Social Media workshop for nonprofit organizations on the ins and outs of specific social media channels to learn how to use and manage networks like Facebook, Twitter, and LinkedIn to effectively engage an audience, gain their support and keep people coming back.
Presentation given at the Texas Health Resources Fifth Annual Faith Community Leadership Summit on February 15, 2011. Topics: Adaptable ideas and suggestions to implement social media tools with initiatives and best practices from other churches.
Beyond the Basics: Putting Social Media to Work for School PRRichie Escovedo
Beyond the Basics: Putting Social Media to Work for School PR - presented at the Arizona School Public Relations Association Summer Conference on June 21, 2011.
Social Media for Social Good: How Nonprofits Can Use Social Media Marketing T...Julia Campbell
Are you thinking about entering the world of social media for your nonprofit but not sure where to start? Do you wonder how it can make a difference to your organization? Or have you started out in the world of blogs, Twitter and Facebook but you’re not sure which tools and approaches are right for you? Are you concerned about time management and how much it will all cost?
When it comes to communication strategies, many nonprofits tend to stay in familiar, one-way marketing terrain – static websites, direct mail appeals, and print newsletters. However, the explosive growth of social media marketing tools offers an interactive way for nonprofits to build community and raise funds and awareness like never before.
Whether you already use social media in your nonprofit’s development plan or you’re new to the game, this presentation is for you. We will cover 10 highly successful social media habits of nonprofits, the “rules of the road” in social media for nonprofits and answer the big question – why do it at all?
All professionals must plan their social media strategy. If you are not an active participant or knowledgeable about the world of social media, how will you respond to needs, stay current, and brand yourself offline? Is this approach possible or effective? Are you aware of how or if your organization uses social media analytics? Innovative businesses are always looking for new ways to encourage loyalty, build relationships, and respond to customer needs. Social media analytics gives organizations a snapshot of these needs with insights gained from online conversations. New technology has the capacity to capture customer information with remarkable power to impact and drive revenue. Social Media Analytics uses social listening and predictive analytic techniques that help corporations manage the brand and reputation of products and services. This workshop will increase your knowledge and awareness of social media analytics and explore new and innovative social media strategies that impact professional and business productivity.
Learning Outcomes: This workshop will explore effective tools, for building, interpreting and using social media to increase professional and corporate effectiveness
At the end of this workshop, participants will be able to:
a) Explore how social media helps corporation predict trends
b) Examine how information and data is analyzed
c) Identify which types of industries can benefit from social media analytics
d) Explore trends and innovation around social media for business outcomes and professional development
Presentation given at the Texas Health Resources Fifth Annual Faith Community Leadership Summit on February 15, 2011. Topics: Adaptable ideas and suggestions to implement social media tools with initiatives and best practices from other churches.
Beyond the Basics: Putting Social Media to Work for School PRRichie Escovedo
Beyond the Basics: Putting Social Media to Work for School PR - presented at the Arizona School Public Relations Association Summer Conference on June 21, 2011.
Social Media for Social Good: How Nonprofits Can Use Social Media Marketing T...Julia Campbell
Are you thinking about entering the world of social media for your nonprofit but not sure where to start? Do you wonder how it can make a difference to your organization? Or have you started out in the world of blogs, Twitter and Facebook but you’re not sure which tools and approaches are right for you? Are you concerned about time management and how much it will all cost?
When it comes to communication strategies, many nonprofits tend to stay in familiar, one-way marketing terrain – static websites, direct mail appeals, and print newsletters. However, the explosive growth of social media marketing tools offers an interactive way for nonprofits to build community and raise funds and awareness like never before.
Whether you already use social media in your nonprofit’s development plan or you’re new to the game, this presentation is for you. We will cover 10 highly successful social media habits of nonprofits, the “rules of the road” in social media for nonprofits and answer the big question – why do it at all?
All professionals must plan their social media strategy. If you are not an active participant or knowledgeable about the world of social media, how will you respond to needs, stay current, and brand yourself offline? Is this approach possible or effective? Are you aware of how or if your organization uses social media analytics? Innovative businesses are always looking for new ways to encourage loyalty, build relationships, and respond to customer needs. Social media analytics gives organizations a snapshot of these needs with insights gained from online conversations. New technology has the capacity to capture customer information with remarkable power to impact and drive revenue. Social Media Analytics uses social listening and predictive analytic techniques that help corporations manage the brand and reputation of products and services. This workshop will increase your knowledge and awareness of social media analytics and explore new and innovative social media strategies that impact professional and business productivity.
Learning Outcomes: This workshop will explore effective tools, for building, interpreting and using social media to increase professional and corporate effectiveness
At the end of this workshop, participants will be able to:
a) Explore how social media helps corporation predict trends
b) Examine how information and data is analyzed
c) Identify which types of industries can benefit from social media analytics
d) Explore trends and innovation around social media for business outcomes and professional development
Social Media Twitter & Facebook TrainingHolly Solomon
Expand Socially's Presentation from Training delivered 9-13 in Columbus, OH. The training will focus on the basics:
1- What Are the Current Trends in Social Media Today?
2- What is Facebook and Twitter and Why Should You Use It?
3- Facebook Overview
4- Twitter Overview:
Presented to large audience of Arts College girls. Shared my Success Story using Social Media. Guided them how they can use social media and build business and Career.
Netroots CA: Using New Media for Campaigns & AdvocacySarah Granger
Hour presentation from Netroots California on using social media (specifically websites, FB, Twitter, images & video) in nonprofit and political campaigns.
Different Types of Social Media Channels - SysomosSysomos
This presentation takes a look at different types of social media and
the application of these platforms in business. It gives a summary of
all popular business uses of twitter, blogs, youtube, forums, facebook
and message boards. It breaks down how a company may want to use just
one medium or several different social media outlets. This also
showcases examples of industry related social media campaign
techniques.
For: PR, Marketing, Social Media Professionals, CMOs, CEOs, Management,
Research and analytics, etc..
Nicholas Standage - PAU Education - Blogging, µicroblogging and the top 3Web2LLP
Second session of the Web2LLP pilot for the online training course on web strategies and maximising the social media presence of Lifelong Learning Projects.
Topic: Selecting and choosing social media tools
Author: Nicholas Standage
Website: web2llp.eu /training/pilot-online-session-2-tools
Social Media Twitter & Facebook TrainingHolly Solomon
Expand Socially's Presentation from Training delivered 9-13 in Columbus, OH. The training will focus on the basics:
1- What Are the Current Trends in Social Media Today?
2- What is Facebook and Twitter and Why Should You Use It?
3- Facebook Overview
4- Twitter Overview:
Presented to large audience of Arts College girls. Shared my Success Story using Social Media. Guided them how they can use social media and build business and Career.
Netroots CA: Using New Media for Campaigns & AdvocacySarah Granger
Hour presentation from Netroots California on using social media (specifically websites, FB, Twitter, images & video) in nonprofit and political campaigns.
Different Types of Social Media Channels - SysomosSysomos
This presentation takes a look at different types of social media and
the application of these platforms in business. It gives a summary of
all popular business uses of twitter, blogs, youtube, forums, facebook
and message boards. It breaks down how a company may want to use just
one medium or several different social media outlets. This also
showcases examples of industry related social media campaign
techniques.
For: PR, Marketing, Social Media Professionals, CMOs, CEOs, Management,
Research and analytics, etc..
Nicholas Standage - PAU Education - Blogging, µicroblogging and the top 3Web2LLP
Second session of the Web2LLP pilot for the online training course on web strategies and maximising the social media presence of Lifelong Learning Projects.
Topic: Selecting and choosing social media tools
Author: Nicholas Standage
Website: web2llp.eu /training/pilot-online-session-2-tools
Social Media for Business 2015 overview of Facebook, Twitter, Pinterest, LinkedIn, YouTube, Instagram, Google Plus. Includes information on metrics, tracking and scheduling; content creation and curation ideas; how mobile usage and trends impact social media and business.
Social Media for Social Good 2014
What is the current social media landscape?
Why does social media matter for nonprofits?
What content makes sense?
Who, what, when, where, why and how:
Facebook
Twitter
Pinterest
Google Plus
YouTube
Other Sites and Resources
by Amy Neumann @CharityIdeas August 2014
Regional Development Australia (RDA) Illawarra hosted social media workshops for the Not-For-Profit Sector. The workshop are designed so the sector can learn and understand these communication channels better and to utilise them with the approaching National Disability Insurance Scheme.
Content will include:
* Why you need to be online
* How to create a digital strategy
* How to engage clients + potential clients with social media
* How to get bang for your buck & drive your dollar further
These are slides from a master class I taught at the 2013 NC Philanthropy Conference. The introductory slides are very much social media 101. Later in the presentation we deal with integrating social and digital media into fundraising campaigns. http://www.jenningsco.com
Social Media for Small Businesses - A Forza Sponsored PresentationSusan Chesley Fant
This presentation sponsored by Forza Financial (http://www.forzafinancial.com) focuses on social media for small businesses and start ups for the Forza Financial micro lending community. Information on how to use social media to tell your story and make the sale is given. As well as how to start a Facebook page, Twitter feed, and Instragram accounts and what are some best practices for small businesses and entrepreneurs.
If your company or organization would like to sponsor a presentation about digital and social media marketing strategy contact me at susanchesley@gmail.com
Creating a Content Calendar 2015 - Patty SwisherPatty Swisher
Overview of currently available tools, theories and techniques to create a content calendar for your small business. Presented at PodCamp PittsburghX 2015.
Exploring Factors Affecting the Success of TVET-Industry Partnership: A Case ...AJHSSR Journal
ABSTRACT: The purpose of this study was to explore factors affecting the success of TVET-industry
partnerships. A case study design of the qualitative research method was used to achieve this objective. For the
study, one polytechnic college of Oromia regional state, and two industries were purposively selected. From the
sample polytechnic college and industries, a total of 17 sample respondents were selected. Out of 17
respondents, 10 respondents were selected using the snowball sampling method, and the rest 7 respondents were
selected using the purposive sampling technique. The qualitative data were collected through an in-depth
interview and document analysis. The data were analyzed using thematic approaches. The findings revealed that
TVET-industry partnerships were found weak. Lack of key stakeholder‟s awareness shortage of improved
training equipment and machines in polytechnic colleges, absence of trainee health insurance policy, lack of
incentive mechanisms for private industries, lack of employer industries involvement in designing and
developing occupational standards, and preparation of curriculum were some of the impediments of TVETindustry partnership. Based on the findings it was recommended that the Oromia TVET bureau in collaboration
with other relevant concerned regional authorities and TVET colleges, set new strategies for creating strong
awareness for industries, companies, and other relevant stakeholders on the purpose and advantages of
implementing successful TVET-industry partnership. Finally, the Oromia regional government in collaboration
with the TVET bureau needs to create policy-supported incentive strategies such as giving occasional privileges
of duty-free import, tax reduction, and regional government recognition awards based on the level of partnership
contribution to TVET institutions in promoting TVET-industry partnership.
KEY WORDS: employability skills, industries, and partnership
Non-Financial Information and Firm Risk Non-Financial Information and Firm RiskAJHSSR Journal
ABSTRACT: This research aims to examine how ESG disclosure and risk disclosure affect the total risk of
companies. Using cross section data from 355 companies listed in Indonesia Stock Exchange, data regarding
ESG disclosure and risk was collected. In this research, ESG and risk disclosures are measured based on content
analysis using GRI 4 guidelines for ESG disclosures and COSO ERM for risk disclosures. Using multiple
regression, it is concluded that only risk disclosure can reduce the company's total risk, while ESG disclosure
cannot affect the company's total risk. This shows that only risk disclosure is relevant in determining a
company's total risk.
KEYWORDS: ESG disclosure, risk disclosure, firm risk
How social media marketing helps businesses in 2024.pdfpramodkumar2310
Social media marketing refers to the process of utilizing social media platforms to promote products, services, or brands. It involves creating and sharing valuable content, engaging with followers, analyzing data, and running targeted advertising campaigns.
www.nidmindia.com
Grow Your Reddit Community Fast.........SocioCosmos
Sociocosmos helps you gain Reddit followers quickly and easily. Build your community and expand your influence.
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The Challenges of Good Governance and Project Implementation in Nigeria: A Re...AJHSSR Journal
ABSTRACT : This study reveals that systemic corruption and other factors including poor leadership,
leadership recruitment processes, ethnic and regional politics, tribalism and mediocrity, poor planning, and
variation of project design have been the causative factors that undermine projects implementation in postindependence African states, particularly in Nigeria. The study, thus, argued that successive governments of
African states, using Nigeria as a case study, have been deeply engrossed in this obnoxious practice that has
undermined infrastructure sector development as well as enthroned impoverishment and mass poverty in these
African countries. This study, therefore, is posed to examine the similarities in causative factors, effects and
consequences of corruption and how it affects governance, projects implementation and national growth. To
achieve this, the study adopted historical research design which is qualitative and explorative in nature. The
study among others suggests that the governments of developing countries should shun corruption and other
forms of obnoxious practices in order to operate effective and efficient systems that promote good governance
and ensure there is adequate projects implementation which are the attributes of a responsible government and
good leadership. Policy makers should also prioritize policy objectives and competence to ensure that policies
are fully implemented within stipulated time frame.
KEYWORDS: Developing Countries, Nigeria, Government, Project Implementation, Project Failure
Enhance your social media strategy with the best digital marketing agency in Kolkata. This PPT covers 7 essential tips for effective social media marketing, offering practical advice and actionable insights to help you boost engagement, reach your target audience, and grow your online presence.
Multilingual SEO Services | Multilingual Keyword Research | Filosemadisonsmith478075
Multilingual SEO services are essential for businesses aiming to expand their global presence. They involve optimizing a website for search engines in multiple languages, enhancing visibility, and reaching diverse audiences. Filose offers comprehensive multilingual SEO services designed to help businesses optimize their websites for search engines in various languages, enhancing their global reach and market presence. These services ensure that your content is not only translated but also culturally and contextually adapted to resonate with local audiences.
Visit us at -https://www.filose.com/
“To be integrated is to feel secure, to feel connected.” The views and experi...AJHSSR Journal
ABSTRACT: Although a significant amount of literature exists on Morocco's migration policies and their
successes and failures since their implementation in 2014, there is limited research on the integration of subSaharan African children into schools. This paperis part of a Ph.D. research project that aims to fill this gap. It
reports the main findings of a study conducted with migrant children enrolled in two public schools in Rabat,
Morocco, exploring how integration is defined by the children themselves and identifying the obstacles that they
have encountered thus far. The following paper uses an inductive approach and primarily focuses on the
relationships of children with their teachers and peers as a key aspect of integration for students with a migration
background. The study has led to several crucial findings. It emphasizes the significance of speaking Colloquial
Moroccan Arabic (Darija) and being part of a community for effective integration. Moreover, it reveals that the
use of Modern Standard Arabic as the language of instruction in schools is a source of frustration for students,
indicating the need for language policy reform. The study underlines the importanceof considering the
children‟s agency when being integrated into mainstream public schools.
.
KEYWORDS: migration, education, integration, sub-Saharan African children, public school
Get Ahead with YouTube Growth Services....SocioCosmos
Get noticed on YouTube by buying authentic engagement. Sociocosmos helps you grow your channel quickly and effectively.
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Social media refers to online platforms and tools that enable users to create, share, and exchange information, ideas, and content in virtual communities and networks. These platforms have revolutionized the way people communicate, interact, and consume information. Here are some key aspects and descriptions of social media:
Your Path to YouTube Stardom Starts HereSocioCosmos
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Unlock TikTok Success with Sociocosmos..SocioCosmos
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Social Media HandsOn Lessons Basics for Nonprofits 2014-02-19
1. Social Media – HandsOn
Lessons
Using and Managing Social Media
Wednesday, February 19, 2014
@Google Pittsburgh
2. Your Social Media Panel:
Jon O’Brien,
Director of Communications,
Master Builders Association of Western PA
Karlye Rowles,
Marketing Manager,
Kulzer and Co., Inc and
(Pgh Metro Chapter) Appraisal Institute
Patty Swisher,
Vice President of Corporate Communications ,
IKM Incorporated Architects
Hosted by: HandsOn Tech, Pittsburgh
Cares
3. Objectives
Learn the ins and outs of social media
channels like Facebook, Twitter and
Linkedin.
Using Social Media to Share your
message
Some tips and tricks to make your life
easier using Social Media
4. What happens online?
...is a collection
of technologies
that allow
users to
interact with
online content.
Blogs
Micro-Blogs
Podcasts/Vide
os
Social
Networks
User Forums
5. Some Staggering Statistics
Facebook =
◦ 1.19B Users Globally
◦ 238 M Users in the US and Canada
◦ 95% of Users log in daily
◦ 73% access Facebook via Mobile
Twitter =
◦ 230+ million Users
◦ 500M Tweets daily
◦ 76% access Twitter via Mobile
Source: http://newsroom.fb.com/key-facts Sept - Dec 2013
Source: Twitter, Twitter.com, Media Bistro, Oct – Dec 2013
6. Some Staggering Statistics
LinkedIn =
◦ 240+M Users
◦ 79% of Users are 35 or Older
Instagram =
◦ 150 M Monthly Active Users
◦ 75M Daily Active Users; 1.2 B Daily Likes
YouTube=
◦ 1 Billion Unique Visitors Monthly
◦ Reaches more U.S. adults ages 18-34 than
any cable network
◦ 40% of global access via Mobile
Source: Instagram.com/press Dec 2013
Source: Media Bistro, http://www.mediabistro.com/alltwitter/social-media-
stats-2014_b54243 January 2014
7. Reasons to Engage Social
Media
Branding/image
creation
Marketing
Increase SEO/
exposure
Communications
Donor Engagement
Customer Service
Employee
Engagement
Recruiting
Industry blogs/sites
Build relationships
Community
Building
Networking
Lobbying efforts
8. Some thoughts:
New media is inducing an incredible transformation within the
organization, introducing opportunities for an internal and
external collaboration in customer service, product, sales,
community relations and public... It's putting the public back in
public relations.
To best reach people, we have to figure out who they are,
where they connect, and how they share and find information
The tools are just extensions of you and your expertise and
artistry. Everything starts with a commitment to the brand you
are representing -- it's culture, personality, overall potential
and people.
Source: Engage, by Brian Solis
9. Social Media
What are your goals:
Build awareness
Establish thought leadership
Educate customers/donors
Increase community base
Recruiting staff/volunteers
Generate leads
Fundraising
Improve internal communication
10. Goals = Measurement:
Build awareness = Fans/Followers/RTs
Establish thought leadership =
Subscribers/Comments/RTs
Educate customers = Inquiries/Surveys
Recruiting Staff/Volunteers = Increase # of
staff/volunteers
Reach new channels = Before/After Market Penetration
Fundraising = $$ earned from campaigns
Improve internal communication = Informal Surveys
EXAMPLES OF
MEASURING SUCCESS?
20. Facebook - When do I post?
Best Times:
◦ 1PM - 4 PM*
Worst Times:
◦ 8 PM – 8 AM*
* This depends on YOUR
audience, test to see what
works best
21. Facebook – When & How?
• Schedule your posts
• Use third-party app to
schedule
22. FACEBOOK TIPS/ BEST PRACTICES
Source: http://allfacebook.com/infographic-intuit-pages-101_b129062
February 2014
Share your story
Engage and Grow your Community
Raise Awareness and Promote your
cause
Drive traffic to your website
Use multimedia posts: Photos / Videos
28. Compose a Tweet
Hey, @PittsburghCares we‟re
learning a lot today about
#SocialMedia!
29. What is a Hashtag?
Source: http://smallbiztrends.com/2013/08/what-is-a-hashtag.html
August 2013
• A Hashtag is a label for
content
• Allows users to search,
find, organize content
around a specific subject
• No spaces allowed
30. 3 Keys to Use Twitter effectively:
By listening to what is being said
about the organization
By engaging with community and the
public
By contributing and sharing their
expertise and thought leadership.
Read more at: http://www.optify.net/guides/twitter-for-business-the-ultimate-
b2b-guide?_opt_r=TWITTER&_opt_rdid=6058
31. Twitter
Who should I follow?
◦ Tailor based on recent visits
◦ Friends, Vendors or Competitors Lists
◦ Recommended: Who to Follow & Find
Friends
◦ Search Key Words, Hashtags
◦ Use TweetChats
◦ Promote on PR/Newsletters
34. Twitter-What to Measure
Goals Metrics
Increase Brand Awareness
• Reach (followers + RT * RT‟s
followers)
• Followers
• Branded
Drive Traffic • Visits
Generate Leads • Leads
Nurture Leads • Visits and returning leads
Improve customer service
• Twitter conversations
• Positive mentions
• Changes in customer satisfaction
polls
Use as help channel
• Number of Twitter conversations
• Number of DM
• Number of mentions of your help #
• Change in visits to help section on
your website
Read more at: http://www.optify.net/guides/twitter-for-business-the-ultimate-b2b-guide?_opt_r=TWITTER&_opt_rdid=6058
40. Complete your profile: 140 characters – think
keywords
Use a third party app like Hootsuite,
Tweetdeck, or similar
Establish keyword columns to search and
follow
Identify/Participate in chats
Use Tweetchat to participate
Use hashtags # for search and follow
Use Hootsuite or Buffer app to schedule
tweets
TWITTER - TIPS/BEST PRACTICES
42. LinkedIn – Who?
LinkedIn =
◦ 240+M Users
◦ 79% of Users are 35 or Older
Connect with:
◦ Colleagues
◦ Board Members
◦ Clients/Donors
◦ Industry leaders
◦ Volunteers
◦ Friends
Source: http://nonprofits.linkedin.com/resources.html
43. LinkedIn - Profile
Complete
Profile
Professional
Image
Key Words
◦ Title
◦ Summary
◦ Skills &
Endorsements
44. LinkedIn – What?
Profile to Stand Out and
Connect with Professionals
◦ Use key words to be found
◦ Connect professionally
◦ Join Groups
◦ Search keywords for relevance
Personalize invitation to
connect
Encourage supporters to
promote your cause on theirSource: http://www.nonprofits.linkedin.com/
48. LinkedIn – What?
Company Pages to Reach Audience Where
THEY are
◦ Post Status Updates
◦ Find Volunteers
◦ Become a Resource for information
◦ Groups to Gain Exposure
◦ Partnering Opportunities
Companies that post 20X/ month on average
reach 60% of their followers with one or more
updates
50. LinkedIn – What?
Group Pages to Reach Audience
Where THEY are:
◦ Share Common Interests
◦ To Gain Exposure – Share relevant
content
◦ Engage Group Members –
Conversation
◦ Attract Volunteers – Describe the
ideal candidate
◦ Upload & Share rich content
◦ Actively Manage - Questions/PollsSource: http://www.nonprofits.linkedin.com/
51. LINKEDIN TIPS/ BEST PRACTICES
Create a company page to connect where
professionals are active
Encourage supporters to promote your
cause
Use Groups to activate community
Spotlight events and activities
Find Board Members, Staff & Volunteers
52. Other Social Site to consider
Google+
◦ Divide target audiences by “Circles”
◦ Great for Search
◦ Claim „Credit‟ as Author – also good for search
YouTube
◦ Second largest for search
◦ Multimedia
Instagram
◦ Great if you have a large “captive” audience
◦ Obviously, visual
◦ Drive Traffic
Pinterest
◦ Predominantly reaches women in U.S.
◦ Visual
53. KEYS TO
SUCCESS
1. Make it an on-going dialog
2. Use conversational tone
3. Start slow..have goals
4. Consider an Editorial
Calendar
5. Share personal stories
6. Feedback is a good thing
55. In Conclusion:
Social Media is a tool to be
integrated with your marketing and
communication effort
Social Media sites should work in
conjunction with organizational
goals
Social Media is not a magic bullet
– requires time and effort to grow
organically.
57. Resources
CreativeBloq.com – site for resources for graphic design including
alternatives to Adobe Photoshop
http://www.creativebloq.com/photoshop/alternatives-1131641
Twitter Lists to follow
http://www.postplanner.com/101-best-twitter-lists-to-follow/
List of TweetChats:
http://gnosisarts.com/index.php?title=Tweetchat_Wiki/By_Day
Editor's Notes
KeywordsTools to make life easier – schedule posts
KeywordsTools to make life easier – schedule posts
KeywordsTools to make life easier – schedule posts
KeywordsTools to make life easier – schedule posts