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C        ELECTRONIC
           MEDIA
K
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                Kokie Z. Tayanes
K
              Clent Daryl C. Balaba
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C   KC   KC     KC    KC     KC       KC   KC
CONTENTS
Media
Electronic Media
History of Electronic Media
Types of Electronic Media
Role of Electronic Media
Advantages and Disadvantages
MEDIA

•the plural of medium, are
means of communication.

•derived from the Latin word
“medius” middle(“between”),
the term refers to anything that
carries information
 between a source and a
receiver.
MEDIA


•isa mean of transmitting the
message, thought opinion and
view point.

•its
   purpose is to facilitate
communication and learning.

                                HOME
ELECTRONIC MEDIA
Electronic media is enjoying
broader use every day with an
increase in electronic devices
being made. The meaning of
electronic media, as it is known in
various spheres, has changed with
the passage of time.

Electronic media exists today in
many forms: radio, television,
videotape, audiotape, telephone,   HOME

telegraph, computer file, etc.
HISTORY
Telegraph, 1938
Telephone, 1876
Radio, 1895
Television, 1927
Early Computer, 1942
Photocopy Machine, 1946
Transistor, 1947
Microcomputer, 1960’s           HOME


Computer, between 1960’s & 1980’s
ELECTRONIC MEDIA


Computer technology is
advancing in every walk of life
to the point which ``change is
occurring so rapidly that there
is no time to react.
ELECTRONIC MEDIA
Lancaster and Naisbitt proposed
    that we are approaching a
  paperless society, where it is
   faster and less expensive to
communicate through electronic
     channels: ``It is becoming
     cheaper to handle words
  electronically than to handle
  them physically, to the point
   where the physical mode is
   becoming too expensive for
          ordinary use.''
ELECTRONIC MEDIA

Implementing a computer-based
system to facilitate scholarly
communication has its own set
of concerns and issues. The
Internet is an existing attempt
at such a system. It offers users
the benefits of access, file
transfer, and electronic
mail(which includes electronic
journals) with remote systems
around the world.
ELECTRONIC MEDIA



In his proposal for an ideal
  National Research and
Education Network, Dr. E.
  Brownrigg suggests ten
 principles be adopted for
 such a scholarly system.
It provides …

•protection of each user's first
amendment rights,
•the freedom of all users to publish
onto the network,
•a free market status for the network
administration,
•remote access,

•privacy from government
eavesdropping,
•and recognition of intellectual
property which includes copyright HOME
enforcement and royalty distribution.
ELECTRONIC MEDIA
There are three traditional types of
Electronic Media and a few Hybrids:

1) Television
2) Radio
3) Internet
4) Smart phones may have created a new
media type
5) Electronic display advertising,
electronic streaming billboards may also
be a new hybrid
Internet, TV, Radio, arguably electronic
Bill boards might qualify. Smart Phones
                                         HOME
are a play between Phone & internet so
might pass for electronic media,
ELECTRONIC MEDIA
   In education sector, various
multimedia and slide presentation
   (A primary electronic media
  source) is used. The sole aim of
  such presentations is to create
certain expertise among students
 in the desired field of education.
The presentations are simple and
 easy to understand, the pictorial
representation could enhance the
       understanding level.
ADVANTAGES
     AND
DISADVANTAGES
ADVANTAGE
HOME

Electronic media

  • 1.
    K KC KC KC KC KC KC KC C K C ELECTRONIC MEDIA K C Kokie Z. Tayanes K Clent Daryl C. Balaba C K C KC KC KC KC KC KC KC
  • 2.
    CONTENTS Media Electronic Media History ofElectronic Media Types of Electronic Media Role of Electronic Media Advantages and Disadvantages
  • 3.
    MEDIA •the plural ofmedium, are means of communication. •derived from the Latin word “medius” middle(“between”), the term refers to anything that carries information between a source and a receiver.
  • 4.
    MEDIA •isa mean oftransmitting the message, thought opinion and view point. •its purpose is to facilitate communication and learning. HOME
  • 5.
    ELECTRONIC MEDIA Electronic mediais enjoying broader use every day with an increase in electronic devices being made. The meaning of electronic media, as it is known in various spheres, has changed with the passage of time. Electronic media exists today in many forms: radio, television, videotape, audiotape, telephone, HOME telegraph, computer file, etc.
  • 6.
    HISTORY Telegraph, 1938 Telephone, 1876 Radio,1895 Television, 1927 Early Computer, 1942 Photocopy Machine, 1946 Transistor, 1947 Microcomputer, 1960’s HOME Computer, between 1960’s & 1980’s
  • 7.
    ELECTRONIC MEDIA Computer technologyis advancing in every walk of life to the point which ``change is occurring so rapidly that there is no time to react.
  • 8.
    ELECTRONIC MEDIA Lancaster andNaisbitt proposed that we are approaching a paperless society, where it is faster and less expensive to communicate through electronic channels: ``It is becoming cheaper to handle words electronically than to handle them physically, to the point where the physical mode is becoming too expensive for ordinary use.''
  • 9.
    ELECTRONIC MEDIA Implementing acomputer-based system to facilitate scholarly communication has its own set of concerns and issues. The Internet is an existing attempt at such a system. It offers users the benefits of access, file transfer, and electronic mail(which includes electronic journals) with remote systems around the world.
  • 10.
    ELECTRONIC MEDIA In hisproposal for an ideal National Research and Education Network, Dr. E. Brownrigg suggests ten principles be adopted for such a scholarly system.
  • 11.
    It provides … •protectionof each user's first amendment rights, •the freedom of all users to publish onto the network, •a free market status for the network administration, •remote access, •privacy from government eavesdropping, •and recognition of intellectual property which includes copyright HOME enforcement and royalty distribution.
  • 12.
    ELECTRONIC MEDIA There arethree traditional types of Electronic Media and a few Hybrids: 1) Television 2) Radio 3) Internet 4) Smart phones may have created a new media type 5) Electronic display advertising, electronic streaming billboards may also be a new hybrid Internet, TV, Radio, arguably electronic Bill boards might qualify. Smart Phones HOME are a play between Phone & internet so might pass for electronic media,
  • 13.
    ELECTRONIC MEDIA In education sector, various multimedia and slide presentation (A primary electronic media source) is used. The sole aim of such presentations is to create certain expertise among students in the desired field of education. The presentations are simple and easy to understand, the pictorial representation could enhance the understanding level.
  • 14.
    ADVANTAGES AND DISADVANTAGES
  • 15.
  • 16.