Fundraising in 2012. Half of the American population is active on Facebook, but is that the right channel to promote your nonprofit? Twitter has over 145 million users, but what type of content should you be posting? With so many new fundraising channels, how do you combine the old with the new? Join industry Internet thought leader, Frank Barry, to find out what is REALLY HOT and REALLY NOT when it comes to fundraising.

1. www.npENGAGE.com
11/15/2012 Hot or Not: Fundraising in 2012 | @franswaa 1

2. Frank Barry
Digital Marketing Director
Blackbaud
@franswaa
www.npENGAGE.com
11/15/2012 Hot or Not: Fundraising in 2012 | @franswaa 2

3. IF YOU’RE TWEETING: #HOTORNOT
11/15/2012 Hot or Not: Fundraising in 2012 | @franswaa 3

4. AGENDA
• What’s Hot or Not in Online Giving & Multi-Channel
Communication
• What’s Hot or Not in Social Media & Peer-to-Peer
Fundraising
• Questions & Answers
#HOTORNOT
4

5. ONLINE
FUND-
RAISING
IS HOT!
#HotOrNot
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6. ONLINE GIFTS ACCOUNT FOR 6%
Source: 2011 Online Giving Report, Blackbaud http://bit.ly/2011OnlineGiving
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7. ONLINE GIVING UP 13% Y0Y
Source: 2011 Online Giving Report, Blackbaud http://bit.ly/2011OnlineGiving
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8. INT’L AFFAIRS TAKES A HIT, BUT …
11/15/2012 Hot or Not: Fundraising in 2012 | @franswaa 8

9. MOST GIVING HAPPENS IN Q4
End-of-year giving accounts for 34.8% of online giving (Q4) and
December represented 20.3% of the total.
Source: 2011 Online Giving Report, Blackbaud http://bit.ly/2011OnlineGiving
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10. PEOPLE ARE GETTING MORE COMFORTABLE
87% of nonprofits had at least one online gift of $1,000 or more
Source: 2011 Online Giving Report, Blackbaud http://bit.ly/2011OnlineGiving
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11. MOST SECTORS ARE SEEING GREAT GROWTH
• We have seen double-
digit growth across the
board since 2009.
• Even with a significant drop
in online giving to
International Affairs groups
in 2011, they are still up
over 75% since 2009.
• Online giving to the
Education sector is up 40%
since 2009.
Source: 2011 Online Giving Report, Blackbaud http://bit.ly/2011OnlineGiving
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12. NOT: THINKING MOST WON’T GIVE ONLINE
Source: 2011 Multichannel Giving Report, Blackbaud http://bit.ly/2011MultichannelGivingReport
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13. NOT: THINKING ONLINE DONORS WON’T GIVE OFFLINE
Source: 2011 Multichannel Giving Report, Blackbaud http://bit.ly/2011MultichannelGivingReport
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14. #HotOrNot
SINGLE
CHANNEL
FUND-
RAISING
IS NOT!
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15. ONLINE ACQUIRED DONORS ARE NOT AS LOYAL AS
THOSE WHO GIVE THROUGH MANY CHANNELS.
Source: 2011 Multichannel Giving Report, Blackbaud http://bit.ly/2011MultichannelGivingReport
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16. ONLINE ACQUIRED DONORS ARE WORTH MORE, BUT
ONLY IF YOU CAN MOVE THEM OFFLINE.
Source: 2011 Multichannel Giving Report, Blackbaud http://bit.ly/2011MultichannelGivingReport
11/15/2012 Hot or Not: Fundraising in 2012 | @franswaa 16

17. MOBILE FUNDRAISING
IS HOT, BUT …
#HotOrNot
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18. MOBILE GIVING IS HOT … BUT …
What’s Hot: Text-to-Web What’s Not: Text-to-Give
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19. SOCIAL MEDIA
IS HOT. WHY?
#HotOrNot
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20. % of people in
America use
Facebook
11/15/2012 Hot or Not: Fundraising in 2012 | @franswaa 20

21. people on the
planet use
Facebook today
in
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22. Hours of video is
uploaded to
YouTube every
single minute
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23. Million people
around the world
use Twitter
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24. BUT, … IS SOCIAL [FUNDRAISING] HOT?
Source: http://bit.ly/gvvyNz
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25. H O T: U S I N G I N D I V I D U A L S O C I A L S I T E S
#HotOrNot
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26. HOT: FACEBOOK
26

27. HOT: FACEBOOK
27

28. HOT: HOT: TWITTER
TWITTER
28

29. HOT: HOT: YOUTUBE
YOUTUBE
29

30. 30

31. 31

32. N O T: M Y S PA C E , C L A S S M AT E S , E T C
32

33. H O T: I N T E G R AT I N G S O C I A L
FUNDRAISING
#HotOrNot
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34. HOT: INTEGRATING SOCIAL FUNDRAISING
34

35. NOT: BROCHURE-WARE
35

36. H O T: A M P L I F Y I N G S U P P O R T E R N E T W O R K S
#HotOrNot
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37. LIVESTRONG: FATCYCLIST
135K IN 7 DAYS
37

38. Source: http://www.blackbaud.com/faf
38

39. NOT: PAPER PLEDGE FORMS
pic by Chris Campbell 39

40. WHAT TO DO ABOUT IT?
5 Things Your Nonprofit Can Do Today
40

41. HAVE PEOPLE OVER YEAR ROUND
• Partner up with like minded
organizations.
• Content marketing (i.e. blogging)
• Search Engine Optimization
• Paid Search (i.e. Google Adwords)
• Social Media Engagement
• Email Communication (i.e.
eNewsletter)
• Paid advertising (Facebook, Twitter,
Google display network, etc)
41

42. PUT YOUR BEST FOOT FORWARD
42

43. CLEAN UP YOUR HOUSE
43

44. KEEP IN TOUCH (RETENTION)
44

45. MAKE PEOPLE WANT TO TELL OTHERS
• ToMamaWithLove
• EpicThanks
• Charity:Water
• Puzzle Builder
45

46. Questions?
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47. Thank you!
Keep up the conversation ….
@franswaa on Twitter
www.npENGAGE.com
http://bit.ly/2011OnlineGiving
http://www.npengage.com/online-fundraising/2011-online-giving-5-nonprofit-tactics/
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