The document provides advanced Twitter tips specifically for non-profits, emphasizing the importance of engaging with donors and members, tweeting regularly, and utilizing news and community events to boost communication. It encourages organizations to be authentic, to follow relevant hashtags, and to integrate their efforts across social media platforms. Key strategies include fundraising through Twitter and actively listening to audience feedback to improve messaging and outreach.

1. Advanced Twitter Tips- Non-Profits Edition Mande White www.FreeSocialMediaHelp.com

2. “ Suddenly, it seems as though all the world’s a-Twitter”

3. Relative of Instant Message (IM) Cousin of blog. Moment to moment updates of what they're doing or thinking in 140 characters or less. What are you doing?

4. Stats • 8,000,000 visitors to the website in February • 70% are new users • 10,000 new accounts created each day • Net result is 600% growth in 2008 Statistics are courtesy of HubSpot

6. Basics You Should Not Be Forgetting Get Started Follow Your Donors and Members Retweet (put (RT) in front of the tweet People love it, builds affection and loyalty Tweet at least 2-3x per week (build to 2-5 per day) Be Real Practice manners Follow those who follow you Thank People Provide Value…Don’t just create noise New information Blog posts (Twitterfeed) Call out Press Releases

8. Advanced Twitter Tips

9. 1. Use Speed to Your Advantage Capitalize on News/Holidays/Community Events Mobilization Internal/external Notify activists about latest developments News is spread via mobile phone Internal Communications Have ongoing conversation with members in a decentralized way. Use it to bring expertise from members or sympathizers Use to test out ideas, ask questions or brainstorm about next steps with constituency. Extra Organizational Activism Use it to partner with other organizations to spread news

10. 2. Magic #

11. 5 a day? What do I Tweet About? Several tweets a day from you can: Update those following you on projects status Tweet your fundraising and program events for those that cannot be there (play by play) Let others know of fundraising needs Keep grant makers updated with progress Quickly find volunteers Find others who would like to involved with your nonprofit

12. “ I went in thinking Twitter was a free way to push our message out. Big mistake. We learned to listen. We started winning once we let people decide on their own about our services.” Amy Worley, Manager [H&R] Block’s Twitter program,

13. 3. Fundraising You get to meet people allover the world that might be interested in your cause You get to hear what people are really thinking about a wide variety of issues. You can follow other fundraisers and get great real-time advice You can even promote traffic to your website or those of your friends. If you can figure out how to communicate in 140 characters or less…think how your fundraising writing will improve!

14. Tweetsgiving

15. 4. Google Alerts Setup Google Alerts for your twitter name Ex @mandewhite

16. 5. Hashtags Way to create or follow a stream on Twitter Ex: #fundraising Create Your Own Needs to be unique Follow hashtags Create a search on tweetdeck http://search.twitter.com http://twemes.com http://hashtags.org

17. #fundraising

18. 6. Twitter Clients TweetDeck Twirl Twitpic PingFM

20. 7. Tweet from Mobile Phone Twitter Mobile PocketTweets iTweet Hahlo 2.0 Twitterberry

21. 8. Integrate Feed your blog posts into Facebook and Twitter

22. Direct Message

23. Parting Thoughts…

24. Web 2.0 Donors are Different Vast majority are in 20’s & 30’s and very comfortable with Web 2.0 giving (widgets & apps) and quite often do not go back to Web 1.0 giving (your website) Interested in saving trees. Don’t send them print materials. 75% give email and appreciate email newsletter They give in smaller amounts, more often and to many non-profits they find on Facebook, MySpace, Twitter They want Public Thanks Thank You Wall comments and compliments.

25. Time + Energy = Results Give it 15 minutes a day. 5 morning 5 lunch 5 evening Gradually increase time as you get more comfortable Follow thought leaders-try replicate what they do

26. About Mande Follow me on Twitter @MandeWhite www.FreeSocialMediaHelp.com www.FreeSocialMediaHelp.com/blog/Presentations