This document provides guidance for non-profit volunteers on managing their social reputation online. It discusses establishing an online presence on sites like LinkedIn and Facebook, monitoring what others say online, and following best practices such as building relationships, engaging audiences, and acting fast while avoiding inappropriate posts. The goal is to help non-profits and their volunteers create a positive online presence that improves their reputation and supports the organization's mission.

1. Social Reputation:Managing your Online PresenceWhat Online Impressions are You Creating for Yourself and Your Company?Worksheet1

2. Presented by: Viveka von RosenSuccessful entrepreneur, a nationally renowned IA Certified LinkedIn expert & trainer.

3. Founder of LinkedIntoBusiness and Smart Blonde Media

4. SM Master for ABCN, Senior Partner at LinkedStrategies.com Principal Social Media Consultant for Servana.com, Trainer for LCWC, Certified Social Media and International Social Media.

5. Strongly believes that giving is a best business practice and is passionate about meeting new people and supporting them in their passions and purpose. Mission Statement: Linking people to their potential using social media strategies.Contact Information:viveka@LinkedIntoBusiness.comvivekavr@gmail.comwww.linkedin.com/in/LinkedInExpertwww.twitter.com/LinkedInExpertwww.facebook.com/linkedinexperttrainingwww.linkedintobusiness.com970-481-8916Presentation: http://www.slideshare.net/LinkedInExpert/social-reputation-united-way 2© Copyright Linked Into Business - All Rights Reserved

6. Learning ObjectivesWhat is Social Media and Isn’t It a Fad?Common Misperceptions of Social MediaSocial Media DemandsWho does Google Say You Are?Social Reputation – Who’s in Control?Getting Started (or Cleaning Up)Branding – Who are You?Best PracticesMonitoring Tools33© Copyright Linked Into Business - All Rights Reserved

7. What is Social Media?User generated content that widens your sphere of connections and influence.

8. A free tool allowing you to provide, share and receive information with a targeted audience OR the world.

9. An engagement with online communities to generate exposure, and the opportunity to position yourself or your company.Janna Anderson of Pew Research writes:The social benefits of internet use will far outweigh the negatives over the next decade….email, social networks, and other online tools offer ‘low-friction’ opportunities to create, enhance, and rediscover social ties that make a difference in people’s lives….The internet lowers traditional communications constraints of cost, geography, and time; and it supports the type of open information sharing that brings people together. i.e. IT’S CHEAP AND EASY!4© Copyright Linked Into Business - All Rights Reserved

10. Social Media MisperceptionsTwitter (is a waste of time)Facebook (is only for friends and family)LinkedIn (is for professionals or B2B or jobseekers only)Other? (I just don’t have the time)Key Factors of Social Media GrowthDesire for ConnectionNeed to be heardQuest for authenticityEase of use & low barriers to entry (Free! )Social contact for the introvertAccess to INFO Job search potential 5© Copyright Linked Into Business - All Rights Reserved

11. Social Media Strategy:Create Connections

12. Create Relationships

13. Create Trust

14. Create Community ExposureSocial Media DemandsTransparencyImmediacyCommitmentRelationshipsAuthenticityIntegritySocial Reputation: What you say about yourself, and what others say about you.You can’t bury your head in the sand anymore. Even if you are not ON Social Media – you (or NPO) is showing up IN Social Media“As information shrinks our world, it will become easier for one’s misdeeds to return to them or for outbursts of regrettable behavior to be reported and shared…For better or worse, technology makes the citizenry its own Big Brother. Some will welcome this as transparency; others will feel oppressed.” -Stuart Schechter, a researcher for Microsoft© Copyright Linked Into Business - All Rights Reserved

15. Social Media ROIOver 300,000 businesses have a presence on Facebook and roughly a 1/3 of these are small businesses.