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Linkedin for Nonprofits<br />Debra AskanaseCommunity Organizer 2.0<br />June 1, 2011<br />

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About the presenter<br />Bring strategy into social media:<br />Engagement strategist; Founder, Community Organizer 2.0<br />Experience:<br />nonprofit professional, executive director, business strategy consultant <br />BA,Emory University<br />MBA, Bar Ilan University<br />

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The social media funnel<br />

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Facebook is akin to a family reunion, where you don’t always know everyone very well. <br />Linkedin is like a professional conference, act as you would at one. The best parts are the hallway conversations. <br />Twitter is a big party. Everyone wants to talk. Find a tribe and hang out in the corner with them. <br />As a professional tool, it is great for personalizing content, networking, and interacting directly with stakeholders on your Page.<br />Linkedin is a professional networking and information-gathering tool. Best used for individuals to share information, connect, and exchange ideas in groups<br />Great for connecting with individuals, finding those with similar interests, and sharing.<br />*h/t Chris Jarvis, Realizing Your Worth<br />

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Linkedin is all about utilizing connections<br />

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Today’s webinar<br />Start with goals<br />Optimize your Linkedin profile<br />Connect with others<br />Create a dynamic company profile<br />Using Linkedin Groups<br />Linkedin Answers strategy<br />Using Linkedin Events<br />

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Define your Linkedin goals: <br />Who are you looking for?<br />Flickr photo: http://www.flickr.com/photos/48372530@N00/2062571275/<br />

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Optimize your profile<br />http://www.flickr.com/photos/91273409@N00/454920412/<br />

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5 things you can do to optimize your personal profile right now<br />1. Complete profile to 100%<br />2. Optimize it for Linkedin search<br />3. Obtain 50 connections, ideally >100<br />4. Ask for five recommendations<br />5. Feed blog and presentations into your profile (through Linkedin applications) <br />Good karma tip: Recommend others! <br />

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Linkedin users understand influence<br />“Although a person may be connected to other people by six degrees of separation, <br />he or she is influenced only by those up to three degrees away”<br />http://hbr.org/web/2009/hbr-list/dynamics-of-personal-influence<br />

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Connect 3 ways using Linkedin<br /><ul><li> Degrees of connection (get introduced)

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Groups (allow all to connect with you)

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Inmail (Send Linkedin message to someone you don’t know)</li></ul>Tip: Use Linkedin search to find people<br />

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Create a dynamic company profile<br />

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5 things you can do to optimize your company profile now<br />Identify 10 - 15 keywords that describe your organization and its interests<br />Set up a company profile<br />Feed blog posts, Twitter, to profile<br />Highlight products/services using Products/Services page<br />Assign someone to update regularly<br />

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Using Linkedin Groups<br />http://www.flickr.com/photos/70059755@N00/2477034055/<br />

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How to get the most from Groups<br />Be part of the industry conversations: join all groups associated with your cause & industry<br /> Be helpful without promoting yourself – others will connect with you because of this<br /> Comment on other discussions by adding value<br />Use groups to find potential collaborators, donors, connections<br />Establish personal connections with as many group members as possible<br />

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Groups formed around a single cause tend to be small and inactive<br />*associations are the exception<br />http://www.flickr.com/photos/jerryluk/511986105/in/pool-341524@N20/<br />

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Tips for managing your own Group<br /><ul><li>Make sure it’s about the content area, not your organization *exception: associations

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Ask questions that encourage discussion

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Be helpful without promoting yourself

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Ask others to be administrators

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Invite in your competition

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Establish personal connections with as many group members as possible</li></li></ul><li>Linkedin Answers strategy<br />Flickr photo:http://www.flickr.com/photos/38446022@N00/4589969792/<br />

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5 ways to take advantage of Answers<br />1. Set up RSS feed subscriptions for your area<br />2. Stay up to date in your field of expertise<br />3. Become an expert with “Best Answers in” designation<br />4. Ask the questions you really want to ask<br />5. Search Answers for great information, insights. potential collaborators and colleagues<br />

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Summary<br />Define goals first<br />Optimize your Linkedin profile<br />Find and connect with others<br />Optimize the company page<br />Use Linkedin Groups<br />Explore Linkedin Answers<br />List and use Linkedin Events<br />

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Resources<br />Instructions for setting up a company page (downloadable PDF)<br />http://www.hubspot.com/Portals/53/docs/linkedin.for.business.pdf<br />Tips for using Linkedin for nonprofits: http://nonprofit.about.com/od/socialmedia/a/Tips-For-Using-Linkedin-For-Nonprofits.htm<br />Demographics of Linkedin: http://marketing.linkedin.com/audience<br />Information about Linkedin premium accounts:<br />http://www.linkedin.com/subscriptionv2?displayProducts=&trk=nav_more_end_middle<br />

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Resources<br />Twitter chat about Linkedin: <br />“A weekly chat for people who have questions and / or advice on how to use LinkedIn effectively”<br />Hosted by @LinkedinExpert and @martinehunter on Twitter<br />Tuesdays, 8-9pm EST<br />A few active and helpful groups to start with on Linkedin:<br />Social Media for Nonprofit Organizations<br />Online Fundraising for Nonprofit Organizations<br />On Fundraising, Hosted by AFP<br />The Chronicle of Philanthropy<br />

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Linkedin Pro: Premium Features<br />

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Questions?<br />http://www.flickr.com/photos/32595872@N02/4195880838/<br />

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Thank You!<br />debra@communityorganizer20.com<br />(617) 682-2977 <br />Twitter: @ask Debra<br />Slideshare.net/debask<br />