitoring JMeter tests?
- What are the benefits of integrating InfluxDB and Grafana into the load testing stack?
- Which features are provided by Grafana?
- Demonstration of InfluxDB and Grafana using a practice web application
To view the webinar recording, go to:
https://www.rttsweb.com/jmeter-integration-webinar
GenAISummit 2024 May 28 Sri Ambati Keynote: AGI Belongs to The Community in O...
6 Steps to a Well-Measured Social Fundraising Campaign by @Kanter
1. 9/5/2013 Footer 1
6 STEPS TO A WELL-
MEASURED SOCIAL
FUNDRAISING CAMPAIGN
Practical ways to connect with supporters,
activate donors, and raise money online.
www.bit.ly/npEXPERTS
#npEXPERTS | @franswaa
2. 9/5/2013 Beth Kanter | #npEXPERTS 2
NPEXPERTS > DOWNLOAD THE FREE EBOOK
Connect with supporters, activate
donors, and raise money online.
Nonprofit experts share their extensive
knowledge and expertise in:
- Online marketing and fundraising
- Email communication
- Social media
- Mobile engagement
Download the npEXPERTS eBook and
register for free webinars at
www.blackbaud.com/npEXPERTS
9. Maturity of Practice Framework: Networked Nonprofits
If you can’t fly then run, if you can’t run then walk, if
you can’t walk then crawl, but whatever you do you
have to keep moving forward.”
10. CRAWL WALK RUN FLY
Where is your organization?
Linking Social with
Results and
Networks
Pilot: Focus one
program or channel
with measurement
Incremental Capacity
Ladder of
Engagement
Content Strategy
Best Practices
Measurement and
learning in all above
Communications
Strategy
Development
Culture Change
Network Building
Many Free Agents work for
you
Multi-Channel Engagement,
Content, and Measurement
Reflection and Continuous
Improvement
11. Maturity of Practice: Crawl-Walk-Run-Fly
Categories Practices
CULTURE Networked Mindset
Institutional Support
CAPACITY Staffing
Strategy
MEASUREMENT Analysis
Tools
Adjustment
LISTENING Brand Monitoring
Influencer Research
ENGAGEMENT Ladder of Engagement
CONTENT Integration/Optimization
NETWORK Influencer Engagement
Relationship Mapping
1 2 3 4
13. Crawl Walk Run Fly
Lacks consistent data
collection
Data collection
consistent but not
shared
Data from multiple
sources
Org Wide KPIs
No reporting or
synthesis
Data not linked to
results, could be wrong
data
System and structure for
data collection
Organizational
Dashboard with
different views, sharing
Decisions based on gut Rarely makes decisions
to improve
Discussed at staff
meetings, decisions
made using it
Data visualization, real-
time reporting, formal
reflection process
CWRF: Becoming Data Informed: What Does It look like?
Analysis
Tools
Sense-Making
23. HSUS Analysis Process:
• Everyone gathers their data
• We sit in a room and analyze it
• The project manager develops a report of
“what we did/what we learned/what we
recommend for next time “+ data
Scaling Data-Informed
24. Jogging!
2011: Not Using Source Codes for
All Campaigns To Measure Social
Media Conversion
2013: Using Source Codes for All
Campaigns To Measure Social
Media Conversion
29. Audience: Artists and people in their community
Show the human face of artists, remove the mystique, get
audience to share their favorites, connect with other
organizations.
Focused on one channel (Facebook) to use best practices to:
Increase engagement by comments per post
Conversations that made the organization more accessible
Increase enrollment in classes and attendance at events
10% new students /attenders say they heard about us through
Facebook
Measurement Pilots: Small Steps
30. Crawl Walk Run Fly
Lacks consistent data
collection
Data collection
consistent but not
shared
Data from multiple
sources
Org Wide KPIs
No reporting or
synthesis
Data not linked to
results, could be wrong
data
System and structure for
data collection
Organizational
Dashboard with
different views, sharing
Decisions based on gut Rarely makes decisions
to improve
Discussed at staff
meetings, decisions
made using it
Data visualization, real-
time reporting, formal
reflection process
CWRF: Becoming Data Informed: What Does It look like?
Analysis
Tools
Sense-Making
31. Social Fundraising marries
fundraising and social media to
transform stakeholders into
fundraisers for your organization
7 Secrets to A Well-Measured Social Fundraising Campaign
32. • Online Fundraiser for Surf Rider Foundation:
$5,000
• Online Memorial Event: #OceanLoveEarl
33. Results: Fundraiser for Surf Rider
• Raised $5,563 or 10% over goal
• 80% raised before the memorial event
• 128 donors with 45% giving at minimum gift of $25, 43% donated
more than suggested gift
• 92% were strong ties that I had a relationship with online or
offline only 2% had met my Dad
• 8% were weak ties
• 85% were converted to donors from Facebook
• Most effective channels: thanking people publically in a social
way and email or DM customized ask
• 5% made through Mobile App
34. Results: Online Memorial Event
• 143 people signed up for the Thunder Clap, 43%
over the goal of 100
• “Social Reach” according to Thunder Clap was
1,058,410
• A total of 3,094 Tweets, Facebook Status Updates,
or other social channel used the hashtag
#OceanLoveEarl from 6/23-7/15
• The network analysis map revealed that there were
other “hubs” or “influencers” in addition my
personal network including the beneficiary
nonprofit, Surf Rider Foundation, and individual
influencers in my network.
35. Results: Online Memorial Event
A total of 1240 people tweeted with the hashtag #OceanLoveEarl on the day of
online memorial – July 3rd
Content of photos of my Dad with personal stories performed the best in terms of engagement
and invested $50 in promoted posts
36. Results: Online Memorial Event
• 84% of the Tweets, Facebook Status Updates, or other social channel
that used the hashtag included a link – the most shared link was my
blog post tribute, the memorial site, and Mashable article
• 54% of the Tweets, Facebook Status Updates, or other social channels
that the used the hashtag were a RT or Share
• 25% of the Tweets, Facebook Status Updates, or other social channels
that used the hash tag were a reply to @kanter
• 21% of the Tweets, Facebook Status Updates, or other social channels
that used the hash tag included an personal story, photograph, or link
about the ocean.
• There were 10 blog posts or Facebook posts by “influencers”
38. 7 Things I Learned from Measuring Social Fundraising
• Set A Realistic Goal Based on Benchmarking
• Don’t Set Minimum Gift Amounts Too Low
• Use Social Proofing to Generate Donations
Before Asking
• Offer Many Ways for people to Engage and
Participate
• Leverage your Influencers
• Use Promoted Posts As Reinforcement
• Honor the Creativity of your Network
47. 7 Things I Learned from Measuring Social Fundraising
• Set A Realistic Goal Based on Benchmarking
• Don’t Set Minimum Gift Amounts Too Low
• Use Social Proofing to Generate Donations
Before Asking
• Offer Many Ways for people to Engage and
Participate
• Leverage your Influencers
• Use Promoted Posts As Reinforcement
• Honor the Creativity of your Network
50. 9/5/2013 Beth Kanter | #npEXPERTS 50
NPEXPERTS > DOWNLOAD THE FREE EBOOK
Connect with supporters, activate donors,
and raise money online.
Nonprofit experts share their extensive
knowledge and expertise in:
- Online marketing and fundraising
- Email communication
- Social media
- Mobile engagement
Download the npEXPERTS eBook and
register for free webinars at
www.blackbaud.com/npEXPERTS
51. 9/5/2013 Beth Kanter | #npEXPERTS 51
Luminate™ Online helps you understand your online supporters and improve
online fundraising performance. You'll have everything you need to acquire more
constituents, build online fundraising campaigns and nurture sustainable donor
relationships.
http://bit.ly/LuminateOnline
The maturing of practice framework includes looking at 7 best practice areas for networked approaches and social media – and some specific indicators – and looking at what they look at the different maturity levels. If you remember the application form, it asked you questions and that’s how I came up with the scoring system. If you were “crawl” you got 1, Walk 2, Run 3, and Fly 4 – and then I average the scores for the group. I also could come up with a score for your organization overall.So, if you got a 1.5, it means that you are on your way to walking.https://docs.google.com/spreadsheet/ccc?key=0AtsV5h84LWk0dFhENWFXVzBwZ2lWOGlzazZSek5Iemc#gid=1
The “Crawl, Walk, Run, Fly” Maturity of Social Media practice framework is in Beth’s next book, Measuring the Networked Nonprofit. We used to help us design the program, determine process outcomes, and help us evaluate our progress.Explain modelPhotos: Runhttp://www.flickr.com/photos/clover_1/2647983567/Flyhttp://www.flickr.com/photos/micahtaylor/5018789937/
Bob Filbin from DoSomething is here at this meeting – so if you want more details be sure to talk to him today – and he can tweet more detailsDoSomething has a mission to get 1.5 million teens active on social change campaigns by 2015My talk from TED last year sort of summarized the whole thing. (Its only 5 mins.)Basically, it is a help line for kids by text. Terrific to give them support via a mechanism they prefer. Its private (noboy hears you talking.) Blah blahblah.But what makes this a baller idea? The data! We're going to be using natural language tagging (from the MIT Media Lab) to makr key words in real time--and map out youth issues. We'll finally have real data on every youth issue, every zip code, time of day, etc. This information will change EVERYTHING.
http://www.flickr.com/photos/mkrigsman/3428179614/DoSomething has two data analyst positions on staff .. And they aren’t sitting in the corner playing with their spreadsheetsWhile a big part of their job is to become the stewards of the dashboard, they work with staff – so that making sense of data Is not an adhoc process, but one of continous improvement of the programs. The data analysts work collaboratively with staff to help them apply and understand their data.
One of their organizational mantra is “Spend More Time Thinking About The Data, Less On Collecting ItPregnancy Text” Campaign featured on their quarterly dashboard. This clever sex education campaign is an updated version of the teen pregnancy education program where young people carried eggs around and pretend they are babies. It was a text campaign where teens opted in to receive texts on their mobile phones from the “baby.” Once they joined (and they could share it with their friends). they received regular annoying text messages at all hours from the “baby” that poops, cries, and needs their immediate attention.The team at DoSomething.org uses data to base the program design, key performance indicators and a hypothesis to be tested. They looked at survey data from the National Campaign: nearly 9 in 10 (87%) young people surveyed also say that it would be much easier for teens to delay sexual activity and avoid teen pregnancy if they were able to have more open, honest conversations about these topics with their parents and/or friends. So, success of this campaign would be mean that participants talk with their family or friends about the issue and delay sexual activity.The basic design had those who signed up challenge their friends to take care of a text baby either by (1) going to DoSomething website and selecting 5 friends to challenge or (2) after receiving a text from DoSomething (sent to DoSomething’s 300k mobile subscribers) would opt to challenge friends after reading a quick stat on US teen pregnancy. Participants that accepted the challenge would then start receiving texts the following morning from the text-baby. After completing the challenge user were prompted to send it to their own friends.DoSomething.org also followed up with 5k of the users with a text-based survey to measure impact.Once defining success and identifying the right data collect, here’s some of the insights they gleaned according to Nancy Lublin, CEO of DoSomething and Jeffrey Bladt:SMS as a platform: They are monitoring engagement per communication channel and it has revealed SMS to be 30xs more powerful for getting their users to take action as compared to emailChallenging 5 friends: we’ve tested various group sizes for SMS experience and have found the a group of 6 (1 alpha inviting friends) leads to the highest overall engagementResearch Based Messaging: The general messaging for the campaign was based on survey findings that found (1) big scare tactics (e.g. getting pregnant = not going to college) we not as effective as highlighting who being a teen parent changes daily life (e.g can’t go to the movies because baby sitter cancelled); (2) a CDC report that found: “The impact of strong pregnancy prevention messages directed to teenagers has been credited with the [recent] teen birth rates decline.A/B Testing: They pre-tested different messages and frequency of sending the messages to smaller test groups of teens to optimize the number of messages the baby would send during the day, as well as the content. They ended up doubling the frequency and rewording several interactions as well as building in a response system (so the baby would respond if teen texted an unsolicited response). The insights from these tests pushed up engagement and likelihood of forwarding at the end.Impact: They did a survey to measure this. 1 in 2 teens said that taking the Pregnancy Text made it more likely that they would talk about the issue of teen pregnancy with their family and friends.As you can see from the above insights, DoSomething just not gather and analyze topline data:101,444 people took part in the campaign with 100,000 text-babies delivered171,000 unsolicited incoming messages, or 1 every 20 seconds for the duration of the campaign. During the initial launch period (first 2 weeks), a new text message was received every 10 seconds.For every 1 direct sign-up, DoSomething gained 2.3 additional sign-ups from forward to a friend functionality. The viral coefficient was between 0.60 and 0.70 for the campaign.1 in 4 (24%) of teens could not finish a day with their text-baby (texted a stop word to the baby)DoSomething.org uses its data to continuously improve programs, develop content, and shape campaign strategies. So DoSomething.org wants its staff to spend more of its brainpower thinking about the data, rather than collecting it. To ensure that this happens, DoSomething.org’s Data Analyst Bob Filbin’s job is more than programming formulas in Excel spreadsheets. Says Filbin, “One of the biggest barriers in nonprofits is finding the time to collect data, the time to analyze, and the time to act on it. Unless someone is put in charge of data, and it’s a key part of their job description, accelerating along the path towards empowered data-informed culture is going to be hard, if not impossible.”
This is an example of a recent campaign to help reduce the number of dogs/cats being killed in kill sheltersResearch found that this was happening because many aren’t posting good photos on social networks and the internetThey created an app to recruit “furtographers”
Back in the office, the data scientists were looking at the data in real time to figure out what was driving people to their landing page and getting them to sign up.
-Humane Society of US – Carie Lewis participated in the SXSW in 2009 and in 2013 we did the session again at SXSW-HSUS is an early adopter of social media – and in many areas of practice is flying, although they self-assessed their measurement practice at walking to running …-They have org wide KPIs for their social media – customer service wins, fundraising, and actions taken – plus associated metrics that help figure out whether their digital campaigns and social media integration is helping to push the needle on the KPIS
One reason is more cultural than anything else … Data collection is consistent – walking stage, and they are getting to running – getting data to be shared among departments.They have a cross-functional team in place with social media/digital in different departmentsThey have established regular 9 minutes meetings to debrief on campaigns, use a template/common language to collect data.
So, one of their KPIs is donations $ - but if their web department is not going to use source codes – how can they measure conversions from social media traffic referral? In 2011, they didn’t. Through the 9 minute meetings, web team began to understand the importance of doing this – and now can accurately track conversions from social media traffic referral – and make adjustments. They use a report template for all campaigns, all departments – right now a simple word document that summarizes data from excel – from free or low cost tools such as Google Analytics, FB Insights, Twitter Analytics, and Convio. They do an after action review for each campaign, write down what worked and what didn’t and use those reports when planning the next campaign.
Upwell is definitely flying …..Upwell is focused on Ocean Conservation – their goal is to increase engagement and conversation about ocean conversationThey focus on listening, using Radian 6 and monitoring key words like “Ocean” and look at the “chatter” out there on social networks about these topics. They have developed a baseline methodology so they know what the base is for “share of conversation” on a particular ocean conservation conversation they are monitoring. They identify opportunities to engage to “increase the conversation” on the topic and measure it. One might say they have one metric that matters or “Lean impact” - increase conversation about ocean conservation. As a networked nonprofit – and hoping to build a movement, they are also transparent and share practices - iteratehttp://www.bethkanter.org/upwell-campaign/
This chart is probably very appealing to all of you – and if you want details – Rachel is out there hanging out in our hashtag and can point you to more details ….This graphic is a snap shot of their social media monitoring of eight different ocean conservation areas ..Each line represents the social mention volume in one of our issue keyword sets.The pair of pink lines are mentions of sharks and cetaceans. Shark week makes big spikes, but cetaceans get more social mentions a day. Hanging out on the bottom of the graph are tuna, overfishing, the Gulf of mexico, ocean acidification, sustainable seafood and tiny tiny MPAs.
They were monitoring and saw this opportunity around the keyword “Shark” because of shark week was the biggest attention spike within the eight ocean issues they monitor – it provided a big opportunity to expand audiences, and to grow their distributed network. They campaign was to set an ambitious goal to spike a conversation around shark conversation.More detail on Shark Week:We tried about a dozen things to make that Shark Week conversation bump, including live tweeting ourselves, image macros, and a toolkit for shark evangelists. What really worked was the pair of sharkinars we hosted for shark evangelists. We shared that the big attention spike was coming up, reviewed top hashtags, identified shark influencers, and that YAY chart was our tone/sentiment analysis of #sharkweek tweets. We taught the shark evangelists that it was mainly a FAN conversation on Twitter, not at FEAR (sensationalized) conversation.
They packaged content and worked with partners working on Shark – and were able to analyze and attribute the increase of conversation in 2012 to the campaign tactics. Through this, were able to target new activists/champions – not on their Radar through social media conversations.Then that bar chart with the knitting: the shark week conversation grew 109% over 2011, but the shark conservation mentions grew 210% year over year. That made us happy!
The “Crawl, Walk, Run, Fly” Maturity of Social Media practice framework is in Beth’s next book, Measuring the Networked Nonprofit. We used to help us design the program, determine process outcomes, and help us evaluate our progress.Explain modelPhotos: Runhttp://www.flickr.com/photos/clover_1/2647983567/Flyhttp://www.flickr.com/photos/micahtaylor/5018789937/
http://www.flickr.com/photos/bogomo/5968525168/
http://www.bethkanter.org/ocean-love-earl-thanks/If you have been following me on Twitter, Facebook, this blog or other social media channels, you know that my father passed away several weeks ago. I decided to metabolize my grief by doing an online fundraiser in his memory to raise money for Surf Rider Foundation for ocean conservation as well as do a virtual online memorial event where I asked people to tweet with the hashtag #OceanLoveEarl on July 3rd and share their favorite ocean stories. This post summarizes the results and a few insights about social media fundraising and network strategies as a way to share back what I learned and to help bring some closure. If I have learned anything from co-writing a book about measurement, that it is not only important to collect your data, but leave space for reflection at the end of a campaign to harvest insights for the next campaign. I try to do this with any project I work on, whether it is a social media campaign as well as a training workshops.With that said, it is difficult to make time for learning when you have a big, hairy to do list breathing facing you or in this case when grief is involved. Reflection is also hard to do when you get pulled into the fast moving, forward current of digital channels or when you’re chipping away at your email or scheduled for back-to-back meetings. What inspires me is that any time invested in learning and measurement definitely pays you back. The first step is to look at your data against your goals …..
I used simple measurement tools to collect data and further analyzed it in Excel spreadsheets. For the donation information, I pulled an excel spreadsheet from the donation platform and analyzed donation data. FundraiserTotal raise $5563 or 10% over goal of $5,000 in 2 weeks80% of the goal was raised before the Online Memorial Event on July 3rd128 donors with 45% giving at the suggested minimum donation of $25, 43% gave more than $25 minimum, and 12% gave under the $25 minimum gift amount92% of donors were “strong ties” people I knew and had a relationship with online/offline – most were professional colleagues and some friends from high school — all Facebook friends. Only a small percentage 2% had met my Dad.8% of donors were “weak ties” or people that I know online only who may read my blog, follow me on Twitter or FacebookApproximately 85% of the donations were converted from my personal profile on FacebookThanking donors individually on Facebook and including the link to the fundraiser triggered donations based on comparison of time posted and donation made, second most effective solicitation was a personal ask via private message95% of donations were made online through the Razoo site, with 5% via mobile app
84% of the Tweets, Facebook Status Updates, or other social channel that used the hashtag included a link – the most shared link was my blog post tribute, fundraiser link, the memorial site, and Mashable article 54% of the Tweets, Facebook Status Updates, or other social channels that the used the hashtag were a RT or Share 21% of the Tweets, Facebook Status Updates, or other social channels that used the hash tag included an personal story, photograph, or link about the ocean. 25% of the Tweets, Facebook Status Updates, or other social channels that used the hash tag were a reply to @kanterThere were 10 blog posts or Facebook posts by “influencers”
84% of the Tweets, Facebook Status Updates, or other social channel that used the hashtag included a link – the most shared link was my blog post tribute, fundraiser link, the memorial site, and Mashable article 54% of the Tweets, Facebook Status Updates, or other social channels that the used the hashtag were a RT or Share 21% of the Tweets, Facebook Status Updates, or other social channels that used the hash tag included an personal story, photograph, or link about the ocean. 25% of the Tweets, Facebook Status Updates, or other social channels that used the hash tag were a reply to @kanterThere were 10 blog posts or Facebook posts by “influencers”
1.) Set A Realistic Goal Based On BenchmarkingI set up an online fundraising page on Razoo to direct the money to Surf Rider Foundation. Razoo prompts you for a fundraising goal. I set a goal of raising $5,000 from my personal and professional network based on my experience in the past raising money to support Cambodian charities on happier occasions like my birthday in the $3,500-5,000 range. I resisted repeating the mistake making the goal way too low because of some stupid fear of not making the goal. With online contests or when there is a “matching grant,” I’ve been able to raise more, but I did not have one.
1.) Set A Realistic Goal Based On BenchmarkingI set up an online fundraising page on Razoo to direct the money to Surf Rider Foundation. Razoo prompts you for a fundraising goal. I set a goal of raising $5,000 from my personal and professional network based on my experience in the past raising money to support Cambodian charities on happier occasions like my birthday in the $3,500-5,000 range. I resisted repeating the mistake making the goal way too low because of some stupid fear of not making the goal. With online contests or when there is a “matching grant,” I’ve been able to raise more, but I did not have one.
2.) Don’t Set Minimum Gift Levels Too LowDepending on your audience and what they can afford, don’t set the minimum gift level too low. Based on past experience with personal fundraising campaigns, I set minimum donation level at $25 vs $10 and many gave at the minimum level. If people can’t afford to give the minimum, they will still give. Given the theme of the campaign was to honor my Dad’s love of the ocean and surfing and I was supporting Surf Rider Foundation, I used the surf theme to name each giving level after particular type of wave.
3.) Social Proofing Helps Generate DonationsSocial proofing is a psychological phenomenon where people assume the actions of others in an attempt to reflect correct behavior for a given situation.My strategy was to begin with the fundraiser and focus on strong ties in my network and lead up to the online memorial event. If you’ve built up social capital in your network in the way that Adam Grant describes in his book Give and Take or Porter Gale in her book, “Your Network is Your Net Worth,” you simply reach out personally and ask and acknowledge donations in a public and unique way. For many of the donors, I thanked them via my Facebook profile with a photo of my Dad and I made connection to something that they feel is important. I also included link to the fundraiser. If people in your network see that others are donating, it creates “social proofing” and other donations follow. 85% of donations came from group of strong ties. The most effective solicitation was social proofing or one-on-one personal asks.
4.) Offer Many Ways for People to ParticipateAny online campaign needs to consider a continuum of engagement or what we has been traditionally described as the “Ladder of Engagement” going from awareness, understanding, consideration, support, action, and influencing others. Social media has disrupted in this traditional linear model which is now being called a “Supporter Journey” visually depicted as non-linear. It is no longer a linear journey up a ladder or pyramid. And as this SSIR post suggests is more of a non-linear spiral or vortex.On a tactical level, it is important to brainstorm different calls to action that go from light or easy involvement to heavier or more intensive involvement. On the high end of involvement for #OceanLoveEarl were:Making a donation to Surf Rider FoundationSharing your personal story about your love for the oceanProviding advice or materials for the campaign (for example the visual meme on this post by created by Joe Solomon and the network map by Marc Smith)On the lower end of involvement were:Signing up for the ThunderClapSharing the fundraiser or online memorial event link on your social media channelsI wanted to experiment with ThunderClap which is an online amplification tool where your supporters sign up to tweet or Facebook with your specific message. I planned the ThunderClap so it kicked off the July 3rd memorial event, but also had a wonderful group of strong ties who are also influencers who were retweeting and sharing stories of ocean love.The Permanent Disruption of Social Mediahttp://www.ssireview.org/articles/entry/the_permanent_disruption_of_social_media’
5.) Think About Different Levels of InfluenceOne also has to look at a continuum of influence as you think about diversifying your calls to action. I did by asking influential social media, ocean conservation, or nonprofit bloggers to write about the campaign, although many did so without me asking. I also wrote a guest post on Dot.Complicated’s site about online grieving.Mashable StoryWho Connected You To The Ocean? Surf Rider CEO BlogHuffington Post: Stephanie RudatMarion Conway: Blog PostMari Smith PostVolunteerMatch Blog PostSocial Good PlusStephanie Rudat’s Facebook Post
Tweeted using the hashtag #OceanLoveEarl – the network analysis map revealed that there were other “hubs” or “influencers” in addition my personal network including the beneficiary nonprofit, Surf Rider Foundation, and individual influencers in my network. https://www.facebook.com/photo.php?fbid=10151732319922700&set=pb.504747699.-2207520000.1378329296.&type=3&theater
6.) Use Facebook Promoted Posts for ReinforcementI spent $50 on a promoted post to promote the online memorial event the day before the event which generated over 10,000 views on Facebook. This promotion was timed to coincide with the Mashable post. The goal was awareness for the online memorial event – not to generate donations …
I didn’t plan every potential way people could participate and had faith that the network would respond. As we wrote in the Networked Nonprofit with Alison Fine, online fundraising through your network is a dynamic process of building relationships. You have to listen and respond as people find different ways to participate or support an effort. Being the network weaver or online community builder gave me great comfort in my grief to see the network honor my Dad. -
1.) Set A Realistic Goal Based On BenchmarkingI set up an online fundraising page on Razoo to direct the money to Surf Rider Foundation. Razoo prompts you for a fundraising goal. I set a goal of raising $5,000 from my personal and professional network based on my experience in the past raising money to support Cambodian charities on happier occasions like my birthday in the $3,500-5,000 range. I resisted repeating the mistake making the goal way too low because of some stupid fear of not making the goal. With online contests or when there is a “matching grant,” I’ve been able to raise more, but I did not have one.