Facebook for Schools - Learn tips and strategies to make your Facebook page one of the most effective tools for engaging families, students, alumni and faculty. From Setting up your page for success, to promoting posts, to measuring your success this presentation has what you need.
Covering Facebook for beginners using real-world case studies drawn from the nonprofit sector demonstrating how Facebook can be used to build community, increase engagement, fundraise and much more.
50 (More) Social Media Tactics for NonprofitsChad Norman
Presented at Blackbaud's 2010 Conference for Nonprofits in Washington DC, this presentation contains 50 ideas nonprofits can use in the social media programs. For another 50 tactics, check out the original at: http://slidesha.re/4eSZmt
With all the new technology, organizations have more ways then ever to communicate and reach donors online. This presentation will help participants sort through the different channels, share examples from leading nonprofits, and assist participants in determining which ways will be most effective for them — depending on their existing online communications, staff capacity, time, and budgets. The most popular social media tools will be highlighted and some of the latest statistics and demographics on social media use will be presented.
With more than one billion monthly active users on Facebook, and over 230 million monthly active users on Twitter, smart brand owners and marketers know there's more potential than ever to use social media to get their name out there, spread their content, and draw more people to there site.
As a non-profit organization, it is even more important to reach mission objectives to keep your organization alive, including fundraising, membership recruitment and retention, motivating volunteers and more.
In this engagement, we walk through how social media has made a huge impact in the nonprofit world and how you too can use these tools to aid your organization.
For complete write up:
Check out the full write up here: http://virtualvillagemedia.com/social-media-for-nonprofits-with-techsoup-global/#.VWYMBOfVFek
Content Marketing for Associations and Non-ProfitsJoe Pulizzi
Presentation given by Joe Pulizzi of the Content Marketing Institute on how Associations can develop a strategic vision to their content marketing in all channels. Includes both content strategy setup and tactical distribution tips.
Presented at the Social Marketing course, Lugano, October 13, 2008. Social Media could be used for promoting social marketing campaigns. In the Web 2.0 it is important to understand WHAT tools use and HOW use them for reaching important goals. What about behavior change? There are lots of opportunities for research out there.
Define, Design, Measure: Ramping Up Your Facebook PageDebra Askanase
How Facebook looks at engagement through Edgerank, the latest research on how to design Facebook posts and actions for highest engagement, best practices for higher return on engagement, measuring ROE, and two case studies.
You’ve created a social media strategy, you’ve determined how to measure your success, and you’ve written your first tweet. Now what? Libby Hall of Flint Interactive gives examples of interactive content that enchants your customers, contests and promotions to grow your fan base, and using listening and measurement tools to build on what works and modify what doesn’t. Question? Conact @FlintGroup
Covering Facebook for beginners using real-world case studies drawn from the nonprofit sector demonstrating how Facebook can be used to build community, increase engagement, fundraise and much more.
50 (More) Social Media Tactics for NonprofitsChad Norman
Presented at Blackbaud's 2010 Conference for Nonprofits in Washington DC, this presentation contains 50 ideas nonprofits can use in the social media programs. For another 50 tactics, check out the original at: http://slidesha.re/4eSZmt
With all the new technology, organizations have more ways then ever to communicate and reach donors online. This presentation will help participants sort through the different channels, share examples from leading nonprofits, and assist participants in determining which ways will be most effective for them — depending on their existing online communications, staff capacity, time, and budgets. The most popular social media tools will be highlighted and some of the latest statistics and demographics on social media use will be presented.
With more than one billion monthly active users on Facebook, and over 230 million monthly active users on Twitter, smart brand owners and marketers know there's more potential than ever to use social media to get their name out there, spread their content, and draw more people to there site.
As a non-profit organization, it is even more important to reach mission objectives to keep your organization alive, including fundraising, membership recruitment and retention, motivating volunteers and more.
In this engagement, we walk through how social media has made a huge impact in the nonprofit world and how you too can use these tools to aid your organization.
For complete write up:
Check out the full write up here: http://virtualvillagemedia.com/social-media-for-nonprofits-with-techsoup-global/#.VWYMBOfVFek
Content Marketing for Associations and Non-ProfitsJoe Pulizzi
Presentation given by Joe Pulizzi of the Content Marketing Institute on how Associations can develop a strategic vision to their content marketing in all channels. Includes both content strategy setup and tactical distribution tips.
Presented at the Social Marketing course, Lugano, October 13, 2008. Social Media could be used for promoting social marketing campaigns. In the Web 2.0 it is important to understand WHAT tools use and HOW use them for reaching important goals. What about behavior change? There are lots of opportunities for research out there.
Define, Design, Measure: Ramping Up Your Facebook PageDebra Askanase
How Facebook looks at engagement through Edgerank, the latest research on how to design Facebook posts and actions for highest engagement, best practices for higher return on engagement, measuring ROE, and two case studies.
You’ve created a social media strategy, you’ve determined how to measure your success, and you’ve written your first tweet. Now what? Libby Hall of Flint Interactive gives examples of interactive content that enchants your customers, contests and promotions to grow your fan base, and using listening and measurement tools to build on what works and modify what doesn’t. Question? Conact @FlintGroup
Presentation to business owners on using Facebook and Linkedin for businesses. Covers Facebook Pages, Groups, Places, Deals, and Linkedin Answers, Company Profiles, optimizing profiles, and Groups.
Developing an online fundraising campaign takes time to plan correctly, and must include essential social and planning features. This presentation outlines essential elements of a social media campaign, and uses the Tweetsgiving 2009 as the case study.
Integrating Social Media Into Business FunctionsDebra Askanase
Social media is not just for marketing and sales! Social media tools and platforms also offer businesses opportunities to increase ROI in the areas of human resources, training, customer service,and internal communications. This slide show offers specific examples of how companies are integrating social media into business functions. Please add your comments as well!
Where's the Return on Engagement? Measuring Social Media ROEDebra Askanase
This presentation looks at how to measure real social media engagement, and defines metrics that lead to ROE and metrics that actually measure activism based on ROE. We also look at what social media activities lead to the highest ROE and how to use that information to design your programs and social media implementation. Lastly, the presentation covers three ROE supportive case studies.
Blogging IS a Strategy. Blogging should be relevant, targeted and strategic for your organization, and should move an organization closer towards meeting its goals. This fun, lively presentation highlights how to develop a blogging strategy, with examples of strategic blog posts from several nonprofit organizations.
The Next Wave: Emerging Trends in Nonprofit Social Media MarketingBloomerang
https://bloomerang.co/resources/webinars/
Julia Campbell will provide a framework for evaluating the best platforms for your unique organization, as well as ideas for creating great social media content your audience will love.
These are the slides from Amy Sample Ward's session at PMDMC on July 15th, 2011, in Pittsburgh. The session was the first in a 4-part social media intensive track at the conference. For more information, visit http://amysampleward.org and http://nten.org
This presentation walks you through the process of creating a social media strategy for any organization with limited resources. Learn how to best leverage your time spent on social media outreach and achieve your organization's goals.
Social Media for Schools: 22+ Ways to Stay Connected with Your Alumni on Face...frank barry
Social Media for Schools: 22+ Ways to Stay Connected with Your Alumni on Facebook. If you're looking to connect with your Schools Alumni on Facebook then you've found the right resources. Learn tactics that will help youget more likes, increase Facebook EdgeRank and create posts that go "viral".
Presentation to business owners on using Facebook and Linkedin for businesses. Covers Facebook Pages, Groups, Places, Deals, and Linkedin Answers, Company Profiles, optimizing profiles, and Groups.
Developing an online fundraising campaign takes time to plan correctly, and must include essential social and planning features. This presentation outlines essential elements of a social media campaign, and uses the Tweetsgiving 2009 as the case study.
Integrating Social Media Into Business FunctionsDebra Askanase
Social media is not just for marketing and sales! Social media tools and platforms also offer businesses opportunities to increase ROI in the areas of human resources, training, customer service,and internal communications. This slide show offers specific examples of how companies are integrating social media into business functions. Please add your comments as well!
Where's the Return on Engagement? Measuring Social Media ROEDebra Askanase
This presentation looks at how to measure real social media engagement, and defines metrics that lead to ROE and metrics that actually measure activism based on ROE. We also look at what social media activities lead to the highest ROE and how to use that information to design your programs and social media implementation. Lastly, the presentation covers three ROE supportive case studies.
Blogging IS a Strategy. Blogging should be relevant, targeted and strategic for your organization, and should move an organization closer towards meeting its goals. This fun, lively presentation highlights how to develop a blogging strategy, with examples of strategic blog posts from several nonprofit organizations.
The Next Wave: Emerging Trends in Nonprofit Social Media MarketingBloomerang
https://bloomerang.co/resources/webinars/
Julia Campbell will provide a framework for evaluating the best platforms for your unique organization, as well as ideas for creating great social media content your audience will love.
These are the slides from Amy Sample Ward's session at PMDMC on July 15th, 2011, in Pittsburgh. The session was the first in a 4-part social media intensive track at the conference. For more information, visit http://amysampleward.org and http://nten.org
This presentation walks you through the process of creating a social media strategy for any organization with limited resources. Learn how to best leverage your time spent on social media outreach and achieve your organization's goals.
Social Media for Schools: 22+ Ways to Stay Connected with Your Alumni on Face...frank barry
Social Media for Schools: 22+ Ways to Stay Connected with Your Alumni on Facebook. If you're looking to connect with your Schools Alumni on Facebook then you've found the right resources. Learn tactics that will help youget more likes, increase Facebook EdgeRank and create posts that go "viral".
Curveballs and Cartwheels: Staying ahead in a Social MarketplaceJennifer Zick
Social media doesn’t stand still, and neither should your social marketing program. Join us for a dynamic panel conversation, led by Jennifer Zick, Senior Director of Marketing for Magnet 360 and President of the Business Marketing Association of Minnesota.
Hear from a diverse group of thought leaders representing B2B and B2C expertise, as we discuss the very latest in social media opportunities, challenges, and best practices, including:
Similarities and nuances in social media programs across industries and business models;
The importance of staying nimble to stay competitive;
The role of mobile in delivering a truly integrated customer experience;
Social platform integration for consistent brand and user experience;
Sustainable social programs that integrate sales and marketing teams and activities.
Panelists Include:
Jen Boyles, Social Strategy Director, OLSON
Rebecca Gutierrez, Social Product Marketing Manager and Cartwheel Marketing Lead at Target
Mike O'Neil, Founder & President Integrated Alliances (Forbes & Linkedin top 50)
Erik Odland, Web Strategy Marketing Manager, Cargill
Presentation given at the Berkeley WAG group on 2_4_15. Covering a variety of strategies and best practices for small businesses to leverage/optimize social media, blogging, online selling, Yelp, and other digital strategies.
Facebook is a great social platform for marketing business initiatives – including non-profit initiatives. The challenge is getting noticed, creating an engaging community, and leveraging the platform to broaden your marketing reach. In this workshop you will learn strategies to help you build engagement within your Facebook Page, encourage comments, Likes and shares, learn to manage and develop effective content within your community, and attract more likes. This workshop will teach you how to become a Power Facebook Marketer.
Takeaways
• Key tips to build engagement with your community
• Strategies to attract more Likes, Shares & Comments
• Strategies to effectively market your non-profit initiatives
Latest product marketing update from Facebook with a focus on Promoted Posts and how they may provide better results than sponsored stories - when trying to reach fans.
Are you looking to integrate Facebook with your nonprofit’s online presence and use Facebook to better connect with key constituents?
Register for this session and learn the following topics:
How do I get started on Facebook?
How do I get buy-and support from my board and executive team?
Understanding Facebook terminology: Likes, Friends, Subscribers, Apps, Timeline
Setting up your organization’s Facebook Timeline
Using Facebook to engage supporters
Facebook Case Study
Session aims:
Get your Facebook presence setup correctly the first time
Understand Facebook Timeline for brands
Engage with your existing supporters and use Facebook for peer-to-peer fundraising
Reach new supporters via a medium they are already using
Similar to Facebook for Schools: 5 Strategies for Success (20)
How to Create an Awesome Infographic for your School frank barry
Creating infographics can be tricky. In this presentation you'll learn 7 things to help you create an awesome infographic. From following the data to crafting your story, it's all covered.
by @franswaa | Blackbaud
The State of Online Engagement - Online Fundraising and Marketing for Nonprofitsfrank barry
The State of Online Engagement explores media and giving habits of four different generations while also shedding light on how technology and communications are evolving. Gain valuable insights into connecting with your nonprofit supporters and engaging with them in meaningful ways that drive action.
by franswaa | Blackbaud
6 Steps to a Well-Measured Social Fundraising Campaign by @Kanterfrank barry
npEXPERTS from around the nonprofit sector have joined forces to bring you battle proven fundraising ideas and marketing tips. For the next few weeks you'll have the opportunity to listen to each of the nonprofit experts live.
by Beth Kanter | @kanter
How to be More Relevant in Donors Livesfrank barry
npEXPERTS from around the nonprofit sector have joined forces to bring you battle proven fundraising ideas and marketing tips. For the next few weeks you'll have the opportunity to listen to each of the nonprofit experts live.
by Kivi Leroux Miller, NonprofitMarketingGuide.com
@franswaa
Surefire Ways Social Media Can Create Social Changefrank barry
npEXPERTS from around the nonprofit sector have joined forces to bring you battle proven fundraising ideas and marketing tips. For the next few weeks you'll have the opportunity to listen to each of the nonprofit experts live.
Nonprofits + Internet = People Inspiring Peoplefrank barry
npEXPERTS from around the nonprofit sector have joined forces to bring you battle proven fundraising ideas and marketing tips. For the next few weeks you'll have the opportunity to listen to each of the nonprofit experts live. Join us for as many live webinars as you have time to attend. We promise that you will not be disappointed!
Fundraising in 2012. Half of the American population is active on Facebook, but is that the right channel to promote your nonprofit? Twitter has over 145 million users, but what type of content should you be posting? With so many new fundraising channels, how do you combine the old with the new? Join industry Internet thought leader, Frank Barry, to find out what is REALLY HOT and REALLY NOT when it comes to fundraising.
Top 5 Social Media Tactics Every School Should Implementfrank barry
Top 5 Social Media Tactics Every School Should Implement. If you're looking to start or improve your social media efforts at your schools then these 5 Social Media Tactics are for you. You'll walk away with great tips and tactics for effective social media use.
2012 Nonprofit Social Networking Benchmark Reportfrank barry
Blackbaud, NTEN and Common Knowledge just released the fourth annual 2012 Nonprofit Social Networking Benchmark Report. We learned a lot of things, but one prevailing theme stood out - despite limited budgets and staffing, nonprofits continue to find great value in their fast-growing social networks.
Social Media Strategies and Tactics for Fundraisingfrank barry
Learn the key to raising money online using social media, the tools and techniques you need to successfully execute social fundraising campaigns, and how to focus on long term donor cultivation - Social CRM.
Build your digital presence by focusing on the big 3frank barry
Search Engine Optimization (SEO), Email Communication and Social media each play a pivotal role in building and maintaining a a well rounded and significant digital presence for your non-profit. This presentation looks at the key building blocks and equips you with actionable insights that you can put into practice today.
Donor Engagement Through Social Media !frank barry
Does your organization’s current fundraising plan include cultivating supporter relationships, building cause awareness, boosting online fundraising, or connecting with new supporters? Social media can help support all of those objectives.
Tools and Techniques to Make Your Content More Interactivefrank barry
Learn more about the emerging tools, technologies and techniques being used on the social web to increase the interactivity and sharability of your content.
Using some real world use cases we'll cover nonprofits blogging basics as well as tips, strategies and best practices to help you start blogging or improve what you're already doing.
Well cover Twitter for beginners using real-world case studies drawn from the nonprofit and commercial sectors Demonstrating how Twitter can be used to build community, increase engagement, fundraise and much more.
JMeter webinar - integration with InfluxDB and GrafanaRTTS
Watch this recorded webinar about real-time monitoring of application performance. See how to integrate Apache JMeter, the open-source leader in performance testing, with InfluxDB, the open-source time-series database, and Grafana, the open-source analytics and visualization application.
In this webinar, we will review the benefits of leveraging InfluxDB and Grafana when executing load tests and demonstrate how these tools are used to visualize performance metrics.
Length: 30 minutes
Session Overview
-------------------------------------------
During this webinar, we will cover the following topics while demonstrating the integrations of JMeter, InfluxDB and Grafana:
- What out-of-the-box solutions are available for real-time monitoring JMeter tests?
- What are the benefits of integrating InfluxDB and Grafana into the load testing stack?
- Which features are provided by Grafana?
- Demonstration of InfluxDB and Grafana using a practice web application
To view the webinar recording, go to:
https://www.rttsweb.com/jmeter-integration-webinar
Connector Corner: Automate dynamic content and events by pushing a buttonDianaGray10
Here is something new! In our next Connector Corner webinar, we will demonstrate how you can use a single workflow to:
Create a campaign using Mailchimp with merge tags/fields
Send an interactive Slack channel message (using buttons)
Have the message received by managers and peers along with a test email for review
But there’s more:
In a second workflow supporting the same use case, you’ll see:
Your campaign sent to target colleagues for approval
If the “Approve” button is clicked, a Jira/Zendesk ticket is created for the marketing design team
But—if the “Reject” button is pushed, colleagues will be alerted via Slack message
Join us to learn more about this new, human-in-the-loop capability, brought to you by Integration Service connectors.
And...
Speakers:
Akshay Agnihotri, Product Manager
Charlie Greenberg, Host
Encryption in Microsoft 365 - ExpertsLive Netherlands 2024Albert Hoitingh
In this session I delve into the encryption technology used in Microsoft 365 and Microsoft Purview. Including the concepts of Customer Key and Double Key Encryption.
UiPath Test Automation using UiPath Test Suite series, part 4DianaGray10
Welcome to UiPath Test Automation using UiPath Test Suite series part 4. In this session, we will cover Test Manager overview along with SAP heatmap.
The UiPath Test Manager overview with SAP heatmap webinar offers a concise yet comprehensive exploration of the role of a Test Manager within SAP environments, coupled with the utilization of heatmaps for effective testing strategies.
Participants will gain insights into the responsibilities, challenges, and best practices associated with test management in SAP projects. Additionally, the webinar delves into the significance of heatmaps as a visual aid for identifying testing priorities, areas of risk, and resource allocation within SAP landscapes. Through this session, attendees can expect to enhance their understanding of test management principles while learning practical approaches to optimize testing processes in SAP environments using heatmap visualization techniques
What will you get from this session?
1. Insights into SAP testing best practices
2. Heatmap utilization for testing
3. Optimization of testing processes
4. Demo
Topics covered:
Execution from the test manager
Orchestrator execution result
Defect reporting
SAP heatmap example with demo
Speaker:
Deepak Rai, Automation Practice Lead, Boundaryless Group and UiPath MVP
Essentials of Automations: Optimizing FME Workflows with ParametersSafe Software
Are you looking to streamline your workflows and boost your projects’ efficiency? Do you find yourself searching for ways to add flexibility and control over your FME workflows? If so, you’re in the right place.
Join us for an insightful dive into the world of FME parameters, a critical element in optimizing workflow efficiency. This webinar marks the beginning of our three-part “Essentials of Automation” series. This first webinar is designed to equip you with the knowledge and skills to utilize parameters effectively: enhancing the flexibility, maintainability, and user control of your FME projects.
Here’s what you’ll gain:
- Essentials of FME Parameters: Understand the pivotal role of parameters, including Reader/Writer, Transformer, User, and FME Flow categories. Discover how they are the key to unlocking automation and optimization within your workflows.
- Practical Applications in FME Form: Delve into key user parameter types including choice, connections, and file URLs. Allow users to control how a workflow runs, making your workflows more reusable. Learn to import values and deliver the best user experience for your workflows while enhancing accuracy.
- Optimization Strategies in FME Flow: Explore the creation and strategic deployment of parameters in FME Flow, including the use of deployment and geometry parameters, to maximize workflow efficiency.
- Pro Tips for Success: Gain insights on parameterizing connections and leveraging new features like Conditional Visibility for clarity and simplicity.
We’ll wrap up with a glimpse into future webinars, followed by a Q&A session to address your specific questions surrounding this topic.
Don’t miss this opportunity to elevate your FME expertise and drive your projects to new heights of efficiency.
Epistemic Interaction - tuning interfaces to provide information for AI supportAlan Dix
Paper presented at SYNERGY workshop at AVI 2024, Genoa, Italy. 3rd June 2024
https://alandix.com/academic/papers/synergy2024-epistemic/
As machine learning integrates deeper into human-computer interactions, the concept of epistemic interaction emerges, aiming to refine these interactions to enhance system adaptability. This approach encourages minor, intentional adjustments in user behaviour to enrich the data available for system learning. This paper introduces epistemic interaction within the context of human-system communication, illustrating how deliberate interaction design can improve system understanding and adaptation. Through concrete examples, we demonstrate the potential of epistemic interaction to significantly advance human-computer interaction by leveraging intuitive human communication strategies to inform system design and functionality, offering a novel pathway for enriching user-system engagements.
LF Energy Webinar: Electrical Grid Modelling and Simulation Through PowSyBl -...DanBrown980551
Do you want to learn how to model and simulate an electrical network from scratch in under an hour?
Then welcome to this PowSyBl workshop, hosted by Rte, the French Transmission System Operator (TSO)!
During the webinar, you will discover the PowSyBl ecosystem as well as handle and study an electrical network through an interactive Python notebook.
PowSyBl is an open source project hosted by LF Energy, which offers a comprehensive set of features for electrical grid modelling and simulation. Among other advanced features, PowSyBl provides:
- A fully editable and extendable library for grid component modelling;
- Visualization tools to display your network;
- Grid simulation tools, such as power flows, security analyses (with or without remedial actions) and sensitivity analyses;
The framework is mostly written in Java, with a Python binding so that Python developers can access PowSyBl functionalities as well.
What you will learn during the webinar:
- For beginners: discover PowSyBl's functionalities through a quick general presentation and the notebook, without needing any expert coding skills;
- For advanced developers: master the skills to efficiently apply PowSyBl functionalities to your real-world scenarios.
Key Trends Shaping the Future of Infrastructure.pdfCheryl Hung
Keynote at DIGIT West Expo, Glasgow on 29 May 2024.
Cheryl Hung, ochery.com
Sr Director, Infrastructure Ecosystem, Arm.
The key trends across hardware, cloud and open-source; exploring how these areas are likely to mature and develop over the short and long-term, and then considering how organisations can position themselves to adapt and thrive.
UiPath Test Automation using UiPath Test Suite series, part 3DianaGray10
Welcome to UiPath Test Automation using UiPath Test Suite series part 3. In this session, we will cover desktop automation along with UI automation.
Topics covered:
UI automation Introduction,
UI automation Sample
Desktop automation flow
Pradeep Chinnala, Senior Consultant Automation Developer @WonderBotz and UiPath MVP
Deepak Rai, Automation Practice Lead, Boundaryless Group and UiPath MVP
How world-class product teams are winning in the AI era by CEO and Founder, P...
Facebook for Schools: 5 Strategies for Success
1. HOW AND WHY YOUR SCHOOL
SHOULD BE USING FACEBOOK
T
www.Blackbaud.com/k12
7/16/2012 1
2. YOUR HOST FOR TODAY
Frank Barry
Internet Strategy,Blackbaud
@franswaa
#BBSOCIAL
7/16/2012 2
3. WHY FACEBOOK?
Think of your Facebook page as an
extension of your website. A lot of the
same principals apply.
7/16/2012 3
4. WHY FACEBOOK?
Facebook:
• 901M mo. active users
• 526M daily active users
• 398M use Facebook 6 of
7 days a week
Nonprofits:
• 98% on Facebook
• Avg. Com. size of 8k+
• 30% Growth YoY
Grab Report >http://bit.ly/npsocial
7/16/2012 4
5. SET UP YOUR FACEBOOK
PAGE FOR SUCCESS
Think of your Facebook page as an
extension of your website. A lot of the
same principals apply.
7/16/2012 5
6. MAKE THE MOST OF YOUR COVER PHOTO
Your Facebook cover photo is prime real estate. Think about
it like you would that area on your main website. Use that
area to communicate your brand, culture, values and mission
in a compelling way. You’ve got 2 seconds to grab a the
attention your looking for.
7/16/2012 6
16. MAKE THE MOST OF YOUR COVER PHOTO
• Make sure the photo is high quality and sized correctly.
- Cover photo: 851 x 315
- Profile picture: 180 x180
• Make sure the photo communicates your brand, culture, mission,
values and history.
- Show off your campus
- Communicate your culture
- Highlight what you’re known for
- Include your students
- Show off landmarks
- Give parents an idea of the community they’ll be joining
7/16/2012 16
17. UPDATE YOUR ‘ABOUT’ PAGE
One of the first things a new visitor will do on your
page is check out your profile. Parents are your key
audience here. Make sure you take full advantage of
this area.
7/16/2012 17
22. UPDATE YOUR ‘ABOUT’ PAGE
• Tell your story (Don’t be too wordy, but get enough of the point across
so new visitors understand what you do)
• Add your mission statement
• Include links to your website and other social networks
• Make sure to include all your contact info (email, phone, etc)
• Include calls-to-action just like you might on your website
• Add milestones
• Enter your address w/ map
7/16/2012 22
23. FILL IN YOUR HISTORY AND BIG MILESTONES
Milestones give you the ability to tell people more about your
schools history. If you haven’t yet, think of at least five milestones
that help tell your story then hop over to Facebook and fill them
in. Use photos if possible.
7/16/2012 23
30. FILL IN YOUR HISTORY AND BIG MILESTONES
• Date when school was founded
• Significant accomplishments, awards, recognitions, etc
• Famous or well know students
• Launch of new programs, colleges/schools, community work, etc
• Significant sporting events
• Graduations
• New deans, principals, presidents, etc…
7/16/2012 30
31. SET UP A FEW APPS
Apps are Facebooks version of a call
to action. Use them to get your
Facebook page visitors to take
actions you want them to take.
7/16/2012 31
40. SET UP A FEW APPS
• Quick links to key resources
• News / Important info for students/families
• Social media policy
• Special offers, discounts, prizes, etc…
• Custom pages focused on what you know parents/students want
• Do your best to keep your branding consistent between the cover
photo and the app thumbnail images
- Thumbnail image for apps: 111 x 74
7/16/2012 40
41. GETTING THE MOST OUT OF YOUR FACEBOOK PAGE
Cover photo – make sure you
reflect your brand, use the right
size img and change frequently.
Profile pic– Keep it simple and
try to contrast your cover photo
so it stands out. 180 X 180.
About – Tell your story as quickly
and briefly as possible. Use Links
and get creative with the space.
Apps – Or better thought of as
your main Call-to-action buttons.
Keep consistent branding, make
them useful to visitors, use the
right size images. 111 X 74
dreamgrow.com >http://bit.ly/fb-cheat-sheet
7/16/2012 41
42. GET THE MOST OUT
OF YOUR POSTS
Before you can engage alumni on
Facebook you’ve got to build a
relationship with them. The best time
to do this is while they are a student.
7/16/2012 42
48. HIGHLIGHT YOUR BEST POSTS
Highlighting posts give you the opportunity to
make certain things stand out more than
others on your Facebook page.
7/16/2012 48
53. PROMOTE YOU BEST POSTS
Promoting posts give you the opportunity
to reach a much larger portion of your
Facebook fan base. You can easily see a
fifty percent increase.
7/16/2012 53
59. UTILIZE FACEBOOK
ANALYTICS / INSIGHTS
You should be tracking key metrics
for your Facebook page just like you
do for your main website. See what
works, what doesn’t and how you
can improve.
7/16/2012 59
61. SOME DEFINITIONS
• People Talking About This (PTAT) — The total number of people that have
engaged with your page, whether they ―liked‖ something, commented, shared
or answered a question. This assesses engagement beyond the old standards,
Likes and clicks.
• Friends of Fans –The aggregate number of friends all your fans have,
meaning that each post has the potential to reach these fans (since their ―Like‖
or comment will go on friends’ news feed, thus propagating your content).
• Reach — The total number of people who have seen content associated
with your page — this number offers a sense of how far your message has
traveled.
• Virality — The percentage of fans who saw a story from your Page and
interacted with it, either by ―liking,‖ commenting or sharing. Pay attention to
your virality percentage to assess engagement and tweak your content.
7/16/2012 61
63. PAY ATTENTION TO
YOUR FANS (A LOT)!
New brand pages make fan initiated
engagement take a back seat to
brand initiated engagement. Make
sure to actively monitor what your
fans are doing on your page.
7/16/2012 63
68. WRAPPING IT UP!
• Why Facebook?
• Setting up your Facebook page for success
- Get the most out of your cover photo
- Update your about page
- Fill in your history and milestones
- Set up a few Apps
• Get the most out of your posts
- Pinning
- Highlighting
- Promoting
• Utilize Facebook Insights
• Pay attention to your Fans
- Social proof
- Promoting fan content
7/16/2012 68
69. Thank you!
Let’s keep the conversation going…
frank.barry@blackbaud.com
twitter.com/franswaa
Social Influencers Whitepaper Social Network Benchmark
bit.ly/npoSocialArchetype Report bit.ly/npsocial
7/16/2012 69