The document outlines the significance of Facebook for nonprofits, discussing its functionalities, such as pages, groups, and causes, and how these can be leveraged for fundraising and community engagement. It includes statistical insights on Facebook's user engagement and tips for effective use of the platform. Practical case studies and resources are provided to guide nonprofits in establishing their presence on Facebook.

1. Facebook for NonprofitsBy Frank Barry(Blackbaud) and Jeff Patrick (Common Knowledge) Facebook – The largest social networking platform in the world

2. Who’s Talking?Jeff PatrickPresidentCommon Knowledge@commonknow ^jpFrank BarryManaging ConsultantBlackbaud@franswaa

3. In this session, using real-world case studies we'll cover the following:What is Facebook?

4. How is Facebook useful for nonprofits?

5. How many nonprofits are using Facebook? (Benchmark results from recent nonprofit industry survey regarding social networking)

6. What is the difference between Facebook Pages, Groups, and Causes?

7. What is a Facebook Application and how can nonprofits use them effectively?

8. Tips for getting started quickly!Facebook for Nonprofits

9. What is Facebook?

10. What is Facebook?Facebook is a global social networking website that is operated and privately owned by Facebook, Inc.[1] Users can add friends and send them messages, and update their personal profiles to notify friends about themselves. Additionally, users can join networks organized by city, workplace, school, and region. The website's name stems from the colloquial name of books given at the start of the academic year by university administrations with the intention of helping students get to know each other better.

11. What is Facebook?It’s really all about the social graph of your supporters, volunteers, donors, staff and advocates.Source: http://www.flickr.com/photos/christopheducamp/693439830/sizes/m/

12. Why should I care about Facebook?The stats7

13. Why should I care about Facebook? The Stats300 million active users (September 15, 2009)50% of active users log in dailyFastest growing demographic is 35 and older 6 billion minutes are spent on Facebook each day (worldwide) 10 million users become fans of Pages each day65 million active users accessing Facebook through their mobile devices. More than 2 billion pieces of content (web links, news stories, blog posts, notes, photos, etc.) shared each week Source: http://www.facebook.com/press/info.php?statistics

14. Why should I care about Facebook? The Stats

15. Why should I care about Facebook? The Stats

16. Why should I care about Facebook? The StatsCheck out the entire report at: nonprofitsocialnetworksurvey.com

17. How Does Facebook Work?A few basics

18. Facebook Activity Feed

19. Facebook Profile

20. Facebook Friends

21. Distributing Messages Automatically via Social MapJeff Patrick is doing his 3rd hike in preparation for the ALR San Francisco Walk on May 25th.

22. Online EcosystemEquality California

23. Online EcosystemEQCA.org

24. Online EcosystemTwitterEQCA.org

25. Online EcosystemTwitterEQCA.orgBlog

26. Online EcosystemFacebookTwitterEQCA.orgBlog

27. MySpaceOnline EcosystemFacebookTwitterEQCA.orgBlog

28. MySpaceOnline EcosystemFacebookTwitterEQCA.orgBlogYouTubeJune 2008

29. Online Ecosystem at Equality California

30. Understanding FacebookSo many choices: Groups, Pages, Applications, and Causes

31. Understanding FacebookMarch 2009Groups:A way to dip your toe or run a small campaignPages:Improved communication with supporters, metrics, and controlCauses:Facebook’s most popular application for fundraising and spreading awarenessApplications:Improved communications, integration and customization capabilities, supporter activities, and control (both visual and functional)

32. Understanding Facebook - GroupsStarter organization profileTypically used by smaller organizations or chapters of a larger nonprofitEasy to set up; good place to dabble with FacebookUser actions display on their profile and in their friends’ news feedsLimitationsUpdating and notification capabilities restrictedNo applicationsMarch 2009

33. Understanding Facebook - Groups

34. Understanding Facebook - PagesMarch 2009Custom Vanity URL once you have 25 fansFacebook’s preferred location for big organizations, brands, and public entitiesYou can message entire “Fan” base“Status update” updates every fans profile and displays in their friends’ newsfeedsPages can use applications**Advanced Reporting** (Facebook Insights)Real time feedback from supporters (or critics)

35. Understanding Facebook - PagesFriendly URLLogoOutpostsInfoFansYouTubeEventsPhotosCommunityRelationshipsJune 2008

36. Page vs. Group in FacebookPageGroups

37. March 2009Understanding Facebook - CausesVery popular application on FacebookUsers create “Causes” to support “Beneficiaries” (nonprofits)Allows supporters to raise money, recruit additional supporters, and advocate on behalf of the organizationDonations processed through Network for Good

38. Understanding Facebook - Causes

39. Understanding Facebook - ApplicationsMarch 2009Applications provide the ability for people on Facebook to deepen their relationship with your organization using tools that Facebook does not provideAllows people to publicly identify with your organization and take action on your organization’s behalfMessage users who have added the application to their profilesIntegrate with your existing CRM and websiteImproved ability to use supporters social graphsIncreases opportunities to build house file

40. Don't just send friends any gift, send a gift that makes a difference. 50% of all proceeds go to animal charities you choose. Adopting pets from Pets Cybershelter helps REAL animals! Send friends a facebook family member or adopt pets for your page Fundraising Application

41. Acquisition PathOrganization WebsiteExternal NetworksFaceBookOrg’s SocialNetworkOrganizationOnline FundraisingEmail Marketing/Direct Mail Solicitations

42. Sierra Club on Facebook

43. Sierra Club Website

44. Sierra Club Petition

45. Event Fundraising

46. Event FundraisingEvent Site

47. Registrant Page

48. Registrant Giving Form

49. Registrant Email Tools

50. Team Tools

51. Promotional Tools

52. Donor Recognition