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Linkedin for NonprofitsDebra AskanaseCommunity Organizer 2.0June 1, 2011
About the presenterBring strategy into social media:Engagement strategist; Founder, Community Organizer 2.0Experience:nonprofit professional, executive director, business strategy consultant BA,Emory UniversityMBA, Bar Ilan University
The social media funnel
Facebook is akin to a family reunion, where you don’t always know everyone very well. Linkedin is like a professional conference, act as you would at one. The best parts are the hallway conversations.  Twitter is a big party. Everyone wants to talk. Find a tribe and hang out in the corner with them. As a professional tool, it is great for personalizing content, networking, and interacting directly with stakeholders on your Page.Linkedin is a professional networking and information-gathering tool. Best used for individuals to share information, connect, and exchange ideas in groupsGreat for connecting with individuals, finding those with similar interests, and sharing.*h/t Chris Jarvis, Realizing Your Worth
Linkedin is all about utilizing connections
Today’s webinarStart with goalsOptimize your Linkedin profileConnect with othersCreate a dynamic company profileUsing Linkedin GroupsLinkedin Answers strategyUsing Linkedin Events
Define your Linkedin goals: Who are you looking for?Flickr photo: http://www.flickr.com/photos/48372530@N00/2062571275/
Optimize your profilehttp://www.flickr.com/photos/91273409@N00/454920412/
Getting the Most out of Linkedin for Nonprofits
Getting the Most out of Linkedin for Nonprofits
5 things you can do to optimize your personal profile right now1. Complete profile to 100%2. Optimize it for Linkedin search3. Obtain 50 connections, ideally >1004. Ask for five recommendations5. Feed blog and presentations into your profile (through Linkedin applications) Good karma tip: Recommend others!
Linkedin users understand influence“Although a person may be connected to other people by six degrees of separation, he or she is influenced only by those up to three degrees away”http://hbr.org/web/2009/hbr-list/dynamics-of-personal-influence
Connect 3 ways using Linkedin Degrees of connection (get introduced)
 Groups (allow all to connect with you)
 Inmail (Send Linkedin message to someone you don’t know)Tip: Use Linkedin search to find people
Getting the Most out of Linkedin for Nonprofits
Getting the Most out of Linkedin for Nonprofits
Getting the Most out of Linkedin for Nonprofits
Create a dynamic company profile
Getting the Most out of Linkedin for Nonprofits
Getting the Most out of Linkedin for Nonprofits
Getting the Most out of Linkedin for Nonprofits
5 things you can do to optimize your company profile nowIdentify 10 - 15 keywords that describe your organization and its interestsSet up a company profileFeed blog posts, Twitter, to profileHighlight products/services using Products/Services pageAssign someone to update regularly
Using Linkedin Groupshttp://www.flickr.com/photos/70059755@N00/2477034055/
Getting the Most out of Linkedin for Nonprofits
How to get the most from GroupsBe part of the industry conversations: join all groups associated with your cause & industry Be helpful without promoting yourself – others will connect with you because of this Comment on other discussions by adding valueUse groups to find potential collaborators, donors, connectionsEstablish personal connections with as many group members as possible
Groups formed around a single cause tend to be small and inactive*associations are the exceptionhttp://www.flickr.com/photos/jerryluk/511986105/in/pool-341524@N20/
Getting the Most out of Linkedin for Nonprofits
Tips for managing your own GroupMake sure it’s about the content area, not your organization *exception: associations
 Ask questions that encourage discussion
 Be helpful without promoting yourself
 Ask others to be administrators
 Invite in your competition
Establish personal connections with as many group members as possibleLinkedin Answers strategyFlickr photo:http://www.flickr.com/photos/38446022@N00/4589969792/
Getting the Most out of Linkedin for Nonprofits
Getting the Most out of Linkedin for Nonprofits
Getting the Most out of Linkedin for Nonprofits
Getting the Most out of Linkedin for Nonprofits
5 ways to take advantage of Answers1. Set up RSS feed subscriptions for your area2. Stay up to date in your field of expertise3. Become an expert with “Best Answers in” designation4. Ask the questions you really want to ask5. Search Answers for great information, insights. potential collaborators and colleagues

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Getting the Most out of Linkedin for Nonprofits

  • 1. Linkedin for NonprofitsDebra AskanaseCommunity Organizer 2.0June 1, 2011
  • 2. About the presenterBring strategy into social media:Engagement strategist; Founder, Community Organizer 2.0Experience:nonprofit professional, executive director, business strategy consultant BA,Emory UniversityMBA, Bar Ilan University
  • 4. Facebook is akin to a family reunion, where you don’t always know everyone very well. Linkedin is like a professional conference, act as you would at one. The best parts are the hallway conversations. Twitter is a big party. Everyone wants to talk. Find a tribe and hang out in the corner with them. As a professional tool, it is great for personalizing content, networking, and interacting directly with stakeholders on your Page.Linkedin is a professional networking and information-gathering tool. Best used for individuals to share information, connect, and exchange ideas in groupsGreat for connecting with individuals, finding those with similar interests, and sharing.*h/t Chris Jarvis, Realizing Your Worth
  • 5. Linkedin is all about utilizing connections
  • 6. Today’s webinarStart with goalsOptimize your Linkedin profileConnect with othersCreate a dynamic company profileUsing Linkedin GroupsLinkedin Answers strategyUsing Linkedin Events
  • 7. Define your Linkedin goals: Who are you looking for?Flickr photo: http://www.flickr.com/photos/48372530@N00/2062571275/
  • 11. 5 things you can do to optimize your personal profile right now1. Complete profile to 100%2. Optimize it for Linkedin search3. Obtain 50 connections, ideally >1004. Ask for five recommendations5. Feed blog and presentations into your profile (through Linkedin applications) Good karma tip: Recommend others!
  • 12. Linkedin users understand influence“Although a person may be connected to other people by six degrees of separation, he or she is influenced only by those up to three degrees away”http://hbr.org/web/2009/hbr-list/dynamics-of-personal-influence
  • 13. Connect 3 ways using Linkedin Degrees of connection (get introduced)
  • 14. Groups (allow all to connect with you)
  • 15. Inmail (Send Linkedin message to someone you don’t know)Tip: Use Linkedin search to find people
  • 19. Create a dynamic company profile
  • 23. 5 things you can do to optimize your company profile nowIdentify 10 - 15 keywords that describe your organization and its interestsSet up a company profileFeed blog posts, Twitter, to profileHighlight products/services using Products/Services pageAssign someone to update regularly
  • 26. How to get the most from GroupsBe part of the industry conversations: join all groups associated with your cause & industry Be helpful without promoting yourself – others will connect with you because of this Comment on other discussions by adding valueUse groups to find potential collaborators, donors, connectionsEstablish personal connections with as many group members as possible
  • 27. Groups formed around a single cause tend to be small and inactive*associations are the exceptionhttp://www.flickr.com/photos/jerryluk/511986105/in/pool-341524@N20/
  • 29. Tips for managing your own GroupMake sure it’s about the content area, not your organization *exception: associations
  • 30. Ask questions that encourage discussion
  • 31. Be helpful without promoting yourself
  • 32. Ask others to be administrators
  • 33. Invite in your competition
  • 34. Establish personal connections with as many group members as possibleLinkedin Answers strategyFlickr photo:http://www.flickr.com/photos/38446022@N00/4589969792/
  • 39. 5 ways to take advantage of Answers1. Set up RSS feed subscriptions for your area2. Stay up to date in your field of expertise3. Become an expert with “Best Answers in” designation4. Ask the questions you really want to ask5. Search Answers for great information, insights. potential collaborators and colleagues
  • 40. SummaryDefine goals firstOptimize your Linkedin profileFind and connect with othersOptimize the company pageUse Linkedin GroupsExplore Linkedin AnswersList and use Linkedin Events
  • 41. ResourcesInstructions for setting up a company page (downloadable PDF)http://www.hubspot.com/Portals/53/docs/linkedin.for.business.pdfTips for using Linkedin for nonprofits: http://nonprofit.about.com/od/socialmedia/a/Tips-For-Using-Linkedin-For-Nonprofits.htmDemographics of Linkedin: http://marketing.linkedin.com/audienceInformation about Linkedin premium accounts:http://www.linkedin.com/subscriptionv2?displayProducts=&trk=nav_more_end_middle
  • 42. ResourcesTwitter chat about Linkedin: “A weekly chat for people who have questions and / or advice on how to use LinkedIn effectively”Hosted by @LinkedinExpert and @martinehunter on TwitterTuesdays, 8-9pm ESTA few active and helpful groups to start with on Linkedin:Social Media for Nonprofit OrganizationsOnline Fundraising for Nonprofit OrganizationsOn Fundraising, Hosted by AFPThe Chronicle of Philanthropy
  • 45. Thank You!debra@communityorganizer20.com(617) 682-2977 Twitter: @ask DebraSlideshare.net/debask

Editor's Notes

  1. http://www.flickr.com/photos/38577737@N07/4305859251/
  2. Flickr photo: http://www.flickr.com/photos/48372530@N00/2062571275/
  3. http://www.flickr.com/photos/91273409@N00/454920412/
  4. Flickr photo: http://www.flickr.com/photos/31878512@N06/3717397890/in/set-72157614706291006/
  5. Flickr image: http://www.flickr.com/photos/30030574@N03/4932279379/
  6. Flickr Photo: http://www.flickr.com/photos/52821395@N00/4335842349/