Search Engine Optimization (SEO), Email Communication and Social media each play a pivotal role in building and maintaining a a well rounded and significant digital presence for your non-profit. This presentation looks at the key building blocks and equips you with actionable insights that you can put into practice today.
You've heard the buzz around how nonprofit organizations and corporations are using social media for social good. Now hear from the "real housewives of social media" who are driving successful online campaigns, as well as others who are helping lead the social media revolution.
Takeaways:
1. How organizations have used social media successfully to further socially conscious efforts
2. The top tips organizations should know when preparing to start using social media
3. Real-life case studies on using social media successfully to achieve nonprofit goals
Getting Strategic With Social Media: Approach, Integration and MeasurementJordan Viator Slabaugh
Many organizations are considering social media as a part of their marketing mix and looking for how to strategically approach this new area for their nonprofit’s needs. This presentation discusses how to define the right strategy for your organization, integrate with other marketing efforts, measure social media for ROI and shares examples of nonprofit social media campaigns.
Using some real world use cases we'll cover nonprofits blogging basics as well as tips, strategies and best practices to help you start blogging or improve what you're already doing.
Everything You Need to Know About Measuring Online Results But Were Afraid to...Steve MacLaughlin
This was presented at the 47th AFP International Conference on Fundraising. This session covers web, email, social media and multi-channel metrics and explain the whats, hows, and ways for measuring them successfully.
Nonprofit Social Media Learning Series - Marketing CommunicationChad Norman
Part I of the Nonprofit Social Media Learning Series: Marketing Communication was delivered at the 2011 Nonprofit Technology Conference on March 17th, 2011.
A Nonprofit's Guide to Event Fundraising AnalyticsJono Smith
This 18-page guide is designed to help event fundraisers move beyond only reporting the past and start using analytics to predict the future. A case study featuring the Komen Global Race for the Cure highlights how analytics helped formulate the steps the organization took to transform their highly attended event into a strong fundraising event.
Covering Facebook for beginners using real-world case studies drawn from the nonprofit sector demonstrating how Facebook can be used to build community, increase engagement, fundraise and much more.
It’s All In The Tools: Maximizing Your TeamRaiser Event Jon Cass
This document provides tips for maximizing fundraising events on TeamRaiser. It discusses customizing event registration and thank you pages using PageBuilder for more control. It also recommends using badges and milestone messages to recognize participant achievements. Additional tips include taking advantage of registration discounts and questions, improving email engagement through personalization and conditionals, and using reporting to analyze participant behavior and set goals. CSS customization and resources like the Convio Community are also mentioned for additional support.
You've heard the buzz around how nonprofit organizations and corporations are using social media for social good. Now hear from the "real housewives of social media" who are driving successful online campaigns, as well as others who are helping lead the social media revolution.
Takeaways:
1. How organizations have used social media successfully to further socially conscious efforts
2. The top tips organizations should know when preparing to start using social media
3. Real-life case studies on using social media successfully to achieve nonprofit goals
Getting Strategic With Social Media: Approach, Integration and MeasurementJordan Viator Slabaugh
Many organizations are considering social media as a part of their marketing mix and looking for how to strategically approach this new area for their nonprofit’s needs. This presentation discusses how to define the right strategy for your organization, integrate with other marketing efforts, measure social media for ROI and shares examples of nonprofit social media campaigns.
Using some real world use cases we'll cover nonprofits blogging basics as well as tips, strategies and best practices to help you start blogging or improve what you're already doing.
Everything You Need to Know About Measuring Online Results But Were Afraid to...Steve MacLaughlin
This was presented at the 47th AFP International Conference on Fundraising. This session covers web, email, social media and multi-channel metrics and explain the whats, hows, and ways for measuring them successfully.
Nonprofit Social Media Learning Series - Marketing CommunicationChad Norman
Part I of the Nonprofit Social Media Learning Series: Marketing Communication was delivered at the 2011 Nonprofit Technology Conference on March 17th, 2011.
A Nonprofit's Guide to Event Fundraising AnalyticsJono Smith
This 18-page guide is designed to help event fundraisers move beyond only reporting the past and start using analytics to predict the future. A case study featuring the Komen Global Race for the Cure highlights how analytics helped formulate the steps the organization took to transform their highly attended event into a strong fundraising event.
Covering Facebook for beginners using real-world case studies drawn from the nonprofit sector demonstrating how Facebook can be used to build community, increase engagement, fundraise and much more.
It’s All In The Tools: Maximizing Your TeamRaiser Event Jon Cass
This document provides tips for maximizing fundraising events on TeamRaiser. It discusses customizing event registration and thank you pages using PageBuilder for more control. It also recommends using badges and milestone messages to recognize participant achievements. Additional tips include taking advantage of registration discounts and questions, improving email engagement through personalization and conditionals, and using reporting to analyze participant behavior and set goals. CSS customization and resources like the Convio Community are also mentioned for additional support.
Worksheet: Social Media Listening for NonprofitsChad Norman
This worksheet will help you develop a social media listening program at your nonprofit. Use it to identify personas, keywords, and hashtags you should be monitoring. Created RSS feeds from various online tools and build a listening dashboard.
This session will explore how online fundraising, email communication, and social media played an important role in nonprofit relief efforts for the Haiti earthquake. Participants will learn how to develop a rapid response plan, be prepared online for emergencies, and implement best practices from across the nonprofit sector.
Facebook for Schools: 5 Strategies for Successfrank barry
Facebook for Schools - Learn tips and strategies to make your Facebook page one of the most effective tools for engaging families, students, alumni and faculty. From Setting up your page for success, to promoting posts, to measuring your success this presentation has what you need.
The Constituent Lifecycle: A Complete Guide to the Donor ExperienceBlackbaud
The 2014 Desktop Reference Guide by Blackbaud gives you insight and practical advice on The Constituent Lifecycle and serves as Your Guide to the Donor Experience. With this guide, you’ll better understand what that day-in and day-out— described as the constituent lifecycle—might look like for your donors. As you work through the chapters, you’ll see many different places where you can thank your supporters, share great information and resources with them, and make them feel like they are changing the world for the better, with you.
Hot or Not: Which Fundraising Channels Are a Forecast for Success?Steve MacLaughlin
Hot or Not: Which Fundraising Channels Are a Forecast for Success? Presented by Steve MacLaughlin and Frank Barry. More information at: http://www.blackbaud.com/bb/Internet/communication.aspx
This document provides tips and strategies for non-profits to better communicate with and retain donors through various digital channels. It emphasizes focusing communication efforts on building long-term relationships rather than just annual donations. Specific recommendations include using a donor welcome series, sharing impact stories through different media, getting feedback from donors, and having a strategic multi-channel communication plan. The goal is to keep donors engaged and make the non-profit their favorite cause.
Stop Competing Start Innovating with Chuck WallGreenlights
This document discusses innovation in non-profits. It provides examples of non-profits that addressed unmet needs in innovative ways. Good Careers Academy addressed the need for affordable career training by creating community partnerships. 826 National helped students get tutoring by opening tutoring centers disguised as wacky stores. Water of Life provided clean water to poor families in Africa through a low-cost system using existing technology. The document emphasizes the importance of understanding the needs and perspectives of an organization's most important customers to drive successful innovation.
With more than one billion monthly active users on Facebook, and over 230 million monthly active users on Twitter, smart brand owners and marketers know there's more potential than ever to use social media to get their name out there, spread their content, and draw more people to there site.
As a non-profit organization, it is even more important to reach mission objectives to keep your organization alive, including fundraising, membership recruitment and retention, motivating volunteers and more.
In this engagement, we walk through how social media has made a huge impact in the nonprofit world and how you too can use these tools to aid your organization.
For complete write up:
Check out the full write up here: http://virtualvillagemedia.com/social-media-for-nonprofits-with-techsoup-global/#.VWYMBOfVFek
The document summarizes a presentation given by Pam Strayer on the top 5 trends nonprofits should focus on to make their online assets more powerful in 2011. The trends discussed were: 1) online donations, 2) cell phones, 3) social media evolving into social production, 4) using more visual elements, and 5) video. Strayer provided examples of how nonprofits can leverage each trend, such as accepting mobile donations, tapping global talent through challenges, and creating informative videos and visualizations. The presentation concluded with recommendations to develop an online strategy roadmap and get help implementing new tactics.
Join Sage for this informative discussion that includes valuable tips on making the most of your Donor-Centric web presence, presented by Dan Gonzalez, Web Manager, Sage Nonprofit Solutions
The Next Wave: Emerging Trends in Nonprofit Social Media MarketingBloomerang
https://bloomerang.co/resources/webinars/
Julia Campbell will provide a framework for evaluating the best platforms for your unique organization, as well as ideas for creating great social media content your audience will love.
Social media has grown dramatically in recent years, with many people now having profiles on multiple sites. This document discusses how non-profits can leverage social media platforms like Facebook, YouTube, and Twitter to connect with donors, especially younger donors who are active online. It provides examples of successful non-profit social media campaigns that raised funds by engaging supporters around clear goals. The key is listening to supporters, actively engaging in conversations on various sites, and thinking long-term about building trust and relationships, not just short-term results.
SOCIAL NETWORKING AND THE NONPROFIT COMMUNITYMatt Frazier
The document discusses how nonprofits can leverage social media to communicate with supporters and potential donors. It defines key terms like social media and discusses how social media enables two-way conversations rather than one-way broadcasts. The document advocates that nonprofits actively participate and engage in online communities rather than just broadcasting messages. It also provides some examples and strategies nonprofits can use to listen to and engage with stakeholders using social media.
You’ve created a social media strategy, you’ve determined how to measure your success, and you’ve written your first tweet. Now what? Libby Hall of Flint Interactive gives examples of interactive content that enchants your customers, contests and promotions to grow your fan base, and using listening and measurement tools to build on what works and modify what doesn’t. Question? Conact @FlintGroup
Trend assessment - Rise of Social Influencers Engagement Reportdhimand
This document discusses the rise of social influencers in online marketing. It defines influencers as people with the ability to affect others' beliefs and actions. Brands are increasingly identifying and engaging influencers through social media to spread word of mouth. The document outlines factors driving this trend, including big data and social media usage. It provides two case studies on successful influencer campaigns and discusses applications in various industries. The future of the trend is predicted to include more sophisticated analytics tools and focus on relevant niche influencers over popularity. Brands must identify and engage the right influencers to maintain a competitive advantage.
Inbound Marketing Strategies: Bay Area Apartment Assoc.Bernie Borges
A social media marketing strategy, aka an inbound marketing strategy, delivers measurable results. Inbound marketing is made up of content marketing and relationship building. Harness the power of tools such as blogs, Twitter, video, social networks and RSS.
1) Digital engagement involves continuous interactions and participation through digital technologies to build engagement, loyalty and measurable results.
2) Embassies, ambassadors and envoys can be used for digital and public engagement. Embassies are established online presences where ambassadors facilitate conversations to build relationships. Envoys engage audiences in other online communities.
3) Effective engagement follows a process of listening, developing a comprehensive strategy, and continually learning and iterating through launch, evaluation and sustaining activities over time.
Social media in the insurance industry web presentationTim Hurley
This document discusses the growing use of social media in the insurance industry. It notes that while social media was once dismissed as a fad, trend, or not suitable for businesses, it is now widely accepted and used. The document provides statistics on the popularity and usage of social media platforms like LinkedIn, Twitter, and Facebook. It then offers advice on developing a social media strategy, including setting clear objectives, monitoring conversations, engaging with influencers, and sharing useful content. Finally, it highlights examples of how some insurance companies and agencies are successfully using social media.
The document discusses social media and how it can be used for business success. It explains that social media is shifting how people discover and share information and that customers trust each other more than brands. Various social media platforms are described such as Facebook, Twitter, LinkedIn and YouTube. The benefits of using different social media for goals like brand awareness, leads and customer service are outlined. Best practices for getting started with social media engagement are provided.
The document provides an overview of social media and how businesses can utilize various social media platforms. It discusses the rise of social media and how customers now rely more on peer recommendations than traditional advertising. It then summarizes the key uses of many popular social media sites like Facebook, Twitter, LinkedIn, YouTube and others to help businesses with goals like brand awareness, lead generation, sales, customer service and talent recruitment.
Worksheet: Social Media Listening for NonprofitsChad Norman
This worksheet will help you develop a social media listening program at your nonprofit. Use it to identify personas, keywords, and hashtags you should be monitoring. Created RSS feeds from various online tools and build a listening dashboard.
This session will explore how online fundraising, email communication, and social media played an important role in nonprofit relief efforts for the Haiti earthquake. Participants will learn how to develop a rapid response plan, be prepared online for emergencies, and implement best practices from across the nonprofit sector.
Facebook for Schools: 5 Strategies for Successfrank barry
Facebook for Schools - Learn tips and strategies to make your Facebook page one of the most effective tools for engaging families, students, alumni and faculty. From Setting up your page for success, to promoting posts, to measuring your success this presentation has what you need.
The Constituent Lifecycle: A Complete Guide to the Donor ExperienceBlackbaud
The 2014 Desktop Reference Guide by Blackbaud gives you insight and practical advice on The Constituent Lifecycle and serves as Your Guide to the Donor Experience. With this guide, you’ll better understand what that day-in and day-out— described as the constituent lifecycle—might look like for your donors. As you work through the chapters, you’ll see many different places where you can thank your supporters, share great information and resources with them, and make them feel like they are changing the world for the better, with you.
Hot or Not: Which Fundraising Channels Are a Forecast for Success?Steve MacLaughlin
Hot or Not: Which Fundraising Channels Are a Forecast for Success? Presented by Steve MacLaughlin and Frank Barry. More information at: http://www.blackbaud.com/bb/Internet/communication.aspx
This document provides tips and strategies for non-profits to better communicate with and retain donors through various digital channels. It emphasizes focusing communication efforts on building long-term relationships rather than just annual donations. Specific recommendations include using a donor welcome series, sharing impact stories through different media, getting feedback from donors, and having a strategic multi-channel communication plan. The goal is to keep donors engaged and make the non-profit their favorite cause.
Stop Competing Start Innovating with Chuck WallGreenlights
This document discusses innovation in non-profits. It provides examples of non-profits that addressed unmet needs in innovative ways. Good Careers Academy addressed the need for affordable career training by creating community partnerships. 826 National helped students get tutoring by opening tutoring centers disguised as wacky stores. Water of Life provided clean water to poor families in Africa through a low-cost system using existing technology. The document emphasizes the importance of understanding the needs and perspectives of an organization's most important customers to drive successful innovation.
With more than one billion monthly active users on Facebook, and over 230 million monthly active users on Twitter, smart brand owners and marketers know there's more potential than ever to use social media to get their name out there, spread their content, and draw more people to there site.
As a non-profit organization, it is even more important to reach mission objectives to keep your organization alive, including fundraising, membership recruitment and retention, motivating volunteers and more.
In this engagement, we walk through how social media has made a huge impact in the nonprofit world and how you too can use these tools to aid your organization.
For complete write up:
Check out the full write up here: http://virtualvillagemedia.com/social-media-for-nonprofits-with-techsoup-global/#.VWYMBOfVFek
The document summarizes a presentation given by Pam Strayer on the top 5 trends nonprofits should focus on to make their online assets more powerful in 2011. The trends discussed were: 1) online donations, 2) cell phones, 3) social media evolving into social production, 4) using more visual elements, and 5) video. Strayer provided examples of how nonprofits can leverage each trend, such as accepting mobile donations, tapping global talent through challenges, and creating informative videos and visualizations. The presentation concluded with recommendations to develop an online strategy roadmap and get help implementing new tactics.
Join Sage for this informative discussion that includes valuable tips on making the most of your Donor-Centric web presence, presented by Dan Gonzalez, Web Manager, Sage Nonprofit Solutions
The Next Wave: Emerging Trends in Nonprofit Social Media MarketingBloomerang
https://bloomerang.co/resources/webinars/
Julia Campbell will provide a framework for evaluating the best platforms for your unique organization, as well as ideas for creating great social media content your audience will love.
Social media has grown dramatically in recent years, with many people now having profiles on multiple sites. This document discusses how non-profits can leverage social media platforms like Facebook, YouTube, and Twitter to connect with donors, especially younger donors who are active online. It provides examples of successful non-profit social media campaigns that raised funds by engaging supporters around clear goals. The key is listening to supporters, actively engaging in conversations on various sites, and thinking long-term about building trust and relationships, not just short-term results.
SOCIAL NETWORKING AND THE NONPROFIT COMMUNITYMatt Frazier
The document discusses how nonprofits can leverage social media to communicate with supporters and potential donors. It defines key terms like social media and discusses how social media enables two-way conversations rather than one-way broadcasts. The document advocates that nonprofits actively participate and engage in online communities rather than just broadcasting messages. It also provides some examples and strategies nonprofits can use to listen to and engage with stakeholders using social media.
You’ve created a social media strategy, you’ve determined how to measure your success, and you’ve written your first tweet. Now what? Libby Hall of Flint Interactive gives examples of interactive content that enchants your customers, contests and promotions to grow your fan base, and using listening and measurement tools to build on what works and modify what doesn’t. Question? Conact @FlintGroup
Trend assessment - Rise of Social Influencers Engagement Reportdhimand
This document discusses the rise of social influencers in online marketing. It defines influencers as people with the ability to affect others' beliefs and actions. Brands are increasingly identifying and engaging influencers through social media to spread word of mouth. The document outlines factors driving this trend, including big data and social media usage. It provides two case studies on successful influencer campaigns and discusses applications in various industries. The future of the trend is predicted to include more sophisticated analytics tools and focus on relevant niche influencers over popularity. Brands must identify and engage the right influencers to maintain a competitive advantage.
Inbound Marketing Strategies: Bay Area Apartment Assoc.Bernie Borges
A social media marketing strategy, aka an inbound marketing strategy, delivers measurable results. Inbound marketing is made up of content marketing and relationship building. Harness the power of tools such as blogs, Twitter, video, social networks and RSS.
1) Digital engagement involves continuous interactions and participation through digital technologies to build engagement, loyalty and measurable results.
2) Embassies, ambassadors and envoys can be used for digital and public engagement. Embassies are established online presences where ambassadors facilitate conversations to build relationships. Envoys engage audiences in other online communities.
3) Effective engagement follows a process of listening, developing a comprehensive strategy, and continually learning and iterating through launch, evaluation and sustaining activities over time.
Social media in the insurance industry web presentationTim Hurley
This document discusses the growing use of social media in the insurance industry. It notes that while social media was once dismissed as a fad, trend, or not suitable for businesses, it is now widely accepted and used. The document provides statistics on the popularity and usage of social media platforms like LinkedIn, Twitter, and Facebook. It then offers advice on developing a social media strategy, including setting clear objectives, monitoring conversations, engaging with influencers, and sharing useful content. Finally, it highlights examples of how some insurance companies and agencies are successfully using social media.
The document discusses social media and how it can be used for business success. It explains that social media is shifting how people discover and share information and that customers trust each other more than brands. Various social media platforms are described such as Facebook, Twitter, LinkedIn and YouTube. The benefits of using different social media for goals like brand awareness, leads and customer service are outlined. Best practices for getting started with social media engagement are provided.
The document provides an overview of social media and how businesses can utilize various social media platforms. It discusses the rise of social media and how customers now rely more on peer recommendations than traditional advertising. It then summarizes the key uses of many popular social media sites like Facebook, Twitter, LinkedIn, YouTube and others to help businesses with goals like brand awareness, lead generation, sales, customer service and talent recruitment.
The document discusses choosing social media channels for business use. It focuses on Facebook, providing statistics about its user base and activities. It explores the differences between Facebook groups and pages, and how to set up and find content for a Facebook page. The document suggests using Google Alerts to find relevant content and potential posts for a company page. Finally, it assigns homework to set up a Facebook page and post at least three times to build an initial set of content.
1. The document provides tips for non-profits to embrace technology through optimizing their website, attracting donors via social media, collecting online information, and communicating with donors.
2. It emphasizes the importance of relationships over technology and provides strategies for websites, social media platforms like Facebook, YouTube, and Twitter, and using email and a donor database.
3. The key recommendations are to continuously evaluate technology use, have fun trying new things, and measure results to improve fundraising and donor engagement.
NSFA webinar - technology and social media 12.14.10brooke.csukas
The document discusses how nonprofits can embrace technology and social media. It outlines key strategies such as optimizing websites to attract donors, using social media like Facebook and Twitter to engage supporters, collecting online donations, and utilizing databases to track relationships and communications. The presentation emphasizes starting slowly, continuously measuring results, and having fun in implementing new technologies and strategies.
Social Media Ctcef Conference 2009 Updatedbrooke.csukas
This document provides an overview of how organizations can leverage social media to increase visibility and fundraising. It discusses optimizing websites, using social networks like Facebook, Twitter, YouTube and Flickr to engage supporters and promote causes. Personal fundraising through social networks is also covered, noting that volunteers often reach fundraising goals by sending donation requests through their online networks. The importance of integrating all digital engagement and measuring results is emphasized.
1. The document discusses how social media can be used by local councils to engage with their communities. It provides examples of how councils can create pages and profiles on platforms like Facebook, Twitter, YouTube and LinkedIn to promote their services and events.
2. Case studies are presented that show how councils in Arizona and Queensland used social media campaigns to increase tourism and community engagement.
3. Strategies are suggested for integrating social media into a council's existing marketing and communications activities to build relationships with residents.
Embracing Technology As A Nonprofit Ct Beardsley Presentationbrooke.csukas
This document provides 5 steps for nonprofits to embrace technology: 1) Optimize your website to attract donors and support through social media, 2) Collect information from visitors on your website, 3) Make your donor database work for communication and fundraising, 4) Communicate with new and existing donors using tools like email and social media, 5) Continuously evaluate your tools and have fun trying new technologies. It offers advice on using various tools and platforms like websites, email, Facebook, YouTube, Twitter, and databases in an engaging and measurable way.
Embracing Technology As A Nonprofit Kansas City Presentationbrooke.csukas
This document provides an overview of how nonprofits can embrace technology through 5 easy steps: 1) Optimizing their website to attract donors and support, 2) Attracting donors through social media like Facebook and YouTube, 3) Collecting donor information online, 4) Using their donor database effectively, and 5) Communicating with new and existing donors. It discusses how the economy is affecting charitable giving and provides specific strategies and examples of how nonprofits can utilize different technologies and social media platforms like websites, videos, and Facebook to engage donors and raise funds online.
Embracing Technology As A Nonprofit Birmingham Presentationbrooke.csukas
This document provides an overview of how nonprofits can embrace technology to optimize operations and fundraising. It discusses steps like optimizing websites, attracting donors through social media, collecting donor information online, integrating databases with communications, and more. Specific platforms like Facebook, Twitter, YouTube and tools like email marketing, landing pages, and mobile design are examined. The key message is that relationships should be the priority and technology can help strengthen relationships and engagement.
The document discusses how non-profits can leverage various digital tools and platforms like email, websites, social media, and video to build relationships and engage supporters more effectively in the modern digital era. It provides tips on growing email lists, optimizing emails, using landing pages, designing websites, harnessing platforms like Facebook and Twitter, and measuring digital marketing efforts.
Major Donors Evolve from Everywhere: The Newest Internet Tools for Relationsh...brooke.csukas
The document discusses the importance of using an integrated online and offline strategy to build relationships with donors and supporters. It emphasizes using multiple communication tools like email, websites, social media, blogs, videos and more to engage audiences and increase donations and participation. Specific tips are provided on growing email lists, designing effective landing pages, using metrics to measure success, and harnessing social networks like Facebook and Twitter.
SMITH Advertising was honored to present to the Professional Marketing Club Association on Digital & Social Media integrated marketing. Attached is the presentation that Vice President Marni Blythe covered. Please contact Marni at mblythe@smtihadv.com for all questions and comments.
The document discusses social media marketing and provides tips for businesses getting started with social media. It begins by introducing LintBucket Media, a social media marketing agency. It then covers defining social media, setting goals, identifying target audiences, choosing appropriate channels and tools, and recommends resources for learning more. Key aspects include having a website and analytics in place before engaging in social media, determining goals and metrics, appointing passionate staff, focusing on creating value for customers, and integrating social media with other marketing.
AFP/ Stroman / eTapestry Seminar Oct 6th 2009eTapestryCate
The document summarizes a presentation given by Cate Shaffer of eTapestry on embracing technology as a nonprofit. The presentation covered optimizing websites, attracting donors through social media, collecting information online, making databases work for communications, and examples of how technology has helped nonprofits increase fundraising and engagement. Key points included using tools like Facebook, YouTube, and email marketing to connect with supporters and promote causes.
This document discusses the importance of social media for businesses. It defines social media as online conversations and interactions between people. It emphasizes that social media is about engagement, not just having an online presence. It provides examples of how businesses can participate in social media through blogging, social networks, sharing content and listening to customers. It stresses the importance of developing an integrated social media strategy that balances risk and reward.
1. The document discusses 5 easy steps for nonprofits to embrace technology, including optimizing their website, attracting donors through social media, collecting information online, using their database effectively, and communicating with donors.
2. It provides tips for using social media platforms like Facebook, YouTube, and Twitter to engage constituents and increase donations. Charity:water is highlighted as an example that has successfully utilized these online tools.
3. Collecting donations online through an integrated ecommerce system on the website is recommended so information is automatically added to the nonprofit's donor database.
This document discusses search engine optimization (SEO) and social media optimization (SMO) as important components of an effective web marketing strategy. It recommends establishing a presence on key social media platforms like LinkedIn, Facebook, Google+, About.me, YouTube, and creating a blog. The concept of a "hub and spoke" approach is introduced, where content is created and distributed across various "spokes" like social media channels, while driving traffic back to the main website or "hub". It emphasizes focusing on building relationships and demonstrating expertise over time rather than expecting immediate results.
Internet marketing for small businesses in the trade industry, specially commercial roofers. Presentation given at national sales conference for Duro Last in Orlando, Fl. Jan 2011.
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How to Create an Awesome Infographic for your School frank barry
The document discusses how to create and promote infographics for schools through social media. It begins with explaining what infographics are and why they are useful communication tools. Specifically, infographics can improve cognition by presenting complex information visually. The document then provides examples of effective infographics and tips for schools to create their own infographics, including following data, knowing the target audience, choosing design platforms, and telling a story with the visuals. The overall message is that infographics are an engaging way for schools to share information through social media channels.
The State of Online Engagement - Online Fundraising and Marketing for Nonprofitsfrank barry
The State of Online Engagement explores media and giving habits of four different generations while also shedding light on how technology and communications are evolving. Gain valuable insights into connecting with your nonprofit supporters and engaging with them in meaningful ways that drive action.
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Fundraising in 2012. Half of the American population is active on Facebook, but is that the right channel to promote your nonprofit? Twitter has over 145 million users, but what type of content should you be posting? With so many new fundraising channels, how do you combine the old with the new? Join industry Internet thought leader, Frank Barry, to find out what is REALLY HOT and REALLY NOT when it comes to fundraising.
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2012 Nonprofit Social Networking Benchmark Reportfrank barry
Blackbaud, NTEN and Common Knowledge just released the fourth annual 2012 Nonprofit Social Networking Benchmark Report. We learned a lot of things, but one prevailing theme stood out - despite limited budgets and staffing, nonprofits continue to find great value in their fast-growing social networks.
The document discusses online giving trends in 2011 based on a report from Blackbaud. Some key findings include: online gifts accounted for 6% of total giving and increased 13% year-over-year; most giving occurs in the 4th quarter with December representing 20.3% of annual online donations; 87% of nonprofits received at least one online gift of $1,000 or more; and sectors like education and international affairs saw double-digit growth in online giving since 2009 despite a drop for international groups in 2011. The document also provides recommendations for nonprofits to optimize online fundraising, such as engaging donors year-round through various digital channels and marketing strategies.
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Learn the key to raising money online using social media, the tools and techniques you need to successfully execute social fundraising campaigns, and how to focus on long term donor cultivation - Social CRM.
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The document discusses integrating social media into organizations to make the world a better place. It outlines four parts of social media integration: strategy, listening, mapping, and engagement. Several examples of non-profits are provided that demonstrate how to establish clear strategic goals, listen to conversations online, map out social media presences ("home bases" and "outposts"), and engage supporters through social media. The presentation encourages organizations to start with existing goals and establish a basic social media presence to evolve their integration over time.
Social Media Strategy At Lance Armstrong Foundationfrank barry
The document discusses the Lance Armstrong Foundation's use of social media. It explains that the Foundation embraced social media to communicate with its supporters where they are online. It outlines the key social media tools used, including blogs, Twitter, YouTube and Facebook. The summary provides key metrics on followers and viewers. It also summarizes some of the most impactful outcomes like relationship building and community connections, as well as lessons learned around tool selection and engagement.
This document discusses how nonprofits can use social networks for their mission and goals. It provides examples of nonprofits like LIVESTRONG and Sierra Club that have built successful online communities on Facebook and their own websites. These networks help nonprofits engage constituents, raise awareness, advocate for issues, fundraise, and recruit volunteers. The document also addresses challenges like moderating discussions and measuring return on investment through soft and hard metrics. It emphasizes the importance of clear objectives, resources, and community management for social networks to benefit nonprofits.
Tools and Techniques to Make Your Content More Interactivefrank barry
Learn more about the emerging tools, technologies and techniques being used on the social web to increase the interactivity and sharability of your content.
Well cover Twitter for beginners using real-world case studies drawn from the nonprofit and commercial sectors Demonstrating how Twitter can be used to build community, increase engagement, fundraise and much more.
This document discusses how hospitals can use social networking to engage with patients and the community. It provides examples of hospitals that have implemented successful social media strategies, such as Children's Hospital of LA which takes a full strategic approach. The document also outlines the key steps to developing a social media strategy, including listening to online conversations, learning from metrics and experiments, adapting the strategy based on insights, and repeating the process continuously. The overall message is that hospitals should think differently and focus on building relationships in order to utilize social networking effectively.
Pushing the limits of ePRTC: 100ns holdover for 100 daysAdtran
At WSTS 2024, Alon Stern explored the topic of parametric holdover and explained how recent research findings can be implemented in real-world PNT networks to achieve 100 nanoseconds of accuracy for up to 100 days.
Unlock the Future of Search with MongoDB Atlas_ Vector Search Unleashed.pdfMalak Abu Hammad
Discover how MongoDB Atlas and vector search technology can revolutionize your application's search capabilities. This comprehensive presentation covers:
* What is Vector Search?
* Importance and benefits of vector search
* Practical use cases across various industries
* Step-by-step implementation guide
* Live demos with code snippets
* Enhancing LLM capabilities with vector search
* Best practices and optimization strategies
Perfect for developers, AI enthusiasts, and tech leaders. Learn how to leverage MongoDB Atlas to deliver highly relevant, context-aware search results, transforming your data retrieval process. Stay ahead in tech innovation and maximize the potential of your applications.
#MongoDB #VectorSearch #AI #SemanticSearch #TechInnovation #DataScience #LLM #MachineLearning #SearchTechnology
Observability Concepts EVERY Developer Should Know -- DeveloperWeek Europe.pdfPaige Cruz
Monitoring and observability aren’t traditionally found in software curriculums and many of us cobble this knowledge together from whatever vendor or ecosystem we were first introduced to and whatever is a part of your current company’s observability stack.
While the dev and ops silo continues to crumble….many organizations still relegate monitoring & observability as the purview of ops, infra and SRE teams. This is a mistake - achieving a highly observable system requires collaboration up and down the stack.
I, a former op, would like to extend an invitation to all application developers to join the observability party will share these foundational concepts to build on:
zkStudyClub - Reef: Fast Succinct Non-Interactive Zero-Knowledge Regex ProofsAlex Pruden
This paper presents Reef, a system for generating publicly verifiable succinct non-interactive zero-knowledge proofs that a committed document matches or does not match a regular expression. We describe applications such as proving the strength of passwords, the provenance of email despite redactions, the validity of oblivious DNS queries, and the existence of mutations in DNA. Reef supports the Perl Compatible Regular Expression syntax, including wildcards, alternation, ranges, capture groups, Kleene star, negations, and lookarounds. Reef introduces a new type of automata, Skipping Alternating Finite Automata (SAFA), that skips irrelevant parts of a document when producing proofs without undermining soundness, and instantiates SAFA with a lookup argument. Our experimental evaluation confirms that Reef can generate proofs for documents with 32M characters; the proofs are small and cheap to verify (under a second).
Paper: https://eprint.iacr.org/2023/1886
UiPath Test Automation using UiPath Test Suite series, part 6DianaGray10
Welcome to UiPath Test Automation using UiPath Test Suite series part 6. In this session, we will cover Test Automation with generative AI and Open AI.
UiPath Test Automation with generative AI and Open AI webinar offers an in-depth exploration of leveraging cutting-edge technologies for test automation within the UiPath platform. Attendees will delve into the integration of generative AI, a test automation solution, with Open AI advanced natural language processing capabilities.
Throughout the session, participants will discover how this synergy empowers testers to automate repetitive tasks, enhance testing accuracy, and expedite the software testing life cycle. Topics covered include the seamless integration process, practical use cases, and the benefits of harnessing AI-driven automation for UiPath testing initiatives. By attending this webinar, testers, and automation professionals can gain valuable insights into harnessing the power of AI to optimize their test automation workflows within the UiPath ecosystem, ultimately driving efficiency and quality in software development processes.
What will you get from this session?
1. Insights into integrating generative AI.
2. Understanding how this integration enhances test automation within the UiPath platform
3. Practical demonstrations
4. Exploration of real-world use cases illustrating the benefits of AI-driven test automation for UiPath
Topics covered:
What is generative AI
Test Automation with generative AI and Open AI.
UiPath integration with generative AI
Speaker:
Deepak Rai, Automation Practice Lead, Boundaryless Group and UiPath MVP
Epistemic Interaction - tuning interfaces to provide information for AI supportAlan Dix
Paper presented at SYNERGY workshop at AVI 2024, Genoa, Italy. 3rd June 2024
https://alandix.com/academic/papers/synergy2024-epistemic/
As machine learning integrates deeper into human-computer interactions, the concept of epistemic interaction emerges, aiming to refine these interactions to enhance system adaptability. This approach encourages minor, intentional adjustments in user behaviour to enrich the data available for system learning. This paper introduces epistemic interaction within the context of human-system communication, illustrating how deliberate interaction design can improve system understanding and adaptation. Through concrete examples, we demonstrate the potential of epistemic interaction to significantly advance human-computer interaction by leveraging intuitive human communication strategies to inform system design and functionality, offering a novel pathway for enriching user-system engagements.
Essentials of Automations: The Art of Triggers and Actions in FMESafe Software
In this second installment of our Essentials of Automations webinar series, we’ll explore the landscape of triggers and actions, guiding you through the nuances of authoring and adapting workspaces for seamless automations. Gain an understanding of the full spectrum of triggers and actions available in FME, empowering you to enhance your workspaces for efficient automation.
We’ll kick things off by showcasing the most commonly used event-based triggers, introducing you to various automation workflows like manual triggers, schedules, directory watchers, and more. Plus, see how these elements play out in real scenarios.
Whether you’re tweaking your current setup or building from the ground up, this session will arm you with the tools and insights needed to transform your FME usage into a powerhouse of productivity. Join us to discover effective strategies that simplify complex processes, enhancing your productivity and transforming your data management practices with FME. Let’s turn complexity into clarity and make your workspaces work wonders!
Enchancing adoption of Open Source Libraries. A case study on Albumentations.AIVladimir Iglovikov, Ph.D.
Presented by Vladimir Iglovikov:
- https://www.linkedin.com/in/iglovikov/
- https://x.com/viglovikov
- https://www.instagram.com/ternaus/
This presentation delves into the journey of Albumentations.ai, a highly successful open-source library for data augmentation.
Created out of a necessity for superior performance in Kaggle competitions, Albumentations has grown to become a widely used tool among data scientists and machine learning practitioners.
This case study covers various aspects, including:
People: The contributors and community that have supported Albumentations.
Metrics: The success indicators such as downloads, daily active users, GitHub stars, and financial contributions.
Challenges: The hurdles in monetizing open-source projects and measuring user engagement.
Development Practices: Best practices for creating, maintaining, and scaling open-source libraries, including code hygiene, CI/CD, and fast iteration.
Community Building: Strategies for making adoption easy, iterating quickly, and fostering a vibrant, engaged community.
Marketing: Both online and offline marketing tactics, focusing on real, impactful interactions and collaborations.
Mental Health: Maintaining balance and not feeling pressured by user demands.
Key insights include the importance of automation, making the adoption process seamless, and leveraging offline interactions for marketing. The presentation also emphasizes the need for continuous small improvements and building a friendly, inclusive community that contributes to the project's growth.
Vladimir Iglovikov brings his extensive experience as a Kaggle Grandmaster, ex-Staff ML Engineer at Lyft, sharing valuable lessons and practical advice for anyone looking to enhance the adoption of their open-source projects.
Explore more about Albumentations and join the community at:
GitHub: https://github.com/albumentations-team/albumentations
Website: https://albumentations.ai/
LinkedIn: https://www.linkedin.com/company/100504475
Twitter: https://x.com/albumentations
Full-RAG: A modern architecture for hyper-personalizationZilliz
Mike Del Balso, CEO & Co-Founder at Tecton, presents "Full RAG," a novel approach to AI recommendation systems, aiming to push beyond the limitations of traditional models through a deep integration of contextual insights and real-time data, leveraging the Retrieval-Augmented Generation architecture. This talk will outline Full RAG's potential to significantly enhance personalization, address engineering challenges such as data management and model training, and introduce data enrichment with reranking as a key solution. Attendees will gain crucial insights into the importance of hyperpersonalization in AI, the capabilities of Full RAG for advanced personalization, and strategies for managing complex data integrations for deploying cutting-edge AI solutions.
Generative AI Deep Dive: Advancing from Proof of Concept to ProductionAggregage
Join Maher Hanafi, VP of Engineering at Betterworks, in this new session where he'll share a practical framework to transform Gen AI prototypes into impactful products! He'll delve into the complexities of data collection and management, model selection and optimization, and ensuring security, scalability, and responsible use.
GDG Cloud Southlake #33: Boule & Rebala: Effective AppSec in SDLC using Deplo...James Anderson
Effective Application Security in Software Delivery lifecycle using Deployment Firewall and DBOM
The modern software delivery process (or the CI/CD process) includes many tools, distributed teams, open-source code, and cloud platforms. Constant focus on speed to release software to market, along with the traditional slow and manual security checks has caused gaps in continuous security as an important piece in the software supply chain. Today organizations feel more susceptible to external and internal cyber threats due to the vast attack surface in their applications supply chain and the lack of end-to-end governance and risk management.
The software team must secure its software delivery process to avoid vulnerability and security breaches. This needs to be achieved with existing tool chains and without extensive rework of the delivery processes. This talk will present strategies and techniques for providing visibility into the true risk of the existing vulnerabilities, preventing the introduction of security issues in the software, resolving vulnerabilities in production environments quickly, and capturing the deployment bill of materials (DBOM).
Speakers:
Bob Boule
Robert Boule is a technology enthusiast with PASSION for technology and making things work along with a knack for helping others understand how things work. He comes with around 20 years of solution engineering experience in application security, software continuous delivery, and SaaS platforms. He is known for his dynamic presentations in CI/CD and application security integrated in software delivery lifecycle.
Gopinath Rebala
Gopinath Rebala is the CTO of OpsMx, where he has overall responsibility for the machine learning and data processing architectures for Secure Software Delivery. Gopi also has a strong connection with our customers, leading design and architecture for strategic implementations. Gopi is a frequent speaker and well-known leader in continuous delivery and integrating security into software delivery.
Communications Mining Series - Zero to Hero - Session 1DianaGray10
This session provides introduction to UiPath Communication Mining, importance and platform overview. You will acquire a good understand of the phases in Communication Mining as we go over the platform with you. Topics covered:
• Communication Mining Overview
• Why is it important?
• How can it help today’s business and the benefits
• Phases in Communication Mining
• Demo on Platform overview
• Q/A
Climate Impact of Software Testing at Nordic Testing DaysKari Kakkonen
My slides at Nordic Testing Days 6.6.2024
Climate impact / sustainability of software testing discussed on the talk. ICT and testing must carry their part of global responsibility to help with the climat warming. We can minimize the carbon footprint but we can also have a carbon handprint, a positive impact on the climate. Quality characteristics can be added with sustainability, and then measured continuously. Test environments can be used less, and in smaller scale and on demand. Test techniques can be used in optimizing or minimizing number of tests. Test automation can be used to speed up testing.
Threats to mobile devices are more prevalent and increasing in scope and complexity. Users of mobile devices desire to take full advantage of the features
available on those devices, but many of the features provide convenience and capability but sacrifice security. This best practices guide outlines steps the users can take to better protect personal devices and information.
GraphSummit Singapore | The Art of the Possible with Graph - Q2 2024Neo4j
Neha Bajwa, Vice President of Product Marketing, Neo4j
Join us as we explore breakthrough innovations enabled by interconnected data and AI. Discover firsthand how organizations use relationships in data to uncover contextual insights and solve our most pressing challenges – from optimizing supply chains, detecting fraud, and improving customer experiences to accelerating drug discoveries.
4. Continues to grow in importance even as social networks rise
5. Location and mobile are each shaping the future of SEO#1
6. Generally speaking it’s a simple concept to understand … SEO is all about improving the visibility of a website/page in search engines via the "natural” (aka un-paid or "organic”) search results so that the website/page will appear higher in search rankings. And don’t forget … SEO may target different kinds of search, including image search, local search,video search, industry-specific vertical search, as well as social search (i.e. Twitter). What is SEO?
13. Introductions Help … Google sites accounted for 9.85% of all web traffic while Facebook accounted for 8.93%. That’s over 18% of all traffic driven by two companies.
14. 4 Simple Tips for Building Your SEO strategy Supporters and others interested in something you do, but don’t know you do it must find your website when they perform a search in Google, Bing, Yahoo, etc.
15. ? What do you do that you want others to know about? Do you run fundraising events? Do you offer local or national programs? Do you need volunteers? Do you create educational material? Do you put on local activities? 1) Define Your Goals
16.
17. (hint: use for newsletter, blog, social media) 2) Create content daily
27. 4) Optimize your website / Content Meta: Keywords, description http://websitegrader.com/ Page Title Heading tags (H1, H2, H3) Text formatting Images <img alt=”Helping Childrend overcome child abuse one family at a time" src="http://www.D2L.org/atf/cf/{64AF78C4-5EB8-45AA-BC28-F7EE2B581919}/Happy-Family_XSmall.jpg" width="246" height="163" />
28. First Impressions Matter It takes less than 3 seconds to evaluate another person based on their appearance, body language, demeanor, mannerisms and dress. http://www.flickr.com/photos/batcave13/
29. And visitors will decide to stay or leave your website in 4 seconds or less. … and that’s gone down significantly over the past 10 years http://www.flickr.com/photos/jlz/
30. 5 Tips for Creating a Compelling Website Websites MUST capture the attention of your visitors through appealing and engaging visual design and branding. You must capture a visitor’s interest immediately When a visitor scans the page they should immediately be able to determine what your Non-profit is all about Your brand should be properly represented Your navigation should be easy-to-understand and provide good visual guidance as to what type of content is on your site All pages should load quickly, but make sure the most eye-catching, relevant and important elements load first and near the top of the page
31.
32.
33. But It’s All About the Conversion $303 Billion raised total in 2009 with $17 Billion of that coming online.
34. 60% of donors visit a non-profits website before giving. http://www.flickr.com/photos/7817522@N05/
35. Repeat giving for donors acquired through generic giving pages (Google, Network for Good, PayPal) Is 66.7% lower than for donors who give via charity-branded giving pages. .
36. 6 Tips to a Effective Conversion Strategy Getting people to your website is only the first step so make sure you give visitors a purpose when they find you. Make sure the page people land on is talking about what the searcher is expecting to see Streamline navigation and all other on-page elements if possible Load all relevant/important information above the fold Write copy that’s easy to scan Ensure there is a CLEAR call to action (aka “ask”) Clear all other clutter
37. … Visually compelling … Easy to understand … simple to give
38.
39. Social networking sites use email as the main vehicle to update users
40. As mobile usage grows so does the use of email#2
41. Email is Alive and Well!247 billion messages sent per day…More than 2.8 million emails are sent every second.
42. 94% of Internet Users send or read email daily http://www.flickr.com/photos/papalars/
43. 1 BILLION emails sent by Blackbaud clients in 2010 On average, Blackbaud clients grow their email subscription list by 30% in year one
44. 3 Must Follow Tactics for Effective email Communication Email is the “killer app” for communication and connection with your supporters. Don’t forget to focus on it.
48. Ask people to share (in the emails) via forward to a friend type features Leverage acknowledgement emails (let people know about your regular newsletter) Put an opt-in form on your Facebook page (and give people incentives to subscribe) Utilize other social media outlets to promote your organization Start thinking about how your emails show up on mobile devices Promote in your non-digital world via a friendly URL(i.e. http://www.mywebsite.org/eNews) 4) Grow Your List
49.
50.
51. Becoming the destination for a large number of web users
54. Social Media Isn’t a Fad, It’s a revolution Facebook has over 600 Million users and half of them log in each day. Over 30 Billion pieces of content are shared monthly.
56. It’s all about Engaging… These little guy’s are growing up with it. Those 45-65 showed the strongest growth in 2010 Boomers Gen “I”
57. Everyone’s Doing It … 84% of Blackbaud customers have a presence on at least one social networking site. http://www.flickr.com/photos/wailysis/900216711/
58. It’s not Just Chit-Chat … The money is real – Blackbaud Friends Asking Friends raised over $1.5 Million via Facebook & Twitter in 2010. http://www.flickr.com/photos/eelssej_/
59. 5 Tips to live by when engaging in social media Social media is the new telephone, remember, there’s a proper way to connect, engage and interact with people.
71. 8 Engagement Tips Check the page daily Post questions, info, random thoughts, etc Post pictures, video Respond to questions Engage in conversation Share inspiring stories Talk about upcoming events, activities, programs, etc Be a little silly, have fun, show a sense of humor All with the goal of engaging your supporters to ensure they are connected to you and eachother.
72. I Blog at … http://www.netwitsthinktank.com Head on over and subscribe to have free content about all of the things we talked about today (and more) delivered to your inbox regularly. Questions?? One last thing …
73. Pew Internet & American Life Project Tracking surveys (March 2000 – May 2010). http://www.pewinternet.org/Infographics/2010/Generations-2010-Heat-Map.aspx http://www.pewinternet.org/Trend-Data/Online-Activites-Total.aspx http://search.constantcontact.com/about-constant-contact/management-team.jsp The Radicati Group, May 2009 M+R Strategic Services and NTen "2010 eNonprofit Benchmark Survey" (2010) Source- Network For Good, 2010 Online Giving Study Blackbaud Index of Online Giving Blackbaud Index of Charitable Giving http://nccsdataweb.urban.org/PubApps/profileDrillDown.php?rpt=US-STATE http://philanthropy.com/blogs/government-and-politics/number-of-charitiesfoundations-passes-12-million/21832 http://royal.pingdom.com/2010/01/22/internet-2009-in-numbers/ http://www.theconversationprism.com/ http://mashable.com/2010/12/29/2010-the-year-facebook-dethroned-google-as-king-of-the-web-stats/ Sources
Editor's Notes
There’s a lot of competition out there …Even among non-profitsHow will you stand out?SEO plays a key role in your ability to stand out, be found andcapture new supporters.
It’s the number one way to find information on the web
60 -> 100 Million searches per MONTH
The simple way to view SEO is like an introduction. When you are introduced the person your meeting is more likelyto trust you, talk to you, listen to youGoogle is the best friend you have on the web (and Facebook is your second)
Ask attendees for their feedback.What do you do that you want others to know about???
Key in on mission statement.- Raise awareness about child sexual abuse- Education/Training Programs for prevention
Key in on left col content
The BLOG – they talk about their training events consistently
AdWords utility for doing research on keywords/phrasesLow competition and high search volume is the key!
Ask attendees:Where do you think you want to target (generally speaking)?Top left or bottom right?
SEO Get’s them there, but you website does the work from that point on so don’t forget …. 1st impressions matter!
If you did an audit todaywhat would you find that isn’t inline withsome of the above tips
First impressions really matter.- Visually interesting, but not ugly/over-the-top- Easy to see that they are into educating young people- Makes me want to poke around
I’m using givingas an example of “conversion”, but there’s all sortsOf things that you could do.Enews sign up, membership, product, volunteerIt all comes down to your original goals and the things you identifiedwhen we were talking about your SEO keywordsYou have a great looking website, but remember now that your SEO efforts got them there you’re interested in getting them todo something.You don’t just want people browsing through your storefront, right?
People will do their research on you via the web. You do it, right?
Your design/brand matter. Generic conversion pages don’tconvert as well.
eMail communication should be at the heart of yoursupporter connection strategy.
It’s easy for me to grab data from our customers so …
#1) Capture peoples email (opt-in) now that all that traffic is coming to your site based on your new SEO strategy.Think about having a compelling call to action on every page of your site.Make it simple to subscribe (i.e. possibly email addy only form)
Start a regular newsletter now that people have given you permission to communicate with them … but make sure you’re not abusing their trust. Make sure it’s visually branded to match your site/other communication Keep the design/layout simple and easy to scan The subject line matter, craft them carefully Generate useful content that’s easily consumed by the social media age Always include a call to action, even if it’s just asking people to share with friendsCreate a calendar (monthly, weekly) so that you stay on top of things. Think through themes for each month in order to help with content production
Create landing pages that match what the reader would expect based on the content of the newsletter (and call to action) Branding Simple to scan Easy to tell what you’d like me to do
Build your listAsk people to share (in the emails)Leverage acknowledgement emails (let people know about your regular newsletter)Put an opt-in form on your websitePut an opt-in form on your Facebook page (and give people incentives to subscribe)
Example of utilizing acknowledgements simple, but branded targeted at me based on my info (puppies) Utilizing eCard (ask) to help encourage spreading the word Social media outlets simple to spot (I could go find them on Twitter and Tweet to my followers about how I just registered to become a member on the site)
A whole lot of web-based applications that do countless things for you.- it can be overwhelming, confusing, exciting, etc all at the same time/There’s a lot of opportunity and potential, but you’ve got to focus small to start.
96% based on study by
Hard ROI based on this type of fundraising.There are a lot of other examples:- Twestival- Tweetsgiving- 12for12k
Pick the right social networks for your organization and go claimyour space (i.e. get your account/url/brand represented)Facebook – community buildingTwitter – buzz/informationYouTube – they create awesome videoFlickr– they take/receive great imagery
We’re going to focus on Facebook today as it’s the biggestAnd most likely place you’re already doing something.How many out there have a Facebook page?Make sure you use the logo area to brand it. Don’t just use a standard logo, think bigger and more exciting.
Email sign upSocial media integration (YouTube,Flickr)eStore
Custom landing tab that gives visitors who LIKE your page access to special content/offers
This is really where the magic happens, everything else is (set-up).Provide info, but use compelling images
Work hard to build a communityThis is NWF’s page … people share/talk/discuss on their own now days
Make your posts witty, funny, interesting, etc … and, at times, have a purpose
Use video as a way to capture attention and promote your cause(note: this is not a LAF video, they are sharing other resources)
Start interesting discussions by asking good questions (and using images)
Share good news about how your making impact (and use images)