This document discusses how hospitals can use social networking to engage with patients and the community. It provides examples of hospitals that have implemented successful social media strategies, such as Children's Hospital of LA which takes a full strategic approach. The document also outlines the key steps to developing a social media strategy, including listening to online conversations, learning from metrics and experiments, adapting the strategy based on insights, and repeating the process continuously. The overall message is that hospitals should think differently and focus on building relationships in order to utilize social networking effectively.

1. Social Networking for Hospitals? You bet! Web 2.0 (Why?) | Examples (Who?) | Strategy (How?) By Frank Barry Director, Professional Services Blackbaud

7. Web 2.0 / Social Technologies A basic introduction to help answer the question: Why ?

8. Stop Yelling (Web 1.0) Source: http://www.slideshare.net/shantanu.adhicary/web-20-and-social-media

9. Source: http://gapingvoid.com/

10. Be Social (Web 2.0)

11. Source : http://bethkanter.wikispaces.com/health

12. Source: http://bethkanter.wikispaces.com/health

13. Source: http://bethkanter.wikispaces.com/health

15. Tools to Help You be Social

16. Source: http://steve-hilbert.com/drawings.html

18. Hospitals and Social Networks Source: http://ebennett.org/data/ | http://ebennett.org/hsnl/

19. Social Networking for Hospitals A few examples to show Who is doing it.

21. Children’s Hospital of LA Full Strategy

22. Children’s Hospital of LA Full Strategy

23. Sutter Eden Medical Community Outreach

24. Henry Ford Real Time Education

25. Scripps Health Customer Service

26. Innovis Health Crisis Communication

27. Mayo Clinic Employee Lead

28. Develop a Strategy Steps to get started. The How . 1. Objectives 2. Listen 3. Learn 4. Adapt 5. Repeat

30. How to get started Source: http://beth.typepad.com/beths_blog/2009/02/riffing-on-listen-learn-and-adapt-need-your-organizations-adaption-stories.html

39. It’s a continual process that needs to be repeated for every initiative.

40. Successful Social Networking Takes a Change in Thinking 3 Basics

41. Think Differently Build relationships with influencers Source: David Wilcox, the Social Reporter

42. Flip the Funnel – Seth Godin

45. What Questions do you have?