This document discusses different types of media and their uses in education. It begins by defining media as any communication tools used to store and deliver information, facts, skills, knowledge, and other materials to help teachers and facilitate student learning. There are four main types of media discussed: print media, visual media, audio media, and audiovisual media. The document then outlines several advantages to using media in education, such as helping students better retain concepts and connecting them to real-world examples and events. Social media is also discussed as a type of media that can enhance teaching and learning through tools that allow easy online interaction and information sharing. Some cautions around using media, such as copyright issues and distraction, are also noted.

1. IN THE NAME OF ALLAH THE MOST MERCIFUL, THE
MOST BENEFICENT AND THE MOST GRACIOUS.
Media & its Types & Uses
Shaharyar Shoukat Bhatti
B.Ed (Hons.)
University of Education,(LMC) Lahore

2. CONTENTS
• Introduction
• Media
• Types of Media
• Uses In Learning Situation
• Merits and Demerits
• Social Media
• Advantages of Social Media

3. INTRODUCTION
Media is everywhere, it has become a part of our daily life.
Media is everywhere, it has become a part of our daily life.
Media is everywhere, it has become a part of our daily life.
Education and media are integral part of learning.
They form a person and transform society.

4. MEDIA
• The word media comes from Latin plural “Medium”. Media may refers to communications.
Communications tools are used to store and deliver information for data.
Media are any devices that assist an instructor to transmit to a learner
• facts
• skills
• attitudes
• knowledge
• Appreciation or additional materials
Are used when using a particular teaching method to make learning easy. As it intend to help
teacher in teaching and the learner to grasp the concepts effectively.

5. TYPES
There are four types of media:
• Print media
• Visual media
• Audio media
• Audio-Visual media

6. PRINTED MEDIA
Print media is one the oldest forms of instructional media that is being used in learning process /
classroom. Print media consist of hard copy.
It includes followings:
• Books
• Magazines
• Newspaper
• Journal
• Web pages /blogs etc

7. VISUAL MEDIA
It Includes :
Photographs/picture
maps
Graphics
Models
Game puzzle
These make visual impression to the learner. They attract pupils attention and aid
concentration.And meaning is more illustrate then verbal explanation.A single picture is
equal to 1000 words in meaning to a listener. The real word or words is helped by seeing
concrete objects.

8. AUDIO-VISUAL MEDIA
• Audiovisual (AV) means possessing both a sound and a visual component, such as slide-
tape presentations, films,television, programs.
• Audiovisual Aids are any device which can be used to make the learning experience more
concrete, more realistic and more dynamic.
Classification of AV Aids
1. Projected Aid
2. Non-projected Aid

9. WHAT IS USING OF MEDIA TO ENHERNCE
TEACHING AND LEARNING
• The term media was first used to describe newspaper more than two centuries
ago.
• Instructors can engage students and produce more meaningful ad deep
experience by using films, televisons, popuar music, literature, documentaries
etc.
• Media allows the instructor to facilitate the transfer of expert knowledge to
novice learners.

10. • Existing media resources can also be used to engage students and
facilitate active learning strategies
• Student-created media involves a high degree of engagement;
promotes individual learning, social interaction and immersion; and is
highly customizable and collaborative
( Yowell and Rhoten,2009)

11. WHYE USE MEDIA IN LEARNING AND
TEACHING
• Media can be used in almost any displine to enhance learning, both in class and
also for out of class assignments.
• Research suggests that people can learn abstract, new and noval concepts more
easily from visual form
(Saloman, 1979)
• Willingham’s (2009) research he asks simple question
“why students remember everything that’s on television and forgot what we
lecture?”
Because visual media helps students retian concepts and ideas.

12. • The cucial role that technology plays for creating learning enviroments that
extend the possibilities of one-way communication media, such as movies,
television shows and music into new areas that require interactive learning
like visualization and student created content.
(Bransford, Browning and cocking 1999, p194)

13. HOW TO USE MEDIA IN LEARNING AND
TEACHING
• Media complements instructor led learning by encouraging students to listen
music reap print aterial or watching documentary . In this approach instructor
facilitate the learner.
• Media can also be student generated .These asks the student to step into the role
of the teacher and create content that will engage learners and help them to
master concepts.
• Social media can also be used to enhance teaching and learning and it includes
varied online technology tools that allow people to communicate easily via the
internet to share the information and resources

14. CAUTIONS
While using media in your courses several concerns should be noticed One question arises is
concern about copyright issues.
Using media oftentimes requires additional work (e.g. prepositioning a Dvd it at the start of
a scene before class, digitizing media for playback on a computer and making sure that AV
aids work properly.)
Utilizing media takes time awy from other classroom acitivites. Instructors need to decide
whether the media makes its point effecintly and with enough effect to warrant the use of
class time .
Media senses (e.g. humor,terror and language) may distract some students from the theories
and concepts.

15. ADVANTAGES OF USING MEDIA
Many media sources (films, music, visualization, news stories)
have very high production quality capable of showcasing comples
ideas in a short period of time.This develop Quantitative reasoning.
Media offers both congnitive and affective experiences. It can
provoke discussion, an assessment of ones’s values and assessment
of self if the scence have emotional content.
The users of media help connect learner with events that are
culturally relevant.

16. ADVANTAGES OF MEDIA FOR STUDENT
Students can experience worls beyond their own.
The use of media in the classroom enables students to see concepts
and new examples when they are watching television, listening to
music etc
Students can improve their analytical skills by analyzing media
using theories and concepts they are studying.
Popular media (facebook, youtube etc) are a familier medium to
students that helps gain attention and maintain student interest.

17. SOCIAL MEDIA
Social media includes varied online technology tools that allow people to communicate
easily via internet to share information and resources.
The dramtic growth of social media creates new opportunities for engaging students.it
incudes sites such as facbook, myspace etc. It rapidly changing the way of interacting
with each other.

18. ADVANTAGES OF SOCIAL MEDIA
• Interaction using social media provides students with a sense of belonging and creates bonds
between students and their peers and between students and the instructor
• Social media content creators must protect copyrights of others
• Clear grading criteria must be provided to students to encourage their participation in the use
of social media.
• Students likely have some prior familiarity with sites such facebook or myspace loweing the
learning curve associated with using new technology.students involve in projects can blog
about their experience.

19. THANK YOU FOR PAYING YOUR ATTENTION
Any Questions?