The document provides guidance on developing a digital strategy for non-governmental organizations (NGOs). It discusses key global digital trends including the rise of new media channels, a generation that has grown up digital, and decreasing trust in institutions coupled with increasing influence of personal networks. The document then outlines how to conduct a digital SWOT analysis and write a basic digital strategy, emphasizing defining measurable goals, target audiences, relevant content, and implementation channels. The strategy example focuses on increasing engagement and attendance for a local arts organization through video content shared across social media.
This presentation was designed for businesses looking to maximize communication efforts externally by utilizing internal resources and employee engagement. Also included are sections on email etiquette and social media collaboration.
This presentation was designed for businesses looking to maximize communication efforts externally by utilizing internal resources and employee engagement. Also included are sections on email etiquette and social media collaboration.
Social Media for Nonprofits: MS NGO Connection Days in Bacolod & Cebu 2011Shai Coggins
Slide deck for my MS NGO Connection Days in Bacolod & Cebu, November 2011. This covers some specific research on web and social media uptake in the Philippines.
In an increasingly noisy world, we all face a big challenge in making sure our messages are clearly heard. In this session, Anita Jackson talked about how to effectively use social media strategies to complement your movement building work. She talked about which tools help you reach your goals, how to find the audiences you seek, and how to leverage your limited capacity for the greatest impact.
Digital 4 Christ Conference Feedback PresentationJoshua Leach
This is a feedback session of the "Digital 4 Christ" conference I was able to attend. The feedback was given to my colleagues shortly after the conference in Cape Town earlier this year (2011).
Interested in learning how to transform data or complex, hard to understand information into something more visually appealing and meaningful? Or how to use tools and techniques to more successfully communicate critical information?
In this webinar, the fourth session in the latest 21st Century New Media Series from CALPACT and CHL at UC Berkeley's School of Public Health, join Sheila Baxter and Leslie Safier from Healthy Communities Institute and Leslie Yang, from Awasu Design, as they share how they're using data visualization tools and infographics to innovatively communicate data that matters in a clear and creative way.
Enjoy these slides from the training!
Listen to the webinar here:
http://cc.readytalk.com/play?id=5pq7nu
View the webinar resources here:
http://www.slideshare.net/SPHCalpact/calpact-webinar-using-infographics-and-data-visualization-resources
To learn more about this series, please visit: http://chl.berkeley.edu/events/newmedia/2014-new-media-trainings/sessions.html
Follow Us on Twitter: @CALPACT
Facebook: http://www.facebook.com/CALPACTUCB
Website: www.calpact.org
This workshop will discussed how to strategically evaluate areas within a nonprofit in which integrating digital tools can increase an organization’s effectiveness, while also saving time, money, and stress. The workshop concludes by zeroing in on steps a small to medium size organization can take to optimize their Facebook Page, and help to answer the ever-elusive question of how to effectively use Social Media without it becoming a full-time job.
This session will explore how online fundraising, email communication, and social media played an important role in nonprofit relief efforts for the Haiti earthquake. Participants will learn how to develop a rapid response plan, be prepared online for emergencies, and implement best practices from across the nonprofit sector.
Nonprofit Insights: How to Socialize Your Volunteer Recruitment with Google A...VolunteerMatch
Question: What difference would it make for your organization if you could get $120,000 per year in free advertising?
Good news: you can. Join VolunteerMatch and Eric Facas, founder and CEO of Media Cause, to learn the basics of the Google Ad Grants program. Eric walks you through how to take advantage of this free "perk," as well as strategies for getting started with your account. We also cover more advanced techniques including supporter growth, volunteer recruitment, and how this program could help supercharge your online engagement.
Creating an Earned Media Strategy: Fast Ways to Engage Local Media and Motiva...Enroll America
There are significant benefits of working with local radio, television, and print media outlets to get the word out about enrollment. Check out the recording and slides to learn how earned media can be effective in engaging non-English speaking individuals and minority groups in general, free of charge. You can find out about ways to engage local media and use this powerful tool to educate and motivate consumers to take action.
How to Engage Faith Communities in OutreachEnroll America
Are you interested in deepening or initiating relationships with faith communities but unsure how or where to start? This is the webinar for you!
Enroll America has built a multi-cultural, interfaith coalition of churches, organizations, and faith-based providers that are engaging their members in outreach and enrollment. Check out the recording and slides to learn about useful strategies to kick-start your outreach and help you move your engagement to the next level.
Social Media for Nonprofits: MS NGO Connection Days in Bacolod & Cebu 2011Shai Coggins
Slide deck for my MS NGO Connection Days in Bacolod & Cebu, November 2011. This covers some specific research on web and social media uptake in the Philippines.
In an increasingly noisy world, we all face a big challenge in making sure our messages are clearly heard. In this session, Anita Jackson talked about how to effectively use social media strategies to complement your movement building work. She talked about which tools help you reach your goals, how to find the audiences you seek, and how to leverage your limited capacity for the greatest impact.
Digital 4 Christ Conference Feedback PresentationJoshua Leach
This is a feedback session of the "Digital 4 Christ" conference I was able to attend. The feedback was given to my colleagues shortly after the conference in Cape Town earlier this year (2011).
Interested in learning how to transform data or complex, hard to understand information into something more visually appealing and meaningful? Or how to use tools and techniques to more successfully communicate critical information?
In this webinar, the fourth session in the latest 21st Century New Media Series from CALPACT and CHL at UC Berkeley's School of Public Health, join Sheila Baxter and Leslie Safier from Healthy Communities Institute and Leslie Yang, from Awasu Design, as they share how they're using data visualization tools and infographics to innovatively communicate data that matters in a clear and creative way.
Enjoy these slides from the training!
Listen to the webinar here:
http://cc.readytalk.com/play?id=5pq7nu
View the webinar resources here:
http://www.slideshare.net/SPHCalpact/calpact-webinar-using-infographics-and-data-visualization-resources
To learn more about this series, please visit: http://chl.berkeley.edu/events/newmedia/2014-new-media-trainings/sessions.html
Follow Us on Twitter: @CALPACT
Facebook: http://www.facebook.com/CALPACTUCB
Website: www.calpact.org
This workshop will discussed how to strategically evaluate areas within a nonprofit in which integrating digital tools can increase an organization’s effectiveness, while also saving time, money, and stress. The workshop concludes by zeroing in on steps a small to medium size organization can take to optimize their Facebook Page, and help to answer the ever-elusive question of how to effectively use Social Media without it becoming a full-time job.
This session will explore how online fundraising, email communication, and social media played an important role in nonprofit relief efforts for the Haiti earthquake. Participants will learn how to develop a rapid response plan, be prepared online for emergencies, and implement best practices from across the nonprofit sector.
Nonprofit Insights: How to Socialize Your Volunteer Recruitment with Google A...VolunteerMatch
Question: What difference would it make for your organization if you could get $120,000 per year in free advertising?
Good news: you can. Join VolunteerMatch and Eric Facas, founder and CEO of Media Cause, to learn the basics of the Google Ad Grants program. Eric walks you through how to take advantage of this free "perk," as well as strategies for getting started with your account. We also cover more advanced techniques including supporter growth, volunteer recruitment, and how this program could help supercharge your online engagement.
Creating an Earned Media Strategy: Fast Ways to Engage Local Media and Motiva...Enroll America
There are significant benefits of working with local radio, television, and print media outlets to get the word out about enrollment. Check out the recording and slides to learn how earned media can be effective in engaging non-English speaking individuals and minority groups in general, free of charge. You can find out about ways to engage local media and use this powerful tool to educate and motivate consumers to take action.
How to Engage Faith Communities in OutreachEnroll America
Are you interested in deepening or initiating relationships with faith communities but unsure how or where to start? This is the webinar for you!
Enroll America has built a multi-cultural, interfaith coalition of churches, organizations, and faith-based providers that are engaging their members in outreach and enrollment. Check out the recording and slides to learn about useful strategies to kick-start your outreach and help you move your engagement to the next level.
Integrating your media strategy into existing efforts is often overlooked. Social profiles should never stand alone. This presentation sheds light on opportunities to increase the effectiveness of some of the more popular networks along with how they can overlap with other efforts in your marketing plan.
Social Media & Philanthropy Workshop (Miami, FL.)KDMC
Knight Digital Media Center presented a workshop on May 1, 2016 for participants in the Knight Media Learning Seminar in Miami. Workshop participants learned about effective practices for gaining visibility and engagement on social platforms.
An overview of social media marketing for small businesses. This was presented during the First MSU Main E-Commerce Expo in Marawi City last October 7, 2013.
Learn how to target your non profit audienceAttentive.ly
Learn how to Target Your Non-Profit Audience through Social Data!
Description
Many nonprofits have been challenged to grow engagement and gifts from email in recent years. One of the main reasons is a lack of personalization. Email marketing, as it’s currently done, isn’t working. What works is sending highly targeted, multi-channel communications based on the interests and behavior of your supporters.
Join Attentive.ly’s Artie Patel and Kerry Lenahan of Beaconfire, on this webinar to learn:
- Common barriers to segmentation
- How to segment based on interests, activity level and donor behavior
- How to use social data to target your supporters based on content they're already responding to on the social web.
Regardless of your experience, you'll walk away knowing what you need, where to start and how to do it. Using social data to send highly targeted, multi-channel communications will help you get to know supporters and donors better, so that you can adopt a personalized approach with your digital marketing going forward.
Each day dawns with a new digital platform, app, or data provider courting you for your scarce dollars and attention. To be successful at digital content and marketing, publishers and brands must start with a strategy that puts people at the center of their efforts, defining the kind of relationship they will — and won’t — have with their audiences. Technologies will come and go, so we will discuss the components of a modern digital marketing strategy that will have staying power beyond the next bright shiny object.
The following is a podcast for "From Data to Direction: How to Convert Social Media Data Into Actionable Insights." This webinar originally aired on November 25th, 2014. Listen to the audio recording to learn more:
A lot of promises have been made about social media data and how it can be used for business intelligence. But when it comes to finding actual insights that drive new business initiatives, organizations often get lost along the way.
The thing that many brands don’t realize is that social media is actually big data. It’s unstructured, global in scope, and if you don’t know where to focus your collection and analysis, moving from data to a strategic direction is very difficult.
In this webinar, a panel of social media analytics experts and industry leaders will team up to share their insights on specific ways you can better use social media data to improve operations across the organization.
We’ll show you:
-Essential insights about Buyer Personas—and why they matter for social data
-How to get fast, accessible insights using advanced real-time analysis
-How to prioritize social data insights for fastest business impact
Taking Leadership Online - What\'s Hype and What Works in Online FundraisingAliamc
Fundraising Day New York
Speakers: Alia McKee, Sea Change Strategies, Nancy Haitch, The International Rescue Committee, and Jono Smith, Network for Good
Fundraising Day New York
Taking Leadership Online
Friday, June 12, 2009
Alia McKee of Sea Change Strategies, Nancy Haitch of the International Rescue Committee and Jono Smith of Network for Good explored what’s hype and what works in online fundraising. Here is their presentation slideshow.
ZGB - The Role of Generative AI in Government transformation.pdfSaeed Al Dhaheri
This keynote was presented during the the 7th edition of the UAE Hackathon 2024. It highlights the role of AI and Generative AI in addressing government transformation to achieve zero government bureaucracy
Presentation by Jared Jageler, David Adler, Noelia Duchovny, and Evan Herrnstadt, analysts in CBO’s Microeconomic Studies and Health Analysis Divisions, at the Association of Environmental and Resource Economists Summer Conference.
What is the point of small housing associations.pptxPaul Smith
Given the small scale of housing associations and their relative high cost per home what is the point of them and how do we justify their continued existance
Russian anarchist and anti-war movement in the third year of full-scale warAntti Rautiainen
Anarchist group ANA Regensburg hosted my online-presentation on 16th of May 2024, in which I discussed tactics of anti-war activism in Russia, and reasons why the anti-war movement has not been able to make an impact to change the course of events yet. Cases of anarchists repressed for anti-war activities are presented, as well as strategies of support for political prisoners, and modest successes in supporting their struggles.
Thumbnail picture is by MediaZona, you may read their report on anti-war arson attacks in Russia here: https://en.zona.media/article/2022/10/13/burn-map
Links:
Autonomous Action
http://Avtonom.org
Anarchist Black Cross Moscow
http://Avtonom.org/abc
Solidarity Zone
https://t.me/solidarity_zone
Memorial
https://memopzk.org/, https://t.me/pzk_memorial
OVD-Info
https://en.ovdinfo.org/antiwar-ovd-info-guide
RosUznik
https://rosuznik.org/
Uznik Online
http://uznikonline.tilda.ws/
Russian Reader
https://therussianreader.com/
ABC Irkutsk
https://abc38.noblogs.org/
Send mail to prisoners from abroad:
http://Prisonmail.online
YouTube: https://youtu.be/c5nSOdU48O8
Spotify: https://podcasters.spotify.com/pod/show/libertarianlifecoach/episodes/Russian-anarchist-and-anti-war-movement-in-the-third-year-of-full-scale-war-e2k8ai4
Jennifer Schaus and Associates hosts a complimentary webinar series on The FAR in 2024. Join the webinars on Wednesdays and Fridays at noon, eastern.
Recordings are on YouTube and the company website.
https://www.youtube.com/@jenniferschaus/videos
Many ways to support street children.pptxSERUDS INDIA
By raising awareness, providing support, advocating for change, and offering assistance to children in need, individuals can play a crucial role in improving the lives of street children and helping them realize their full potential
Donate Us
https://serudsindia.org/how-individuals-can-support-street-children-in-india/
#donatefororphan, #donateforhomelesschildren, #childeducation, #ngochildeducation, #donateforeducation, #donationforchildeducation, #sponsorforpoorchild, #sponsororphanage #sponsororphanchild, #donation, #education, #charity, #educationforchild, #seruds, #kurnool, #joyhome
6. TOPICS
OUTCOMES
Buffet
Interactive
Reflective
FRAMING
The
Agenda
Implement
one
small
step
to
improve
or
create
NGO
digital
strategy
• Introduction
• Digital
Trends
• Digital
Assessment
• Writing
Your
Digital
Strategy
• Content
&
Social
Media
Channels
• Q/A
• Reflection
Resources: http://bethkanter.wikispaces.com/IFC-ASIA
7. Think
and
Share
• What
are
your
burning
questions
about
digital
strategy?
8. Online
Poll
Just
three
words
to
describe
your
organization’s
biggest
challenge
around
creating
and
implementing
a
digital
strategy?
Slido.com
IFC-‐ASIA
http://bit.ly/IFC-‐ASIA-‐1
9. Think Global, Act Local
What NGOs Fundraisers Need To
Know About Digital Trends
45. Strategy: GEN Z
They respond to humor and good
storytelling that is highly visual and
brief. Speak their language and let
them customize their donor
experience with your NGO
46. Trend 3:
Trust in institutions is decreasing
while influence of “personal brands
and networks” is increasing. People
trust employees of NGO as an
information source. They also are
likely to seek out information from
people in their online networks.
59. Connectivity and social media also
can help you create an army of
ambassadors to share your NGO’s
stories and influence people in their
networks
60. Coordinating
&
Amplifying
Digital
Ambassadors
=
Impact
“When
you
hear
an
idea
from
two
people,
it
counts
for
twice
as
much
as
if
you
randomly
hear
it
once.
And
if
you
hear
an
idea
from
ten
people,
the
impact
is
completely
off
the
charts
compared
to
just
one
person
whispering
in
your
ear.
Coordinating
and
amplifying
the
evangelists
of
your
idea
is
a
big
part
of
the
secret
of
marketing
with
impact.”
Seth
Godin
61.
62.
63. Strategy: Brand Presence Is Not
Enough
Staff should be present on digital
media channels as their personal
brand and leverage networks.
Identify and cultivate supporters to
share stories with their networks,
focus on those who influence others
decisions.
64. Digital
Trends:
Global
and
Local
● How
do
these
trends
influence
your
NGO’s
thinking
about
digital
strategy?
● What
have
you
thought
about
before?
● What
resonated?
65. Your
NGO’s
Digital
Strategy
• Written
outline
that
focuses
on
the
big
picture created
by
staff
responsible
for
implementation
• Gets
input
from
staff
• Determines
how
to
best
invest
limited
resources
and
staff
time
• Assesses
your
digital
assets
–
website,
content,
social
media,
email,
and
mobile
presence
to
help
your
NGO
achieve
impact
• Short
timeframe,
technology
changes
fast
Resource: http://www.care2services.com/2017-digital-outlook-report
66. A
Digital
SWOT
Analysis
• Strength:
What’s
good?
Something
that
you
are
doing
well.
• Weakness:
What’s
bad?
An
area
you
need
to
improve.
• Opportunity:
What’s
easy
to
improve?
Changes
or
strengths
that
you
can
take
advantage
of.
Areas
of
weakness
that
can
be
improved
upon.
• Threat:
What
is
stopping
you
from
turning
a
weakness
into
an
opportunity?
Obstacles
that
you
are
facing.
Strategy Digital Level Investment Staff
Channels Mobile Presence Website Social
Media
Content Email
Source: http://www.care2services.com/2017-digital-outlook-report
67. What
level
is
your
NGO’s
strategy?
Crawl
No
digital
strategy
in
place
Walk
Informal
digital
strategy
or
strategy
outline
for
one
channel
that
includes
objectives,
audience,
metrics,
consistent
communication/frequency,
and
part
time
staff
for
digital.
Run
Formal,
written
digital
strategy
for
several
channels,
measurable
objectives,
target
audiences
and
personas,
communications
&
frequency
for
each
channel,
full-‐time
staff
dedicated
to
digital,
metrics,
ROI
analysis,
annual
analysis
of
channels,
and
experiments
with
digital
platforms.
72. AUDIENCE: Artists
and
neighborhood
residents
interested
in
showing,
creating,
or
understanding
art.
MEASURABLE
GOALS:
Increase
engagement by
2
comments
per
FB
post
by
FY
2017
Content
analysis
of
conversations:
Does
it
make
the
organization
more
accessible?
Increase
enrollment in
classes
and
attendance
at
events
by
5%
by
FY
2017
10%
students
/attenders
say
they
heard
about
us
through
Facebook,
Instagram,
Twitter
Convert
students
and
attendees
to
members
by
30%
by
FY
2017
or
raise
$x
CONTENT
Show
the
human
face
of
artists,
remove
the
mystique,
get
audience
to
share
their
favorites
artists
on
social
channels.
Focus
on
video
content,
including
FB
Live.
Donation
ask
via
email
after
they
complete
classes.
CHANNELS
Facebook,
Twitter,
and
Instagram
to
use
best
practices
and
align
engagement/content
with
other
channels
which
includes
flyers,
emails,
and
web
site
with
mobile
presence
and
social
sharing
widgets.
IMPLEMENTATION
Two
staff
members
will
allocate
5-‐7
hours
per
week
of
their
time.
Weekly
strategy
meeting
that
includes
planning
and
measurement.
Work
with
web
developer.
Basic
Digital
Strategy:
Kearny
Street
Workshop
73. Step
1:
Define
Measurable
Goals
Reach
Engage
Action
Donate
Increase engagement by
4% on Facebook
Increase the number of
people who follow us on
Twitter by 10%
Grow our web site
visitors by 10%
Grow our email
newsletter by 1000
names
74. Step
2:
Define
Your
Target
Audience
Demographics Relationship Online
Usage
Interests
Young
people
age
18-‐24
who
use
social
media
and
mobile
and
care
about
our
organization’s
mission.
They
have
requested
information
or
shared
information
about
a
recent
advocacy
campaign,
but
have
not
donated.
They
respond
to
humor
and
visual
content.
They
would
be
inspired
to
donate
if
they
were
asked
by
a
peer
and
or
they
could
run
their
own
fundraiser.
75. Step
3:
Get
A
Deeper
Understanding
of
Your
Audience
RESEARCH
• Analytics
• Audience
Data
• Survey
• Interviews
PERSONA
• Name
• Demographics
• Interests
• Motivations
• Influences
• Channels
76. Step
3:
Create
Personas
Personas are fictionalized characters
to represent different target audiences
for your digital strategy. It helps you
create the right content and useful
tool when identifying digital channels.
Personas save you time and make
your digital strategy more effective.
78. The
Organization
• NGO
w/
a
mission
to
protect
endangered
animals
• Runs
different
advocacy
campaigns,
online
petitions
and
educational
campaigns.
• Needs
to
raise
money
from
online
supporters,
transforming
them
from
advocates
to
donors
to
help
support
their
field
program.
• Planning
an
advocacy
campaign
to
raise
awareness
about
a
cosmetic
product
that
is
endangering
moonbears
in
Asia
because
of
the
way
it
is
manufactured.
The
process
is
cruel
and
kills
the
bears.
79. Meet
Ming-‐Na
Who:
Millennial
who
lives
with
her
parents
and
works
at
a
bank,
interested
in
fashion
and
protecting
animals.
She
is
passionate
about
sustainability
and
has
signed
online
petitions
for
the
NGO’s
past
campaigns.
What story?:
The
organization
needs
to
tell
a
story
to
help
connect
their
campaign
to
her
passion
for
protecting
animals
and
her
other
interests.
What
channels
does
she
use?
She
uses
Instagram
mostly
because
of
her
fashion
interest,
but
also
nature
and
animals
photos.
She
loves
browsing
photos
-‐ leaving
comments,
sharing
with
friends.
She
takes
photos
of
animals
and
earth
friendly
fashion
on
her
account
and
shares
on
Instagram with
her
followers
from
her
country
and
beyond.
Loves
beautiful
pictures
of
bears.
What story should the organization tell?
What channels?
80. Exercise:
Think
and
Write
• Write
down
your
objectives
and
make
them
measurable
• Describe
the
target
audiences
that
you
want
to
reach
through
digital
• Write
one-‐persona
based
on
what
you
know
about
your
audience
86. Digital
Content
Best
Practices
• Content
themes
and
stories
resonate
with
your
audience
personas
and
support
measurable
goals
•Content
is
shared
across
channels
and
optimized
for
different
social
media
channels
• Different
Formats:
Video,
Photo,
Text
• Disciplined
work
flow
to
plan,
create,
curate,
share
and
measure
87. THE
PLANNING
WORK
FLOW
SCHEDULING
&
ORGANIZING
Who,
What,
When,
Channel
THEME
DISCOVERY
Make
a
high
level
plan
RESEARCH
&
BRAINSTORMING
What
content
do
personas
want
to
consume?
88. Content
Themes
• Behind
the
scenes
at
your
organization
• Stories
of
impact
about
the
target
audience
• Showcase
programs
or
services
• Fun
or
inspiring
stories
or
content
• Educational
or
practical
tips
• Industry
or
local
news,
breaking
news,
news
jacking
• Research,
data,
policy
information
• Curate
content
useful
to
your
audience
• User-‐generated
content
92. Exercise:
Think &
Write &
Share Pair
● Identify
content
theme.
Brainstorm
some
ideas
about
your
NGO
would
share
a
story
related
to
that
theme
that
resonates
with
your
target
audience.
❏Behind
the
scenes
at
your
organization
❏Stories
of
impact
about
the
target
audience
❏Showcase
programs
or
services
❏Fun
or
inspiring
stories
or
content
❏Educational
or
practical
tips
❏Industry
or
local
news,
breaking
news,
news
jacking
❏Research,
data,
policy
information
❏Curate
content
useful
to
your
audience
❏User-‐generated
content
102. Pick
the
Best
Channels
to
Reach
Your
Audience
● Optimize
the
2-‐3
most
important
social
platforms
first
● Optimize
for
multiple
screens
● Right
size
to
your
capacity
● Experiment
with
adding
niche
or
experimental
channels,
with
small
pilot
first
to
learn
and
incrementally
investing
based
on
results
● Repurpose
and
recycle
content
creatively
across
channels
● Measure,
learn,
improve
103. ● Complete your FB profile, prioritized
in algorithm
● Experiment with post length: Short
copy could work well for clicks,
whereas longer copy could work
better for engagement.
● Lead with a question in your post
● Use bullet point lists
● Add a pull quote from your content
● Include an emoji or two
● Tag other pages/users
● Share content via messenger
● Images work well on Facebook, ideal
size 1,200 x 630 pixels or use Canva
● Video, video, video! Experiment
Facebook Live
114. How
To
Get
Started
1. What
moment
of
impact
will
you
live
stream?
2. Create
a
simple
template
for
the
broadcast
3. Respond
to
commenters
4. Tell
people
WHEN
you
are
going
live
and
promote
in
advance
5. Track
your
CTAs
6. Thank
supporters
in
a
separate
post
with
a
link
to
the
video
and
Call
to
Action
115. Exercise:
Think,
Write,
and
Share
● How
can
you
share
your
story/content
as
a
Facebook
live
event
or
a
video?
Think
about
your
goal
and
your
audience.
116. ● 2016 - One Billion Users
● Bots - automated
responses
● Early adopter stage for
NGOS
117. 1
Climate
Reality
https://www.facebook.com/climatereality/
2
Anne
Frank
House
https://www.facebook.com/annefrankhouse/
3
National
Geographic
https://www.facebook.com/NatGeoGenius/
4
Mission/USA
(Pope)
https://www.messenger.com/t/MissioUSA
119. Redefining
Brand
Ambassadors
for
Digital
• Any
stakeholder
who
is
passionate
about
your
organization
– Staff,
Board,
and
Supporters
• Shares
information
about
your
organization
on
social
channels
• Asks
their
online
social
networks
to
support
to
the
organization.
Digital Brand
Ambassadors
120. Social
Media
Ambassador
Programs
Staff/Board
“Insiders”
Supporters
“Outsiders”
Organizational Campaign
121. Human
Rights
Watch:
Organizational
– Employee
Engagement
• Goal:
Supports
Program
and
Fundraising
Campaigns
• Leverage
individual
networks
of
over
200
staff
members
on
Twitter
• Social
media
policy
encourages
all
staff
to
participate
as
personal
brands
• Provide
training
and
support,
with
social
media
manager
providing
support
• Internal
coordination
via
listserv
• Provides
value
to
staff
for
content
curation
and
media
relations
135. Provide
A
Communications
Toolkit
with
Basics
• Overview
of
organization
and
campaign
• Talking
points
• Brand
and
Staff
social
media
accounts
• Hashtags
• Sample
FB
Updates
• Sample
Tweets
• Sample
LinkedIn
Updates
• Visual
Content
for
different
channels,
different
campaign
messages
• List
of
collateral
materials
online
– logos,
important
links,
etc.