This document provides guidance on using social media for fundraising. It discusses using platforms like Facebook, Twitter, and YouTube to build networks, market services, and raise an organization's profile. While social media may not directly raise much money at first, building networks is important. The document also covers online donation tools, mobile giving, crowdfunding, and tips for creating engaging social media content.
When you combine the concept of outsourcing with the power of Internet-connected individuals, you have Crowd Sourcing. Companies are using crowd sourcing to raise funds for a start-ups, get product ideas for the next line of merchandise, and to solve problems that seem too big for the organization.
How can your company utilize crowd sourcing? In this workshop we will explore the following “crowd” topics and discuss how you can take advantage of this new technology-enabled workforce:
• Crowd Funding and Capital Raising
• Crowd Creativity and Idea/Content Generation
• Crowd Wisdom, Problem-solving and Decision-making
• Crowd Work
We’ll also discuss how to get your organization “crowd sourcing ready” so that when you find the right problem for this solution, you can jump right in with confidence.
Learning Objectives
What is CrowdSourcing and how can it apply to your business
How to use the “crowd” to get new ideas and designs for your organization
How CrowdFunding can be used to raise capital for research and development
A session about Crowd-Funding given by Nick Burne at THINK Consulting Solutions at the IOF National Convention in July 2011 with Ed Whiting from WeDidThis and Tamasine Johnson from the National Trust.
Nonprofits + Internet = People Inspiring Peoplefrank barry
npEXPERTS from around the nonprofit sector have joined forces to bring you battle proven fundraising ideas and marketing tips. For the next few weeks you'll have the opportunity to listen to each of the nonprofit experts live. Join us for as many live webinars as you have time to attend. We promise that you will not be disappointed!
Are you interested in learning more about crowdfunding and how your nonprofit can use this platform to raise funds? These slides cover several crowdfunding platforms including Crowdrise, Start Some Good, Razoo, and Groupon Grassroots. We also discuss the benefits and challenges of crowdfunding for nonprofits. Readers will leave the training with ideas for promotional tactics and best practices for crowdfunding.
Crowdfunding is being rapidly embraced by the Nonprofit sector, even as the toolset continues to grow and develop within Canada.
Recently the department of Employment and Social Development Canada commissioned the Centre for Social Innovation and HiveWire to produce a guidebook in support of the sector's use of this important tool. At this even we'll highlight key learnings from the guide, as well as provide an opportunity to access the crowdfunding experts responsible for its creation.
What you will learn: Key highlights from the guide will inform your own crowdfunding efforts. Learn key information, best practices, and what to avoid. Understand how crowdfunding is rapidly evolving within Canada and how your organization may take part. You'll also receive a download link to the complete free 40+ page crowdfunding guidebook.
Recording: http://www.youtube.com/watch?v=RwKnAreKouE
Online fundraising is an evolving practice where new lessons are being learned all the time. Join this webinar to find out what CanadaHelps learned about online giving from the disaster relief efforts for Haiti thus far, and how your charity can apply this knowledge to your year-round online fundraising practices.
When you combine the concept of outsourcing with the power of Internet-connected individuals, you have Crowd Sourcing. Companies are using crowd sourcing to raise funds for a start-ups, get product ideas for the next line of merchandise, and to solve problems that seem too big for the organization.
How can your company utilize crowd sourcing? In this workshop we will explore the following “crowd” topics and discuss how you can take advantage of this new technology-enabled workforce:
• Crowd Funding and Capital Raising
• Crowd Creativity and Idea/Content Generation
• Crowd Wisdom, Problem-solving and Decision-making
• Crowd Work
We’ll also discuss how to get your organization “crowd sourcing ready” so that when you find the right problem for this solution, you can jump right in with confidence.
Learning Objectives
What is CrowdSourcing and how can it apply to your business
How to use the “crowd” to get new ideas and designs for your organization
How CrowdFunding can be used to raise capital for research and development
A session about Crowd-Funding given by Nick Burne at THINK Consulting Solutions at the IOF National Convention in July 2011 with Ed Whiting from WeDidThis and Tamasine Johnson from the National Trust.
Nonprofits + Internet = People Inspiring Peoplefrank barry
npEXPERTS from around the nonprofit sector have joined forces to bring you battle proven fundraising ideas and marketing tips. For the next few weeks you'll have the opportunity to listen to each of the nonprofit experts live. Join us for as many live webinars as you have time to attend. We promise that you will not be disappointed!
Are you interested in learning more about crowdfunding and how your nonprofit can use this platform to raise funds? These slides cover several crowdfunding platforms including Crowdrise, Start Some Good, Razoo, and Groupon Grassroots. We also discuss the benefits and challenges of crowdfunding for nonprofits. Readers will leave the training with ideas for promotional tactics and best practices for crowdfunding.
Crowdfunding is being rapidly embraced by the Nonprofit sector, even as the toolset continues to grow and develop within Canada.
Recently the department of Employment and Social Development Canada commissioned the Centre for Social Innovation and HiveWire to produce a guidebook in support of the sector's use of this important tool. At this even we'll highlight key learnings from the guide, as well as provide an opportunity to access the crowdfunding experts responsible for its creation.
What you will learn: Key highlights from the guide will inform your own crowdfunding efforts. Learn key information, best practices, and what to avoid. Understand how crowdfunding is rapidly evolving within Canada and how your organization may take part. You'll also receive a download link to the complete free 40+ page crowdfunding guidebook.
Recording: http://www.youtube.com/watch?v=RwKnAreKouE
Online fundraising is an evolving practice where new lessons are being learned all the time. Join this webinar to find out what CanadaHelps learned about online giving from the disaster relief efforts for Haiti thus far, and how your charity can apply this knowledge to your year-round online fundraising practices.
Join Razoo for #GivingTuesday 2014! This presentation provides and introduction to Razoo's 2014 #GivingTuesday event, along with a simple strategy for campaign success.
Social Media Planning – Now that you’ve got your staff and board excited about social media, what’s next? Like most plans, it starts with a strategy, one that's based on a desire to build relationships. What does a social media plan look like? What are the key elements? Where should you dedicate your time and how can you make most of your efforts? This session will present strategies and tactics you can employ, and will touch on how it all ties into the communications plan you’ve already got.
Introduction to #GivingTuesday (10/21 Webinar)RazooGiving
Join Razoo for #GivingTuesday 2014! This presentation provides and introduction to Razoo's 2014 #GivingTuesday event, along with a simple strategy for campaign success.
Making the Most of Your Media Online and OffBeth Brodovsky
What can toilet paper, reality shows and nutrition bloggers teach you about content marketing?
See what corporations and nonprofits are doing to build content that connects.
Digital Space Consulting presentation for LHH - Dallas, Texas. Digital marketing approach including social media, Facebook, Twitter, LinkedIn, SEO, content marketing, content strategy, market intelligence, social amplification, social listening, online media budget, and social strategy.
Matterness is a way to make people feel known, acknowledged and invited to participate in all your organizational efforts. Passive audiences become active, and passionate supporters then become your best ambassadors. Supporters enthusiastically contribute their knowledge, networks and funds to support your cause. This presentation, given at a Valley Gives 1.5 hr in-person workshop, covers the principles of Matterness to make your people feel acknowledged, empowered and activated using social media, along with examples and a deep case study. Slide deck includes discussion prompts for nonprofits around fundraising and organizational behavior.
Developed in collaboration with Allison Fine, my partner in MatternessConsulting.com
Top Free Tools for Nonprofits, Social Impact Organizations, and Small Busines...Here's My Chance
If you don't utilize Free tools for your business, you are missing out. We put a list together over at Here's My Chance for the best with creating videos, infographics, pro-bono assistance on projects, email creation, survey creation, social media and much much more.
Blog Post with full details - http://heresmychance.com/webinar-free-tools-for-nonprofits-social-impact-organizations-and-small-businesses/#.UrRyXvRDsrW
Also, you can find the recorded webinar here - http://www.youtube.com/watch?v=ukvKQbO_kf0
Any questions, feel free to reach out to us:
http://www.heresmychance.com
@HMCTwit
@KevinColahan
Awesome Google Stuff (grants, google apps, mobile awareness)
http://www.google.com/nonprofits/join/
http://www.youtube.com/nonprofits
http://www.google.com/onetoday/
Project Assistance Tools
http://www.taprootfoundation.org/
http://www.pimpmycause.org/
https://www.catchafire.org/
Team Collaboration Tools
https://www.asana.com/
http://www.meetup.com/
Infographic & Design Tools
http://www.infogr.am/
http://www.easel.ly/
http://www.piktochart.com/
Mobile Infographic & Design Tools
http://www.madewithstudio.com/
http://www.piclabapp.com/
Learning Design
https://www.adobeknowhow.com/
Video Creation Tools
http://www.powtoon.com/
Tool Creation Tools
http://www.wordle.net
http://www.wufoo.com
Survey Creation Tools
http://www.twtpoll.com/
http://www.polldaddy.com
http://www.zoomerang.com/
http://www.surveymonkey.com
Mobile Website Creation Tools
http://www.mobify.com/
Website Creation Tools
http://www.doodlekit.com
http://www.moonfruit.com
http://www.wix.com
http://www.weebly.com
Web Hosting Tools
http://www.hostgator.com
Fundraising Tools
https://www.fundly.com/
https://www.rally.org
Social Media Posting and Measurement Tools
http://www.justcoz.org/
http://www.hootsuite.com
http://www.tweetreach.com
http://www.swayy.co/
https://www.sumall.com/
Email Tools
http://www.mailchimp.com/
Webinar Tools
http://www.anymeeting.com
Breaking the mould: challenging the traditional charity appeal | Content stra...CharityComms
Abigail MacDougall, digital content manager, WaterAid
Visit the CharityComms website to view slides from past events, see what events we have coming up and to check out what else we do: www.charitycomms.org.uk
Social Media presentation used at Meades & Company Business Builder Forum July 2011.
Social Media - exploiting the tools for your business.
experts@meadesandco.co.uk
Social media presented to Dallas Investors Forum. Stock trading tips, company research, monitoring of trends using social media. Stock traders tools, tips, tricks, and tactics for investment strategies using social media.
Join Brian Pichman of the Evolve Project as he helps uncover great ways to find alternative funding opportunities. From using different methods and strategies, you can really do more for your library; from learning how to communicate with vendors in a different way or leveraging your community for support. We will also focus on crowdsourcing support (through sites such as Kickstarter or Indiegogo) is a challenging and often daunting task. In order for a truly successful campaign, there are a variety of steps that need to be meticulously maintained and followed. This session helps you learn the basics, from start to finish, about launching your new idea through a crowd- sourced campaign. It also discusses various methods and strategies to find extra money so that you may do more! It shares strategies and methods from a business perspective that libraries can use to have successful wins. Learn how to do more with less, find new sources for funding, and build a strategy to get more for your school.
Join Razoo for #GivingTuesday 2014! This presentation provides and introduction to Razoo's 2014 #GivingTuesday event, along with a simple strategy for campaign success.
Social Media Planning – Now that you’ve got your staff and board excited about social media, what’s next? Like most plans, it starts with a strategy, one that's based on a desire to build relationships. What does a social media plan look like? What are the key elements? Where should you dedicate your time and how can you make most of your efforts? This session will present strategies and tactics you can employ, and will touch on how it all ties into the communications plan you’ve already got.
Introduction to #GivingTuesday (10/21 Webinar)RazooGiving
Join Razoo for #GivingTuesday 2014! This presentation provides and introduction to Razoo's 2014 #GivingTuesday event, along with a simple strategy for campaign success.
Making the Most of Your Media Online and OffBeth Brodovsky
What can toilet paper, reality shows and nutrition bloggers teach you about content marketing?
See what corporations and nonprofits are doing to build content that connects.
Digital Space Consulting presentation for LHH - Dallas, Texas. Digital marketing approach including social media, Facebook, Twitter, LinkedIn, SEO, content marketing, content strategy, market intelligence, social amplification, social listening, online media budget, and social strategy.
Matterness is a way to make people feel known, acknowledged and invited to participate in all your organizational efforts. Passive audiences become active, and passionate supporters then become your best ambassadors. Supporters enthusiastically contribute their knowledge, networks and funds to support your cause. This presentation, given at a Valley Gives 1.5 hr in-person workshop, covers the principles of Matterness to make your people feel acknowledged, empowered and activated using social media, along with examples and a deep case study. Slide deck includes discussion prompts for nonprofits around fundraising and organizational behavior.
Developed in collaboration with Allison Fine, my partner in MatternessConsulting.com
Top Free Tools for Nonprofits, Social Impact Organizations, and Small Busines...Here's My Chance
If you don't utilize Free tools for your business, you are missing out. We put a list together over at Here's My Chance for the best with creating videos, infographics, pro-bono assistance on projects, email creation, survey creation, social media and much much more.
Blog Post with full details - http://heresmychance.com/webinar-free-tools-for-nonprofits-social-impact-organizations-and-small-businesses/#.UrRyXvRDsrW
Also, you can find the recorded webinar here - http://www.youtube.com/watch?v=ukvKQbO_kf0
Any questions, feel free to reach out to us:
http://www.heresmychance.com
@HMCTwit
@KevinColahan
Awesome Google Stuff (grants, google apps, mobile awareness)
http://www.google.com/nonprofits/join/
http://www.youtube.com/nonprofits
http://www.google.com/onetoday/
Project Assistance Tools
http://www.taprootfoundation.org/
http://www.pimpmycause.org/
https://www.catchafire.org/
Team Collaboration Tools
https://www.asana.com/
http://www.meetup.com/
Infographic & Design Tools
http://www.infogr.am/
http://www.easel.ly/
http://www.piktochart.com/
Mobile Infographic & Design Tools
http://www.madewithstudio.com/
http://www.piclabapp.com/
Learning Design
https://www.adobeknowhow.com/
Video Creation Tools
http://www.powtoon.com/
Tool Creation Tools
http://www.wordle.net
http://www.wufoo.com
Survey Creation Tools
http://www.twtpoll.com/
http://www.polldaddy.com
http://www.zoomerang.com/
http://www.surveymonkey.com
Mobile Website Creation Tools
http://www.mobify.com/
Website Creation Tools
http://www.doodlekit.com
http://www.moonfruit.com
http://www.wix.com
http://www.weebly.com
Web Hosting Tools
http://www.hostgator.com
Fundraising Tools
https://www.fundly.com/
https://www.rally.org
Social Media Posting and Measurement Tools
http://www.justcoz.org/
http://www.hootsuite.com
http://www.tweetreach.com
http://www.swayy.co/
https://www.sumall.com/
Email Tools
http://www.mailchimp.com/
Webinar Tools
http://www.anymeeting.com
Breaking the mould: challenging the traditional charity appeal | Content stra...CharityComms
Abigail MacDougall, digital content manager, WaterAid
Visit the CharityComms website to view slides from past events, see what events we have coming up and to check out what else we do: www.charitycomms.org.uk
Social Media presentation used at Meades & Company Business Builder Forum July 2011.
Social Media - exploiting the tools for your business.
experts@meadesandco.co.uk
Social media presented to Dallas Investors Forum. Stock trading tips, company research, monitoring of trends using social media. Stock traders tools, tips, tricks, and tactics for investment strategies using social media.
Join Brian Pichman of the Evolve Project as he helps uncover great ways to find alternative funding opportunities. From using different methods and strategies, you can really do more for your library; from learning how to communicate with vendors in a different way or leveraging your community for support. We will also focus on crowdsourcing support (through sites such as Kickstarter or Indiegogo) is a challenging and often daunting task. In order for a truly successful campaign, there are a variety of steps that need to be meticulously maintained and followed. This session helps you learn the basics, from start to finish, about launching your new idea through a crowd- sourced campaign. It also discusses various methods and strategies to find extra money so that you may do more! It shares strategies and methods from a business perspective that libraries can use to have successful wins. Learn how to do more with less, find new sources for funding, and build a strategy to get more for your school.
We live in the 21st century, and volunteerism is shifting and changing to meet the times. More and more volunteers are looking for ways to use technology to support the missions they hold dear.
With the rise of digital volunteers, nonprofits need to have systems and practices that encourage, validate, and support this new trend.
We will review ideas and strategies that other nonprofits have used to capitalize on the digital volunteer. We will have plenty of time for live Q&A, so prepare your largest concerns for discussion.
At the end of this presentation you will have
An idea of what features your volunteer system should have
A good plan for utilizing small aspects of social media for large impact
Ways to engage volunteers with different time requirements.
Twitter 201- Taking it to the Next LevelHelpAttack!
Twitter 201, written and presented by Pat Rhoads, Ryan Pangilinan, and Vanessa Swesnik at the 2012 Seattle Social Media Summit (by Center for Nonprofit Success).
Additional resources discovered during the presentation were Storify and Hashtracking.
This is a presentation given at the UNIDO Conference in Manama, Bahrain on how to spur economic development in the region through the use of crowd funding.
Social Media Boot Camp Kuala Lumpur Malaysia November 2014Shane Gibson
Shane Gibson social media speaker (Malaysia Seminar)
It is not who you know but who knows you in today’s hyperconnected marketplace. The consumer and the crowd now own your brand, and in order to profit from this new dynamic, you need a solid strategy and set of principles to engage the marketplace.
Social media has a new set of rules that marketers can follow or break (often at their brand’s peril). The tools will change over time, but the rules of engagement will stay the same. These are principles that your team can apply today and they are also business strategies that they can take with them as technology and the web evolve.
In this full multi-day social media boot camp series, our course leader will share with your team on understanding the role social media. He will also unearth how the social networking play in this new dynamic will be paramount to your future success as sales professionals, marketers, and corporations.
Key benefits for attending this event:
· GOVERN the“7 Rules of Engagement” in sales and marketing for better impact when using social media
· ENRICH tips and approaches to using tools like blogging, Twitter, Facebook and Video to stay top of mind with clients
· GAIN insight by using hyper-local social media and networks to own your local market
· INCORPORATE strategies and tips on influencing online “Thought Leaders” and influencers (tapping into vast source online word-of-mouth referrals)
· MAGNIFY the use of Social Media to connect, attract and grow profitable client opportunities
· INTEGRATE online and offline media for your business profitability
· APPLY 7 easy steps launch your business into the social media space
· UNCOVER specific tips on measuring success, developing easy to implement plans and keeping things organized and simple to execute (and keep your team on-track)
Who Should Attend
VPs, GMs, HODs, Directors, Team Leader, Senior Managers and Managers of:
· Social Media
· Marketing/ Marketing Strategist/ Marketing and Communication
· Brand and Communication
· Digital Strategist/Digital Media and Social Engagement/Digital Marketing
· Corporate Communication
· Public Relation
· Brand and Product Management
· E-commerce
· Media Relation
· Corporate Affair
· Customer Service
· Entrepreneurs
FREE TAKEAWAY!!
Social Media Plan Template including sample social media calendars, social media policies and event marketing template and guide.
Delegates are required to bring laptop to benefit from the hands-on
Nonprofit Marketing on a Shoestring Budget - May 2020Sharon Mostyn
Make the Most of Your Marketing Dollars!
Discover free and low-cost marketing opportunities with the goal of increasing your nonprofit's fundraising revenue. We'll cover pay-per-click advertising, search engine optimization, content marketing, social media, and email marketing for nonprofits.
Computers In Libraries - Innovative Funding AlternativesBrian Pichman
Crowdsourcing support (through sites such as Kickstarter or Indiegogo) is a challenging and often daunting task. In order for a truly successful campaign, there are a variety of steps that need to be meticulously maintained and followed. This session helps you learn the basics, from start to finish, about launching your new idea through a crowd- sourced campaign. It also discusses various methods and strategies to find extra money so that you may do more! It shares strategies and methods from a business perspective that libraries can use to have successful wins. Learn how to do more with less, find new sources for funding, and build a strategy to get more for your library.
Introduction to #GivingTuesday 2015 with RazooRazooGiving
On December 1, 2015 Razoo will be hosting our third annual 24-hour #GivingTuesday event, uniting nonprofits, fundraisers, and donors across the country.
In this presentation you'll get an overview of the day and what you can do to make it a smashing success. We recommend this presentation for all organizations that have registered or expressed an interest in participating in #GivingTuesday on Razoo this year, especially for organizations that are new to the movement!
IN THIS WEBINAR YOU WILL LEARN:
• An overview of the #GivingTuesday movement
• How to get started with your organization's page on Razoo
• How to build your #GivingTuesday strategy
Is your nonprofit ready to participate in #GivingTuesday this year? Visit http://givingtuesday.razoo.com to register your organization and get started!
Jennifer Schaus and Associates hosts a complimentary webinar series on The FAR in 2024. Join the webinars on Wednesdays and Fridays at noon, eastern.
Recordings are on YouTube and the company website.
https://www.youtube.com/@jenniferschaus/videos
A process server is a authorized person for delivering legal documents, such as summons, complaints, subpoenas, and other court papers, to peoples involved in legal proceedings.
ZGB - The Role of Generative AI in Government transformation.pdfSaeed Al Dhaheri
This keynote was presented during the the 7th edition of the UAE Hackathon 2024. It highlights the role of AI and Generative AI in addressing government transformation to achieve zero government bureaucracy
Jennifer Schaus and Associates hosts a complimentary webinar series on The FAR in 2024. Join the webinars on Wednesdays and Fridays at noon, eastern.
Recordings are on YouTube and the company website.
https://www.youtube.com/@jenniferschaus/videos
This session provides a comprehensive overview of the latest updates to the Uniform Administrative Requirements, Cost Principles, and Audit Requirements for Federal Awards (commonly known as the Uniform Guidance) outlined in the 2 CFR 200.
With a focus on the 2024 revisions issued by the Office of Management and Budget (OMB), participants will gain insight into the key changes affecting federal grant recipients. The session will delve into critical regulatory updates, providing attendees with the knowledge and tools necessary to navigate and comply with the evolving landscape of federal grant management.
Learning Objectives:
- Understand the rationale behind the 2024 updates to the Uniform Guidance outlined in 2 CFR 200, and their implications for federal grant recipients.
- Identify the key changes and revisions introduced by the Office of Management and Budget (OMB) in the 2024 edition of 2 CFR 200.
- Gain proficiency in applying the updated regulations to ensure compliance with federal grant requirements and avoid potential audit findings.
- Develop strategies for effectively implementing the new guidelines within the grant management processes of their respective organizations, fostering efficiency and accountability in federal grant administration.
Understanding the Challenges of Street ChildrenSERUDS INDIA
By raising awareness, providing support, advocating for change, and offering assistance to children in need, individuals can play a crucial role in improving the lives of street children and helping them realize their full potential
Donate Us
https://serudsindia.org/how-individuals-can-support-street-children-in-india/
#donatefororphan, #donateforhomelesschildren, #childeducation, #ngochildeducation, #donateforeducation, #donationforchildeducation, #sponsorforpoorchild, #sponsororphanage #sponsororphanchild, #donation, #education, #charity, #educationforchild, #seruds, #kurnool, #joyhome
Russian anarchist and anti-war movement in the third year of full-scale warAntti Rautiainen
Anarchist group ANA Regensburg hosted my online-presentation on 16th of May 2024, in which I discussed tactics of anti-war activism in Russia, and reasons why the anti-war movement has not been able to make an impact to change the course of events yet. Cases of anarchists repressed for anti-war activities are presented, as well as strategies of support for political prisoners, and modest successes in supporting their struggles.
Thumbnail picture is by MediaZona, you may read their report on anti-war arson attacks in Russia here: https://en.zona.media/article/2022/10/13/burn-map
Links:
Autonomous Action
http://Avtonom.org
Anarchist Black Cross Moscow
http://Avtonom.org/abc
Solidarity Zone
https://t.me/solidarity_zone
Memorial
https://memopzk.org/, https://t.me/pzk_memorial
OVD-Info
https://en.ovdinfo.org/antiwar-ovd-info-guide
RosUznik
https://rosuznik.org/
Uznik Online
http://uznikonline.tilda.ws/
Russian Reader
https://therussianreader.com/
ABC Irkutsk
https://abc38.noblogs.org/
Send mail to prisoners from abroad:
http://Prisonmail.online
YouTube: https://youtu.be/c5nSOdU48O8
Spotify: https://podcasters.spotify.com/pod/show/libertarianlifecoach/episodes/Russian-anarchist-and-anti-war-movement-in-the-third-year-of-full-scale-war-e2k8ai4
What is the point of small housing associations.pptxPaul Smith
Given the small scale of housing associations and their relative high cost per home what is the point of them and how do we justify their continued existance
3. How can you use social media
in your fundraising?
Good news
It can help at all stages of your fundraising, build fruitful networks and
market your services
Bad news
It might not raise that much money in terms of actual funds to start with.
It’s going to take some work to build your digital networks…(but it is the
future)
4. People give to people, people don’t give to organisations.
Building networks is vital and takes patience.
People will want to support the difference you are making.
5. Your shop window
A chance to tell the story of your organisation so people feel connected to your
work. What could you showcase in your shop window?
6. Your shop window
• News of the groups or services you are running
• New projects you are starting, events coming up
• Your supporters’ successes in raising funds for you #fundraisingheroes
• Pictures of a group or an event in progress (using an event #)
• Welcome new staff and volunteers and thank them when they move on.
8. First Principles
Twitter
• Better for broadcasting
• Use Lists to build community
• Use Tweets to market your services
Other affordances
• Hashtags # can be used for themes and
events
• Live Twitterchats can bring your
community together around an issue
• Tweets can be scheduled as part of a
marketing campaign (£)
• Lists can be used to manage followers
Facebook
• Better for narrowcasting
• Use Groups to build community
• Use Pages to market your services
Other affordances
• Events can help build attendance
• Events and Pages can be boosted as
part of a marketing campaign (£)
• Group posts can be scheduled to
maintain presence
• Communities can be longer or short term
9. First Principles GDPR
General Data Protection Regulation
• Becomes law on 25th May 2018
• Toughest data protection law in the world
• Do you have less than 250 employees?
You need to:
Identify a data controller (person)
Identify what your data processor is
(software, eg MailChimp)
Gain consent
Audit your data flow
Draft a GDPR statement
10. Purpose
Do you want to…
Engage in conversations with your existing supporters?
Develop new relationships?
Attract new donors?
Identify new volunteers?
Raise the profile of the organisation within the sector/locally?
Attract political support for your organisation?
Market your services?
11. Facebook: who is doing it well?
Facebook
• Roundabout Sheffield
www.facebook.com/RoundaboutSheffield
• Onboard Sheffield Skate Park
www.facebook.com/OnboardSheffieldSkatePark
12.
13.
14.
15.
16.
17.
18.
19.
20.
21.
22.
23.
24. Facebook Top Tips
Facebook
• Set up a Page (not a profile) – or a Group to build community
• Use cover images for events, campaigns, members
• Use your Facebook Page timeline to tell the story of your organisation
• Put a Donate button on your page/facebook.com/fundraisers
• Having a special event? Use Facebook Events
• Identify a small budget (£10-£20 a time) ’boost’ posts or events
• Tag people/organisations/pages in to help your reach
• Always reply promptly to comments or messages
• Use the analytical tools – they are very sophisticated!
25. Twitter: who is doing it well?
Twitter
• Rotherham Hospice
https://twitter.com/RotherHosp
• Support Dogs
https://twitter.com/supportdogsuk
• South Yorkshire Community Foundation
https://twitter.com/SYCF1986
41. Twitter Top Tips
Twitter
• Utilise discussions and engage with debate, e.g. #CharityTuesday
#ManchesterTogether (including synchronous Twitterchats)
• Use auto-hashtags, e.g. #SheffieldHour #journorequest #sheffieldissuper
#Doncasterisgreat #Barnsleyisbrill #rotherhamiswonderful
• Get involved with other campaigns if relevant #GivingTuesday
• Consider your followback policy (check bio, are they real people?)
• Consider welcoming new followers if they are relevant to you
• Beware over-automating as this can seem insincere
• Identify a small budget (around £20) for Twitter Ads
42. Social Media Support
• Use YouTube tutorials
• Respect 80/20 content (80 educate/20 promote)
• Check your tone - humanise a brand (“tweets by…”, respect your target audience,
be consistent
• Get the basics right (personal thank yous)
• Use emojis
• Add something new regularly – maybe 3 x week Facebook, 3 x day Twitter.
Practice makes perfect
CONNECT | NETWORK | HUMANISE
43. Fluency
• Collect copyright-free content ready for curation e.g. feedback, photos, quotes
(check out Padlet and Creative Commons)
• Consider a dedicated social media gmail for smooth access across platforms
• Put your social media links everywhere
• Use a scheduling platform such as Hootsuite (you can schedule within Facebook)
• Investigate analytics (don’t overcomplicate this)
• Put together a social media strategy
Consider SYFAB’s Social Media Masterclass ;-)
Keep it FAB
44.
45. Making a Film
First Principles
• Record on your phone or tablet, then upload onto the Cloud* as an .mp4
file
• Host on YouTube or Vimeo then share across different social media
platforms
• Or do it LIVE! (Periscope, Facebook Live)
• Keep it short – 3 minutes or ideally less
*Cloud = online storage space, hosted in Silicon Valley
46. Purpose
So film is very engaging, but what are you asking people to do once they
have watched it?
Inspire action, not just likes.
• Visit your website?
• Sign a petition or vote for you?
• Use your services or buy something from you?
• Donate towards your good work?
• Download one of your free resources?
• Amplify your work on social media?
48. Support
• Make it clear what you want viewers to do next
• Include your website/giving link/logo at the end
• Get permissions first
• Engaging title, tags and description
• If it costs money, make sure it has a purpose
• Make people pause and think
49. Fluency
• St John’s Ambulance ‘Helpless’ campaign
https://vimeo.com/49560426
• Tippexexperience ‘Shoot the Bear’
https://www.youtube.com/watch?v=6RoG6S9WdP4
• Africa for Norway
https://www.youtube.com/watch?v=oJLqyuxm96k&feature=youtu.be
50. Question for you…
Think back to the last time you gave to a charitable cause…
Did you look for anything or check anything before you donated to that
organisation?
If so, what did you check?
51. Common checks
• What the story is
• What the donation will be spent on
• Brand reputation
• Safe method of payment
• Easy to do
• Effective on mobile devices
What do you think are the average online/offline donations?
53. Online tools
Helping you raise funds
• Donate button on your website or Facebook
• Dedicated donation platforms, like Localgiving, JustGiving, BT Mydonate, or
Virgin Moneygiving*
• Crowdfunding platforms e.g. Kickstarter, Patreon, Indigogo, GoFundMe*
You will probably need a Paypal account (linked to your bank account)
*These services have charges
59. Tools to make it easy
Make your fundraising ‘shareable’
• In 2012 a further £1.4 million was raised for charities by ‘post-
donation’ sharing on Facebook
(Just Giving, 2013)
• 1 share on Facebook encourages between £1 and £18 in extra
donations (Just giving, 2015)
Many donation services make it possible for people to ‘share’ on
Facebook or Twitter the fact that they’ve just donated to you by clicking a
‘post to Facebook’ or ‘tweet your donation’ button.
60. Tools to make it easy
Mobile phone giving
• Quick and easy to donate
• JustTextGiving - a six-digit number and a code specifically for your
organisation which you can share
Example:
This tweet from the Trussel Trust: “1/5 mums skipping meals to feed
their children – can you help? #HelpCrackUKHunger, donate the cost of
an Easter egg. Text EGGS13 £3 to 70070”
61. Tools to make it easy
Donation shopping list
• Add a donation ‘shopping list’ stating what certain amounts will enable you to
do
Examples:
Free Cakes for Kids Sheffield on Local Giving
https://localgiving.org/charity/freecakesforkidssheffield
Cathedral Archer Project
http://www.archerproject.org.uk/donate.php
64. Tools to make it easy
Crowdsource your Marketing
• Get your supporters to ‘donate their status’ to you on Facebook or Twitter
on a given day, to encourage their friends and family to donate to you
• You can provide a list of status updates for them to choose from
• Link to your donations page or a page where they can find more
information.
Example:
www.chickenout.tv/spread-the-word/donate-your-status.html
65.
66. Crowdfunding
First Principles
Platforms such as Kickstarter, Indigogo, Patreon, GoFundMe – linked tyour
Paypal or bank account and easy to use. Invites individuals to contribute a
small amount of their own money towards your goal.
Benefits include:
• Freedom from external monitoring
• Focus on your own priorities
• Build relationships
• Get people talking about your work
Birdhouse Tea Club
68. Crowdfunding Purpose
Purpose
• Encourages a group of people to each give a sum of money to support
ideas or ventures
• You share details of your project, your fundraising target and deadline
• Statue of Liberty
• Yorkshire Sculpture Park
• Man of Steel
35.8% Kickstarter projects reach their funding goal, and around 14% don’t
receive a single pledge.
70. Crowdfunding Fluency
Making the Case
• Evidence of need, previous successes and beneficiaries
• Add images or videos, more memorable than written descriptions alone
• Make it personal - if people can identify they are more likely to support
• A risk is that your idea is public before you launch it.
Rewards and updates
• Suitable for size of donation
• Extrinsic motivation (virtue-signalling)
• Regular updates, share your success and progress.
71. Crowdfunding Fluency
Reality Check
• Be realistic - funders will be motivated by the opportunity to make up a
meaningful percentage of the total amount
• Be clear what you will spend it on
• You make the first donation
• All or nothing
Example: Just Giving - Crowdfunding
A simple platform to raise money over 30 days. Operates an all-or nothing
model with 5% commission and card charges for successful projects.
Kettering Town FC saved by 1,182 pledges totalling £20,546
72. Online Payment
First Principles
More ways to pay, credit cards, debit cards, direct debit, Paypal, text
donation
Purpose
• Making it easy to donate
• People can now donate abroad in their own currency
• Gift Aid (for taxpayers using their own money)
73. Making a Difference
• Feelgood factor – thanks, appreciation, good news stories
• Sharing with friends (and making new ones)
• Amplifying the difference you’re making
• Tagging in individuals so they feel good too
• Encourage supporters to tell stories, post photos
• Updates make it clear you’re still live
• Don’t tell the same stories!
• Use in funding bids as evidence of impact
74. How are you coming across?
Humility Check
• Narrowly organisation-focused?
• Forgetting to say thank you?
• No humility?
• Limited interaction with others?
• Playing it too safe?
• Dated or mono-cultural images?
• Constant self-promotion?
• Not following etiquette?
• Spending time on the wrong networks?
• Website out of date?
• Broken links?
75. Top Tips
• Followers can be forever...
• Tell good stories
• Develop a social media strategy
• Get your financial lines sorted (Paypal)
• Pay attention to your tone
• Be social, conversational and engaging
• Inspire action, not just likes
• Treat others with respect
• Keep your backroom (website) up to date
• Align with your monitoring
• Take inspiration and keep improving
Build community