You dream of a strong, vibrant community and have a sense of how to make it happen. But how can you rally the funds you need to connect your vision to action? Darian Rodriguez Heyman, former Craigslist Foundation E.D. and author of the newly-released handbook Nonprofit Fundraising 101, shares practical, successful, and tactical solutions that can and will help you get dollars in the door.

1. Seven Strategic Fundraising Tips
for Your Nonprofit
With Darian Rodriguez Heyman, author of the newly-released handbook Nonprofit Fundraising 101
January 20, 2016

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Presenters
Assisting with chat: Ale Bezdikian, TechSoup
Darian Rodriguez Heyman
Author of the
newly-released handbook
Nonprofit Fundraising 101
Susan Hope Bard
Online Training Producer
TechSoup

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Objectives
• Share practical and tactical solutions that can help you
with your nonprofit’s fundraising
• Discuss concrete tips and tools for individual giving,
foundation grants, corporate sponsorship, and online
campaigns
• Identify at least one idea that you can easily put to work
with the expectation of increasing fundraising results
• Answer your questions!

6. 6
About TechSoup

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Where Are
You?
We Are Here
7

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The Need Is Global – And So Are We
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Countries Served TechSoup Partner Location NetSquared Local Group

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www.TechSoup.Global

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Our Impact
Together, we build a stronger, more resilient civil society.
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greater good
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11. Top Seven
Fundraising Tips
Darian Rodriguez Heyman
Da r ian@Da r ianH eyman.co m

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Essential Resources, Tools, and Hard-Earned
Wisdom from Fifty Leading Experts
Edited by Darian Rodriguez Heyman
@ D H E Y M A N
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13. Tip 1: Get Your B o a r d Engaged
• Set t h e Vision
& Expectations
– Board M a t r i x
– Board
Member
Agreement

14. B o a r d M a t r i x

15. B o a r d Member Agreement

16. Why D o n ’ t M o r e
NGOs Write G r a n t s ?

17. Tip 2: Never Submit a
C o l d G r a n t

18. • Warm i t Up:
– Secure an Invitation
– The Pasta Test
• Programs &
Positioning
Tip 2: Never Submit a
C o l d G r a n t

19. – Dol l ar Amount
– Deadline
– Jedi Mind Trick
Tip 2: Never Submit a
C o l d G r a n t

20. The # 1 Reason Why
People D o n ’ t Give…
Hank Rosso

21. The # 1 Reason Why
People D o n ’ t Give…
Is Because They’re N o t Asked.

22. Tip 3: Make Specific,
D i r e c t Asks
• Appreciative Inquiry
• Contextualized Pitch
• Listen f o r Resonance
• A Specific, D i r e c t Ask
• Wait f o r Their Response

23. Tip 4: Map Donations t o Impact
• Think Incrementally

24. “People D o n ’ t Give To You,
They Give Through You”

25. @ D H E Y M A N
Donate I
OR Help Raise Money
DONATE $ 50 OR MORE
Buys 10 usedtextbooks
0 Donors · Donate Now!
DONATE $100 OR MORE
Allows one student to apply to
college
0 Donors • Donate Now!
DONATE $250 OR MORE
Provides students drinking water
for one year
0 Donors • Donate Now!
DONATE $ 500 OR MORE
Sponsors one child through
graduation
0 Donors · Donate Now!
DONATE $1,000 OR MORE
Lets students > 5 miles away take
a bus
0 Donors • Donate Now!

26. Tip 5: Make Your
Donation B u t t o n Shine

27. 3 Tweaks:
– Donate
–
Def aul t s
– Impact

28. Tip 6: Make Online
Donating Easy

29. Tip 6: Make Online Donating
Easy

30. Tip 6: Make Online
Donating Easy

31. INGREDIENTS FOR ORGANIZING
Tip 6: Make Online
Donating Easy

32. Tip 7: Apply f o r a Googl e G r a n t

33. • $10K/Month o f Free
Go o g le AdWords
• $2/Click Limit
• Embrace “ L o n g Tail”
Keywords
• Increase Website Tr a ff i c
Tip 7: Apply f o r a Googl e G r a n t

34. We’re A l l in This Together
Da r ian@Da r ianH eyman.co m
(415) 6 3 7 - 5 0 6 2

35. D o n ’ t Be A f r a i d
t o Dream

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Learn and Share!
Chat in one thing that you
learned in today’s webinar or will
try to implement.
Will you share this information
with your colleagues and within
your network?

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Upcoming Webinars and Events
1/21 Grantseeking Trends: Who Gets Funding
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