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Mass media is an topic for MSc. Nursing 1st yr students, Community Health Nursing Speciality, Unit VII- Information, Education and Communication
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Types of massmedia
The document discusses different types of mass media. It describes mass media as a means of communication that is an integral part of modern life. There are several types of mass media including print media like newspapers and magazines; electronic media like television and radio; and new age media such as mobile phones, computers, and the internet. Social media in particular has become a platform for sharing knowledge and facilitating the free flow of information, though it also presents new opportunities and challenges. Traditional folk media also plays an important role in cultivating rural culture. The document distinguishes between public relations, propaganda, and publicity in terms of their aims, transparency, and communication approaches.
Mass media
Mass media is communication that reaches and influences a large audience through various transmitting devices or mediums. It includes print media like newspapers and magazines, electronic media like radio and television, and interactive media like the internet. Mass media serves important functions such as informing the public about current events, educating people on various topics, and providing entertainment. It plays a significant role in Pakistan by keeping the public aware of events and changes in the country.
Mass media
This document discusses the role of mass media in teacher education and development. It begins by noting that prospective teachers enroll in training courses to help shape their views and receptivity to new knowledge about mathematics. Their prior experiences influence how they see mathematics and how they will teach. The document then provides an overview of different mass media sources like newspapers, magazines, television, radio, and their advantages and disadvantages for sharing information. It explains how print media like newspapers have historically supported agricultural extension by publishing news, recommendations, and research findings. Overall, the document emphasizes that mass media can positively influence teacher development when used appropriately to disseminate relevant information.
Mass media ppt
Mass media refers to all technologies used for mass communication, including print media like newspapers and books, electronic media like television and radio, online media like blogs and forums, static media like posters and maps, and traditional folk media like puppetry and street theatre. Mass media plays a key role in political power and shaping modern culture through influencing public perceptions on important issues and beliefs. The document categorizes different types of mass media and discusses the power of technologies used for mass communication.
Mass media
Mass media means technology that is intended to reach a mass audience. It is the primary means of communication used to reach the vast majority of the general public. The most common platforms for mass media are newspapers, magazines, radio, television, and the Internet.
Folk media
This document discusses various folk media art forms across India. It describes popular forms like Tamasha from Maharashtra, Pawada ballads, Keertana storytelling, Yakshagana drama from Karnataka, Nautanki and Dashavatara drama. Other forms mentioned are Ramlila, Jatra, Bhavai from Gujarat, Therukothu street theater in Tamil Nadu, and puppetry styles. The document outlines characteristics of each form like musical instruments used, themes, roles of performers, and origins. It notes that folk media is used for entertainment as well as conveying social and political messages to both literate and illiterate audiences.
Media & its Types & Uses
This document discusses different types of media and their uses in education. It begins by defining media as any communication tools used to store and deliver information, facts, skills, knowledge, and other materials to help teachers and facilitate student learning. There are four main types of media discussed: print media, visual media, audio media, and audiovisual media. The document then outlines several advantages to using media in education, such as helping students better retain concepts and connecting them to real-world examples and events. Social media is also discussed as a type of media that can enhance teaching and learning through tools that allow easy online interaction and information sharing. Some cautions around using media, such as copyright issues and distraction, are also noted.
Electronic media
The document discusses electronic media. It defines electronic media as existing in many forms such as radio, television, computers, and smartphones. The document outlines the history of major electronic media technologies from the telegraph to computers. It also lists some of the traditional types of electronic media such as television, radio, and the internet as well as new hybrid forms like smartphones and digital displays. The document discusses how electronic media is used in education through multimedia presentations to help teach students.
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Types of massmedia
The document discusses different types of mass media. It describes mass media as a means of communication that is an integral part of modern life. There are several types of mass media including print media like newspapers and magazines; electronic media like television and radio; and new age media such as mobile phones, computers, and the internet. Social media in particular has become a platform for sharing knowledge and facilitating the free flow of information, though it also presents new opportunities and challenges. Traditional folk media also plays an important role in cultivating rural culture. The document distinguishes between public relations, propaganda, and publicity in terms of their aims, transparency, and communication approaches.
Mass media
Mass media is communication that reaches and influences a large audience through various transmitting devices or mediums. It includes print media like newspapers and magazines, electronic media like radio and television, and interactive media like the internet. Mass media serves important functions such as informing the public about current events, educating people on various topics, and providing entertainment. It plays a significant role in Pakistan by keeping the public aware of events and changes in the country.
Mass media
This document discusses the role of mass media in teacher education and development. It begins by noting that prospective teachers enroll in training courses to help shape their views and receptivity to new knowledge about mathematics. Their prior experiences influence how they see mathematics and how they will teach. The document then provides an overview of different mass media sources like newspapers, magazines, television, radio, and their advantages and disadvantages for sharing information. It explains how print media like newspapers have historically supported agricultural extension by publishing news, recommendations, and research findings. Overall, the document emphasizes that mass media can positively influence teacher development when used appropriately to disseminate relevant information.
Mass media ppt
Mass media refers to all technologies used for mass communication, including print media like newspapers and books, electronic media like television and radio, online media like blogs and forums, static media like posters and maps, and traditional folk media like puppetry and street theatre. Mass media plays a key role in political power and shaping modern culture through influencing public perceptions on important issues and beliefs. The document categorizes different types of mass media and discusses the power of technologies used for mass communication.
Mass media
Mass media means technology that is intended to reach a mass audience. It is the primary means of communication used to reach the vast majority of the general public. The most common platforms for mass media are newspapers, magazines, radio, television, and the Internet.
Folk media
This document discusses various folk media art forms across India. It describes popular forms like Tamasha from Maharashtra, Pawada ballads, Keertana storytelling, Yakshagana drama from Karnataka, Nautanki and Dashavatara drama. Other forms mentioned are Ramlila, Jatra, Bhavai from Gujarat, Therukothu street theater in Tamil Nadu, and puppetry styles. The document outlines characteristics of each form like musical instruments used, themes, roles of performers, and origins. It notes that folk media is used for entertainment as well as conveying social and political messages to both literate and illiterate audiences.
Media & its Types & Uses
This document discusses different types of media and their uses in education. It begins by defining media as any communication tools used to store and deliver information, facts, skills, knowledge, and other materials to help teachers and facilitate student learning. There are four main types of media discussed: print media, visual media, audio media, and audiovisual media. The document then outlines several advantages to using media in education, such as helping students better retain concepts and connecting them to real-world examples and events. Social media is also discussed as a type of media that can enhance teaching and learning through tools that allow easy online interaction and information sharing. Some cautions around using media, such as copyright issues and distraction, are also noted.
Electronic media
The document discusses electronic media. It defines electronic media as existing in many forms such as radio, television, computers, and smartphones. The document outlines the history of major electronic media technologies from the telegraph to computers. It also lists some of the traditional types of electronic media such as television, radio, and the internet as well as new hybrid forms like smartphones and digital displays. The document discusses how electronic media is used in education through multimedia presentations to help teach students.
Role of mass media
This document discusses the role of mass media in agricultural development and extension. It describes the seven main branches of mass media as print media, radio, television, films, internet, mobile phones, and photojournalism. It provides details on the characteristics, functions, advantages, and disadvantages of mass media. The document focuses on the various uses of print media, internet, mobile phones, and photojournalism in agricultural extension and information dissemination to farmers.
Process Of Socialization
The document outlines the five stages of socialization: oral, anal, oedipal, latency, and adolescence. It describes each stage in detail, focusing on the psychological development and learned behaviors that occur. The process of socialization from oral through adolescence is known as primary socialization, best explained by Freud's psychosexual development theory, and plays a significant role in personality development.
Role of print media
Role in print media in Education
- mam sorry I uploaded my ppt here in Dan's account it is because I cant find my gmail account so that my slideshare cant verify using my gmail account.
Jeson A. Celebre 3d3
role of media in education
The document discusses the role of various media types in education. It covers print media like newspapers, magazines and books. It also discusses electronic media such as radio, television, internet, films and mobile devices. It explains how each media type contributes to both formal and informal education by providing information, news and learning resources to students and the general public.
ELECTRONIC MEDIA
TYPES OF ELECTRONIC MEDIA
HISTORY OF ELECTRONIC MEDIA
WHAT IS ELECTRONIC MEDIA
EXAMPLES OF ELECTRONIC MEDIA
TYPES OF ELECTRONIC MEDIA
USES OF OF ELECTRONIC MEDIA
ADVANTAGES OF ELECTRONIC MEDIA
DISADVANTAGES OF ELECTRONIC MEDIA
Role of media
The document discusses the role and impact of various types of media in India. It notes that print media like newspapers and magazines reach over 78.8 million and 41.6 million people daily/weekly respectively. There are 665 television channels and 65 million internet users. The media serves important functions like reporting news, setting agendas, and socializing people, but some outlets provide sensationalized or discouraging content. To maximize its benefits, the media should encourage positive and constructive discussions while providing factual information to build up the nation.
Mass Media and it's importance P-15
The document discusses the importance of mass media. It notes that mass media plays an important role in people's lives by informing them about events in the world and providing opportunities for education and entertainment. However, mass media also influences how people see the world and shape their views. The main types of mass media discussed are print media, electronic media, and interactive media such as radio, television, newspapers, magazines, and the internet. The document outlines the functions of mass media as informing, educating, and entertaining people. It also discusses the advantages and impacts of different types of mass media such as television and radio.
Functions of mass media
Mass communication is defined as communicating information to large audiences via mass media such as television, radio, and newspapers. Mass communication messages have the potential to reach very large, anonymous audiences. The key elements of mass communication are the messages, media used to transmit them, and the audiences receiving them. Traditional functions of mass media include informing audiences, educating/socializing, entertaining, and persuading/interpreting information for audiences. Media informs the public about events and issues, educates on social norms and policies, entertains for relaxation and escape, and provides interpretation and context for information to persuade audiences.
Social disorganization
Social disorganization refers to a lack of consensus or equilibrium within a society. It occurs when the relationship between different parts of culture is disturbed. There are several approaches to studying social disorganization, including viewing it as a result of social problems, biological and psychological factors, geographical influences, cultural processes, or cultural lag as traditions fail to adapt to new material conditions. Good neighborhoods enhance youth socialization through strong social ties and local networks while bad neighborhoods undermine it due to weak community bonds and parental control.
Unit 11 social control
This document discusses social control and its various forms and mechanisms. It defines social control as the methods used by society to influence individual behavior and maintain social order. It describes the different types of social control as formal (exercised through institutions like law, education) and informal (customs, norms). It then outlines several key agencies of social control, including law, the state, education, religion, family, neighborhood, and public opinion. The role of the nurse is also mentioned as understanding patient deviance and treating those who fail to conform to social controls.
Different types of Mass Media And other Bonus Content
The following presentation contains information about different types of mass media and how the company releaseMyAd can help you in posting ads in three simple steps
Scope of sociology
The document discusses the scope of sociology in the fields of knowledge and profession. It describes several specialized fields of sociology that provide knowledge about different aspects of human social life. It also lists some common professional roles for sociologists, including teaching, research, and administration. Finally, it provides details on various social welfare programs and services in Pakistan, including orphanages, vocational training centers, and medical assistance projects.
Communication and educational technology
The document discusses the key aspects of the communication process. It defines communication as the exchange of information between individuals through symbols. The main elements of communication are the sender, message, channel, receiver, environment and feedback. It describes the different types of communication based on means of delivery (verbal, nonverbal), purpose (formal, informal, therapeutic), levels (intrapersonal, interpersonal, group) and patterns (one-way, two-way). Facilitators of effective communication include completeness, clarity and courtesy. Potential barriers are physiological, environmental, psychological, social, cultural, semantic and organizational. Techniques to overcome barriers and ensure effective communication involve active listening skills, conversational skills and using touch/nonverbal cues.
Social groups and processes
This document discusses social groups and processes. It defines social groups as collections of humans brought together through social relationships and common goals. Groups are classified based on size, structure, type of contact between members, and other factors. Primary groups are small, stable, and involve direct, face-to-face contact between members. Secondary groups are larger and involve more impersonal, indirect contact. An in-group is the group an individual identifies with, while an out-group is any other group. Crowds are temporary gatherings of many people brought together in close proximity around a common focus.
Social change
Social changes occur in all aspects of society, including social structures, roles, relationships, and norms. Changes can be slow or rapid. Social change refers to modifications in these social aspects. It is caused by various internal and external forces and factors like education, industrialization, urbanization, legislation, and modernization. Some key factors that affect social change in India include geographical conditions, technological advancements, cultural shifts, ideological changes, and the push for westernization and development. Social change is a continuous, universal process that impacts social institutions, behaviors, and the overall functioning of society over time.
Importance of Newspapers
Newspapers are an important medium for disseminating current news and information to the public. They meet key criteria of being publicly accessible, published periodically, containing up-to-date content, and covering a wide range of topics. While handwritten news sheets predated newspapers, the invention of the printing press in 1496 helped newspapers to develop and proliferate. By the 19th century, technological advances made newspapers more affordable and widespread. Today, newspapers continue to be educational resources in classrooms, providing real-world content to engage students and support learning.
Falk media
This document discusses folk media and traditional communication methods in India. It defines folk media as non-electronic mediums that transmit culture and traditions across generations. Some examples of folk media discussed include puppetry, drama, folk songs, dances, storytelling, and festivals. The document notes that folk media are highly effective at entertaining, educating, and spreading ideas due to features like high audience participation and familiar cultural content. Government organizations in India have utilized folk media for development communication. While traditional methods are personalized and credible, integrating them with modern media can make learning more engaging and preserve cultural heritage for rural communities.
social mobility
This document discusses social mobility, which it defines as the movement of individuals or groups between social statuses or positions. It outlines several types of social mobility, including vertical (between classes or occupations), horizontal (within the same status), upward, downward, intergenerational, and intragenerational. Causes of vertical mobility include filling vacant positions, imitating lifestyles of higher strata, and changes in the social environment. Factors promoting mobility are individual attributes, occupations, religious and political institutions, family/marriage, and chance.
Characteristics of mass madia
This document discusses the characteristics of different mass media including television, radio, newspaper, magazine, and outdoor media. It provides details on their advantages and disadvantages. Television is highlighted as having broad reach through combining sound, sight, and motion but also allowing for false news and ads. Radio can reach remote audiences in a cost efficient manner but has audio only and fleeting messages. Newspapers provide detailed information through various sections but have short life spans. Magazines are specialized with longer life but also longer lead times for ad placement. Outdoor media provides 24 hour coverage in a location-specific and cost efficient way but can face image problems.
Socialisation
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Public relations has evolved from ancient times where rulers used statues and coins to shape public perception, to the modern practice of strategically influencing media coverage and public opinion. Early pioneers like Ivy Lee established the principles of openness and honesty in public relations. Edward Bernays further developed the field and taught that public relations aims to "engineer public support" through information and persuasion. Today, public relations professionals perform roles like writing, media relations, and crisis communication across various types of clients from governments to industries.
4520 media.pptx
This document defines different types of media and discusses their history and roles. It describes traditional print, broadcast, and outdoor media, as well as new digital and social media. The document also covers the advantages and disadvantages of media, and how media plays an important role in shaping democracy by educating people and exposing issues.
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Role of mass media
This document discusses the role of mass media in agricultural development and extension. It describes the seven main branches of mass media as print media, radio, television, films, internet, mobile phones, and photojournalism. It provides details on the characteristics, functions, advantages, and disadvantages of mass media. The document focuses on the various uses of print media, internet, mobile phones, and photojournalism in agricultural extension and information dissemination to farmers.
Process Of Socialization
The document outlines the five stages of socialization: oral, anal, oedipal, latency, and adolescence. It describes each stage in detail, focusing on the psychological development and learned behaviors that occur. The process of socialization from oral through adolescence is known as primary socialization, best explained by Freud's psychosexual development theory, and plays a significant role in personality development.
Role of print media
Role in print media in Education
- mam sorry I uploaded my ppt here in Dan's account it is because I cant find my gmail account so that my slideshare cant verify using my gmail account.
Jeson A. Celebre 3d3
role of media in education
The document discusses the role of various media types in education. It covers print media like newspapers, magazines and books. It also discusses electronic media such as radio, television, internet, films and mobile devices. It explains how each media type contributes to both formal and informal education by providing information, news and learning resources to students and the general public.
ELECTRONIC MEDIA
TYPES OF ELECTRONIC MEDIA
HISTORY OF ELECTRONIC MEDIA
WHAT IS ELECTRONIC MEDIA
EXAMPLES OF ELECTRONIC MEDIA
TYPES OF ELECTRONIC MEDIA
USES OF OF ELECTRONIC MEDIA
ADVANTAGES OF ELECTRONIC MEDIA
DISADVANTAGES OF ELECTRONIC MEDIA
Role of media
The document discusses the role and impact of various types of media in India. It notes that print media like newspapers and magazines reach over 78.8 million and 41.6 million people daily/weekly respectively. There are 665 television channels and 65 million internet users. The media serves important functions like reporting news, setting agendas, and socializing people, but some outlets provide sensationalized or discouraging content. To maximize its benefits, the media should encourage positive and constructive discussions while providing factual information to build up the nation.
Mass Media and it's importance P-15
The document discusses the importance of mass media. It notes that mass media plays an important role in people's lives by informing them about events in the world and providing opportunities for education and entertainment. However, mass media also influences how people see the world and shape their views. The main types of mass media discussed are print media, electronic media, and interactive media such as radio, television, newspapers, magazines, and the internet. The document outlines the functions of mass media as informing, educating, and entertaining people. It also discusses the advantages and impacts of different types of mass media such as television and radio.
Functions of mass media
Mass communication is defined as communicating information to large audiences via mass media such as television, radio, and newspapers. Mass communication messages have the potential to reach very large, anonymous audiences. The key elements of mass communication are the messages, media used to transmit them, and the audiences receiving them. Traditional functions of mass media include informing audiences, educating/socializing, entertaining, and persuading/interpreting information for audiences. Media informs the public about events and issues, educates on social norms and policies, entertains for relaxation and escape, and provides interpretation and context for information to persuade audiences.
Social disorganization
Social disorganization refers to a lack of consensus or equilibrium within a society. It occurs when the relationship between different parts of culture is disturbed. There are several approaches to studying social disorganization, including viewing it as a result of social problems, biological and psychological factors, geographical influences, cultural processes, or cultural lag as traditions fail to adapt to new material conditions. Good neighborhoods enhance youth socialization through strong social ties and local networks while bad neighborhoods undermine it due to weak community bonds and parental control.
Unit 11 social control
This document discusses social control and its various forms and mechanisms. It defines social control as the methods used by society to influence individual behavior and maintain social order. It describes the different types of social control as formal (exercised through institutions like law, education) and informal (customs, norms). It then outlines several key agencies of social control, including law, the state, education, religion, family, neighborhood, and public opinion. The role of the nurse is also mentioned as understanding patient deviance and treating those who fail to conform to social controls.
Different types of Mass Media And other Bonus Content
The following presentation contains information about different types of mass media and how the company releaseMyAd can help you in posting ads in three simple steps
Scope of sociology
The document discusses the scope of sociology in the fields of knowledge and profession. It describes several specialized fields of sociology that provide knowledge about different aspects of human social life. It also lists some common professional roles for sociologists, including teaching, research, and administration. Finally, it provides details on various social welfare programs and services in Pakistan, including orphanages, vocational training centers, and medical assistance projects.
Communication and educational technology
The document discusses the key aspects of the communication process. It defines communication as the exchange of information between individuals through symbols. The main elements of communication are the sender, message, channel, receiver, environment and feedback. It describes the different types of communication based on means of delivery (verbal, nonverbal), purpose (formal, informal, therapeutic), levels (intrapersonal, interpersonal, group) and patterns (one-way, two-way). Facilitators of effective communication include completeness, clarity and courtesy. Potential barriers are physiological, environmental, psychological, social, cultural, semantic and organizational. Techniques to overcome barriers and ensure effective communication involve active listening skills, conversational skills and using touch/nonverbal cues.
Social groups and processes
This document discusses social groups and processes. It defines social groups as collections of humans brought together through social relationships and common goals. Groups are classified based on size, structure, type of contact between members, and other factors. Primary groups are small, stable, and involve direct, face-to-face contact between members. Secondary groups are larger and involve more impersonal, indirect contact. An in-group is the group an individual identifies with, while an out-group is any other group. Crowds are temporary gatherings of many people brought together in close proximity around a common focus.
Social change
Social changes occur in all aspects of society, including social structures, roles, relationships, and norms. Changes can be slow or rapid. Social change refers to modifications in these social aspects. It is caused by various internal and external forces and factors like education, industrialization, urbanization, legislation, and modernization. Some key factors that affect social change in India include geographical conditions, technological advancements, cultural shifts, ideological changes, and the push for westernization and development. Social change is a continuous, universal process that impacts social institutions, behaviors, and the overall functioning of society over time.
Importance of Newspapers
Newspapers are an important medium for disseminating current news and information to the public. They meet key criteria of being publicly accessible, published periodically, containing up-to-date content, and covering a wide range of topics. While handwritten news sheets predated newspapers, the invention of the printing press in 1496 helped newspapers to develop and proliferate. By the 19th century, technological advances made newspapers more affordable and widespread. Today, newspapers continue to be educational resources in classrooms, providing real-world content to engage students and support learning.
Falk media
This document discusses folk media and traditional communication methods in India. It defines folk media as non-electronic mediums that transmit culture and traditions across generations. Some examples of folk media discussed include puppetry, drama, folk songs, dances, storytelling, and festivals. The document notes that folk media are highly effective at entertaining, educating, and spreading ideas due to features like high audience participation and familiar cultural content. Government organizations in India have utilized folk media for development communication. While traditional methods are personalized and credible, integrating them with modern media can make learning more engaging and preserve cultural heritage for rural communities.
social mobility
This document discusses social mobility, which it defines as the movement of individuals or groups between social statuses or positions. It outlines several types of social mobility, including vertical (between classes or occupations), horizontal (within the same status), upward, downward, intergenerational, and intragenerational. Causes of vertical mobility include filling vacant positions, imitating lifestyles of higher strata, and changes in the social environment. Factors promoting mobility are individual attributes, occupations, religious and political institutions, family/marriage, and chance.
Characteristics of mass madia
This document discusses the characteristics of different mass media including television, radio, newspaper, magazine, and outdoor media. It provides details on their advantages and disadvantages. Television is highlighted as having broad reach through combining sound, sight, and motion but also allowing for false news and ads. Radio can reach remote audiences in a cost efficient manner but has audio only and fleeting messages. Newspapers provide detailed information through various sections but have short life spans. Magazines are specialized with longer life but also longer lead times for ad placement. Outdoor media provides 24 hour coverage in a location-specific and cost efficient way but can face image problems.
Socialisation
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Different types of Mass Media And other Bonus Content
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Public relations has evolved from ancient times where rulers used statues and coins to shape public perception, to the modern practice of strategically influencing media coverage and public opinion. Early pioneers like Ivy Lee established the principles of openness and honesty in public relations. Edward Bernays further developed the field and taught that public relations aims to "engineer public support" through information and persuasion. Today, public relations professionals perform roles like writing, media relations, and crisis communication across various types of clients from governments to industries.
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This document defines different types of media and discusses their history and roles. It describes traditional print, broadcast, and outdoor media, as well as new digital and social media. The document also covers the advantages and disadvantages of media, and how media plays an important role in shaping democracy by educating people and exposing issues.
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This document discusses the evolution of media and information literacy. It describes how media has evolved from print media like newspapers and magazines to include broadcast media like radio and television. It explains that while newspapers were initially the dominant source of news, television and electronic journalism have become prevalent in the last 50 years. The document also provides a brief history of different media like newspapers and their political ties early on. It discusses how presidents like FDR used radio to communicate directly with the public and how radio reporting informed Americans during World War II.
Tools of mass media
Mass media refers to various technologies that are used to communicate with large numbers of people simultaneously. It includes newspapers, magazines, television, radio, mobile phones, the internet, and cinema. Mass media plays a key role in influencing public perception on important issues and shaping modern culture through the transmission of beliefs, values, and traditions. Common forms of mass media discussed in the document are newspapers, magazines, television, radio, mobile phones, the internet, and cinema.
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The document discusses the definition of mass media. It states that mass media refers to channels of communication that can disseminate information to a large audience, such as newspapers, television, radio, and the internet. It notes that defining mass media has become challenging with newer technologies that allow for both one-to-one and one-to-many communication, like mobile phones and email. The mass media aims to communicate information or entertainment to a large number of receivers who belong to a relatively large audience.
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Mass media
- 1. MASS MEDIA Presented by Mrs Soumya Sonalika
- 2. Definition Mass media refers collectively to all media technologies, including the Internet, television, newspapers, film and radio, which are used for mass communications, and to the organizations which control these technologies. The media used for addressing or communicating with the masses is called mass media.
- 3. History of mass media The first newspaper was printed in China 868 A.D Johannes Gutenberg, who for the first time printed a book in a printing press in 1453. The phrase "the media" began to be used in the 1920s
- 4. History of mass media The first high-circulation newspapers arose in the eastern United States in the early 1800. In the 1840s, the first commercial electrical telegraph was developed. Cinema began in 1894, with the first commercial exhibition of film.
- 5. The first commercial broadcasts in the United States began in the 1920s. The first television broadcasts for a mass audience began in 1936 Germany and UK. Mobile phones were first introduced in 1979 in Japan. History of mass media
- 6. Purposes Advocacy, both for business and social concerns. • Advertising • Marketing • Propaganda • Public relations • Political communication Entertainment Public service announcements News and information Communicating
- 8. Functions of mass media Inform Surveillance Service the economic system Hold society together Entertain Act as a community forum Set the agenda Service the political system
- 9. Functions of mass media Influencing public opinion Determining the political system Providing a link between the government and the people Acting as a government watchdog Affecting socialization
- 10. Types Of Mass Media Publishing Media includes books, news papers and magazine.
- 11. Types Of Mass Media Broadcasting Media includes radio and television
- 13. Types Of Mass Media The Electronic Media includes computers, mobile phones, internet, ipods, CD players, tape recorders etc.
- 15. Types Of Mass Media Display media includes wall paintings, posters, small panels, banners, small handbills & leaflets.
- 16. Seven mass media Print from the late 15th century Recordings from the late 19th century Cinema from about 1900 Radio from about 1910 Television from about 1950 Internet from about 1990 Mobile phones from about 2000
- 17. Merits of Mass Media Target a global audience Newspapers and magazines are easily accessible Loyal fan following Latest news and information The best forms of entertainment Educational purposes Low cost per person reached
- 18. Demerits of Mass Media The information reported may not be authentic News can be manipulated Journalist or an editor may give personal preference Set wrong ideals Unnecessary sensationalism
- 19. Misleading messages may again divert young minds A particular event or news item may receive too much attention Newspapers or leaflets have a very short shelf life It is less appropriate for developing skills of informed decision making Demerits of Mass Media
- 20. Figure 7.1 The Development of Media Politics
- 21. Power of the Mass Media Overload on the audience Overload on the mass media Overload on funders and advertisers
- 22. Which of the following media do you use most often? 13% 39% 8% 32% 8% Newspaper TV Radio Internet Magazine