15. ―I‘m suggesting that if you can‘t imagine
anyone linking to your coverage — if you
can‘t imagine anyone saying ―this was
new,‖ ―this is good,‖ ―this was
valuable,‖ ―go here for more,‖ ―I didn‘t
know this,‖ or ―you should know this‖ —
then chances are, it‘s not worth saying
and in the link economy it won‘t get
audience, and so it‘s not worth making.‖
Jarvis, 2008
16. Unless you are
already famous,
you will need other
people to mention
you in order to gain
followers. Give
them a reason to.
17. ―Trust agents have established
themselves as being non-sales-
oriented, non-high-pressure
marketers. Instead they are
digital natives using the Web to
be genuine and humanize their
business.‖
Smith & Brogan, 2010
26. ―The concept of listening, on the
other hand, invokes the more
dynamic process of online
attention, and suggests that it is
an embedded part of networked
engagement – a necessary
corollary to having a ‗voice‘.‖
Crawford, 2009
36. Although nonprofit organizations have
become more interactive in their use
of Twitter as opposed to their websites
alone, we found Twitter is still used by
many nonprofit organizations as an
extension of information-heavy
websites. These organizations are
missing the bigger picture of its uses as
a community-building and
mobilizational tool.
Lovejoy & Saxton, 2012
40. Bibliography
Facebook. (2012). Key facts. Retrieved from
http://newsroom.fb.com/content/default.aspx?NewsAreaId=22
Jarvis, J. (2008). The journalism of filling space and time. Retrieved from
http://buzzmachine.com/2008/11/04/the-journalism-of-filling-space-and-
time/
Lovejoy, K., & Saxton, G. D. (2012). Information, community, and action:
How nonprofit organizations use social media. Journal of Computer-Mediated
Communication, 17, 337–353. doi:10.1111/j.1083-6101.2012.01576.x
Mansfield, H. (2012). Social media for social good a how-to guide for
:
nonprofits. New York: McGraw-Hill.
YouTube. (2012). Press statistics. Retrieved from
http://www.youtube.com/t/press_statistics/
Editor's Notes
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Begin with an anecdote about the value of social media, or a relevant statistic.
<?xml version="1.0" encoding="ISO-8859-1" ?><poll url="http://www.polleverywhere.com/multiple_choice_polls/MTQ3NTk3Njg4Mg"> <!-- This snippet was inserted via the Poll Everywhere Mac Presenter --> <!-- The presence of this snippet is used to indicate that a poll will be shown during the slideshow --> <!-- TIP: You can draw a solid, filled rectangle on your slide and the Mac Presenter will automatically display your poll in that area. --> <!-- The Mac Presenter application must also be running and logged in for this to work. --> <!-- To remove this, simply delete it from the notes yourself or use the Mac Presenter to remove it for you. --> <title>On a scale of 1-5 (5 being the most effective), how would you rate this as an effective use of social media for an organization? </title></poll>
Using social media is not an end in and of itself.
All of your content will be linked. Consider other networks like Flickr, Pinterest, Google Plus, LinkedIn
All of your content will be linked. Consider other networks like Flickr, Pinterest, Google Plus, LinkedIn
All of your content will be linked. Consider other networks like Flickr, Pinterest, Google Plus, LinkedIn
All of your content will be linked. Consider other networks like Flickr, Pinterest, Google Plus, LinkedIn
The three major components of effective social media content
When he started the @KingJames account, he had 25,000 followers within an hour of a fellow NBA star mentioning the new profile. http://mashable.com/2010/07/06/lebron-james-twitter/
Trust agents
Wine Library TV provides video reviews of wine for people who don’t know much about wine. Inconspicuous link to the wine for sale at the Wine Library website. Trusted information first, selling wine second. http://www.flickr.com/photos/67499195@N00/1139662917/
http://www.flickr.com/photos/x-ray_delta_one/3886469710/Example: Top 100 videos checked out from Alden Library
Example: Chad’s business videos1A Auto
http://www.flickr.com/photos/x-ray_delta_one/6890070339/Example: Chad’s business videos
http://www.flickr.com/photos/laurabot_/7462610468/Also holidays, yearly events. Speak like a pirate day.
<?xml version="1.0" encoding="ISO-8859-1" ?><poll url="http://www.polleverywhere.com/free_text_polls/MTE5MTk5Mzk0MA"> <!-- This snippet was inserted via the Poll Everywhere Mac Presenter --> <!-- The presence of this snippet is used to indicate that a poll will be shown during the slideshow --> <!-- TIP: You can draw a solid, filled rectangle on your slide and the Mac Presenter will automatically display your poll in that area. --> <!-- The Mac Presenter application must also be running and logged in for this to work. --> <!-- To remove this, simply delete it from the notes yourself or use the Mac Presenter to remove it for you. --> <title>If you were charged with making a video for @JavaJunkies, what would it be about? </title></poll>
In order for someone to have a voice – i.e. your stakeholders – online, someone has to listen.
Will catch YouTube videos, blog posts
Search the website or 3rd party tools
Hoot Suite, Sprout Social, Shoutlet, Radian 6. Pay = more tools good for larger organizations.
Poll Everywhere question > What search terms would you use if you were the manager of a local coffee shop and wanted to find out what people thought about it and the coffee options in your area. Potential answers: grocery, groceries, produce, name of grocery store <?xml version="1.0" encoding="ISO-8859-1" ?><poll url="http://www.polleverywhere.com/free_text_polls/NjQ1NjM0ODI5"> <!-- This snippet was inserted via the Poll Everywhere Mac Presenter --> <!-- The presence of this snippet is used to indicate that a poll will be shown during the slideshow --> <!-- TIP: You can draw a solid, filled rectangle on your slide and the Mac Presenter will automatically display your poll in that area. --> <!-- The Mac Presenter application must also be running and logged in for this to work. --> <!-- To remove this, simply delete it from the notes yourself or use the Mac Presenter to remove it for you. --> <title>What search terms would you use to find people talking about your coffee shop? </title></poll>
Information = broadcast ; community = engaging with other users ; action = encouraging followers to take some sort of action
Content should be more balanced.
Content should be more balanced.
Example = @ohiou grad student curated WWII fashion collection. Link to other people.