Research in Media Week One

1. RESEARCH IN MEDIA
EDT 513
Educational Technology Department,
School of Science and Technology Education (SSTE),
Federal University of Technology, Minna
(c) 2024
Prof. GAMBARI, Amosa Isiaka
E-mail: gambari@futminna.edu.ng
Phone No: +234 803 689 7955
Week 1: Concept of Media

2. Concept of Media
Week 1

3. Basic Concept of Media
• Meaning of Media
• Media is the plural of medium, Ironically, there is
no general agreement on the definition of the
term “Media”. In literature, media have been
variously defined by many authors.

4. Definition of media
• Solomon (1974), states that “media refers to films,
television, teaching machines, computers, prints,
graphic displays, audiotapes, etc, or all such
devices or instruments which transmit information
between persons” (P.367).

5. Cont…
• The Glossary of Educational Technology Terms
(1987) defines media as “generic term for all the
forms and channels used in the transformation of
information” (P.76).
• Media is the plural of medium, something by or
through which an effect is produced: Air is the
medium through which sound is carried”.
(KirkPatrick, 2007; p..447).

6. The Impact of media Use
• Media or learning devices are added devices that
help the teacher to clarify, establish, correlate and
co-ordinate accurate concepts, interpretations and
appreciations and enable him to make learning
more concrete, effective, interesting, inspirational,
meaningful and vivid

7. Cont…
• They help in completing triangular process of
learning viz, motivation-clarification-stimulation.
The aim of teaching with technological media is
‘clearing the channel between the learner and the
things that are worth learning’

8. Cont…
• Media provides significant gains in informational
learning, retention and recall, thinking and
reasoning, activity, interest, imagination, better
assimilation and personal growth and
development.
•
• Media are the stimuli for learning ‘why’, ‘how’,
‘when’ and ‘where’. The difficult concepts or hard
to understand principles are usually made clear
by the intelligent use of media.

9. Advantages of Media Technologies
i. Best Motivator
ii. Antidote to the disease of verbal instruction
iii. Clear images
iv. Vicarious experience
v. Variety Tools
vi. Freedom
vii. Opportunities to handle and manipulate.
viii. Retentivity
ix. Based on maxims of teaching
Helpful in attracting attention

10. Cont…
xi. Helpful in fixing up new learning
xii. Saving of energy and time Realism
xiv. Vividness
xv. Meeting individual differences.
xvi. Encouragement to healthy classroom
interaction Spread of education on a mass scale
xviii. Promotion of scientific temper
xix. Development of higher faculties
xx. Reinforcement to Learners
xxi. Positive transfer of learning and training: xxii.
Positive environment for creative discipline

11. Challenges in the Use of Media
(i) Apathy of the teachers
(ii) indifference of students
(iii) Ineffectiveness of the technology
(iv) Financial hurdles
(v) Absence of electricity
(vi) Lack of facilities for training:
(vii) Coordination between centre and states
(viii) Language difficulty
(ix) Not catering to local needs
(x) Improper selection of films

12. Critical problems of media use in the
instructional process that led
to increased Research in educational media
(i) Unsystematic planning for media integration in
the classroom
(ii) Non-integrated use of the variety of
educational media that would be most
effective in enhancing the quality of teaching
and learning;
(iii) Poor/lack of evaluation instructional
effectiveness of media
(iv) The problem of utilization, misuse or abuse of
educational media in the instructional process
has attracted the attention of many educators