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Top 5 Social Media Tactics Every School Should Implement
The document outlines the top five social media tactics that schools should adopt, emphasizing the importance of focusing on three main platforms: blog, Facebook, and Twitter. It discusses measuring social media effectiveness and suggests creating engaging content while monitoring relevant online discussions about the organization. Additionally, it includes best practice tips for Facebook publishing to enhance audience engagement.
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Top 5 Social Media Tactics Every School Should Implement
- 1. TOP 5 SOCIALMEDIA TACTICS EVERY SCHOOL SHOULD IMPLEMENT What one social media question T would you like answered today? Let us know here: http://bit.ly/schoolsOut 7/3/2012 1
- 2. YOUR HOST FORTODAY Frank Barry Internet Strategy,Blackbaud @franswaa #BBSOCIAL 7/3/2012 2
- 3. SATE OF THEINDUSTRY: NONPROFIT SOCIAL MEDIA 7/3/2012 3
- 4. FACEBOOK UP 30% DOWNLOAD THE REPORT TODAY TWITTER UP 81% www.NonprofitSocialNetworkSurvey.com 9 OUT OF 10 NONPROFITS ARE ON FACEBOOK Get the INFOGRAPHIC also … http://bit.ly/npsocial 7/3/2012 4
- 5. STAFFING? STAFFING ON THE RISE 75% of nonprofit organizations have ¼ or less of an FTE. 75% OF NONPROFITS ALLOCATE ½ FTE 7/3/2012 5
- 6. FUNDING GROWS BUT 43% OF NONPROFITS ALLOCATE $0 TO SOCIAL 7/3/2012 6
- 7. FUNDRAISING STILL LACKING NOTMANY HAVE RAISED OVER $10K THROUGH SOCIAL 7/3/2012 7
- 8. TOP 3 FACTORSFOR SUCCESS Strategy. Priority. Staffing. Strategy Prioritization Staffing 7/3/2012 8
- 9. TOP 5 SOCIALMEDIA TACTICS FOR INDEPENDENT SCHOOLS 7/3/2012 9
- 10. STICK TO 3 PLATFORMS BLOG / FACEBOOK / TWITTER 7/3/2012 10
- 11. WHICH SOCIAL NETWORKS? Focus time on Facebook and Twitter. Use Others to support efforts. 7/3/2012 11
- 12. NARROW IT DOWN TO 2 S E E S M I C / B I T. LY 7/3/2012 12
- 13. BIT.LY http://bit.ly 7/3/2012 13
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- 16. SEESMIC http://seesmic.com 7/3/2012 16
- 17. SEESMIC :: MOBILE,DESKTOP, WEB 7/3/2012 17
- 18. SEESMIC :: BIT.LYINTEGRATION 7/3/2012 18
- 19. SEESMIC :: MANAGEEVERYTHING 7/3/2012 19
- 20. SEESMIC :: MANAGEFACEBOOK 7/3/2012 20
- 21. SEESMIC :: MANAGETWITTER 7/3/2012 21
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- 23. SEESMIC :: EASILYADD A LINK 7/3/2012 23
- 24. SEESMIC :: EASILYADD A PICTURE 7/3/2012 24
- 25. SEESMIC :: EASILYSCHEDULE UPDATES 7/3/2012 25
- 26. FOLLOW A 3 STEP PROCESS C R E AT E / S H O RT E N / S H A R E 7/3/2012 26
- 27. FOLLOW A 3STEP PROCESS Create Shorten Share 7/3/2012 27
- 28. MEASURE AND ANALYZE U S I N G G O O G L E A N A LY T I C S 7/3/2012 28
- 29. SETUP http://gaconfig.com/google-analytics-url-builder/ • Campaign Landing Page >http://www.yourdomain.com/campaign • Email https://www.blackbaud.com/k-12/schools-out-for- summer?utm_source=BlackbaudList&utm_medium=email&utm_campaign=k12- schoolsout&utm_content=Fundraising • Facebook https://www.blackbaud.com/k-12/schools-out-for- summer?utm_source=Facebook&utm_medium=social&utm_campaign=k12- schoolsout&utm_content=Fundraising • Twitter https://www.blackbaud.com/k-12/schools-out-for- summer?utm_source=Twitter&utm_medium=social&utm_campaign=k12- schoolsout&utm_content=Fundraising • Blog https://www.blackbaud.com/k-12/schools-out-for- summer?utm_source=Netwits&utm_medium=blog&utm_campaign=k12-schoolsout&utm_content=Fundraising • Website Home Page https://www.blackbaud.com/k-12/schools-out-for- summer?utm_source=Blackbaud&utm_medium=website&utm_campaign=k12- schoolsout&utm_content=Fundraising • Print Piece https://www.blackbaud.com/k-12/schools-out-for- summer?utm_source=ConfBrochure&utm_medium=print&utm_campaign=k12- schoolsout&utm_content=Fundraising 7/3/2012 29
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- 32. MONITOR THE SOCIAL WEB TURNING THE MEGAPHONE AROUND 7/3/2012 32
- 33. WHAT YOU SHOULDBE LISTENING FOR? • Organization Name • Events • Names of Key Staff • Keywords • Program Names • Local Content • Campaigns Names THE TOOLS YOU SHOULD BE USING • Search.twitter.com • BackTweets.com • SocialMention.com • Google Alerts • IceRocket.com • Social News Sites • BoardReader.com 7/3/2012 33
- 34. PULLING IT ALLTOGETHER IN IGOOGLE 7/3/2012 34
- 35. WORKSHOP: SOCIAL MEDIALISTENING VIEW& DOWNLOAD Slideshare.net/ChadNorman 7/3/2012 35
- 36. CREATE ENGAGING CONTENT W I T H O U T G R E AT C O N T E N T SOCIAL MEDIA IS USELESS 7/3/2012 36
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- 42. 10 BEST PRACTICETIPS FOR FACEBOOK PUBLISHING 1. Keep Your Posts Short 2. Post Photos, Videos and Quotes 3. Post Consistently 4. Ask for your Fans Opinions 5. Ask Questions (true/false, fill in the blank, yes/no, 6. Try Posting “Fill in the Blank” Posts 7. Give Fans Access to Exclusive Information 8. Reward your Fans with Deals and Perks 9. Be Timely 10.Localize your Posts if they are Relevant to a Specific Audience 7/3/2012 42
- 43. WE’VE GOT MORESOCIAL GOODNESS FOR YOU! 7/3/2012 43
- 44. Thank you! Let’s keep the conversation going… frank.barry@blackbaud.com twitter.com/franswaa Social Influencers Whitepaper Social Network Benchmark bit.ly/npoSocialArchetype Report bit.ly/npsocial 7/3/2012 44
- 45. Questions? www.NetWitsThinkTank.com 7/3/2012 45
Editor's Notes
- #2 Section header
- #11 No matter what you’re using social media for …You can focus in on 3 core platforms …
- #12 42% of the American population is on Facebook17 Million are on TwitterThere is no one-size-fits-all approach, but … if you are looking for simplicity/efficiency … Blog/website, facebook, twitter …Your Blog is your home base. It’s where you publish all your great content. Tell your story. Guide people when making appeals.Spend time building a strong community/network of supporters on Facebook (and Twitter).Use YouTube and Flicker for publish/share media that you share on your website and via social media.
- #13 No matter what you’re using social media for …You can simplify it down to 2 tools …
- #17 Free Online ToolAccess anywhere you have internetYour one stop shot for managing your social presence ..Monitoring, publishing, engaging
- #18 Access from anywhere in the world at any time you’d like
- #21 You can publish, comment and like all from this location
- #22 You can publish, respond, RT and interact all from this location- Follow lists- Monitor saved searches- Follow hashtags