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Innovation through Citizen engagement Paul Dombowsky
Fellow Citizens – I have a challenge Traffic congestion is a major challenge to the environment, quality of life, and economic growth of Ottawa. What ideas do you have to encourage your fellow citizens to make alternative choices for getting around the city each day? 2
Agenda / Highlights ,[object Object]
Practical Crowdsourcing - what is it and how can you use it?
How to tap into the conversations that are already going on to make better decisions.
Making crowdsourcing pay for itself - the business case.
Best practices and how to implement.
How to overcome some of the negatives.3
Citizen Engagement in Web 2.0 for Ottawa 2.0 ,[object Object]
Blogs
Apartment 613
TransitOttawa
Sun & The City
West Side Action
URBSite
Tea Party of Ottawa
Spacing Ottawa
Podcasts
Inner City Podcast
Spacing Podcast
Make no mistake – your citizens want to be involved in transforming the City of today to City 2.0.
Where is the engagement? Where is the innovation happening?Driven bySocial Media Platforms 4
Engagement – Who Participates? 5
Who is your crowd? CITY Engagement Targets 6
Crowdsourcing Defined An engagement process whereby organizations seek input from either open or closed communities of people, either homogenous or not, to contribute ideas, solutions, or support in an open process whereby the elements of creativity, competition and campaigning are reinforced through social media to come up with more powerful ideas or solutions than could be obtained through other means. Why Bother? Organizations have a difficult time engaging with their communities to strengthen their relationship and be citizen/crowd focused. Internal or external, the community has ideas that can be harnessed that come from diverse backgrounds, experiences and education.  7

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Ideavibes - Crowdsourcing and Civic or Citizen Engagement

  • 1. Innovation through Citizen engagement Paul Dombowsky
  • 2. Fellow Citizens – I have a challenge Traffic congestion is a major challenge to the environment, quality of life, and economic growth of Ottawa. What ideas do you have to encourage your fellow citizens to make alternative choices for getting around the city each day? 2
  • 3.
  • 4. Practical Crowdsourcing - what is it and how can you use it?
  • 5. How to tap into the conversations that are already going on to make better decisions.
  • 6. Making crowdsourcing pay for itself - the business case.
  • 7. Best practices and how to implement.
  • 8. How to overcome some of the negatives.3
  • 9.
  • 10. Blogs
  • 13. Sun & The City
  • 16. Tea Party of Ottawa
  • 21. Make no mistake – your citizens want to be involved in transforming the City of today to City 2.0.
  • 22. Where is the engagement? Where is the innovation happening?Driven bySocial Media Platforms 4
  • 23. Engagement – Who Participates? 5
  • 24. Who is your crowd? CITY Engagement Targets 6
  • 25. Crowdsourcing Defined An engagement process whereby organizations seek input from either open or closed communities of people, either homogenous or not, to contribute ideas, solutions, or support in an open process whereby the elements of creativity, competition and campaigning are reinforced through social media to come up with more powerful ideas or solutions than could be obtained through other means. Why Bother? Organizations have a difficult time engaging with their communities to strengthen their relationship and be citizen/crowd focused. Internal or external, the community has ideas that can be harnessed that come from diverse backgrounds, experiences and education. 7
  • 26. Where Innovation / Crowdsourcing Fits 8
  • 28. The Appeal Crowdsourcing surfaces new perspectives Invites participation from nontraditional sources Infuses real energy into the process of generating ideas and content Empowers people when they feel their voice is being heard Technology can enable participation by disenfranchised (ie. PCs in libraries/shelters with citizen engagement campaigns) Builds engagement and relationships with new audiences 10
  • 29.
  • 30. Narrow crowds product narrow results
  • 31. No follow-through causes creditability hit
  • 32. If you say you are generating solutions for X, communicate what happened and why
  • 33. Broad ideation campaign descriptions will result in less focused results BUT too narrow will restrict creativity
  • 34. Dismissing ideas that seem far fetched
  • 35. Ideation often requires refinement – understanding what your crowd is saying by ‘x’11
  • 36. Example 1: Citizen Engagement NYC Citizen Engagement Program 12
  • 37.
  • 38. Referrals = 64% from Twitter
  • 39. Cost = 500 ice cream cones ($1,000)
  • 40. HumphrySlocombe’s Crowd= 320,000 twitter followers and Facebook Friends13
  • 41. Example 3 – Product Development - Branded IdeaStorm was created to give a direct voice to Dell’s customers and an avenue to have online “brainstorm” sessions to allow them to share ideas and collaborate with one another and Dell. Their goal through IdeaStorm is to hear what new products or services you’d like to see Dell develop. In almost three years, IdeaStorm has crossed the 10,000 idea mark and implemented nearly 400 ideas! 14
  • 42. Example 4: Product Development - Inventions Quirky is an all in one product development shop for inventors. 15
  • 43. Example 5: Conference Agenda Ignite uses crowdsourcing for the source and crowd directed agenda at an upcoming event. 16
  • 44. It all starts with a Question or Problem 17 Needs to be: Clear and compelling Not leading Allow for open innovation Encourage participation Allow for outliers to feel comfortable
  • 45. I have a challenge 18 Land use determination – who drives the agenda and the conversation? Two approaches Opportunity driven Innovation driven The difference lies in where the ideas come from From the user or the customer From the supplier
  • 46. I have a challenge 19 Opportunity Driven (supplier) Innovation Driven (customer)
  • 47.
  • 48. Crowd is empowered to spark the innovation that will result in an improved approach to governance
  • 49. Move away from ‘Vending Machine Government’
  • 50. Responsibility is shared between citizens and staff20
  • 51.
  • 52. Able to run multiple campaigns at once
  • 53. Can run Crowdsourcing and Crowdfunding Campaigns
  • 54. Build stickiness and community around those that engage (sign-in and see past votes, comments, ideas)
  • 56. Able to be implemented on existing website or set-up in new, destination site
  • 58. One of few sub $1000/month solutions21
  • 59. How an Engagement Platform Works 22
  • 61. Wrap-up Quote Our commitment to openness and innovation means more than simply informing citizens about how and what decisions are made. It means recognizing that government does not have all the answers and that public officials need to draw on what citizens know from the diversity of experiences they have had, to move our communities forward. We believe that after all, the crowd will take care of the crowd. 23
  • 62. Thank you Paul Dombowsky | 613.878.1681 | paul@ideavibes.com www.ideavibes.com