The document provides guidance on developing a digital strategy for non-governmental organizations (NGOs). It discusses key global digital trends including the rise of new media channels, a generation that has grown up digital, and decreasing trust in institutions coupled with increasing influence of personal networks. The document then outlines how to conduct a digital SWOT analysis and write a basic digital strategy, emphasizing defining measurable goals, target audiences, relevant content, and implementation channels. The strategy example focuses on increasing engagement and attendance for a local arts organization through video content shared across social media.
Nonprofit Insights: How to Socialize Your Volunteer Recruitment with Google A...VolunteerMatch
Question: What difference would it make for your organization if you could get $120,000 per year in free advertising?
Good news: you can. Join VolunteerMatch and Eric Facas, founder and CEO of Media Cause, to learn the basics of the Google Ad Grants program. Eric walks you through how to take advantage of this free "perk," as well as strategies for getting started with your account. We also cover more advanced techniques including supporter growth, volunteer recruitment, and how this program could help supercharge your online engagement.
Integrating Virtual Opportunities and Remote Volunteers into your Volunteer P...VolunteerMatch
Managing remote volunteers can be challenging - how do you supervise, evaluate, or recognize the work of a volunteer you never meet face to face? The good news is that now, with an ever growing set of online tools, building an online community and connecting with someone across miles (or continents) is easier. In this webinar Jennifer Bennett and Deanna Cole will discuss best practices for creating meaningful relationships with remote volunteers, including building and empowering remote teams, managing projects by letting go but not checking out, and creating a two-way communication plan to share the work of remote volunteers with the organization and share what's happening at the organization with remote volunteers. While it is strongly encouraged and extremely beneficial to attend both Part I and Part II of this series, attending both is not required.
Social Media & Creating Impactful Recruitment MessagesVolunteerMatch
Social media is a great way to recruit volunteers, but you want to make sure you're creating great opportunities, and telling the whole story of volunteer engagement in your organization.
Solving the Two-Sided Challenge of "Going Beyond the Check"VolunteerMatch
CSR leaders and nonprofit staff alike are wrestling with the movement in corporate philanthropy to “go beyond the check.” CSR staff grapple with the need to create authentic impact through volunteerism without disrupting workplace priorities, while nonprofits that don’t rely directly on volunteers to fulfill their mission battle for funding in a corporate arena leaning hard on employee engagement.
Whether you’re on the for-profit or nonprofit side of the equation, finding practical ways to repeatedly engage volunteers is key in building successful corporate partnerships in the current market. Learn how Salesforce and Playworks arrived at a replicable solution to this set of dilemmas, built on mission alignment on both sides.
This workshop will discussed how to strategically evaluate areas within a nonprofit in which integrating digital tools can increase an organization’s effectiveness, while also saving time, money, and stress. The workshop concludes by zeroing in on steps a small to medium size organization can take to optimize their Facebook Page, and help to answer the ever-elusive question of how to effectively use Social Media without it becoming a full-time job.
We live in the 21st century, and volunteerism is shifting and changing to meet the times. More and more volunteers are looking for ways to use technology to support the missions they hold dear.
With the rise of digital volunteers, nonprofits need to have systems and practices that encourage, validate, and support this new trend.
We will review ideas and strategies that other nonprofits have used to capitalize on the digital volunteer. We will have plenty of time for live Q&A, so prepare your largest concerns for discussion.
At the end of this presentation you will have
An idea of what features your volunteer system should have
A good plan for utilizing small aspects of social media for large impact
Ways to engage volunteers with different time requirements.
Nonprofit Insights: How to Socialize Your Volunteer Recruitment with Google A...VolunteerMatch
Question: What difference would it make for your organization if you could get $120,000 per year in free advertising?
Good news: you can. Join VolunteerMatch and Eric Facas, founder and CEO of Media Cause, to learn the basics of the Google Ad Grants program. Eric walks you through how to take advantage of this free "perk," as well as strategies for getting started with your account. We also cover more advanced techniques including supporter growth, volunteer recruitment, and how this program could help supercharge your online engagement.
Integrating Virtual Opportunities and Remote Volunteers into your Volunteer P...VolunteerMatch
Managing remote volunteers can be challenging - how do you supervise, evaluate, or recognize the work of a volunteer you never meet face to face? The good news is that now, with an ever growing set of online tools, building an online community and connecting with someone across miles (or continents) is easier. In this webinar Jennifer Bennett and Deanna Cole will discuss best practices for creating meaningful relationships with remote volunteers, including building and empowering remote teams, managing projects by letting go but not checking out, and creating a two-way communication plan to share the work of remote volunteers with the organization and share what's happening at the organization with remote volunteers. While it is strongly encouraged and extremely beneficial to attend both Part I and Part II of this series, attending both is not required.
Social Media & Creating Impactful Recruitment MessagesVolunteerMatch
Social media is a great way to recruit volunteers, but you want to make sure you're creating great opportunities, and telling the whole story of volunteer engagement in your organization.
Solving the Two-Sided Challenge of "Going Beyond the Check"VolunteerMatch
CSR leaders and nonprofit staff alike are wrestling with the movement in corporate philanthropy to “go beyond the check.” CSR staff grapple with the need to create authentic impact through volunteerism without disrupting workplace priorities, while nonprofits that don’t rely directly on volunteers to fulfill their mission battle for funding in a corporate arena leaning hard on employee engagement.
Whether you’re on the for-profit or nonprofit side of the equation, finding practical ways to repeatedly engage volunteers is key in building successful corporate partnerships in the current market. Learn how Salesforce and Playworks arrived at a replicable solution to this set of dilemmas, built on mission alignment on both sides.
This workshop will discussed how to strategically evaluate areas within a nonprofit in which integrating digital tools can increase an organization’s effectiveness, while also saving time, money, and stress. The workshop concludes by zeroing in on steps a small to medium size organization can take to optimize their Facebook Page, and help to answer the ever-elusive question of how to effectively use Social Media without it becoming a full-time job.
We live in the 21st century, and volunteerism is shifting and changing to meet the times. More and more volunteers are looking for ways to use technology to support the missions they hold dear.
With the rise of digital volunteers, nonprofits need to have systems and practices that encourage, validate, and support this new trend.
We will review ideas and strategies that other nonprofits have used to capitalize on the digital volunteer. We will have plenty of time for live Q&A, so prepare your largest concerns for discussion.
At the end of this presentation you will have
An idea of what features your volunteer system should have
A good plan for utilizing small aspects of social media for large impact
Ways to engage volunteers with different time requirements.
Integrating your media strategy into existing efforts is often overlooked. Social profiles should never stand alone. This presentation sheds light on opportunities to increase the effectiveness of some of the more popular networks along with how they can overlap with other efforts in your marketing plan.
Social Media & Philanthropy Workshop (Miami, FL.)KDMC
Knight Digital Media Center presented a workshop on May 1, 2016 for participants in the Knight Media Learning Seminar in Miami. Workshop participants learned about effective practices for gaining visibility and engagement on social platforms.
An overview of social media marketing for small businesses. This was presented during the First MSU Main E-Commerce Expo in Marawi City last October 7, 2013.
Learn how to target your non profit audienceAttentive.ly
Learn how to Target Your Non-Profit Audience through Social Data!
Description
Many nonprofits have been challenged to grow engagement and gifts from email in recent years. One of the main reasons is a lack of personalization. Email marketing, as it’s currently done, isn’t working. What works is sending highly targeted, multi-channel communications based on the interests and behavior of your supporters.
Join Attentive.ly’s Artie Patel and Kerry Lenahan of Beaconfire, on this webinar to learn:
- Common barriers to segmentation
- How to segment based on interests, activity level and donor behavior
- How to use social data to target your supporters based on content they're already responding to on the social web.
Regardless of your experience, you'll walk away knowing what you need, where to start and how to do it. Using social data to send highly targeted, multi-channel communications will help you get to know supporters and donors better, so that you can adopt a personalized approach with your digital marketing going forward.
Each day dawns with a new digital platform, app, or data provider courting you for your scarce dollars and attention. To be successful at digital content and marketing, publishers and brands must start with a strategy that puts people at the center of their efforts, defining the kind of relationship they will — and won’t — have with their audiences. Technologies will come and go, so we will discuss the components of a modern digital marketing strategy that will have staying power beyond the next bright shiny object.
The following is a podcast for "From Data to Direction: How to Convert Social Media Data Into Actionable Insights." This webinar originally aired on November 25th, 2014. Listen to the audio recording to learn more:
A lot of promises have been made about social media data and how it can be used for business intelligence. But when it comes to finding actual insights that drive new business initiatives, organizations often get lost along the way.
The thing that many brands don’t realize is that social media is actually big data. It’s unstructured, global in scope, and if you don’t know where to focus your collection and analysis, moving from data to a strategic direction is very difficult.
In this webinar, a panel of social media analytics experts and industry leaders will team up to share their insights on specific ways you can better use social media data to improve operations across the organization.
We’ll show you:
-Essential insights about Buyer Personas—and why they matter for social data
-How to get fast, accessible insights using advanced real-time analysis
-How to prioritize social data insights for fastest business impact
Taking Leadership Online - What\'s Hype and What Works in Online FundraisingAliamc
Fundraising Day New York
Speakers: Alia McKee, Sea Change Strategies, Nancy Haitch, The International Rescue Committee, and Jono Smith, Network for Good
Fundraising Day New York
Taking Leadership Online
Friday, June 12, 2009
Alia McKee of Sea Change Strategies, Nancy Haitch of the International Rescue Committee and Jono Smith of Network for Good explored what’s hype and what works in online fundraising. Here is their presentation slideshow.
Preliminary findings _OECD field visits to ten regions in the TSI EU mining r...OECDregions
Preliminary findings from OECD field visits for the project: Enhancing EU Mining Regional Ecosystems to Support the Green Transition and Secure Mineral Raw Materials Supply.
Monitoring Health for the SDGs - Global Health Statistics 2024 - WHOChristina Parmionova
The 2024 World Health Statistics edition reviews more than 50 health-related indicators from the Sustainable Development Goals and WHO’s Thirteenth General Programme of Work. It also highlights the findings from the Global health estimates 2021, notably the impact of the COVID-19 pandemic on life expectancy and healthy life expectancy.
Jennifer Schaus and Associates hosts a complimentary webinar series on The FAR in 2024. Join the webinars on Wednesdays and Fridays at noon, eastern.
Recordings are on YouTube and the company website.
https://www.youtube.com/@jenniferschaus/videos
About Potato, The scientific name of the plant is Solanum tuberosum (L).Christina Parmionova
The potato is a starchy root vegetable native to the Americas that is consumed as a staple food in many parts of the world. Potatoes are tubers of the plant Solanum tuberosum, a perennial in the nightshade family Solanaceae. Wild potato species can be found from the southern United States to southern Chile
Synopsis (short abstract) In December 2023, the UN General Assembly proclaimed 30 May as the International Day of Potato.
Jennifer Schaus and Associates hosts a complimentary webinar series on The FAR in 2024. Join the webinars on Wednesdays and Fridays at noon, eastern.
Recordings are on YouTube and the company website.
https://www.youtube.com/@jenniferschaus/videos
Donate to charity during this holiday seasonSERUDS INDIA
For people who have money and are philanthropic, there are infinite opportunities to gift a needy person or child a Merry Christmas. Even if you are living on a shoestring budget, you will be surprised at how much you can do.
Donate Us
https://serudsindia.org/how-to-donate-to-charity-during-this-holiday-season/
#charityforchildren, #donateforchildren, #donateclothesforchildren, #donatebooksforchildren, #donatetoysforchildren, #sponsorforchildren, #sponsorclothesforchildren, #sponsorbooksforchildren, #sponsortoysforchildren, #seruds, #kurnool
Working with data is a challenge for many organizations. Nonprofits in particular may need to collect and analyze sensitive, incomplete, and/or biased historical data about people. In this talk, Dr. Cori Faklaris of UNC Charlotte provides an overview of current AI capabilities and weaknesses to consider when integrating current AI technologies into the data workflow. The talk is organized around three takeaways: (1) For better or sometimes worse, AI provides you with “infinite interns.” (2) Give people permission & guardrails to learn what works with these “interns” and what doesn’t. (3) Create a roadmap for adding in more AI to assist nonprofit work, along with strategies for bias mitigation.
RFP for Reno's Community Assistance CenterThis Is Reno
Property appraisals completed in May for downtown Reno’s Community Assistance and Triage Centers (CAC) reveal that repairing the buildings to bring them back into service would cost an estimated $10.1 million—nearly four times the amount previously reported by city staff.
6. TOPICS
OUTCOMES
Buffet
Interactive
Reflective
FRAMING
The
Agenda
Implement
one
small
step
to
improve
or
create
NGO
digital
strategy
• Introduction
• Digital
Trends
• Digital
Assessment
• Writing
Your
Digital
Strategy
• Content
&
Social
Media
Channels
• Q/A
• Reflection
Resources: http://bethkanter.wikispaces.com/IFC-ASIA
7. Think
and
Share
• What
are
your
burning
questions
about
digital
strategy?
8. Online
Poll
Just
three
words
to
describe
your
organization’s
biggest
challenge
around
creating
and
implementing
a
digital
strategy?
Slido.com
IFC-‐ASIA
http://bit.ly/IFC-‐ASIA-‐1
9. Think Global, Act Local
What NGOs Fundraisers Need To
Know About Digital Trends
45. Strategy: GEN Z
They respond to humor and good
storytelling that is highly visual and
brief. Speak their language and let
them customize their donor
experience with your NGO
46. Trend 3:
Trust in institutions is decreasing
while influence of “personal brands
and networks” is increasing. People
trust employees of NGO as an
information source. They also are
likely to seek out information from
people in their online networks.
59. Connectivity and social media also
can help you create an army of
ambassadors to share your NGO’s
stories and influence people in their
networks
60. Coordinating
&
Amplifying
Digital
Ambassadors
=
Impact
“When
you
hear
an
idea
from
two
people,
it
counts
for
twice
as
much
as
if
you
randomly
hear
it
once.
And
if
you
hear
an
idea
from
ten
people,
the
impact
is
completely
off
the
charts
compared
to
just
one
person
whispering
in
your
ear.
Coordinating
and
amplifying
the
evangelists
of
your
idea
is
a
big
part
of
the
secret
of
marketing
with
impact.”
Seth
Godin
61.
62.
63. Strategy: Brand Presence Is Not
Enough
Staff should be present on digital
media channels as their personal
brand and leverage networks.
Identify and cultivate supporters to
share stories with their networks,
focus on those who influence others
decisions.
64. Digital
Trends:
Global
and
Local
● How
do
these
trends
influence
your
NGO’s
thinking
about
digital
strategy?
● What
have
you
thought
about
before?
● What
resonated?
65. Your
NGO’s
Digital
Strategy
• Written
outline
that
focuses
on
the
big
picture created
by
staff
responsible
for
implementation
• Gets
input
from
staff
• Determines
how
to
best
invest
limited
resources
and
staff
time
• Assesses
your
digital
assets
–
website,
content,
social
media,
email,
and
mobile
presence
to
help
your
NGO
achieve
impact
• Short
timeframe,
technology
changes
fast
Resource: http://www.care2services.com/2017-digital-outlook-report
66. A
Digital
SWOT
Analysis
• Strength:
What’s
good?
Something
that
you
are
doing
well.
• Weakness:
What’s
bad?
An
area
you
need
to
improve.
• Opportunity:
What’s
easy
to
improve?
Changes
or
strengths
that
you
can
take
advantage
of.
Areas
of
weakness
that
can
be
improved
upon.
• Threat:
What
is
stopping
you
from
turning
a
weakness
into
an
opportunity?
Obstacles
that
you
are
facing.
Strategy Digital Level Investment Staff
Channels Mobile Presence Website Social
Media
Content Email
Source: http://www.care2services.com/2017-digital-outlook-report
67. What
level
is
your
NGO’s
strategy?
Crawl
No
digital
strategy
in
place
Walk
Informal
digital
strategy
or
strategy
outline
for
one
channel
that
includes
objectives,
audience,
metrics,
consistent
communication/frequency,
and
part
time
staff
for
digital.
Run
Formal,
written
digital
strategy
for
several
channels,
measurable
objectives,
target
audiences
and
personas,
communications
&
frequency
for
each
channel,
full-‐time
staff
dedicated
to
digital,
metrics,
ROI
analysis,
annual
analysis
of
channels,
and
experiments
with
digital
platforms.
72. AUDIENCE: Artists
and
neighborhood
residents
interested
in
showing,
creating,
or
understanding
art.
MEASURABLE
GOALS:
Increase
engagement by
2
comments
per
FB
post
by
FY
2017
Content
analysis
of
conversations:
Does
it
make
the
organization
more
accessible?
Increase
enrollment in
classes
and
attendance
at
events
by
5%
by
FY
2017
10%
students
/attenders
say
they
heard
about
us
through
Facebook,
Instagram,
Twitter
Convert
students
and
attendees
to
members
by
30%
by
FY
2017
or
raise
$x
CONTENT
Show
the
human
face
of
artists,
remove
the
mystique,
get
audience
to
share
their
favorites
artists
on
social
channels.
Focus
on
video
content,
including
FB
Live.
Donation
ask
via
email
after
they
complete
classes.
CHANNELS
Facebook,
Twitter,
and
Instagram
to
use
best
practices
and
align
engagement/content
with
other
channels
which
includes
flyers,
emails,
and
web
site
with
mobile
presence
and
social
sharing
widgets.
IMPLEMENTATION
Two
staff
members
will
allocate
5-‐7
hours
per
week
of
their
time.
Weekly
strategy
meeting
that
includes
planning
and
measurement.
Work
with
web
developer.
Basic
Digital
Strategy:
Kearny
Street
Workshop
73. Step
1:
Define
Measurable
Goals
Reach
Engage
Action
Donate
Increase engagement by
4% on Facebook
Increase the number of
people who follow us on
Twitter by 10%
Grow our web site
visitors by 10%
Grow our email
newsletter by 1000
names
74. Step
2:
Define
Your
Target
Audience
Demographics Relationship Online
Usage
Interests
Young
people
age
18-‐24
who
use
social
media
and
mobile
and
care
about
our
organization’s
mission.
They
have
requested
information
or
shared
information
about
a
recent
advocacy
campaign,
but
have
not
donated.
They
respond
to
humor
and
visual
content.
They
would
be
inspired
to
donate
if
they
were
asked
by
a
peer
and
or
they
could
run
their
own
fundraiser.
75. Step
3:
Get
A
Deeper
Understanding
of
Your
Audience
RESEARCH
• Analytics
• Audience
Data
• Survey
• Interviews
PERSONA
• Name
• Demographics
• Interests
• Motivations
• Influences
• Channels
76. Step
3:
Create
Personas
Personas are fictionalized characters
to represent different target audiences
for your digital strategy. It helps you
create the right content and useful
tool when identifying digital channels.
Personas save you time and make
your digital strategy more effective.
78. The
Organization
• NGO
w/
a
mission
to
protect
endangered
animals
• Runs
different
advocacy
campaigns,
online
petitions
and
educational
campaigns.
• Needs
to
raise
money
from
online
supporters,
transforming
them
from
advocates
to
donors
to
help
support
their
field
program.
• Planning
an
advocacy
campaign
to
raise
awareness
about
a
cosmetic
product
that
is
endangering
moonbears
in
Asia
because
of
the
way
it
is
manufactured.
The
process
is
cruel
and
kills
the
bears.
79. Meet
Ming-‐Na
Who:
Millennial
who
lives
with
her
parents
and
works
at
a
bank,
interested
in
fashion
and
protecting
animals.
She
is
passionate
about
sustainability
and
has
signed
online
petitions
for
the
NGO’s
past
campaigns.
What story?:
The
organization
needs
to
tell
a
story
to
help
connect
their
campaign
to
her
passion
for
protecting
animals
and
her
other
interests.
What
channels
does
she
use?
She
uses
Instagram
mostly
because
of
her
fashion
interest,
but
also
nature
and
animals
photos.
She
loves
browsing
photos
-‐ leaving
comments,
sharing
with
friends.
She
takes
photos
of
animals
and
earth
friendly
fashion
on
her
account
and
shares
on
Instagram with
her
followers
from
her
country
and
beyond.
Loves
beautiful
pictures
of
bears.
What story should the organization tell?
What channels?
80. Exercise:
Think
and
Write
• Write
down
your
objectives
and
make
them
measurable
• Describe
the
target
audiences
that
you
want
to
reach
through
digital
• Write
one-‐persona
based
on
what
you
know
about
your
audience
86. Digital
Content
Best
Practices
• Content
themes
and
stories
resonate
with
your
audience
personas
and
support
measurable
goals
•Content
is
shared
across
channels
and
optimized
for
different
social
media
channels
• Different
Formats:
Video,
Photo,
Text
• Disciplined
work
flow
to
plan,
create,
curate,
share
and
measure
87. THE
PLANNING
WORK
FLOW
SCHEDULING
&
ORGANIZING
Who,
What,
When,
Channel
THEME
DISCOVERY
Make
a
high
level
plan
RESEARCH
&
BRAINSTORMING
What
content
do
personas
want
to
consume?
88. Content
Themes
• Behind
the
scenes
at
your
organization
• Stories
of
impact
about
the
target
audience
• Showcase
programs
or
services
• Fun
or
inspiring
stories
or
content
• Educational
or
practical
tips
• Industry
or
local
news,
breaking
news,
news
jacking
• Research,
data,
policy
information
• Curate
content
useful
to
your
audience
• User-‐generated
content
92. Exercise:
Think &
Write &
Share Pair
● Identify
content
theme.
Brainstorm
some
ideas
about
your
NGO
would
share
a
story
related
to
that
theme
that
resonates
with
your
target
audience.
❏Behind
the
scenes
at
your
organization
❏Stories
of
impact
about
the
target
audience
❏Showcase
programs
or
services
❏Fun
or
inspiring
stories
or
content
❏Educational
or
practical
tips
❏Industry
or
local
news,
breaking
news,
news
jacking
❏Research,
data,
policy
information
❏Curate
content
useful
to
your
audience
❏User-‐generated
content
102. Pick
the
Best
Channels
to
Reach
Your
Audience
● Optimize
the
2-‐3
most
important
social
platforms
first
● Optimize
for
multiple
screens
● Right
size
to
your
capacity
● Experiment
with
adding
niche
or
experimental
channels,
with
small
pilot
first
to
learn
and
incrementally
investing
based
on
results
● Repurpose
and
recycle
content
creatively
across
channels
● Measure,
learn,
improve
103. ● Complete your FB profile, prioritized
in algorithm
● Experiment with post length: Short
copy could work well for clicks,
whereas longer copy could work
better for engagement.
● Lead with a question in your post
● Use bullet point lists
● Add a pull quote from your content
● Include an emoji or two
● Tag other pages/users
● Share content via messenger
● Images work well on Facebook, ideal
size 1,200 x 630 pixels or use Canva
● Video, video, video! Experiment
Facebook Live
114. How
To
Get
Started
1. What
moment
of
impact
will
you
live
stream?
2. Create
a
simple
template
for
the
broadcast
3. Respond
to
commenters
4. Tell
people
WHEN
you
are
going
live
and
promote
in
advance
5. Track
your
CTAs
6. Thank
supporters
in
a
separate
post
with
a
link
to
the
video
and
Call
to
Action
115. Exercise:
Think,
Write,
and
Share
● How
can
you
share
your
story/content
as
a
Facebook
live
event
or
a
video?
Think
about
your
goal
and
your
audience.
116. ● 2016 - One Billion Users
● Bots - automated
responses
● Early adopter stage for
NGOS
117. 1
Climate
Reality
https://www.facebook.com/climatereality/
2
Anne
Frank
House
https://www.facebook.com/annefrankhouse/
3
National
Geographic
https://www.facebook.com/NatGeoGenius/
4
Mission/USA
(Pope)
https://www.messenger.com/t/MissioUSA
119. Redefining
Brand
Ambassadors
for
Digital
• Any
stakeholder
who
is
passionate
about
your
organization
– Staff,
Board,
and
Supporters
• Shares
information
about
your
organization
on
social
channels
• Asks
their
online
social
networks
to
support
to
the
organization.
Digital Brand
Ambassadors
120. Social
Media
Ambassador
Programs
Staff/Board
“Insiders”
Supporters
“Outsiders”
Organizational Campaign
121. Human
Rights
Watch:
Organizational
– Employee
Engagement
• Goal:
Supports
Program
and
Fundraising
Campaigns
• Leverage
individual
networks
of
over
200
staff
members
on
Twitter
• Social
media
policy
encourages
all
staff
to
participate
as
personal
brands
• Provide
training
and
support,
with
social
media
manager
providing
support
• Internal
coordination
via
listserv
• Provides
value
to
staff
for
content
curation
and
media
relations
135. Provide
A
Communications
Toolkit
with
Basics
• Overview
of
organization
and
campaign
• Talking
points
• Brand
and
Staff
social
media
accounts
• Hashtags
• Sample
FB
Updates
• Sample
Tweets
• Sample
LinkedIn
Updates
• Visual
Content
for
different
channels,
different
campaign
messages
• List
of
collateral
materials
online
– logos,
important
links,
etc.